TEN MEDFORD (OREGON) MAIL TRI3UNE
Thursday. July 25. 1957
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SPECIAL EDITION!
Weather
Sun, rain, snow or sleet,
be sure to visit the Pontiac
Calvacade and see the fab
ulous new 1957 Pontiacs.
DlAN-TAYift
OMTIAC
STAR CHIEF
EDITION
U.S. A
; ' "jl"! in I II .1 millennium
i ' ' - . f i . " .i i.; i "p, t
W' : ' ... ',4.1,....
Sweden Invades US.
With VOLVO!
VOLVO CHALLENGES
FOREIGN CAR FEELD!
A little ear that can nail its competitors to the wall,
Z the Volvo is only e baby of a little over a year in this
J country. "The Volvo is built by a firm in Gothenburg,
Cw.il.n m rirm that h maAm tmrU fnr nvr thirtv
years. This firm sent a group to this country to study
U.S. production methods and find a type of "car that
would be acceptable to both Americans and Europeans.
They also wanted to incorporate into that cat as many
U.S. parts as possible so that some would be inter
changeable with American parts. The result of that re
search wag the Volvo. This car combines the general
comfort and convenience associated with an auto of
Detroit design with the handling qualities that are ex
pected of a thoroughbred Continental car. Added to
these qualities is still a third, that of good general and
detail finish and sound engineering.
The Volvo definitely reflects strong Detroit influ
ence in Its body design, roominess, and generous inte
rior. Also, it is equipped with a standard three-speed
transmission, a concession to convenience as opposed to
porting requirements. While the Volvo can be driven
Just like any stick-shift American car, its road manners
are drastically different. To understand why the Volvo
behaves as It does, let's take a look at the market it was
riginally designed for.
Sweden has its share of primitive roads, plus a very
cool climate with long, frigid winters, almost no spring
at all, and short tepid summers. In the northern part of
the country the ground may be covered with snow six
or seven months out of the year. So the Volvo is a car
designed, among other things, to cope as well as pos
sible with road surfaces that are rough, rutted, frozen,
and slippery a great deal of the time.
The result is a vehicle with go-anywhere abilities
' plus authentic sportscar road holding. It can be taken
through turns at surprisingly high speeds without any
- apparent body roll, without a murmur from the tires,
- and with a minimum of effort on the part of the driver.
' It's a safe-cornering car and it feels like one. Funda
' aiaiitallv the Volvo is a TRACKER rather than a SLIDER.
Much of the Volvo's good cornering "stance is de-i
riveu irorn lis guoo wcigni uisinuuuuri. unwauni, ii is
only slightly nose-heavy. Withr two people in the front
seats, weight distribution is nearly even. With one or
two rear-seat passengers, 50-50 can be hit on the nose!
Because of the rough roads in Sweden, the Swedish
owners of Volvos' aren't so performance-conscious, so in
Sweden the Volvo is only a 50 HP automobile. But for
American export the motor has dual-carburetors and
develops 85 HP. Because of these facts about its depend
ability, they're giving 5-year guarantees even to second
and third owners in Sweden. This guarantee takes care
of anything costing more than $40. It is easily under
stood why such a guarantee can't be given in the U.S
because on introducing the Volvo to this country, they
chose to promote this car by racing it. Well, they raced
it and in six starts it placed six firsts in its class!
The Volvo his an honest, unaffected character and
the job it understakes it does with craftsmanlike thor
oughness. The ride and general tautness of the chassis,
for example, never let you down. The car feels solid and
secure at 40 mph and feels no different at top speed.
which is over mpn. mere s no opay s" ui .va
line vibration to give you the feeling at high speeds that
things are beginning to come unglued.
The car's shock-absorbing ability is up to good mod
ern practice en average road surfaces, but when you hit
bad roads in the Volvo you find its reaction hard to be
lieve. You can charge at 50 mph through horrible
rats and chuck-holes that would shatter both running
gear and occupants of most cars. Yet you feel scarcely a
ripple In the Volvo, and this statement is meant LITER
ALLY, not figuratively.' "
Inside, the Volvo is quite large and allows plenty of
room. The front seats are canti levered from their for
ward ends, allowing plenty of legroom for the rear-seat'
passengers. The seats are firm, but very comfortable even
after hours of driving. The upholstery covering the foam
rubber seats is not fancy, but it's very attractive and
serviceable. The whole interior was obviously laid out
with much thought both for the comfort of the occu
pants and for the long life of the car.
The Volvo is 177" in length, 62Vi" in width, and
is high. The weight is only 2140 pounds with
all water, oil, and a full tank of gas. The gas tank, inci
oenrany, noiai vyi gallons. Fuel consumption aver
aged 31.1 miles-per-gallon during road-tests and local
owners confirm this figure.
