O O
FOUR MEDFORD (OREGON)
"Iveryono in Southern Orecon
Head The Mail Tribune"
Fu'bluhe'3 Daily Except Saturday by
n MZDrORD PRINTING CO
w r7-29 North Fu St. Phone 2-!41
ROBERT W RUHL Editor
HZRB GREY Advertuinf Manager
GERALD LATHAM Business Manager
KRIC A1XXN JR. Managing Editor
ZAAJ. H ADAMS City Editor
HARRY CHIPMAN Telegraph Editor
RICHARD JEWETT Sport Editor
OUVE ST ARCHER Society Editor
DALE ER1CKSON Circulation Mgr.
An Independent Newspaper
tered as second clam matter at
Mediord Oregon under Act of
March 3. 1897
SUBSCRIPTION RATE?
My Mall In Advance- Per Copy lOe
Daily and Sunday One yea' $15 GO
Dally and Sunday fits months 8 00
Daily and Sunday Three mca 4-25
Sunday Only One year (420
By Carrier In Advance Medford
Ashland Centra) Point Eagle Point
Jacksonville. Gold H1H. Phoenix.
Shady Cove Roru River. Talent
and on motor routes-
Daily and Sunday One year 118 00
Dally and Sunday On month 140
carrier and Dealers 10c per copy
All Terms Cash in Advance
6fflrtaj Paper of the City of Medford
Official Paper of Jackson County
L' n 1 led Preas-rull Leased wife
MEMBER Of, AUDIT BUREAU
OP CIRCULATION
Advertising Representative-
WEST-HOLIDAY COMPANY INC
Offices in New York Chicago, de
trolt. 3a n Francisco. Los Angeles
Seattle Portland St Louis Atlanta
Vanfouvfr BC
NATIONAL EOlTOIIAi.
I ASJOcfA'ieN
Ntwsrirti
PUSMSHEtS
ASSOCIATION
Flight o' Time
Medford and Jackson County
History from the files of The
Mail Tribune 10. 20. 30 and
40 years ago.
10 YEARS AGO
July 12. 1947 (Sunday)
Air Force General Ira C. Eak
er, vacationing here, terms uni
fied national defense legislation
"the most important since coloni
al days."
From Arthur Perry's Ye
Smudge Pot column: All the
new laws passed by the last
legislature went into effect the
past week, and no results, good
or bad, were immediately appar
ent. 20 YEABS AGO
July 12. 1937 (Monday)
Elmer R. Goudy, state relief
administrator, to be here Wed
nesday to confer with the Jack
son county relief committee.
A ball at Dreamland dance
hall ends 29th annual Spanish
War Veterans state encamp
ment here.
30 YEARS AGO
July 12. 1927 (Tuesday)
An old-fashioned county fair
will be welcomed back to Jack
son county this year according
to plans of Grange members and
county farmers.
Two twittering sparrows at
tempt to establish home in
courthouse rafters.
40 YEARS AGO
July 12. 1917 (Thursday)
Large crop of cantaloupe is
forecast for the Valley in three
weeks.
Ashland and Medford Choral
societies open Chautauqua at
Ashland in new building.
What's Your I.Q.?
Mn or tn correct Is superior:
seven or rlcbt U excellent: five or
Is ts (ond
1. 1670: Colony settled on the
neck of the Ashley and Cooper
rivers: where they later estab
lished as Charlestown or
Charleston?
2. Who wrote the words and
the music of the comic opera,
"H.M.S. Pinafore '?
3. Bible: Is Apocalypse the
ancient or modern Greek word
for Apocrypha?
4. Why were strips of tinfoil
dropped from planes during
World War II?
5. What State has supplied the
most Presidents?
6. ame the capital of North
ern Ireland.
7. How many feet are in two
rods?
8. What does "fait accompli"
mean?
9. Should "and" be used be
fore "etc."?
10. "A jug and a book and a
dame. And a nice shady nook
for the same," Said Omar
Khayyam, "And I don't give a
darn What you say. it's a great
little game." E. M. Robinson.
What is the "game"?
Answers: 1. Charlestown. 2.
Libretto by W. S. Gilbert, music
by Sir Arthur Sullivan. 3. No.
