Medford mail tribune. (Medford, Or.) 1909-1989, February 10, 1958, Image 4

Below is the OCR text representation for this newspapers page. It is also available as plain text as well as XML.

    .JOUR MEDFORD (OREGON) MAIL TRIBUNE
' MECF ORDgTRIBUNE
"Everyone In Southern Oregon
Reads The Mail Tribune"
Published Daily except Saturday by
- MEDFORD PRINTING CO
33 North Fir St Ph. SP.2-6141
ROBERT W. RUHL. Editor
HERB GREY. Advertising Manager
GERALD LATHAM. Business Mgr.
ERIC ALLEN. JR Managing Editor
EARL. H. AUAMS, City taitor
HARRY CHIPMAN. Teleg. Editor
RICHARD JEWETT. Sports Editor
OLIVE ST ARCHER. Society Editor
DALE ERICKSON. Circulation Mgr.
An Independent Newspaper
Entered as second class matter at
Medford Oregon under Act of
March 3. 1897
SUBSCRIPTION RATES
B Mail In Advance: Copy 10c.
Daily and Sunday 1 year $15.00
Daily and Sunday 6 moi. 8.00
Daily and Sunday 3 mot. 4.25
Sunday Only One year S4.20
By Carrier In Advance Medford
- Ashland. Central Point. Eagle
1 Point. Jacksonville, Gold Hill.
Phoenix, Shady Cove, Rogue Riv
er. Talent, and on motor routes:
Dally and bunday l year 9ie.ua
Daily and Sunday 1 mo. 1.50
; Carrier and Dealers copy 10c
, All Terms Cash In Advance
.: Official Paper of City of Medford
Official Paper of Jackson County
'United Press Full Leased Wire
MEMBER OF AUDIT BUREAU
1 OF CIRCULATION
' Advertising Representative:
'. WEST-HOLIDAY CO.. INC., Of
fices In New York. Chicago, De-
; troit. San Francisco. Los Angeles,
Seattle. Portland. St. Louis, At-
' lanta. Vancouver B. C.
NEWS PA Pit
PUBLISHEIS
ASSOCIATION
NATIONAL EDITORIAL
I ASSOCIATION
TuiiiniBTOiia
Flight 'o Time
Medford and Jackson County
History from the filet of The
Mail Tribune 10. 20, 30 and
40 yean ago. ;
10 YEARS AGO
Feb. 10. 1948 (Tuesday) .
Those working on the bill
is acquisition of Camp white
rTWspital as a domiciliary say
Z It has a reasonable chance of
- passing.
- - A wage scale of $1.90 per
- Knur was agreed upon be-
- tween Carpenters' Local 2067
- and Medford contractors to-
Z dij.
- ?0 YEARS AGO
Z Fab. 10. 1938 (Thursday)
Z A new slide this morning
"outh of Dunsmuir, Calif
Z blocked the Pacific highway
- again and cars will not be
Z able to get through until to-
- morrow.
Z XTOm Arinur rciiy a x
Z Smudge Pot column: "A num-
Z ber of society buds have ap-
peared on the local social
horizon. The presence of a
number of social weeds is
also noted in the social
" whirl."
SO YEARS AGO
Z Feb. 10. 1928 (Friday)
r Plans for the 1928 state
' eonvention of the American
- Legion got off to a good start
when the local convention
. : : . 4 Vi
. chamber of commerce build-
- ing.
- The Gold Hill Chamber of
Commerce 'has taken on new
Z life to meet new conditions
; of a general, revival of the
Z mining industry.
- 40 YEARS AGO
L Feb. 10, 1918 (Monday)
A memorial record with
rthe names of soldiers and sail
j ors who died for their coun-
try will be prepared by the
Soldiers' auxiliary.
; From local and personal
: ."column: "There will be a big
- meeting of county stockmen
next Saturday in the public
library to form a county
Z wide organization and to .get
; the names of those who want
; full-blooded registered bulls
Z for their herds."
What's Your I.Q.?
Nine or ten correct is superior;
seven or eight is excellent; five or
six is good.
; 1. Which month of the year
Z it the traditional "bride's
- month"?
Z 2. "Bible: In which book
Z does the following occuf: "I
will make of thee a great na
; tion, and I will bless thee,
?nH make thy name great"?
