Medford mail tribune. (Medford, Or.) 1909-1989, November 19, 1957, Image 3

Below is the OCR text representation for this newspapers page. It is also available as plain text as well as XML.

    i oy Industry Working Like Dogs
Sines Russia Launched Muttnik
By FRED DANZIG
United Press Correspondent
New York HPi Ever since
the Russians launched their
Muttnik, America's toy industry
has been working like a dog.
Our toy makers have respond
ed to the newest challenge from
space with the same display of
alacrity and know-how as they
did last month, when suddenly
confronted with Sputnik I.
As a result, our own Muttnik
already are orbiting around the
toy counters.
One item is a balloon satellite
with a picture of a dog on it. An
other is a sad-faced toy beagle
hound who is sporting a plastic
bubble space helmet and a
weighted tail. The sales pitch is
what accounts for the pooch's
pout: "The Muttnik that can't
get his tail off the ground."
Work Overtime
According to 12 leading manu
facturers with space toys on the
market, everything is a sellout.
Their factories are working
O overtime to meet the rocketing
demand. Pre-Christmas toy buy
ing patterns indicate space items
already are doing business at a
Davy Crockett-like pace.
- Many industry officials did
not think 1957 would top last
year in terms of retail sales vol
ume, but the spurt in space toys
has given them new hope. Ben
jamin Michtom, chairman of the
board of the Ideal Toy Corp.,
recently predicted a $1,250,000,
000 volume, or 6.5 per cent more
than last year. The toy manu
facturers of the U.S.A., Inc., are
more optimistic with an estimate
of $1,500,000,000.
Good Timing
"What makes the toymakers
especially happy is the timing
of the space satellite shot in the
arm. It started when Sputnik I
was launched Oct. 4, giving the
industry more than enough time
to work up "hot" items for the
traditionally "hot" Christmas
trade. .
In contrast, the Davy Crockett
craze came in early spring of,
1954 and died in early Septem
ber. It was long gone before
Christmas rolled around.'
Toy makers were quick on the
pickup when Sputnik I began its
travels. "
It was only a matter of days
before stores across the nation
were receiving satellite launch
er trucks, sky sweepers, rocket
launchers, Sputnik battle sta
tions, "spacenik" plastic hel
mets. Sputnik balloons, space
guns, and last but not least,
Sputnik bubble gum.
ders for the item.
Immediately after Sputnik I
went up, the Ideal Toy company
threw open its factory at Hollis,
N.Y., and rushed a satellite
launcher truck into production.
They worked all night Saturday
and Sunday to deliver the first
shipment, by taxicab, to New
York department stores Monday
morning. Now the plant is try
ing to catch up with 200,000 or-
Counsellor
Is Speaker
For PTA
Ji r.! s- . . . you cam
J$ P be sure they'll
f ht admired and jgS
t; used and enjoyed
I for years and
. f: Jean
"ife-f Indoor-Outdoor
.'Ijtiy 5 THERMOMETER I
sL M.nnteo1 indoors bat
Jy c shows both indoor sod
fy - outdoor temperatures.
Hsodsome gray or ivory ,
I ' I ease. Only S
The Holiday thermometer j
i and numiBiri indhaiqi
A tittle braurv with a lot of use
ful nM Helps maintain comfort
sble indoor air condition. Plastic
rase in choice of 4 smart colors:
Chsrcosl. Ivory. Mint Green and
1
The Princeton
COMBINATION UNIT
Tell ..-mperafnre, hom tditf
and erh trmd. A real rl
trader. ith 2-tone dial, bra
rae and cr-y or ivory i
17 kOOf. JiO Q
The Caiaffna
CONTEMPORARY BAROMfTft
A dunning matenporWT "iB haroawttr
Harmonizes with both modern and period
furnishings. Polished braat ease, to ltd wain at
sptndle. O Ion, lli
The Sherwood
COMBINATION
A stria Lady beavtifol insULummt
thai hannonues with any decor.
Snows tcmpcratore. hnmidity and
weather trends. Solid frnitwood
esse, brass trim and distinctive
2-tone dial. Cog. SIS
a wide variety of
models and prices
9&Zt Famous for smart
n. M
;t ii st!ine famous
- for (curate
performance
I
m u
4iO
9
Parents and teachers, by do
ing their job well, release a mar
velous power for good in the
children they raise and train, ac
cording to Ben Schmidt, who
was the speaker for the Lincoln
Parent-Teacher association meet
ing held November 14. Children
tend to follow the ideals and
standards of the parents, but
teachers supplement this and
help these ideals to develop, he
said.
