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THE BIG M FOR 1958-9P0RS-6HR SPIRIT '.WITH LIMOUSINE RIDE
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SPORTS ORISS Y CHITA PLATTMV
AN ENTIRELY NEW family of Cool-Ppwer Marauder V-8 engines powers The Big M line 312, 330 and 360 hp. Shown above, the Montclair Phaeton Sedan, seat from Montclair Turnpike Cruiser.
EVER HELD A CURVE LIKE A SPORTS CAR
WHILE LOUNGING IN LIMOUSINE LUXURY?
This is The Big M for '58-the only car
you can buy that combines sports-car
spirit with solid riding comfort.
Mercury's new sports-car spirit means far more
than power. You enjoy effortless control every
moment precise steering a wonderful feeling
of command on even the sharpest curve.
These advances are the result of a whole series
of wonderful new driving aids. For example, a
new Merc-O-Matic Hill-Control range helps ease
you down the steepest grade with greater safety.
Steering is up to 35 easier. New Super-Safe
self-adjusting brakes automatically compensate for
brake-lining wear reduce the need for servicing,
help keep your brakes at peak efficiency.
Now imagine this driving spirit teamed with a
ride that can only be compared with the finest ever
achieved by the costliest, custom-built limousine
a serene, majestic, quiet ride; a solid, steady,
road-hugging ride. Every 1958 Mercury is longer,
wider, heavier. Dimensions in some models sur
pass those in many of the most expensive cars.
Most important, Mercury brings all this within
the reach of any new-car buyer. Prices start just
above the lowest. Choose frorri twenty models in
four series. At your Mercury dealer's today. '
SPORTS - CAR SPIRIT WITH LIMOUSINE RIDE
MERCURY
SEE YOUR NEAREST MERCURY DEALER