53rd YeaF -ivtf A TT
lEDFORDT
Price 10 Cents
RIBUNE
2m J SEOTON
MEDFORD, OREGON, FRIDAY, JUNE 27, 1958
Pages
1 to
-
CapitaD Punishment Becoming Issue
Between (Governor Molmes, Hattieldl
By DICK HUMPHREY
United Press International
Salem (UPI) One of
the issues that seems to be
raising some dust between
Gov. Robert D. Holmes and
Secretary of State Mark Hat
field these days concerns
capital punishment.
uom candidates for gov
ernor have had words to say
on the subject. The issue is not
black or white and there are
areas of disagreement and
agreement between the two
men.
Gov. Holmes has come out
flatly for abolition of capital
punishment, has asked the
people to vote it out of the
constitution in November and
has commuted two death sen
tences while in office.
Hatfield's public statements
have been a bit more cau-
nous, ne says ne wui "carry
out the mandate of the peo
ple with regard to capital
punishment.
The Republican secretary,
however, has scored the gov
ernor for imposing his "per
sonal philosophy" upon the
judicial processes of the
state.
Inequality Cite
Hatfield has said he would
use the commutation authori
ty only in the light of facts
such as new evidence per
tinent to the case at hand
rather than "basing action on
personal opinion."
As a private matter, Hat
field has said he favors the
universal abolition of capital
pumsnment Da sea not so
much on moral arguments as
on the inequality with which
the death sentence is imposed.
But he add thtt these feel
ings woulS not enter into any
specific cis."
The jofiJHor'i stand
against th death penalty has
$eenjnade tougher politically
becaut tfle gnt man now
under Atltft entence Billy
Junior HuM vas convicted
of killing f li-year-old boy
In a crime. involving sex. ..
But the goveFrior has 'stuck
to hi? guns, explaining it to
the Oregon Prison Associa
tion this way:
"I know there are many
atrocious murders committed
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. . . But we do not solve the
problem of perversion by
killing the pervert, nor the
terrors and abnormalities of
the psychopath by leading one
to the gas chamber."
The governor recently
granted Nunn a 12-month re
prieve while the State Su
preme Court considers an ac
tion brought by the dead boy's
parents challenging his right
to exercise powers of commutation.
A decision in the case prob
ably will come much sooner,
but the governor apparently
granted the year's reprieve to
eliminate the possibility of
charges of bringing pressure
to bare on the court.
The governor's position on
the death penalty is that it
does not prevent murder in
any degree and he believes,
along with Hatfield, that it is
also applied unevenly with
the poverty-stricken or ignor
ant getting the death sentence
most often.
Holmes has placed more
emphasis on the moral wrong
ness of taking a life than has
Hatfield in arguing against
capital punishment.
If the people do vote to take
the capital punishment clause
out of the constitution in
November, it will be up to
the state Legislature to find a
way to implement their
wishes in the matter.
Non-Support Is Major Social,
Financial Problem in County
Harvard Graduate
Makes Contribution
Cambridge, Mass. (UPI)
Harvard University, trying to
raise 82 million dollars, in
formed graduates that they
could have a professorship
named in their honor by do
nating $400,000, a house din
ing hall for $275,000 or a
house library for $100,000.
One young alumnus replied
as follows:
"The present condition of
my finances, doubtless due to
the recession, does not permit
me to avail myself of any of
the bargains in the medium
price range. I enclose a check
in the amount of five dollars
and request that my name be
inscribed with chalk on the
floor of the south entry of
Weld Hall."
Knowledge of Marketing Said
Essential to Stay in Business
By ELMER C. WALZER
UPI Financial Editor
New York (UPI) Busi
ness experts are devoting con
siderable study to determina
tion of wheth
er the age of
a business is
important.
R o b e r t E.
Allen, presi
dent of the
adverti sing
firm of Fuller
& Smith &
Ross, holds
Elmer Walzer that the test
of a business these days is its
ability to do predictive re
search and knows marketing
operations.
i Standard & Poor's in its
current "Outlook" devotes a
large space to the oldsters in
business. The oldest listed is
Devoe & Raynolds, 204 years
old, and the longest dividend
payer is Bank of New York
which has paid dividends for
every one of the past 174
years.
(This is the fourth of
series of five articles deal
ing with family desertion
its problems, and sug
gested remedies. The first
three dealt with the sub
ject in general. The follow
ing articles discusses its im
pact in Jackson county.)
