10 MAIL TRIBUNE, Medford, Oregon, Wednesday, May 14, 1958
Copyright 1958, Bureau of Advertising of the" American Newspaper Publishers Association, Inc.
1 lfg
It taies a'GIAKT
to deliver just wliat 225,000 doctors ordered.
The man in white, carefully compounding the doctor's
prescription, is a druggist. He is one of 110,000 dedicated
pharmacists across the land who contribute to safeguarding
the health of all of us.
Throughout the year, these druggists stand ready to give
you exactly what the nation's 225,000 doctors order. It's a
giant task a conscientious task that the druggists perform.
Your local druggist is also a business man, a retailer of
.many diversified products in addition to drugs. His wares
may range all the way from toiletries to toasters.
That's why 73 of the total advertising budgets of all drug
stores is invested in newspapers. Drug store operators have
found that newspaper advertising is the most effective and
efficient way to keep you informed about products.and prices.
' ' . Drug Topics
And from years of experience, they also know it gets results.
Like the druggist, most advertisers depend on newspapers
for. results. That's why, year after year, they invest more
money in newspapers than they do in radio, television, maga
zines and outdoor combined.
All business is local. ..and so axe all newspapers
Published in the interest of more effective advertising by THE MEDFORD MAIL TRIBUNE