A MfilL V0!Ut MerS, r9., Werfnsrf.y, Jun. IT, 19SS
PABTdAAft-Sfalfc tatrop erouches over the controls of his highly streamlined out
boeri notef fcot m he makes run to set a new world's record for this type craft En
trog cftfctteft orer Lafc Washington, Seattle, Wash, at 107.821 mph. Former tqc
orS9ttid ft Italy.
Posft (Exchanges Offer Chance
JFop Development of Markets
St XIKCX WAXZEB
Ne liorfc UPI There's
a tSillion-goliar, tfeprefsion
troc coflSumer-goods msrket
Oh. the rmy, Air force, end
Marine post
e$cteeJt es
throughout ihe
worl.
And that
mfrfcet is' on
tht mold
buyers of the
future. Here's
where young
America
learns how
10
Elmer WaJzer
and what to buy and how to
shop.
It's a market that can be
entered by those who process
consumer goods. But the
youngsters and their wives in
the various posts throughout
the world are brand-minded,
so the chief requisite of hit
ting the big market is to have
a well-known, nationally ad
vertised product.
Circle ihe Globe
These exchanges, "PX" for
post-exchange in the Army,
and "BX" for base exchange
for the Air Force circle
the world.
In th United States there
are 179 main exchanges with
1.113 retail outlets, 280 cafe
terias, 424 snack bars and
soda fountains, and 442 var
ious service outlets, including
guest houses, automotive ser
vice static, and nearly 3,000
concessionaires operating such
activities as barber shops,
beauty parlors, shoe repair
shops, watch repair, radio re
pair, laundry and dry clean
ing, etc.
Overseas there are 18 ex
change systems which oper
ate a total of 1,467 retail out
lets, 1,763 feeding activities,
including cafeterias, snack
bars and soda fountains. 1,170
various service outlets, and
nearly 2,770 concessions.
service employs 21,000 Ameri
can civilians and more than
44,000 indigenous personnel
overseas.
The services are self-sustaining,
thanks to a markup
of six to seven per cent on
average. Items of necessity
are marked up only small
amounts while the conven
ience items have markups run
ning to 25 per cent.
Some of the revenues are
put back into the business and
the remainder is used in wel
fare funds for off-duty, on
post recreational activities.
The boys spend about 25
cents of each dollar that goes
into the exchanges in ihe cafe
teria. And here may be a rea
son for the world-wide spread
of so-called American items.
Area Auditors Are
Attending Meeting
' Clifford F. Metz, Medford,
supervisor of contributions for
area four, and the seven-man
staff of the State Unemploy
ment Compensation commis
sion auditors in southern Ore
gon, are in Salem this week
for the 20th annual training
meeting for field auditors.
Accompanying Metz ars
Robert W. Kenker, Medford,
and Fred L. Gibbs, Gaylord D.
Hibbs, Charles Kelley, John
S. Moore, Eleon O'Donnell
and L. D. Sem, all southern
Oregon.
The group is meeting at the
Capitol building with field
auditors from all parts of Ore
gon for training sessions on
such phases of their work as
collections, employer status,
public relations and auditing.
Mrs. Cecelia P. Galey,
chairman of the Unemploy
ment Compensation commis
sion, will keynote the ses
sions with a speech on "An
World-wide the exchangg I Effective Field Staff
For example, last year the
boys and their dependents at
the posts consumed 220 mil
lion cups of coffee, 55 million
hamburgers, and 26 million
hot dogs. Pizza pies are going
strong too. And so is ice
cream.
In addition to that 25 cents
spent in the cafeteria, here is
a breakdown of the dollar
spent in the .PXs for other
items by an average soldier
or airman: four cents for mag
azines and stationery, 16 cents
for tobacco, 15 cents for cloth
ing and insignia, nine cents
for bottled drinks, four cents
for jewelry and watches,
eight cents for toiletries, three
cents for candy, and 16 cents
for miscellaneous items. '
The average airman or sol
dier spends roughly 20 per
cent of his monthly pay at the
exchanges, officers around 10
per cent.
A Young Market
This is a young market
average age 23 years. It's
brand-conscious. It makes for
eigners concious of American
products where the PXs are
abroad.
Headquarters of the Army
and Air Force exchange ser
vice in New York, suggest
that recession-plagued, consumer-product
manufacturers
ought to aim their products at
the military man.
They must have a well-
known product and the price
must be right. It's a good way
to get some foreign outlets
and the companies that have
them right now in other fields
are thriving better than those
with only United States out
lets.
PLANER BLOX
Clean Quick Delivery
Medford Fuel Co.
j
sly
Use Local Major
Oil Credit Cards
(9tTMfOIIIT- IOUTM 1IVEKSIDE ft. SOUTH CENTRAL - OPEN 24 HOURS
Kim. Known man wins $1000 boat
V m 11 A j, J1 mp"-
1 f ilit' .... ?