3. Gaza is a port town on
the Mediterranean, Red Sea,
or Persian Gulf?
4. What geographical places
are meant when sailors use
the expressions "The Cape,"
and "The Horn"?
5. Did Alexander the Great
ever reach India on his con
quests? - 6. The author of the march
"Pomp and Circumstance"
was Rudyard Kipling, Sir Ed
ward Elgar, or Sir Arthur
Conan Doyle?
7. Did the British end their
mandate over Palestine in
J945, 1948" or 1951?
- 8. Correct the following:
"They haven't but a few
pieces of artillery."
9. Which governmental or
ganization has the initials
AEC?
10. Taiwan was the Japa
nese name for which island?
Answers: 1. June. 2. Gene
sis (XII-2). Mediterranean. 4.
Cape of Good Hope and Cape
Horn. 5. Yes. 6. Sir Edward
Elgar. 7. 1948 (May 15). 8.
"They have only a few pieces
of artillery." 9. Atomic En
ergy commission. 10. For-rnosa.
MiteK Owl Nugget, Popgun
There ire 21 daily
circulation published in
like both the Mail Tribune and the Asjjland 'lid
ings, are long-established papers, some of them
the inheritors of traditions and names which go
back into Oregon history and result from earlier
mergers and purchases.
Others, like the Daily Register in McMinn
ville, are relatively recent newcomers to the daily
field, havinp; been weeklies or semi-weeklies.
Most of them have
familarity, no longer have the ring of the un
usual" to them, if, indeed, they ever did.
THERE are names
Herald, Chronicle, News and Journal, which
sometimes in combination with other names, now
are as familiar to their
room furnture.
There are two daily
in Portland, and the East.Oregonian in Pendle-
to. One paper the World m Coos Bay recent
ly assumed that name after many years of operat
ing as the Times. But
the World and the Daily Register, names of Ore
gon's dailies have been fairly stable and un
changed in . recent years.
. These reflections were brought to mind by
an article in the current issue of the Oregon Pub
lisher, written by George S. Turnbull, for many
years professor and later dean at the school of
journalism at the University, of Oregon. Now on
emeritus status, he is devoting his time to research
and writing, much of it on the histoiy of Oregon
papers, on which he is the state's leading authority
and author.
OIS article is entitled "What Names They Used
to -Fasten on Their Papers!" In it he recalls
some of the odd, unusual or even ludicrous names
which in the past graced the mastheads of Ore
gon newspapers.
Turnbull doesn't exactly mourn the passing
of the "odd" names associated with newspapers
of the past, but he does sound a bit wistful over
the fact that most newspapers today have staid
and prosaic names, not like the colorful and imag
inative ones of the past.
There was, for instance, the Agitator, which
apparently lived up to its name, even after the
title was changed to the Bee in 1915. Turnbull
says that an irate subscriber once took a jugfull
of dynamite to the office. Fortunately, the fuse
failed to function.
AURORA BOREALIS
uauci, uuunsucu in
Aurora, of course. Others included Atlas, Ava
lanche-Journal, Criterion,
Headlight (still part of
paper in Tillamook, the
inally named after the now defunct lighthouse at
lillamook head).
There was the Irrigator at that euphonious
town, Irngon, Oregon.
Lakeview. (The name apparently referred to the
energy of the editor, not to the business of steal
ing cattle.) The Mattock, the Mite, the Nonpareil,
he Nucleus and the Nugget wrere others.
The paper which probably had the longest
name in Oregon history,
the Oregon American and
third m the territory. It lasted for eight issues.
COME of the names came from characteristics
of the land, like the Radium, the Sagebrush,
and the Oregon Mist. Others, along the coast,
had a nautical flavor, like the Siuslaw Oar (still
being published), the Surf, and several Pilots.
There was the Owl and the Philistine, the
Hatchet and the Scout, and the Other Side.
One was entitled Three Sisters (referring to
three towns, not to the Cascade mountains of
that name), and another was simply Talk.
Our two favorites, howqver, were the Popgun,
published in Amity in 1891 '(where another paper
was named the Blade obviously a weapons
minded town) and, over in Edmonds, Wash., was
the Lyre.
Lots of newspapers have been called the other
kind of liar, but as far as we know, none has been
named that. E.A.
