Handsome
new editions,
dedicated salesmen,
and a resurgent interest in religion
have made the Book of Books more
popular than ever.
by Kevin V. Brown
Photo by Mort Shapiro
R,
Everybody's
Buying
iecently, at a sales luncheon held for promotional
purposes, representatives of an advertising
agency were given Bibles as gifts.
"I thought it was a strange thing to be giving away at
a business meeting," one of them said later, "but I took
it home and started looking at the pictures. I've never
seen anything as fabulous! It was so beautiful I gave it
to my mother and bought another for myself."
In Wisconsin, a former schoolteacher selling Bibles
door-to-door was turned down by one family. She
reluctantly made ready to leave, saying, "If you won't
buy a Bible, at least say a prayer that I sell one in the
next house." The family agreed, and when the sale was
made the woman came back to thank them. Impressed,
they also bought one.
Another Bible salesman was stopped at the switch
board of a large industrial corporation. The girl said, "I
don't think our president, Mr. Harris, is interested."
"I think he would be," said the salesman, glancing
around the sumptuous office. "I don't believe Mr. Harris
ft the Bible
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Handsome art and supplements highlight new Bibles. A
Catholic edition (left) features a ' full-color section
explaining the Mass; a Protestant Bible (center) has
reproductions of famous religious masterpieces; and a
Jewish one offers a beautiful family-record section.