8
NO. TI8T WINS NO. 1 NEVER CHECKED IN!
Mr. Wiliee "aWT" imitk. thern Ore).. Representative for Merck, Sharp & Dohme, is
the LUCJY m. .irry is pictared ab.v with his two children. They all say "It's hard to
believe tafjt e Id he so l.cky. We've been wanting a boat for the past two years." The
Smiths have ad the beat after r4e P.rtune Station, calling it Miss Good-Fortune.
NEK? FREE FORD June 25
o
Hmi FREE BOAT July 30
Jge$ JPriT In foe PHI Tickets No Need to Buy!
MX
d)I1
O PAYS'
LADIES FREE PERFUME 2ur ift vu 'or vUh!n
Wards appliance department.
i irr nil re r "!
1
15 cubic foot
chest freezer
218
SAVE, 80.95
list price
279.95
with trade
Straighfline refrigerator with 59
Ib. freezer compartment. 3 adjust
able shelves. Full length door has
egg racks, butter-cheese keeper.
' SAVE 150.95
list price C ,
with trade
Freezer holds 101 -lbs., has juice
. package shelves in door. Adjustable
'refrigerator shelves glide-out. Door
has decanter and butter keeper.
NO DOWN PAYMENT WITH TRADE
1
""-"ZrcQ OH BOTTOM.
16Mb.
SAVE 190.95
list price C ,
with trad
Freezer has large basket, Ice ejec
tor, juice-package racks in door.
Automatic defrost refrigerator with
meat saver, twin porcelain crispers.
$10 down
10.50 month
Holds 525-lbs. Temper
ature control for safe
storing. 5-year warranty
on sealed unit.
15 CUIIC FOOT
UPRIGHT FREEZER
$10 down $OQQ
$14 month Mm. W M .
Convenient book-shelf
storage, has fast freeze
shelves. Holds 525-lbs.
--1
. 1
SALE! Wards new
compact portable
$5 down QQ
$5 a month V V f
Weighs only 40 lbs.!
Removable safety glass.
Yr. guarantee on tubes.
POCKET RADIO
4.50 down $ 88
$5 a month
Sale I Has 7 transistors!
Unbreakable case.
CLOCK-RADIO
2.50 down $0 C88
$5 a month Mm imf
Sale! Wake to music
doze off alarm re
awakens you very 7
minutes I
jg.,, , v .,... .. .HI . l
,jpn !
''Vibrating" Stratofounger recliners
Nationally Advertised at 99.95
$3 DOWN, U A MONTH
Feature luxurious vibrator massage
with choice of color and fabrics..
Deluxe 99.88. King size 149.88
79
88
Sale! Cheery kitchen curtains
regular 2.79 sash curtains
Colorful, long-wearing
nylon-chintz. 33x36"
matching valance 78c.
.1.98 cafes, tiers . 1.58
2JS
i Vs. flfc (Jx r ; TO
llomemakers! Ready-lo-hang draperies
Reg. 5.98, sale-priced group!
Give your windows new beauty
acetate prints and solid colors.
Some are linedl 48" wide to
pair.
4.99
pr.
Liquidation sale - save 25 to 50
on hard surface floor coverings
Choice of inlaid and felt base linoleum and linoleum
tile floor coverings in a wide selection of styles, pat
terns and colors. 1 .05 Armstrong Quaker linoleum,
now only 78c sq. yd.
Folding aluminum chaise
12.88
Firestone Velon web,
resists weafh., wear.
Adjusts to 4 positions.
l: , .... .
I
7-pc. dinette set
bronze or black
88
$3
DOWN
ON '
TERMS
99
Full 35 x '60" size. Mar
"resistant top. Padded
seats. 35x72" size
U Reg. 129.95, 109.88
r Vinyl Umbrella
Floral lining
REG.
34.95
Two-tone outside, floral
pattern inside. Push- .'
.button tilt. Pull cord to
open, close.
24.95 "Vinyl clad" table
IT
Mar-resistant linen
like top bonderized
to steel. Non-tip legs.
20.88
Fins washable
panel curtains
REG.
$1.00
LQ)(Q
, Ivory-white permanent
finish rayon acetate cur
tains. Generous hems.
Each 42x81".
Wards King-0-Sleep
Full, Twin Sizes
88
io c& n
DOWN Ji ill
TERMS
3 1 2 - coil construction, ,
sag resisting border.
Box Spring . . 34.88
Matt., Spring . 68.88
Feather pillow sale!
Soft plumage filled
Floral linen ticking QQ
Reduced for Sale M mt
SAVE NOW PAY. LATER WITH WARDS MONTLY PAYMENT PLAN