Electronic Brain Now Try Out'
New Cars in Major Auto. Firms
Detroit IP Pliers and
icrewdriver men such as Hen
ry Ford and Charles Kettering
jnce designed autos and put
them together, but row en
gineers at drafting boards and
electronic brains which can't
turn a tap "try out" new cars
every day.
When an auto engineer gets
an idea these days, he doesnt
dash down to the forge shop
and start pouring metal. Put
ting every idea into metal and
running it over the road would
be too time-consuming, too
wasteful and too expensive.
So the engineer goes to his
company's mathematics de
partment, pries a Ph.D. Joose
from a logarithm table and
works out a formula for test
ing his idea on an "electronic
brain."
At the Ford Company's en
gineering laboratories, they
are "trying cut" combinations
of new engines, transmissions,
axles and tires that may be in
your car in 196 ?
Another Ford computer set
up is used to figure out how
new suspension systems would
work on all types of roads.
Can't Guess Wrong
At the General Motors Tech
Center, the engineers and
mathematicians have Dut 3
steering wheel on an electron
ic analogue computer. When
they turn the steering wheel
the computer figures out how
much the car will roll, yaw,
pitch and skid at any given
speed. Best of all, the com
puter sends signals to some
little electric motors, built into
a toy car, and the engineers
can see this toy car roll, yaw,
pitch and skid.
In the old days, the pliers
and screwdriver men had a
limited number of chances to
hit on the right combination
or system of their cars.
"If they guessed wrong,
they didn't get another chance,
that's one reason a lot of cars
disappeared from the market,"
a Ford engineer said.
"When we spend hundreds
of millions, we just can't af
ford to put a 'dog' on the mar
ket," said Ford's mathematics
department supervisor, R. A.
Roggenbuck.
Computer operator Thomas
Jackson took a thick deck of
business machine cards and
fed them into three giant com
bined computers which can
make up to 2,000 decisions
sought by the Ford engineers.
When the "brain" had digest
ed the information from the
cards, Jackson flipped some
switches to "tell" it the decis
ions he wanted. He walked to
the third part of the computer
system and pressed a button
which caused it to grind out
the answers on a sheet of pa
per fed out the top.
Back To Drawing Board
He had just determined how
a car would perform with a
certain type of engine, gear
and axle ratio, gear shifting
points how quickly it would
accelerate and how fast the
engine would turn over.
It would have taken one
mathematician at least six
hours to duplicate this job
with manual calculating aids.
"I can remember when we
kept 20 people working all
night just a couple of years
ago to find out answers like
this on a new model we
planned," Roggenbuck said.
Unfortunately, the car drive
train combination Jackson fed
into the machine produced a
car that took 17 seconds to go
from zero to 60 miles per
hour, about seven seconds
slower than most American
cars today.
"Well, this is a 'dog'," he
said. "Back to the drawing
boards.
"You could do a real serv
ice if you'd get across to peo
ple that these electronic ma
chines can't do anything by
themselves, they're only as
good as the men who use
them," Roggenbuck said.
Then he went back to a con
ference with his top mathe
maticians to try to figure out
why two electronic brains
gave different answers to a
single problem so difficult
men can't figure it out in a
single liftime.
Stylists Employed
By AufoMakers
Most automobile manufac
turers now employ stylists to
make car interiors a home
away from home, according
to producers.
Today's car upholstery may
well express the personality
of the owner with such lux
ury coverings as leopard or
pony skin leading a long list
of custom-made accouter
ments. Leather, however, is one of
the most popular choices. Av
ailable in a wide selection of
colors, leather is now pro
cessed to prevent scuffing and
to increase its wearability. It
is "standard" on many models.
Car dealers in the United
States total about 40,000.
Man Uses Boy To
Bilk Barber Shop
Waltham, Mass. (IPl A
man and a small boy entered
John Tirone's barber shop.
The man sat down in a chair
and said: "Give me the
works.".
After a haircut, shave and
shampoo, the man said to the
boy, "Wait here. I'll be right
back."
An hour passed. Tirone
asked the boy when his father
was coming back.
"My father?" said the lad.
"I never saw him before."
Important coal resources
are found in 28 of the United
States.
An electronic computer has
been made to play checkers.
When opposed to ordinary
players the machine won, but
it lost when playing with a
champion.