Building Boom Coming
Oregon's lumber market was feeling its first
nudges of optimism last week, as activity in the
field began to pick up. "
We confidently predict that more optimism
is coming. And we cite as a cause one of a number
of soundly-based predictions as to building activ
ity in the nation in the years just ahead.
One of the most startling was that given last
week by the Architectural Forum.
IN THE next 10 years, Forum said, there will
be a "fabulous" building boom, totaling $600
BILLION dollars, a valuation in excess of all
buildings nowr standing in the United States.
School building will be up 45 per cent, Forum
forecast, business building will be up 70 per cent,
residential building up 70 per cent, and there
will be comparable increases in hospital and
church construction, to say nothing of increased
spending on highways.
Even if Forum is only half right, the impact
on this area's lumber economy is going to be
something to behold. E.A. ' -:
Monday, February 10. 1958
newspapers of general
Oregon. Many of them,
names which, through
like Bulletin, Register,
subscribers as their living
Oregonians the big one
with few exceptions, like
was the name of another
Liie Oman v-uiiuiiuiuiV ui
Crucible, Glacier and
the name of the present
Headlight-Herald, orig
There was the Rustler at
Turnbull believes, was
Evangelical Union, the
'jfS W6 0N WITH THE STICK DOOR UAN016S
Both East
Apprehensive About
Syrio-Egypt Merger
By K. CI .THALER -
United Press Correspondent
London (in Official
diplomatic silence on both
sides of the Iron Curtain to
day emphasized the growing
apprehension of - East and
West over the merger of Sy
ria and Egypt and its possible
effect on the explosive Mid
dle East.
Moscow as well as London
and Washington have adopted
wait-and-see policy al
though for entirely different
reasons.
Moscow seemed worried
lest the federation of Syria
with Egypt and Yeman might
bar the road to further and
deeper Soviet pentration in
the strategic Middle . East.
The West feared the new
movement's potenial impact
on Lebanon and the independ
ent Arab kingdoms of Jor
don, Iraq and Saudi Arabia,
and the stability of the stra
Matter of Fact bv ai.op
FREEDOM'S GATEWAY
Berlin Imagine the drear
ier kind of low income hous
ing development, with the
leprous, grayish cement walls,
the treeless
vi erounds
and
other custom
ary signs of
municip al
economy1. It is'
surrounded by
a high wire
fence that
makes a black
tracery in the
Berlin winter
Joseph Alsop fog.
The entrance to this de
pressing compound is simply
the main doorway of one of
the blocks of housing, ap
proached by a mere muddy
path. Nothing marks the door
but two small crests, the eagle
of West Germany and the
bear of West Berlin. Such is
the greatest, the almost unique
gateway to freedom in the
world today " the shabby
portal of Berlin's refugee
transit camp of Marianfelde
Who in all the comfortable,
self-indulgent West has heard
of Marianfelde? Yet in the
suffering German province of
the Soviet empire, Marian
felde has the fame and promise
that Ellis Island used to have,
in the distant days when the
people of the United States
really meant every word of
the lines on the Statue of Lib
erty: "Give me your tired,
your poor,
Your huddled masses
yearning to breathe free.
The wretched refuse of
your teeming shore."
rFHEY come to Marianfelde,
the refugees, the freedom
seekers, by hundreds daily.
There "were 8,500 last month.
This month there will prob
ably be as many.
They make their pitiful pre
parations. They say goodbye
to the familiar faces and fa
miliar rooms long inhabited,
neighbors long known, often
even land long tilled to all
those things in, short that give
life its setting and its mean
ing for most men and women.
From all over the East Zone
they take their rail tickets,
never to Berlin but always to
a further station, in order to
deceive the ever-present Com
munist police.
There is a breathless mo
ment leaving the train at Ber
lin. There is another breath
less moment crossing from
Berlin's East Sector into Ber
lin's West Sector. And the
end is what I first saw when
I went out to Marianfelde
a tired gray man and his tired
gray wife, each bearing a
pitifully small bundle, with
two children still bright faced
with youth's marvellous resil
ience, all trudging down the
and West
tegic area at large
Soviets Also Surprised
The unmistakable signs here
were that both the West and
the Soviet Union were taken
by surprise. While Arab fed
eration ideas had been fre
quently voiced, the speed of
recent union moves between
Cairo, Damascus and Yemen
was unexpected.