In a nutshell, the Volvo is a short wheelbase car.
but not a small car. It has the fuel economy and the
nimbleness of a light car, but is free of the perform
ance limitations and claustrophobic disadvantages of most
of them. It has a great detal of zip and agility of a light
production sportscar, yet it is a family-sized machine
It's a skillful combination of good things from both sides
of the Atlantic and as such is in a class apart.
SPECIFICATION
ENGINE: Type B16B four-cylinder, overhead-valve en
gine. Bore 3.125 in., stroke 3.15 in., displacement 97
cu. in., compression ratio 8.2:1. Output 85 b.h.p. at
5,500 r.p.m., torque 87 to. ft at 3,500 r.p.m.
Twin SU horizontal carburetors.
Fullflow oil filter.
CLUTCH: Spring-loaded single dry disjc clutch. .
TRANSMISSION: Three forward speeds and reverse.
Ratios: Low 3.13:1; SeconH 1.62:1, High 1:1, Re
verse 2.66:1.
PROPELLER SHAFT Divided propeller shaft for vibra
tion-free operation. The center bearing is mounted in
vibration-tree, sound-insulating rubber blocks.
FRONT SUSPENSION: Independent front wheel suspen
sion with coil springs and control arms. Double-action
hydraulic shock absorbers.
REAR SUSPENSION: Coil springs. Rear a .le with rubber
mounted support arms, torque arms and track rod. Double-action
hydraulic shock absorbers.
REAR AXLE: Sturdy axle shafts in taper roller bearings.
Hypoid final drive. ' rv
STEERING: Hourglass worm and sector.
BRAKES: Self-centering, hydraulic brakes with automatic
adjustment. Lining area 144 sq. in. Handbrake operates
independent! on rear' wheels. 4
TIRES: Tube iess, low pressure, whitewall tires 5.90-15".
GASOLINE TANK: Capacity 9V2 U.S. gallons.
ELECTRICAL EQUIPMENT: Thief-proof armo-red cable
between the. ignition switch and the ignition coil. Fan
cooled generator (40 amp.). Sealed-beam headlamps.
Battery, 6-volt, 85 amp nr. capacity. . .
INSTRUMENTS and CONTROLS: Combined instrument
consisting of oil pressure gauge, ammeter, fuel gauge,
speedometer with mileometer.
Self-cancelling directional directors (flasher type). Pull
out type handbrake lever. Central gearshift lever.
STANDARD EQUIPMENT: Double electric windshield
wipers. Two sun visors.
Ashtrays. Comprehensive tool kit and jack.
Spare wheel. v
DIMENSIONS and WEIGHT: Wheelbase 102Vi", over
all length 177':, front tread 51", rear tread 51",
over-all width 62W, height 60 W. Weight, including
Tuei, on and wafer, !4U.tb.
The Volvo Company reserves the right to change speci
fications, designs and prices.
The first landing of a Swedish
Volvo in Los Angeles was just over a
year ago, and has since spread along
the entire west coast and Texas. It
will soon be distributed over the na
tion on a national distribution system.
Since the first introduction to Med
ford early th& year, it has received
nothing less than excellent acceptance
and praise by its owners. Dean & Tay
lor Pontiac Co. was the first Oregon
dealer, followed by every principle city
in Oregon.
The Volvo is in Sweden much a
the Chevrolet is in America, being the
top volume car in Sweden. Of interest
Is the other industries associated with
the Volvo Manufacturers, such as
Diesel Engines, Trucks, Marine En
gines, Tractors, Heavy Duty Trucks,
PowerSaws, etc. The Volvo Company
in Sweden is much as General Motors
is in the United States. This car has
been produced for over 25 years, hav
ing originated from a truck family
into fhe passenger car business. Many
jf the qualities of rigid truck construc
tion are noticed in the Volvo.
On a recent "Dust" trip to the Lake
o. the Woods, all the windows were
closed upon leaving the paved high
way. Taking a total of 40"- miles on
two trips to the lake over the 4th of
July, during heavy traffic and dust, it
was noted not one particle of dust
entered the car. This was also inclu- i
sive of the trunk. It is difficult to
close the doors on a Volvo when the
windows are closed due to its air tight
ness. .This was a stock car, not under
coated any more than is stock from
the factory. Any Volvo will do the
same. Their body dies are near per
fect, with unit construction cancelling
any possibility of rattles, dust leaks
or water leaks.
One of the secrets of the trade with
reference to how the dust leaks can
be avoided seems to be the process in
manufacturing whereby the entire
body shell is dipped into a deep vat
and the entire service is sealed to
gether,' thus preventing rust, and pin
size holes within the construction it
self. Swedish quality prevails in the
utmost detail, including the paint.
The cars as they arrive here, need not
be buffed to bring out the paint lus
ter, they are in near perfect condition.