By JOE COWLEY
Mail Tribune Staff Writer
Non - support represents a
major social and financial
problem for Jackson county
Nearly half of the 204 aid
to dependent children cases
are results of divorce or des
ertion. This means a cost of
$241,156 a year to the coun
ty's taxpayers. About half of
this money is being spent for
aid to dependent children
(ADC) where the father is ab
sent from the home, accord
ing to the Jackson County
Public Welfare commission.
Statistics show that of 100
ADC cases, 30 make full or
partial or even irregular sup
port payments. The other 70
pay no support money. Over
half of these men who do not
pay for support of their fami
lies have "disappeared." The
mother claims she does not
know where to locate the
father. A small '' percentage
have known addresses and
thave-jobs. ' ''-v i .
Referred to DA
"It is these fathers on whom
we concentrate our etiorts,
Administrator James Pullman
said. All cases of non-support
are referred to the district at
torney for legal action. But,
it is obvious only the ones
whose addresses are known
and who are employed can be
forced to pay."
One reason for failing to
make support payments is
that the father has remarried
and has a new family. Also,
in more cases the father is
unemployed. In many cases
the father is "inadequate,"
frequently alcoholic and psy
chopathic. In a few cases, the
legal . father is not the na
tural father, Pullman explained.
Some people feel the entire
group should be imprisoned.
Forced to Pay
But, the welfare commis
sion feels strongly deserting
fathers who have employment
should be forced to pay sup
port. Or, they should be
prosecuted under the pro
vision of Oregon state law.
This states it is a criminal
offense not to support your
children," Pullman said
"The responsibility to initi
ate legal action is that of the
district attorney," Pullman
said. "All cases of non-support
are referred to that office
with all available informa
tion. The welfare department
cannot initiate legal action
except to sign a complaint of
non-support. This is seldom
done as this is considered the
responsibility of the mother.
"The most discouraging
cases known to the agency are
where the father is in the
community. He boasts he
won't pay support money. The
law enforcement people feel
no legal ' action should be
taken," 4he administrator
added. "In some cases the
father may resume marital
relations with the wife. They
may both boast of 'the fast
one' they are pulling on the
welfare department."
As discussed previously in
this series, the greatest aid in
Folk Music Records
Issued by Library
Washington (UPI) The
Library of Congress recently
issued a series of folk music
records entitled "The Ballad
Hunter:" ' '
- The five records are of the
12-inch, long-playing variety
and consist of lectures with
musical illustrations. They
were compiled by John A.
Lomax, former Honorary Cu
rator of the Archive of Amer
ican Folk Song at the library.
Lomax drew from the re
cordings of the archives for
his commentary and accom
panying musical examples.
"Home on the Range," "Git
Along Little Dogies," and
"Boll Weevil" are in the col
lection of spirituals, blues,
fiddle numbers, country bal
lads, railroad songs, sea chan
ties and cowboy ballads.
Singers include Lead Bel
ly, Clear Rock, Kelly Pace,
Captain Pearl Nye, Dock
Rood, Vera Hall and many
others.
The recordings have been
available in libraries, schools
and radio stations, but this is
the first time they have been
issued for sale to individual
collectors. This was made pos
sible by a grant to the library
from the Carnegie corpora
tion of New York.
CASUALS & DRESS FLATS
WEDGES AND INTREST FLATS
FOR FUN IN THE SUN
AT
Special
Prices
. Reg. to 10.95 '
Reg. to 7
prosecuting fathers who have
deserted their families is the
recently created Reciprocal
Enforcement Support act.
This enables authorities in
one state to send out a com
plaint and have the non-supporting
father subpoened in
another state and made to
answer to the charges.
However, this requires a
filing fee of $13.60 before a
complaint can be issued, a
deputy district attorney said.
An additional fee may be re
quired in other counties in the
United States. This fee re
quirement may not exist in
some counties and in others
may be as high as $10.
"Many mothers may not be
able to afford this fee," a
spokesman for the district at
torney's office said.
The burden is on the peo
ple and the welfare commis
sion to bring the matter to
the authorities' attention.
This, he said, is the best way
and the only logical way to
handle. the cases. Otherwise,
there is no way to know who
is delinquent.
Effective Way
"The most effective way
we have of handling these
cases is to have the husband
in, talk to him, and arrange
payments," the spokesman
said.
"He may make . the pay
mepts for awhile, then often
marries and moves across the
state line thinking he will
escape his responsibility," the
deputy explained.