TheyH Do It Every Time
By Jimmy Hatlo
JUST SELLING A CUSTOMER
lMT TUP (J4PD IT'S M
LOTS OF BULLISH WHAT'D X (
f UNDERCURRENTS-" W HE 5AY IS XEPM "EM BEWILDERED SO
M43KET H4S A VERY V T44T ESPERANTO -, they WOMY SHOOT 'lM -
HEALTHY TONE-PLENTY OS IS IT WALL ST. SSPEAKIHG oJXWKTSMUT
OF RESISTANCE AT THIS FOR DOMT BL4ME I BULLISH UNDER- .fy -
LE'EL.SPE4KIN& M4RKETWISE, ME 'C4USE YOUR j CUf?f?NTS, HE'S I IT'S LIKE
ITS THE PROFESSIONALS WHO INFLATED B4LLOON euV WHO C4N f WRITING SCIENCE
4 RE TR4DING, BUT THE IN- s. WENT DOWN " rV THROW IT.' IF HE FICTION -THAT
SIDERS ARE OF ONE MIND lr PUT THAT LIN&O It BODY SNATCHERS
THAT THE W4VE OF OVER- TO MUSICHE'D Sgl GOT A L4NOUAGE
SELLING HAS BEEN HflVE A SWELL ,4j3s. ALL HIS OWN-. Z
( 11 LlSTEMlM TO THE
Pi iJiST ' ' ,,, WALL ST. WE4THER
Lll TgS:f: r jtW MAM DOUBLE-TALK
F O -"siP . THE UPS 4ND OOWMS-
riJfWM W ' T5$2C To Bob
MAIL TRIBUNE, Medfcrd, Oregon, Wednesday, April 30, 1958 fA
Poinfs Given for
Small Town Business
Champaign, 111. (IP) A
University of Illinois business
expert says that small busi
nesses are suffering not be
cause of competition within
towns but because of com
petition between towns.
Irwin Cochrun, of the
school's Bureau of Business
Management, said "little
towns are in trouble" because
cf the increasing mobility of
the populace which makes it
easy for people to shop "some
distance from home."
Cochrun said that small
business can lick the prob
lem, however, by becoming
"sensitive to what is going
on," and Dy adjusting "to
supply the needs of its cus
tomers." He said that small towns
can improve their retailing
power by providing "clean
merchandise, lively displays,
new buildings and business
minded merchants."
Answer Presents Self
To Puzzled Police
Parkersburg,, W. Va.
Police arrested four teen-agers
after an early morning chase
of their speeding automobile.
Officers filed three traffic
violation charges against the
driver, but were at a loss as to
how to book the remaining
three. They had tossed a case
of beer out the back window
into the path of the police
cruiser.
Before they were turned
loose, an answer to the situa
tion presented itself. The beer
had been stolen.
Americans have increased
their average per capita food
consumption by at least 12
per cent above the level that
existed in the late 1930s be
fore the start of World War
II. ..
Damage in all , accidents in
the United States in 1956
would have built one million
new single family, homes on
a basis of an average cost of
$10,600 for each house.
Automobiles Have
An Array oi Colors
Today's automobiles are
rolling off the assembly line
in a rainbow array of colors
from sunset pink to deep pur
ple. There was a time, automo
bile producers pointed out,
when a two-tone car was ' a
taxi. Now, two and three-tone
cars have gained in popularity,
The average man, producers
say, wants a relatively sub
dued, solid color. But women
are more color conscious and
want the same color vitality
they demand in their dresses
and in their interior decora'
tion. The result is that the
average car manufacturer now
offers as many as 28 different
color choices and combina
tions.
Automobiles last twice as
long now, even though their
lifetime mileage is 4Vfe times
greater than that of cars pro
duced 30 years agp.
t M tj ; Lt V w
V"! vVi ;,;,
THIS IS THE WEEK, FOLKS! Right now today is the time to con
vince yourself that a handsome . Swept-Wing 58 Dodge is the best buy on
the market. You needn't take our word for it. Make your own comparisons
with other 1958 cans. You'll soon find that Dodge is really a big car for the
money. Big in looks in ride in feel. In fact, it's the lowest-priced big car
on the road today. How low? Well, if j"OU check the prices of cars in the
low-price field, you'll find that this big, beautiful Dodge Coronet is actually
priced below 59 different models more than half of the so-called low-
priced three.' And with such great adv- . les as Torsion-Aire Ride and
Total-Contact Brakes as standard eqmVent, well, there's just no two
ways about it: This Dodge Coronet is your best buy bar none! What's
more, this week you'll not only find sensationally low price tags on every
Dodge model, but we'll offer you the very top value on your present car in
trade. So don't put it off. You'll never make a better choice nor a bigger
saving. Drive in today or tomorrow sure. Get our special "You Auta Buy
Now Week" deal. ' . -
Now on Display! New Spring Swept-Wing! New Colors! New Styling! New Interior;
YOU AUTO BUY NOW!
315 East 5th Street
Medford, Oregon
To Keep MedforcTs Economy,
Glere's the Reason Why
AUTO 111
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