A simple wash job to remove the pack
ing solutions is all that is necessary.
Parts access is a must with the
present distribution system, since so
many failures on early foreign car
manufactures failed to make parts
available, many Americans hesitated
to risk the chance of not being able
to have prompt service. We have a
complete line of parts and sheet
metal, and the fartherest point we
need go is no farther than our Pon
tiac source.
Warranty on the Volvo is being of
fered through our sales organization
in the same manner as Pontiacs.
BULLETIN:
'57 Pontiac
Close Outs in Process
We have 21 new Pontiacs on
order and 8 demonstrators
to close out prior to the new
introduction of the 1958 Pon
tiac in November. Thore of
you who have been waiting
for the end of the model run
for your summer savings,
would be wise to place your
orders now. Only 5 Station
Wagons left.
General Motors Announces
Pontiac Dealers To Handle
Vauxhall Car This Fall
General Motors recently announced
to the public that their British manu
factured Vauxhall will be handleo
through the Pontiac Motor Division
Distribution System. This seems to be
the result of .an ever increasing de
mand by the American public to seek
small economy cars, both from the
second car viewpoint and from trV
young family group.
Little is known about the Vauxhall
with regard to performance and price
at this time, since GM has made manv
changes in their current models for
American consumption. It does have
a wrap around windshield and resem
bles a small Chevrolet or Pontiac in
basic styling concept. It is a 4 door
car with approximately 54 horsepow
er, 3 speed, and noted for quality con
struction and gas mileage upwards of
JU miles per gallon. It is expected to
retail under $2,000.00 on the East
Coast, and perhaps slightly ; higher on
the west (-oast.
The first introduction will be in the
New England states, and will perhaps
be shown on the West Coast some
time close to the year end. Dealerships
will be limited at the beginning. How
ever, it is felt when shipments in
crease Medford will have Vauxhalis
available. With GM entering the field
it places- almost every manufacturer
in the foreign car field except Chrys
ler Division. Speculation 'seems to fa
vor Chrysler to attempt some tie-up
in the future to add to their present
distribution of products.
GM announcement tends to add
weight to the ever expanding market
for thr 2nd car and economy car,
priced for the working man, and made
to handle our transportation needs. It
seems unlikely that any American
manufacturer will attempt to compete
with foreign cars through manufactur
ing them within the United States at
this time. 4
. . , , i
X K' . &r
1 fsr' ;
BOB TAYLOR Says:
With the development of our Sales
and Service facilities shown above it
has become obvious that we could
cater to a larger share of the automo
bile business in Medford. Our conclu
sions have been along the line of get
ting a car that could be "Taylored'
to every family, regardless of price or
size. This foreign car trend has
brought our attention to the need for
Working Man s Car and a second
car for the growing family of teen
agers. In obtaining the Renault and
Volvo dealerships also went the re
sponsibility of service and parts, as
well as being sure we had the prod
ucts that were tops in their class. We
sought to obtain both these lines for
several basic reasons. v
First we knew any introduction of
an additional foreign car line to Med
ford had to compete against an al
ready established market by -volks-
wagon. I hat meant we had to obtain
a car to sell in competition to it, and
fortunately some Frenchman and i
must have lost sleep over the same
problem. We feel the Renault Dau-
phine will bear your consideration in
this field, and welcome your compari
sons. The fact that they are now the
number 1 and 2 car in sales indicated
we made a wise decision, and that the
gap between the two is narrowing
quite rapidly.
Our Volvo line we consider the
Quality performer, which from all in
dications can be called the Cadillac
of Foreign cars in the low price field.
We knew our neck was out when we
accepted a new car to the area, and
we knew if we said it was a good car,
our customers expected us to back it
in that manner. Apparently we were
correct in our selection of Volvo, as
. it has given its purchasers everything,
plus more than we told them it would,
in the line of Quality, Economy and
Depreciation.
We hope to add the Vauxhall line
this fall. However, we at this time do
not have any additional information
than the article discussed on this page.
If we do obtain it, we will be able to
offer cars from $1,695.00 on up to
Pontiac's top Star Chief Line. It is our
sincere hope that our past dealings
with our customers will reward ui in
their continued patronage and investi
gation of the products we sell and
service.
Pontiac will have their new car an
nouncement sometime in November,
and from what I read in all the ad
vance notices, we will have another
"Daytona Bomb," with all the effort
being placed behind it to bring Pon
tiac to its rightful position of 4th
place in sales among American built,
cars. It has become increasingly ap
parent that too many people are pay
ing more for the supposed low price 3
than they could have purchased
Pontiac for, consequently in the future
you will probably see Pontiac go after ,
the price advertising and better in
form you of our positions in that field.