Later Mr. Schmidt brought out
that most people in setting up a
home known less about the sub
ject than those same people when
they go to buy an automobile;
they have studied the potential
ities of the auto, but have put no
study into what makes a good
successful home. Mr. Schmidt
has worked with children and
youth for many years, being as
sociated with the YMCA and
other youth agencies. He also
does family counselling.
Mrs. Glenn Stewart reported
on the membership enrollment
effort made during the month of
October. The Lincoln PTA mem
bership is now 212 members;
last year the total was 196. Mrs.
Marjorie Shelton's room won an
award for the largest enrollment
in the lower grades with over 54
per cent of the parents joining.
Miss Anna Laura Honts' room
won in the upper grades with
over 49 per cent of the parents
enrolled. Room count for the
evening was won by Mrs. Shel
ton's room.
A letter from the County Juv
enile Advisory council, inviting
the PTA members to attend the
open house to be held in Decem
ber for the new county detention
home, was read. Roy Gilbertson,
school principal, announced that
Lincoln had made second place
in the city schools football
championships.
The flag ceremony at the open
ing of the meeting was presented
by members of Girl Scout Troop
77, led by Mrs. Eric de Place; the
invocation was given by Mrs.
Ted McLain. Troop 188, with su
pervision by Mrs. Ivar Hult, pro
vided child care for the evening.
Refreshments for the evening
were provided by the fourth
grade parents. Serving were Mrs.
Ray Jack, Mrs. John Weber, Mrs.
Robert Angell, Mrs. James Kel
ler and Mrs. Ruth Hurt. Mrs'.
Robert Selby, -room representa
tive chairman was in charge.
Half-Size Style
O 0,:
M Wk
D
9225 utt-2sA
i
With our easy Printed Pat
tern, sewing becomes a pleasure
for shorter, fuller figers. This
dress assures a perfect fit won
derful flattery. Graceful skirt,
sew-easy tucks.
Printed Pattern 9225: Half
sizes 14Vz, 161,2,181.2,202,2212,
2412, 262. Size 162 requires
31 i yards 39-inch fabric.
Printed directions on each pat
tern part. Easier, accurate.
Send THIRTY-FIVE CENTS
(coins) for this pattern add 5
cents for each pattern for 1st
class mailing. Send to Marian
Martin, care Medford Mail Trib
une, Pattern Dept., 232 West
18th St., New York 11, N. Y.
Print plainly NAME, ADDRESS
Park Plastics of Linden, N.J.,
transferred 75 workers from wa
ter pistols to satellites to handle
the emergency.
Some toy companies merely
had to add new labels to already
existing space toys. But one firm
is worried because it has en
countered resistance to the word
"Sputnik" on its toy. "Our best
bet is to stick to the English lan
guage and call them earth satel
lites," said a field representa
tive. Like wild west items, the toy
industry now expects the space
influence to stay with us from
here oit.
Said one executive: "First
Crockett. Now the rocket.
Where would we be without
'em?"
Women's Association
Of Phoenix Church
To iWeef on Thursday
Phoenix Women's associa
tion of Phoenix Presbyterian
church will meet Thursday, No
vember 21, at the church at 10:30
a.m. Mrs. Rex Nicodemus, vice
president, will preside over a
business session. A potluck
luncheon will be served at noon,
and a program will follow, with
Mrs. C. A. Stothers in charge.
Mrs. Merle Simmonds and Mrs.
Joseph Beeson are luncheon
chairmen.
During the afternoon women
will work on articles for the
bazaar to be held December 6
at the church.
4
Women's Auxiliary
To Meet on Friday
Women's Auxiliary of St.
Mark's Episcopal church will
hold its monthly luncheon meet
ings Friday, November 27 at
12:30 p.m. in the Parish house.
Mrs. Bayard M. Getchell, Mrs.
C. Weldon Kline and Mrs. W. B.
Clegg will speak on "The Values
of Study Groups." A discussion
by members of the various study
groups will follow.
A nursery will be available in
the Guild hall. All women of the
parish are invited to attend.
Government To Ask
Death Penalty in
Hospital Killings
Reno, Nev. TP The govern
ment will ask the death penalty,
as prosecutor said today, for a
former chief guard who stomped
into a Veterans Administration
hospital Monday with two guns
and killed two VA officers.
Another officer was critically
wounded by Elza W. Eaton, 62,
before he was disarmed by a
fourth prospective victim.
Officers said Eaton had ru
signed his job as chief security
officer of the hospital last March
after making a series of com
plaints about its administration.