It is another title for Revelation.
4. To confuse enemy radar re
ception. 5. Virginia, (birthplace
of 8 Presidents). 6. Belfast. 7.
33. 8. An accomplished fact. 9.
No. 10. Love.
TV. HUSBAND GO
Chicago ilPi Things will
be quiet for at least a month at
the home of Mrs. Audrey Cor
bino. Her husband, Frank,
agreed in divorce court Thurs
day to leave home for 30 days
during which time Mrs. Corbino
will turn off the TV set. His
wife sued for divorce on grounds
he had the television set on all
the time. "I'm just dying for a
rest fxom TV," she said.
MAIL TRIBUNE
Editorial Correspondence
New York, July 8th: Down to
reservations. We are due to leave
ford. 111., Denver and good old
We hope it will be cool. We have had enough heat and humidity
to last us all summer.
In fact we are back where
May during an unusual heat wave, and we are departing in July
in a USUAL one.
We would like a penny for
cones that have been sold in Greater Manhattan during our stay
That would allow us to buy
they might ask.
Something new at the Grand
is the most interesting and exciting railroad station in the world
Right in the middle bisecting the
in the Adirondacks bigger than the screen of color in "80 Days
is one of the U.S. Army's ballistic missiles known as "Redstone.'
It reaches from the tile floor
commissioned will have a grand old time its propulsion fluid
being alcohol and liquid oxygen (Imagine what "ETT" would do
on a diet like that').
But he might not fancy the
is hydrogen peroxide to generate
ternal equipment." Needless to
supersonic-atomic missile is not
e
This missile is automatic, that is it is not controlled from the
ground but is self-controlled. It may surprise some to learn that
100 German V-2 experts headed by a certain Dr. Werner von
Braun did the research and development work which resulted in
the largest and most powerful aerial destructive weapon in the
U.S. Army arsenal.
The "Redstone" will not only greatly exceed the speed of
sound but will fly above the earth's atmosphere. Its target is
decided upon before the "fire" signal is given, and according to
the army's announcement, it can't be deviated from that target
by any counter media now known.
Returning to the hotel, passed the Soviet Embassy building at
the corner of Park Avenue and 68th street. Two N.Y. policemen
are on duty at this corner night
embassy from attack or inmates
informed. The usual flag masts
I iranrf hut thpv urprp harp anrl
were in evidence as far as we could see. In fact the former mil
lionaire's mansion looked cold and deserted. Perhaps all the staff
were down at the Grand Central looking over the "Redstone '.
Well our idea of a waste of time and energy is the long drawn
out Stassen mission abroad preaching disarmament while none
of the governments in the world
velopments as Redstone going on night and day, it seems to
this department the height of wishful thinking and folly to expect
anything really important and material to happen in this field.
Say some agreement with Russia
country (or any other) have any
would be carried out? With nations as with individuals when there
is deep seated and mutual fear and distrust, what might be written
down on a niece of paper, can have very little real effect. The
present program Mr. Stassen is
effective in preventing the development of armaments, as scrap
ing off the rash of a measles victim would cure the disease. As
we view it the race in armaments
the cause of the trouble is the
trust and confidence. R.W.R.
Civil Defense,
oince mid-June the United States has been sup
posed, theoretically, to be in "an assumed period of
heightened international tension and deteriorating
international relations." At
ficials responsible for the fourth annual national civil
defense exercise have been working on that assump
tion. The lack of publicity on the exerise seems to
emphasize, if anything, that civil defense is a baby
no one wants on his doorstep.
There will be no repeat performance this year of
the 1956 exodus from Washington of top government
officials taking part in
agencies will not move to secret relocation centers as
they have in the past, though some federal workers
will be evacuated. The
House aides and 16 newspapermen will leave Wash
ington bv helicopter for a
is intended only to test
copter operation. He will stay away from the execu
tive mansion less than 24 hours.
.....
A S if to make concrete
civil defense, Congress has just finished whack
ing the Federal Civil Defense Administration appro
priation down to $39.3 million from the President's
budget request of 130 million.
The paring of funds this year was not surprising
from a Congress bent qn making an economy record.
