Friday, January 24, 1958
SIX MEDFORD (OREGON) MAIL TRIBUNE
Oh, heavens, I don't know how you could
get along without the newspaper! You'd never
knoiv about sales or where to buy anything.
jj fc''$ ?' s,
Copyright 1957, Bureau of Advertising of the American Newspaper Publisher$ Atcimtion, Int.
& From "The Functions of Newspapers for Their Readers," a study conducted for newspapers by Social Research, Inc.
NEWSPAPERS PEOPLE ACTION
Every day when newspapers and people get tog-ether,
things start popping. News stories, edito
rials and features constantly arouse readers to
action. So does the advertising. Without the daily
newspaper, as the lady says, "You'd never know
about sales or where to buy anything."
Newspaper advertising differs from many other
kinds of advertising because it is wanted. It is
looked upon as news and read with as much interest.
But people not only look for advertising in the news
paper they act upon it. They buy from it.
That's why advertisers, year after year, spend
more money in daily newspapers than they do in
radio, television, magazines and outdoor combined.
Over 58,000,000 newspapers are bought daily,
providing complete news, features, information
' and advertising. If it's action you want action
you'll get from your advertising in the action
medium, the daily newspaper.
All business is local. . . and so are all newspapers.
Published in the interest of more effective advertising by THE MEDFORD MAIL TRIBUNE