The West's silence was of
ficially motivated by the ab
sence of definitive information
so far on the scope of Arab
unity aims. Responsible dip
lomatic observers conceded
that while the motives for
the speed-up of this Arab
policy remained obscure pre
mature Western reaction may
be "more than usually risky."
Moscow Radio, normally
quick in taking up mideastern
change, limited itself to vague
references and a hopeful pre
dicition that they were bound
to hurt "imperialist" inter-
muddy
portal.
path to the shabby
"Processed" they must be.
of course; lor who escapes
"processing" in modern SO'
ciety? And besides, some of
those who come are fleeing
criminals or pretended refu
gees having missions from
their Communist masters,
S
THE stuffy uniformed
bureaucrat on the gate
gives the newcomers a short
smile and quickly shunts them
into a grim - litUe waiting
room. And thence they are
called out for the long Marian
felde processing registrar
tion; police and intelligence;
medical examination; certifi
cation as bona fide refugees;
second medical; assignment to
a future home in West Ger
many; and at long" last the
crowded bus journey to Tern
pelhof airport and the crowd
ed air flight to life in the
West.
This processing, inevitably,
takes a good many days. So
there are always 2,000 or
more refugees living at Mar
ianfelde. It is not very charm
ing or very comfortable; for
each little room has six bunks
and there may be two fam
ilies to a room. But it is only
a way station. The food is
ample and good. And the at
mosphere might be described
as placidly cheerful."
As you go among the refu
gees, too, you discover that
they are oddly matter-of-fact
about themselves and their
choice of freedom. A good
many of them will tell you,
only half in ioke that the
furniture so hardly scrimped
for was the hardest anchor to
cast off. High heroism and
really brutal oppression do
not often figure in their tales
either. The children's educa
tion; or their religious faith;
or a new spy in the neighbor
hood "who looked like a real
troublemaker" these are
the sorts of reasons they give
most often for the great break
they have made. Two brawny,
genial young uranium miners
from Saxony, both former
Party members, even said:
"We got the hell out be
cause the damn party said we
had to be activists; and we
were doing too damn much
work for too little pay al
ready!"
SOMETIMES, one even en
counters high comedy, as
did when the camp direct
or, Dr. Kari zammer, iuva.
me to watch one of the 20
commissions that investigate
and certify the bona fides of
the refugees. It is always a
tense moment, this appearance
before the commission. For an
uncertified refugee must
either retrace his steps or go
to rot in a detention camp.
But in this case the certifi-
Walter Reuther Possible Key
Ma n in, Demo-Labor Relations
By LYLE WILSON
United Press Correspondent
Washington m If there is
to be a successor to the late
Sidney Hillman or to John
L. Lewis as a
labor man
with a gold
key to the
W h i te House
side door, it
probably
would be Wal
ter Reuther of
Michigan.
That would
i.yie mison De, 01 course,
only under a Democratic ad
ministration. Reuther's full
Communications
Letters to the Editor must bear the name and address of the writer,
although under certain circumstances the use of a pen name or initial
for publication is permissible. The Mail Tribune reserves the right to
edit all letters with a view to clarification and condensation. Letters
submitted for publication must not exceed 00 words.
Dulles Policy Condemned
To the Editor: A netition
fr.om the Peace Committee
of the Oregon chapter of
the Methodist Federation
for Social Action unani
mously approved by the
chapter's executive board at
the regular meeting, Feb. 4,
1958, has been sent to Pres
ident Eisenhower. The ap
peal follows:
My dear Mr. President:
As informed citizens, we
are appalled by the refusal
of the State Department of
our government to partici
pate in a Summit, confer
ence for the purpose of
reaching an agreement with
the Soviet Union on the
banning of nuclear explos
ions and taking the neces
sary initial steps toward
the attainment' of perman
ent peace in the world.
Almost daily, in the news
papers and by radio, we
are warned by prominent
industrial, scientific and
military figures in govern
ment that the latest scien
tific developments in the
art of mass murder and de
struction are now capable
ests. But significantly it nas
so far not offered an analysis
of Soviet views on the issue.