But the timing was ironic, coming as it did when a
Joint Atomic Energy subcommittee was holding headline-making
hearings on the nature of radioactive
fallout and its effects on man.
President Eisenhower's budget message this year
pledged "increased activity ... in the public civil
defense education, information, and training pro
grams, research activities, and operational capabil
ities." In his State of the Union Message he had
promised "future messages" on, among other con
siderations, "our military and civil defenses." E.R.R.
Communications
Letters to the Editor muit bear
the name and address of the writer
although under certain circum
stances the use ot a pen name or
initial for publication is permis
sible The Mail Tribune reserves
the right to edit ail letters with
an eye to clarification and conden
sation. Letters submitted for pub
lication must not exceed 400 words
On Welfare Files
To the Editor: In reference to
the welfare case recently re
ported in your paper. There are
other cases that need to be
weeded out of our welfare files.
There are quite a number of
cases where women have two or
three babies and th welfare
pays their doctor and medical
expenses, as well as supporting
them afterwards. Why can't
these women get jobs and sup
port their children? If those
women had to come home to
their children and wash, iron.
cook and keep bouse for them,
Friday. July 12, 1957
the Grand Central to see about
tomorrow for home, via Rock
and cool San Francisco.
we started from. We arrived in
all the soft drinks and ice cream
the Brooklyn bridge for anything
Central which in our opinion
cinerama picture of a lake resort
nearly to the glass roof and when
rest of "Redstone's" menu, which
steam for operation of its "in'
say the internal equipment of this
what might be called HUMAN.
and day, whether to protect the
from liquidation we were not
were protruding from the en-
nn rH hammpr.anri.sirklp flaps
practice it. And with snch de
WERE signed, how could this
confidence that the agreement
presenting will prove about as
is not the cause of the trouble
absence of good will, and mutual
More or Less
least, key government ot-
.the play-acting, ifederal
President with, zi White
secret location, but his trip
the mechanics of the heli
the general apathy towards
they wouldn't have time to be
running around with some man
all night and bring more babies
into the world for the taxpayer
to support.
We need to take care of our
old people and the little ones,
but not able bodied people that
can work. Come on Tax Payers,
get behind this, lets hear from
more of you and clean up our
welfare files.
(Name on file)
Medford, Ore.
Arabian Crown Prince
On Rood To Recovery
New York (W Crown Prince
Faisal of Saudi Arabia was re
covering today from a success
ful operation for removal of an
infected gall bladder.
A medical bulletin issued by
New York Hospital said "an un
eventful recovery" was antici
pated for the 52-year-old prince,
who underwent surgery Thursday.
I THOUSUr yOU TOLD MB YOU WBZEttT SCARED OF CRABS?
Clean Elections Bill
Trapped1; Likelihood
Of Passaqe Seen Dim
By LYLE C. WILSON
United Press Correspondent
Washington OPl The Senate's
new clean elections bill to keep
politicians honest is trapped be
hind the civil
rights dispute.
The bill prob
ably is dead
for this ses
sion. Its death
would not be
an occ a s i o n
for nati o n a 1
m o u r n i ng.
Congress has
l.yl. c. Wilson been legislat
ing to keep politicians honest
for a great many years without
much success in preventing a
great many politicians from be
ing about as crooked as need be
to win.
Not all politicians, of course,
or even half of them. But plenty.
The Honest Ballot association
calculated a couple of years ago
that 50 individuals at that time
were holding relatively high
elective office won under cir
cumstances regarded as, at least,
suspect.
Spending Control Difficult
The entrapped clean elections
bill probably would not change
that situation much nor impose
honesty on the dishonest. There
is for 'that a solid reason. A
United States election is confus
ingly all-inclusive with thou
sands upon thousands of local
and national candidates. It has
proved so far to be impossible
to control spending under such
circumstances. The purposes of
the pending bill would be to
control campaign spending.
In the Day's News
By FRANK
Because what happens in Rus
sia affects the f u t ure of all
Americans, I suppose more or
less everyone is interested in
these questions:
What is happening in the
Kermlin?
Will whatever it is that is hap
pening turn out to be better for
us or worse for us?
A S TO what has been going on
in the Kremlin for the past
week, it is a fair guess that it
is another ' STRUGGLE FOR
POWER, such as goes on unceas
ingly in despotisms.