Assistant U.S. Attorney H. F.
Ahlswede said the government
will ask a first degree murder
indictment which carries the
penalty of death in Nevada's gas
chamber on conviction unless a
jury specifically states its ver
dict is "without capital punish
ment." Engineering Office
The 6-foot, 3-inch Eaton first
walked into the engineering of
fice, and fired at Earl A. Lom
bardi, 39, the hospital's engineer
ing officer. Lombardi fell to the
floor, critically wounded. Eaton
pushed past his unconscious form
and shot dead the assistant en
gineering officer, Phillip I. Kea
bles, 59.
Eaton then took a self-service
elevator to the second floor, and
entered the office" of personnel
officer Arthur R. Small, 48, and
killed him.
He walked back into the cor
ridor and shoved the shotgun
into the mid-section of assistant
VA manager James R. Harrison.
Harrison grabbed the barrel and
the blast went harmlessly into
the wall.
Eaton pulled a .38 caliber pis
tol from his holster. Before he
could fire it, Harrison and assist
ant VA attorney Newell Morese
subdued him.
Ahlswede said a new grand
jury will be summoned to hear
the case, probably on Nov. 27.
In the Day's News
By FRANK JSNKINS
Tuesday, November 19, 1957
MEDFORD (OREGON) MAIL TRIBUNE THREE
I suppose we'll have to go on
i talking about &puiniKS today.
The news more or less compels
it.
For example:
"PRIK Bergaust, editor of Mis-
srles and Rockets Magazine,
published in Washington, says
he thinks Sputnik III, with a
TV camera and possibly a mon
key, inside, may be fired within
10 days.
Soon after this, he predicts,
a giant 18-ton Russian satellite
will be orbited for experimental
flight studies.
And, he concludes, a Soviet
attempt to launch a rocket to
the moon may come within a
matter of weeks.
IS BERGAUST pipe-dreaming?
It could be. But
He forecast CORRECTLY the
launchings of Sputnik I and
Sputnik II.
limAT of a TV-carrying satel
" lite?
It could be of GREAT military
value, because jt would give the
Russians a clear view of most
of the free world which they
hope to conquer.
What of the monkey?
The purpose of the monkey
would be to provide data enab
ling the Russians to put MEN
eventually into their earth-circl
ing Sputniks.
WHAT of the moon rocket?
TT It's not so important. One
of our top astrophysics experts
(astrophysics is the science that
deals principally with the con
stitution of the celestial bodies,
stars, planets and such) says we
could toss a rocket to the moon
more or less any time if we
chose. But, he says, it wouldn't
be of much military value.
Its chief value, he thinks,
would lie in using the moon
as a testing ground for nuclear
bombs. By using . the moon (in
stead of the Nevada desert) we
wouldn't be bothered by radio
active fallout.
McLEOD
HEC Elects New Officers
By CAROLINE L. HARDING
McLeod Women of the Home
Economics club met at the home
Value of O&C Timber
Declines $1 Million
Portland (1PI Value of tim
ber sold off O and C lands in
Oregon July through October of
this year slumped more than one
million dollars from the first
four months of the fiscal year.
Virgil T. Heath, Oregon super
visor for the bureau of land man
agement, said 'volume of sales
was also off about 10 million
board feet.
Accounting Chief to
Move to New Office
Salem P) Robert K. Wood,
chief of the accounting systems
section for the Department of
Finance and Administration, will
transfer next month to the sec
retary of state's office as an ac
counts executive.
Secretary of State Mark Hat
field said Wood's appointment
was a step in modernizing his
accounting division.
of Mrs. Oscar Hanson Hansen
Thursday, Nov. 14, to elect of
ficers for the coming year.
Those elected were chairman,
Mrs. Ann Moorehead; vice
chairman, Mrs. Rudella Mykle
by; secretary, Mrs. Dorothy
Tackstein and treasurer, Mrs.
Mabel " Hausen.
A luncheon was held with
Mrs. Harold Barger Barber as
co-hostess.
Mrs. Christine Dobbyn of
Cottage Grove, Ore., is the house
guest of Mr. and Mrs. Vic Chap
man and family.
Mr. and Mrs. Herb Carlton
have returned to their home
after spending several weeks in
San Jose, Calif.
Quite a few Gange members
turned out to cut and saw up
logs that Arnold Ragsdale left
for the winter's wood supply at
Upper Rogue Grange on Nov.
15. .
Mr. and Mrs. John Axtell and
daughter, of Medford, and Mr.
and Mrs. Glenn Nelson and son,
of Ashland, were dinner guests
at "Folding Hills" ranch Sun
day, Nov. 17.