But while official comment
was being wirnneia, unarm
ed diplomatic speculation did
not minimized the potential
effect of the current Arab
unification moves on the over
all international scene.
First and foremost, atten
tion focused on the vital ques
tion of whether or not the
federation stands a real
chance of success and durab
ility. Opinions Divided
On this point opinions re
main divided xo date, ine
hunger for closer Arab uni-
ficiation stems from an age-
old dream and from the doc
trine of Arab nationalism that
separate states are not nec
essary. But some observers doubt
ed that federation will prove
workable in reality. Success
or failure are gauged, they
said, by the ability of the
Arabs leaders to consolidate
the experiment of federation
quickly and to expand it.
For these reasons, diploma
tic observers feared that the
growing pressure will be ex
erted by the United Arab Re
public on the neighboring
Arab states.
Jordan, Iraq, Saudi Arabia
and Lebanon are committed
to the doctrine of Arab unity
though not to administrative
unification. But Western ob
servers cautioned that the
next few months will be cru
cial for the "survival" of these
Arab nations as fully inde
pendent states.
cate seeker was a young archi
tect suffering from aesthetic
creeps brought on by the
pompous falsehood of Com
munist official architecture,
He just could not go on de
signing schools in the style of
the Stalinallee, so he had fled.
"It was ghastly, really ghast
ly," he kept saying.
After serious debate the
commission members, two of
them former refugees them
selves, decided that enforced
architectural design in the
style of the Stalinallee did
not entitle the applicant to be
classed as a "persecutee,"
which carries certain priv
ileges. "Bona fide refugee, but
not persecutee" was the ver
dict. It caused evident disap
pointment. Yet even in the young.arcm-
tect's splendidly passionate
case of the aesthetic creeps,
one could read something of
the erimness and deep moral
horror of the thing being fled
from. And even in that flush
ed, earnest, humorless young
face one could read another
lesson. It is the best and
brightest who come to Marian
felde which is another rea
son why the Free City of
Berlin is one of the greatest
moral, responsibilities of all
the West.
(Copyright 1958 New York
Herald Tribune Inc.) 1
time job is head man of the
Auto workers and second man
in the AFL-CIO, but he,
nevertheless, is a bigger man
in the Democratic party than
some politicians who devote
their full time to party affairs.
It is Reuther's influence
within and upon the Demo
cratic party that makes big
news of the fact that he is to
be a witness this month before
the Senate committee to inves
tigate improperties in labor
management relations.
Strange Things Happen
There is no publicly per
suasive record that the com-
of annihilating humanity.
We are further admonish
ed by governmental spokes
men that the Soviet Union
also possesses these destruc
tive devices. Recently,
American newspapers car
ried this terrifying state
ment from a well-known
newspaper man, "The
world lives in a tension that
could snap into a holocaust
some afternoon if a wild
goose showed up on a radar
screen."
In the face of this ever
increasing world tension,
Secretary Dulles obstinate
ly clings to his strange
theory that world peace can
be accomplished only by
building a gigantic military
establishment capable of
massive retaliation, by
creating a vast network of
military alliances" and by
leading our country re
peatedly to the brink of
war. As responsible citi
zens concerned about the'
future of our children and
our country, we reject this
Diplomacy of Death and
Hopelessness. We are de
termined that our children
shall live their lives free of
the terror which Dulles'
unsuccessful policies have
forced upon us. .
We shall work to make
scientific progress in our
country and in the rest of
the wbrld a servant of man
rather than a homicidal or
suicidal influence. If this
cannot be done, Mr. Presi
dent, every increase of
knowledge will, be only an
other step towards ultimate
and complete disaster.
Therefore, Mr. Presi
dent, we petition you to call
immediately a summit con
ference of the representa
tives of the leading nations
of the world for the pur
pose of banning nuclear
weapons and laying the
foundations for a permanent
peace. We feel certain, Mr.
President, that the over
whelming support of the
American people will be
given to the peace objec
tives of such a summit con
ference. Mark A. Chamberlin
Oregon Chapter,
Methodist Federation for
Social Action,
P.O. Box 327,
Gresham, Ore.
Time Question .