Sunreme nower hplrl in a few
hanfas is a never-ending chal
lenge to ambitious men. Those
who hold supreme power seek
to retain it. Those who yearn for
supreme power seek to GAIN it.
Always the man on top must
watch the men below him. When
ever he suspects that any of
them are plotting to get rid of
him. he must get rid of them
first. In that particular case, it
looks like Kruschev moved
swiftly to get rid of Molotov and
Malenkov and Kaganovich be
fore they could get rid of him.
THAT brings us to Question
For a possible answer, let's
turn back through the pages of
history.
T?OR more t h a n a thousand
years, while England was
ruled bv Divine Riuht Wines
with despotic powers over their
subjects, this strupelo for sun
reme power went on unending
ly. Over all these centuries,
someone whose fingers itched for
power was always reaching for
the crown.
As a result. E n a land's re
sources were frittered anrav in
dynastic wars that occupied her
whole attention and she had
little time for foreign wars.
CURIOUSLY enough, in the
J later years of this long
dynastic struggle, England devel
oped a weapon that was then al
most as potent as the atom bomb
is now. This weapon was the
long bow. It was the long bow
and its cloth yard arrow that put
an end to the armored knight,
Congress could clean up con
gressional and presidential elec
tion practices in a jiffy if these
elections were separated from
all the local elections with which
they now are -complicated. It
would be for the states to fix
new and separate election days,
which isn't likely.
Neither is it likely that Con
gress would go all the way in
the matter of clean elections and
spending as, for example, the
British have done. British par
liamentary elections take place
under the strictest kind of rules,
so strict that they would be
wilder an honest American poli
tician and almost surely entrap
a crook.
The British rules were in
tended to limit or to abolish any
campaign advantage a rich can
didate might have over a poorer
opponent.
Car Use Restricted
The rules are enforced. Use of
automobiles to haul voters to
the polls is limited to one car
for every 2,500 registered city
voters and one car for every
1,500 in the country. If a car
breaks down on election day,
it may not be replaced.
"Treating" by a candidate is
forbidden. No election cigars. It
is not against the rules to kiss
babies. But don't lend a voter
money if you intend to run for
office in the British Isles.
Among the penalties for yio
lating British campaign and
election day rules is disqualifica
tion of the candidate if he is
elected and punishment of his
campaign manager or agent.
JENKINS
who had hitherto been supreme
in warfare. Used first abroad
at Crecy, the long bow van
quished the chivalry of France.
It did it again at Poitiers. And
AGAIN at Agincourt,
Only the English possessed
this weapon, along with the skill
ot the archers who wielded it.
With the aid of the long bow
and the new striking power that
it brought into warfare, England
could have conquered all of
Europe.
WHY didn't she?
The answer is simple.
England was so busy with her
dynastic wars, with her palace
intrigues, with her STRUGGLES
FOR SUPREMS POWER that
she never had the time or the
resources to wage, wars of con
quest on the continent.
It wasn't until England settled
down to business under a fairly
stable government in which the
PEOPLE wielded a very con
siderable power that the world
wide British Empire was built.
J For purely selfish rea
sons Let's hope that these palace
intrigues, these struggles for
personal power, these liquida
tions of the opposition that fol
low every successful group go
on and on in Russia.
Indefinitely!
Hl'AYBE. in that event, the
communist big shots will be
kept so busy liquidating each
other that they will have no
time left to try to liquidate us.
Texas Trio Has Unique
Way of Leaving Town .
' Kansas Citq, Kan. OP) A trio
of Texans who held up the Santa
Fe El Capitan for 25 minutes
while they reclined across the
tracks told officers today they
were trying to get out of town.
Ray Hickox, the arresting of
ficer, said they "were not only
trying to get .out of town, they
were trying to get out of this
world."
They were fined S35 each for
vagrancy and drunk violations, j
Various Aspects of Shake-Up
In Kremlin Top News of Week
By CHARLES M. McCANN
United Press Correspondent
The week's good and bad
news on the international
balance sheet:
Soviet Russian orators and
propaganda organs spent the
first part of this week build-
jsywuttjmisi ing up grave
charges against
three ousted
leaders.
