1958
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Make this your LUCKY year I
1958
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Happy New Year!
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Man, what a cigarette!
wherever you are . . .
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to light up a Lucky.
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A perfect year . . .
Day in . . .
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whatever you're doing . . .
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to have Luckies along!
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day out . . .
take time out . . .
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It's the best-tasting cigarette you ever smoked!
LIGHT UP A Ught SMOKE
-LIGHT UP A LUCKY!
Product of t& infUtMi to4vuM-oyMnp tv&ueeo- is our middle name