To the Editor: On April 27
.1 J-l 4. -
we wno live in. ine easi, in
cluding New York City and
Washington, D.C., set our
timepieces ahead to Atlantic
Standard time and call it Day
light Saving time. On October
9 -mo fin the same thing in
reverse to get back on Eastern
Standard time.
This upsets most radio and
television network programs
but the Congress can not in
terfere in local time issues,
exceDt in Washington, D.C.
However, Congress can put
all Interstate Commerce and
Communications under the
Standard Time act without
reference to local time by a
carrier or network.
People should keep the Con
gress informed as to then
wishes in reference to issues
as they come up to face the
nation.
J. C. Nesom,
715 North Wayne st,
"Arlington 1, Va.
Stop the Slaughter
To the Editor: Methinks tne
Farm Editor is all riled up at
the wrong people. It is com
mon knowledge that our meat
animals are slaughtered in a
brutal and barbaric manner
where humane methods are
not employed. Their screams
of agony may be heard by all
in the vicinity of stockyards.
Yet, the ones who raise the
cattle, sheep and hogs, the
farmers who grow their food,
the consumers who eat the
meat, have done nothing.
Now if people could see
one calf or lamo Kiuen ac
cording to present practices a
great cry of protest would
ensue, but because millions
are handled and slaughtered
this way it is ignored.
Through the years humani-
mittee has anything on Reu
ther likely to embarrass him
seriously. But stranger things
have happened than that a
witness who seemed to be in
vulnerable to 'congressional
committee investigation has
found himself in serious and
unexpected trouble.
That could happen to Reu
ther and if it did, the Demo
cratic party would be wound
ed as badly as the labor move
ment.
Reuther came of age as a
political power in the 1956
Democratic National Conven
tion in Chicago.
Harry S. Truman had
slugged that party conclave
off balance by undertaking to
head off a second presiden
tial nomination for Adlai E.
Stevenson with his own more
left-of-center choice, Gov. Av
erell Harriman of New York.
There was substantial favorite
son opposition to Stevenson
too, and Michigan's Gov. G.
Mennen Williams was in on it.
The Michigan governor had
obtained his delegation's en
dorsement as a favorite son,
thereby withholding those
urgently desired convention
votes from Stevenson
Williams Anti-Stevenson
Williams was a leader in
the Stevenson-won't-do chorus.
All of his chips were down
in a play to use the big Michi
gan delegation in a stop-Stevenson
maneuver and, maybe,
wind up himself as No. 2 man
on the ticket with Harriman
or someone else. For Williams
the stakes were big. The con
vention was pretty much
deadlocked.
That is the way it was in
the small hours of Wednesday,
Aug. 15, 1956, when Reuther,
a delegate, caused the Michi
gan delegation to gather a
few minutes after 2 ajn.
mirty-nine mmutes later a
United Press buUetin revealed
that the deadlock was broken,
The bulletin said:
"Gov. G. Mennen Williams
said early today he wiU urge
Michigan's delegation to
throw its 44 votes to Adlai
E. Stevenson."
That killed Harriman's can
didacy. Big Ohio and New
Jersey swarmed behind Michi
gan to the Stevenson band
wagon. It was Reuther who
forced Williams out as Michi
gan's favorite son, a strategy
which made it possible for the
convention promptly to nomi
nate Stevenson as its presi
dential candidate.
Reuther is a genuinely pow
erful man more powerful in
the councils of the Democratic
party of Michigan than Wil
liams, who has been elected
governor four times running.
tarians have tried to do some
thing to stop this cruelty and
lately have made a concerted
effort. Our congressmen write
that they favor these reforms
but the large packing houses
employ a powerful group of
lobbyists' to prevent the Hu
mane slaughter bills from be
coming the law 'of the land.
Since the adult stock raisers
have become inured to the
suffering of meat animals, the
young adults in F.F.A. work
and the 4-H club members
could help in getting this
legislation passed. Any child
raised on a farm knows the
fate of meat animals and I'm
sure he would rest easier if
the pet steer or sheep or even
hog he had raised would be
spared the brutality that is
now prevalent. 'Nuf sed.
Mrs. J. G. Keith
South Pacific Highway
Phoenix
Rapport Commended
To the Editor: May I take
this opportunity to offer my
personal thanks and gratitude
of the staff of Southern Ore
gon College to the "many Med
ford business and professional
men and women who served
as critics at our ninth invita
tional high school speech con
ference? The splendid cooperation of
these people indicates that a
high state of rapport exists
between the community of
Medford and our local college.
