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TUTTlbeT IS Of a gTtt Copyright 1957, Bureau of Advertising of the American Newspaper Publisher Association, Inc.
Monday, August 12. 1957
MEDFORD (OREGON) MAIL TRIBUNE THREE
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TA George Washington Bridge, a giant traffic link between New York and New Jersey. Photo courtesy Cities Service Company.
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A giant bridge stands as a familiar landmark on the local scene,
conveying its traffic to a specific destination. And just as familiar is
the daily newspaper, a giant medium continually conveying news and
advertising into almost every home in the nation.
More than 57,000,000 newspapers are bought daily, reaching almost
ever' prospective customer in the land. And just as a mighty bridge
connects two groups of people on opposite shores, so does the mighty
medium, the daily newspaper, link two groups on opposite sides of
business the buyers and the sellers of products and services.
Published inV.a interest of more effetcive advertising by The Medford Mail Tribune
For wholesalers, distributors, retailers and regional manufacturers
the newspaper is an indispensable courier of news about their products
and services. Not only does it call on practically every family in the
local market, it remains to be read at the readers' convenience.
If you want the fastest, most effective way to get your story across to
your customers, you should be using the daily newspaper. It's the widest,
strongest, surest bridge between you and the people you want to sell.
All business is local . . and so are all newspapers.