Light One!
Discover
Viceroy
Gives You More
Of What
You Change
To a Filter For
Viceroy gives you the maximum
filtration for the smoothest
smoke of any cigarette.
More taste, too . . . the finest
tobacco taste of all.
Maximum filtration for the
smoothest smoke and finest
tobacco taste. More of what
you change to a filter for!
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Viceroy
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ClOARKTTEtt
king-size
Familiar pack or crush-proof box.
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