Leon Mulling,
Associate Professor of
Speech, Southern Ore
gon College
Doctors Report i
70 OF ALL MENTAL PATIENTS
COOLD IMPROVE OR RECOVER, IF. . .
-Every year, a quarter of a mil'
lion people enter mental hospi
tals. When that happens, is all
hope lost? Must the door to
our free, happy world stay
closed forever to these unfor
tunate people?
The answer is an emphatic
"No!" Mental illness today is
not hopeless. In fact, Kith what
science already knows about
mental illness, 70 of all men
tal patients could improve or
recover completely! Why don't
they? Simply because wo j
mental hospitals do not have the
staff, the equipment, and the
facilities they need to put this
Published as a public service in co-operation with The Advertising
Council and the Newspaper Advertising Executives Association.
In the Day's News
By FRANK JENKINS
The Institute of Life In
surance, in a report just
issued, tells us that In the
decade from 1946 to 1956
Americans increased their
personal debts at TWICE THE
RATE at which they increased
their savings.
But-
The Institute says
In 1957 Americans added
more to their nest-egg In life
insurance and other long
term savings than they con
tracted in debts.
THE 1946-1956 decade was a
SPENDING decade. The
war ended in 1945. During
the war, people generally
saved more than they spent.
Responding to the urge of
patriotism, they bought sav
ings bonds to help finance the
war.
Besides
There wasn't too much to
spend money for Among
other things, it was practical
ly impossible for an ordinary
citizen to buy a new automo
bile. The ordinary person
could buy about four gaUons
of gasoline per week. You
couldn't build a fancy new
house.
There were then so manv.
MANY things one couldn't do
with his money. But one al
ways could SAVE IT UP.
rpHE result was that we
- nearly all came out of the
war with a considerable ac
cumulation of savings and an
enormous accumulation of
WANTS.
So
When the fighting ended
and the holders were taken
off, we began to spend our
money. When we had spent
what we had accumulated,
we stiU wanted more things
especially the things we
hadn't been able to buy while
the war was on. So we began
to buy them on the cuff
so much down and so much a
month.
THOSE were the yean when
we were piling up debts
twice as fast as we were
piling up savings. We were
pushed farther in the spend
ing direction by the fact that
prices were rising steadily.
When we went to the store
to buy a shirt, we were apt
to wind up buying TWO
shirts on the theory that when
we got around to needing an
other shirt the PRICE
WOULD BE HIGHER:
One of the things steadily
rising inflation and steadily
rising prices always do is to
stimulate buying to beat
higher prices later.
THERE came then, at the
end of these post-war
years, the year of our Lord
.1957, with its accompanying
"recession" which was
probably more of a catching
up period than anything else.
SO
We slowed down our buy
ing. We began to wear our
old clothes longer. We began
to drive our old cars longer.
We began to use some of the
things we had bought and
stashed away to beat higher
prices later.
And
We began to pay up our In
stallment debts faster than we
took on new ones. The result
of all this was an INCREASE
IN SAVINGS.
All in all, what happened
In 1957 was a healthy develop
ment. AMERICANS are often ac
cused of being a reckless
lot. But what happened in
1957 indicates that they have
more basic common sense
than they are generally ac
credited with.
FALSE TEETH .
That Loosen
Need Not Embarrass
Many wearers of false teeth har
suffered real embarrassment becausa
tbelr plate dropped, slipped or wob
bled at just the wrong time. Do not
live in fear of this happening to vou.
Just sprinkle a little FASTEETH, the
aiKanne (non-acid) powoer, on your
plates. Hold false teeth more firmly.
so they feel more comfortable. Does
not sour, cnecu piate oaor (den
ture breath). Get FASTEETH at any
rug counter.
scientific knowledge Into every
day practice I
And that's why we nun with
hope to you! You can do so
much because there's so much
to be done. Your understand
ing and support can help peo
ple suffering from mental illness
get well . . . can help them re
turn to their families, their
jobs, their lives!
We who have never faced
the darkness of mental illness
can do much to bring others
out of it Today, won't you
please work with and support
your local Mental Health
Association?