Then a letter is sent if his
address is known. If that
doesn't do any good, action
is taken under the reciprocal
Enforcement Support act, it
was explained.
"Of course, it doesn't do
much good to keep a man in
jail because then he isn't out
earning money for the neces
sary support of his wife," the
attorney added. "None of
them like to be put in jail,
however."
i
ay BJi JU 1 . x ;
DROWNING Nick Koury m, 10, of Merced, Calif.,
drowned while fishing in Bear Creek. Rescue workers
located his body about an hour later, and are here shown
pulling it into the small boat, while his grandparents (fore
ground), start to leave the scene.
Four-Year-Old Blind Child
Taken From Sealed Room
Nowata, Okla. (UPI) The
attorney for the mother of a
tiny, blind four-year-old child
was expected to file a brief
Thursday telling why Laure
Jane Irons was kept penned
up in a filthy,--bare,-sealed
room with almost nothing to
eat for three years.
Charlie Mason, former
State Supreme Court justice,
said he would tell Mrs. Ray
mond Murphy's side of the
story today. Mrs. Murphy
said earlier there was a "big
story, the true story to be
told." .
County Attorney Lloyd
Colter and sheriff's deputies
rescued the 14-pound girl last
Thursday. They said she wore
only a tattered T-shirt and
was lying on a bare concrete
floor.
Colter has said he will file
criminal charges against the
mother and Murphy, who
kept a pack of hound dogs
well-fed and curried in his
back yard.
Since Laura was taken
from her lonely cell to a
Nowata hospital she has
gained six pounds and has
been loved and cared for.
Nurses at the hospital said
she is responding well to the
affection she has been shown,
smiles and pats her hands
when held.
Letters began pouring into
this northeastern Oklahoma
town of 4,000 persons from
all parts of the United States
and Canada this week.
Wednesday, three letters
were received from women
wanting to adopt the child.
Contributions sent through
the mail have passed the $100
and Boys Shoes
At Special Prices
THESE SHOES ARE
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KINGSWAY
JOHN C. ROBERTS
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MEDFORD
Standard holds that there
are so many other factors in
volved that no definitive an
swer can be given to the ques
tion: "Is long business record
important?" '
Allen, in 'a hard - hitting
speech before the anual Ad
vertising Association of the
West convention at Vancouv
er, B. C, told the admen that
"fifteen years from today
one-third of your clients may
be out of business."
He points out that seven
well-known automobile names
have dropped by the wayside
in the past seven years; that
46 appliance makers have
either ceased production or
have been bought up by the
remaining nine large ones;
that you'll find similar evi
dence in all other product
categories food, soaps, cos
metics toiletries, drugs, tex
tiles, tobaccos, home furnish
ings, etc. ' ,
The ones that survive know
the one magical word "mar
keting," he says.
"Marketing," says Allen,
"is no longer confined to that
narrow definition of moving
goods or services from the
factory to the customer.
"Instead, the modern mar
keting concepts of progressive
companies start with what the
Customer wants and needs
and appraises the whole pic
ture for profit potential.
"And the whole picture be
gins with the customer and
.ends with the customer."
Future Is Here
He holds that hard-headed
realists in the business world
realize that the U. S. is no
longer on the verge of a new
era. "We are already ten years
into this new era."
Here are some other obser
vations by this hiarketing ex
pert: The opportunity to make a
wrong marketing decision is
intreasing rapidly. The price
of a "wrong decision is high
and rising.
Within the next 10 to 15
years the majority of Ameri
cans will live in 18 or 20
super cities.
The great retail chains
seem to have been out in front
in anticipating such basic
changes as population trends
and retail store distribution.
Mergers of major chains
have resulted in 250 chains
operating 18,000 supermar
kets, representing more than
$18 billion in sales.
In Philadelphia, five chains
do 66 per cent of all the gro
cery business; in Milwaukee,
four chains do 70 per cent; in
Kansas City, six do 79 per
cent, and in Denver, four do
81 per cent.
The chains present a chal
lenge to the private versus
the national brand.
"Guesswork, personal opin
ion, and traditions - will no
longer keep a company in
business. You need facts
accurate, sensitive, clear, con
cise facts about your custom
ers. That's why research is so
important . . . and research
must be predictive."
The oldsters that seem to
stand the test of time in the
standard tabulation include
many banks, insurance com
panies, and a good sprinkling
of top-notch firms in many
other lines.
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