On August 13, 1957, we will begin
a 1-year contract with KBES-TV for
a film entitled "Men of Annapolis"
which has a top national ranking, and
I'm certain you will enjoy it. We hope
to have it on around 8:30 p.m. so the
entire family may see it. We wish it
were possible to avoid commercials,
and repeat programs. However, that's
our only way of saying hello, and pay
ing for the show. Cal-Ore Machinery
will be our co-sponsor, and from our
discussions I'm certain our commer
cials will not bore you but .educate
and inform as a commercial should.
We'd like to boast just a little
about our service facilities, since we
are not outdone by any dealership in -Medford,
either by size, or service.
We are now the 3rd oldest dealership
in Medford, and I'm beginning to feel
the wear. I look forward to the com
ing years serving you in the transpor
tation business, and invite all of you
to use pur facilities and service to
satisfy your needs. We'll do our best
to accommodate you.
. - '.;,.-T
FRANCE REPELS GERMAN VW
ADVANCE WITH "PRINCESS
Head room, seating capacity are difficult to describe without trying it
out, since it seems impossible to have so much room in a small car. The
ability to make a complete circle in 28 feet is the equivalent of making a
complete turn around on Medford's Main street between the intersections,
with cars parked on both sides. (Not recommended for. obvious reasons.)
Having each wheel individually suspended offers the rider extreme comfort
on bumpy roads, since the overall ride is unaffected by small chuck holes.
Some of the handy accessories that are standard equipment are: I. Locking
steering post; 2. Electric wipers; 3. Crash panel rubberized; 4. Plastic inte
riors; 5. Individual bucket seats in front; 6. Dual heater (windshield and
under back seat); 7. Water cooled motor (car may sit and idle for heater
warm up); 8. 2-quart oil capacity (80c oil changes); 9. Filtered heater air;
10. Venter windows on all 4 doors; 1 1. Turn signals; 12., Dual horns (inde
pendently controlled); 13. Smart stvling; 14. Lack of noise and vibrations.
Shipments of Renaults will be arriving sometime late September, which
are currently unsold, therefore during the month of August ycu may come
in and drive this sensational Renault and obtain first choice on the colors
arriving. Those who own them have cut their gas bills by two-thirds, not
even considering their reduction in depreciation which is a small diminishing
figure.
We have sufficient parts on hand to completely rebuild 3 cars and again
our parts supply is no farther than our closest Pontiac supply house for
Pontiacs. We urge you to drop in and see this New Model of an Old Time
Manufacturing Concern in France.
About 2 years ago Renault,'- Inc. of France became
concerned about the growth of the Volkswagon sales in
France as well as the lag in 'sales of their own Renault.
At that time a decision was reached to restyle their cur
rent rear engine economy car into a product that could
be sold price and feature wise to combat the creeping
menace. The end result was the "Dauphine" (in English
meaning "Princess") Renault which has become a sen
sation in the United States in the past 4 months. Starting
at the bottom of the Bile in registrations in the States
they have grown to the 2nd place position in less than
90 days. A recent remark by the Renault Manufacturers
while visiting New York City was their intention to be'
the number V foreign car in the United States within
1 year. They have scheduled their production for it, and
their shipments will be felt before long in the Medford
area through the Dean & .Taylor Pontiac Co. Agency.
The Renault has many inovations already accepted
by the American motorist through the efforts of Volks
wagon having proven the worth of a small rear engine
motor for economy. It has an inline 4 cylinder 32 horse
power motor, which has what you call a "Wet Sleeve"
piston chamber, making it unnecessary to ever rebore
the motor. The total Parts Cost for a motor overhaul is
close to $54.00 complete. The average life of the motor
prior to overhaul is about 40 thousand miles.
Some of the outstanding features of this small family
car is the 4 doors, rea: window vents, conventional 3
speed forward (Electric Clutch option at extra cost, re
quiring no clutch), large trunk in the front end, crash
proof windshield, hideaway spare' tire, individual wheel
suspension, 35-40 miles per gallon on regular gas, ease
in parking and steering, light weight body construction,
top speed about 65 miles per hour. They have a slide
roof model in the 4 door also. This car perhaps .more
than any other foreian car reauires a true demonstration
since it has so many fine improvements and advantages
over all other competitors. It is priced locally at
$1,695.00 plus freight from Seattle of $56.00. Ship
ments' may soon arrive in Portland which will decrease
the freight to approximately $30.00.
Open 6 Days a Week
Till 8:00 P.M.
Bob Taylor emphasizes that his agency
is open 12 hours a day 6 days a week to
accommodate the greatest possible num
ber of people interested in buying a new
or used car
"We realize that a person who can af- .
ford to buy a car, must put in his working
hours in order to obtain that necessary in
come, thus we are open during the off
hours of our customers, in order that they
may have plenty of time to shop."