B
UT
Enough of the Russians.
Let's talk about US.
fYUR AIR force scientists (a lot
" of whom are concentrated
down in New Mexico) have just
let go with a cautious statement
to the effect that they believe"
they may have found a DE
FENSE AGAINST THE INTER
CONTINENTAL B A L L I S TIC
MISSILE.
An air force spokesman says
in Albuquerque the defense in
volves TOUCHING OFF A NU
CLEAR EXPLOSION IN OUTER
SPACE while the attacking en
emy missiles are traveling above
"the earth's atmosphere.
rriHAT is to say:
-- It isn't enough just to send
a missile against an enemy. If
it is to do its dastardly -job, it
must be EXPLODED at just the
right distance from its target to
do the most damage.
If the Russians can find a way
to explode their missiles at just
the right time, why can't we
find a way to explode the things
BEFORE THEY GET HERE?
That's what the air force says
it's working on.
17'EEP this in mind:
A-Ever since warfare began,
new OFFENSIVE weapons have
stimulated the invention and
production of new DEFENSIVE
weapons to counter them.
Almost half of the 2,700,000
tourists who traveled to Spain
last year arrived by car.
- ' I
MADE
FOR EACH OTHER!
Tang and lettuce . . . Tang and tomatoes . . . Tang and apples
. . . Tang and all of the garden-fresh fruits and vegetables you
enjoy in salads are made far each other!
Tang is perfect for seafoods, too! A touch of Tang in a salad
as a dip or garnish captures the sparkling savor of the sea.
Make your salads sing tonight with the cool refreshing fla
vor of Tang! For luncheon lift, try Tang on sandwiches, too!
1
New Drug Beneficial
In Young TB Cases
Isoniazid, an antituberculosis
drug, proved that it slowed or
stopped complications arising
from TB in children, it was re
vealed in a national survey re
cently conducted by the U.S.
Public Health service, according
to Dr. Edwin L. Kendig Jr., of
Richmond, Va.
Dr. Kendig addressed a group
of physicians at the University
of Oregon medical school during
a meeting of the Pacific North
west chapter of the American
College of Chest Physicians and
the Pacific Northwest Trudeau
Society.
Research for drugs to control
and finally, eradicate TB is paid
for by a small percentage of
Christmas seal funds. This money
is contributed by the community
to guard itself against the debili
tating financial and medical
aspects of this major disease, it
was explained.
DEATH PENALTY INVOKED
Beirut, Lebanon (IP) The
Lebanese government an
nounced today that the penalty
for terrorist infringement of se
curity regulations had been
raised from a prison sentence to
death. The Council si Ministers
took the decision at a special
meeting to discuss ways of
stamping out terrorist activity,
including the throwing of
bombs, attributed here to for
eign elements.
Salem (IP) Articles of incor
poration were filed today for the
Astoria Industrial Development
corporation. They were signed
by Russell Fluhrer, Eugene W.
Lowe, A. S. Dempsie, D. S.
Cable and Stan Daniels.
PUBLIC DEMONSTRATION
CHRISTMAS
GIFT WRAPPING
FREE INSTRUCTION AND HELP
WED4 NOV. 20th, 1957
CONTINUOUS
From 2 p.m. to 4 p.m.
By Factory Representative and Our Own Personnel
On the 2nd Floor at
BOOKS GIFTS RECORDS?
WIEIEIES
Southern Oregon's
Oldest and
Largest Furniture
Store
If you wake up feeling like this
Come ImL.we'ii
show you how to
Get Thai
Serta Feeling
i
From the World's
t '
Most Refreshing Sleep!
' , a m.M.
"Perfect Sleeper
SMOOTH-TOP
MATTRESSES AND BO SPRINGS
Want to swap morning growl for morning
grin? Come make the easy 1-2 Serta tesL
Press lighdy . . . feel top softness to relax
your muscles. Press bard . . . feel' deep
support for spine-level rest. Make Serta
Perfect Sleeper yours and enjoy the world!
most refreshing sleep ... at a refreshing
down-to-earth price!
Ml or Twin Stna-Matchtitg box spring mm law prfw
Gives you both
TOP SOFTNESS
Mad by Sntta Anooas j "LWJ j
I "
This mattress advertised hi Tht Journal
of the American Medics! Association.
EASY TERMS O YOUR CREDIT IS GOOD
NO CARRYING CHARGES OR INTEREST
witi ZONE, SIZE and STYLE
NUMBER.