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Monday, November 11, 1357 MEDFORD (OREGON) MAIL TRIBUWK THIRTEEN
Copyright 1957, Bureau of Advertising of the American Newspaper Publishers Association, In.
Just as an enormous oil .pipeline carries petroleum from
producer to consumer, so does a giant medium carry goods
from advertiser to consumer. That medium is the daily
newspaper, a giant that lives in every town.
The newspaper pipeline is the shortest distance between
advertiser and buyer. It functions without letup, carrying
sales messages to an average 100,000,000 people daily. Its
myriad branches extend into every city and town.
, The complete and constant coverage that newspapers
guarantee every advertiser is one of the reasons that prompt
advertisers to place an overwhelming emphasis on news
papers. Last year all advertisers spent $3,235,600,000 in
newspaper advertising more than they spent in television,
radio, magazines and outdoor combined!
If you want a steady flow of your products to your con
sumers, use steady advertising in the daily newspaper. It's
the most efficient and direct pipeline.
All business is local.. . and so are all newspapers.
Giant oil pipeline under construction. Photo courtesy Cities Service Company.
Published in the interest of more effective advertising by The Medford Mail Tribune