Copyright 1958, Bureau of Advertising of the American. Newspaper Pubiuhers Association, Inc.
TEN MEDFORD (OREGON) MAIL TRIBUNE
; . f Lr t T""' " ' '
It takes a GIANT
to quench, a 36-feillion-gallon. thirst
The man who asks, "Fill 'er up, sir?", is one of thousands of friendly
operators and attendants of the more than 182,000 service stations
across the country. Together, they pumped over 36 billion gallons of
gasoline and poured almost a -half billion gallons of motor oil into
passenger cars in 1957.
Processing, distributing and retailing petroleum products is a gigan
tic job requiring the services of men, machines and media. Highest on the"
list of advertising media are newspapers a giant that keeps the public
informed of the quality of these petroleum products.
Over 58,000,000 newspapers are bought daily by people who thirst for
news and buy from newspaper advertising. That's one of the reasons
why dealers, jobbers and manufacturers of petroleum, like so many
other sellers of goods, place more money in newspapers than in any
other advertising medium.
If you have a thirst for sales, you can quench it quicker in the action
medium the actam-packed daily newspaper.
All business is local... and so are all newspapers.
Published we the interest of more effective advertising by THE MEDFORD MAIL TRIBUNE j
Monday, February 10, 1958