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AIL T0IOUNI, M.Jf.rJ, OreSn, Thursday, June 12, 1958
CopyrigJit 1058, Bureau of Advertising of the American Newspaper Publishers Association, Inc.
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THE DAILY NEWSPAPER... n
88 of America's families get a newspaper every
day. That's national coverage !
Over 100 million people read a newspaper on an
average day. Every one of these readers has the
opportunity to see every advertisement in the news
paper. Only a few of these people can be reached
by any radio, television or magazine message.
Unlike television and radio, newspaper advertising
is always ready and waiting to suit the time, place
and convenience of the consumer. The newspaper
is always selling and always selling to more people
than any other medium.
if you want to sell more products to more people,
use the daily newspaper the one true national
advertising medium !
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Published in the interest of more effective advertising by THE MEDFORD MAIL TRIBUNE