It looked as
if Georgi M.
Malenkov, es
pecially, would
face trial and
possible execu
tion for com-
Cbarles HcCano pllClty in
purges of the Stalin era. Then
the Moscow Radio, in a broad
cast that had a sort of "April
fool!" tone, denounced "Western
propaganda" reports that the
ousted men "are being perse
cuted and are in prison."
On the contrary, the broad
cast said, Malenkov has been
appointed manager of one of the
largest electric power stations in
the Soviet Union. Vyachelsav
M. Molotov has been made a
"political expert" in the foreign
office, which he headed for
years. Lazar M. Kaganovich was
named a factory manager.
Malenkov's new job is in Ka
zakhstan, about 2,000 miles from
Moscow and not far from the
border of Communist China and
Outer Mongolia.
In that remote area, Malen
kov will be available if his
former colleagues in the Com
munist Party Presidium decide
to try him.
His victory over the "anti
party" men consolidated, Com
munist Party chieftan Nikita S.
Khrushchev paid a state visit to
satellite Czechoslovakia, accom
panied by Premier Nikolai A.
Bulganin.
It was a whistle-stop, "meet-the-people"
trip by train from
rlsM tt ftssj
Babson Sees Cycle in
Future Labor Supply
By ROGER W. BABSON
Babson Park, Mass. Like it
or not, labor is a commodity de
pending on suoply and demand
Labor unions
can raise
wages tempo
rarily just as
a dam crisis
can raise the
height of a
stream. But
the dam does
not d e s t r oy
the water
Koeer W Bab
sooner or later
the water flows over the dam,
or the stream dries up
During the thirties, birth rates
in the U.S. had been running
about 17 per thousand. Just
before World War II, in 1938,
the birth rate was 17.6 per thou
sand, and in 1943 it was 21.5
Then it began to fall, and slipped
low through the rest of the war
years. This was accompanied
by a scarcity of men due to the
draft, with a surplus of women
workers. While normal manu
facturing was greatly curtailed,
the war created an excessive
demand for labor for war indus
tries. Therefore, labor adjusted
itself fairly well.
The war had two closings, but
the boys began to return from
Europe in May 1945 and babies
began to arrive in 1946. This
means that the postwar crop of
babies is now under 12 years of
age. The birth rate is now run
ning 24.2 per thousand and the
schools are becoming crowded,
esrjeciallv' in the elementary
grades. As the women who went
to, work during the war Became
older, they are dropping out of
the job market. This accounts
in part, for the shortage of la
bor, the increased wages, and
the inefficiency of much of the
labor.
What About the Outlook?
As the oldest of this postwar
crop of babies is now under 12
years of age, no relief can be
expected (without a severe busi
ness depression) for at least five
years. The situation is being
tinkered with ' still further by
minimum wage and other labor
legislation. In the meantime,
business is prosperous and pro
duction is close to an all-time
high. This means that the sup
ply of labor is low and the de
mand for labor is abnormally
high. I repeat that barring a
business depression I see no
LK: CITY MARK
North Hiway 99
OPEN UNTIL
Ice Cold
Watermelons
the Czechoslovak frontier to
Prague. At one station Khrush
chev said:
"We had some black sheep in
a good flock . . . we took the
black sheep by the tail and
threw them out."
In another speech, in Prague,
Khrushchev accused President
Eisenhower of talking "stupidi
ties" in -discussing progress to
ward producing a hydrogen
bomb that would be free of
radio-active fallout. "How can
there be clean bombs for dirty
Editorial Comment
MODERN TECHNIQUES
CAN HELP LUMBER
Lumbermen scrambling to
overcome the effects of falling
consumption in their primary
market, the home construction
industry also are becoming
generally aware of another in
road being made in their busi
ness. This is the campaign be
ing waged by aluminum, steel,
plastics, and ceramics industries
to take a bigger share of the
house builders' dollars.
This campaign by individual
companies and by trade associa
tions is having a telling effect
on the long-run future of lumber-producing
areas, not only in
the Northwest but in the South
and the Lake states. One pro
ducer of "substitute" building
materials, for example, feels
justified in spending more in
promoting its products on a sin
gle television show than is be
ing spent by the entire West
Coast lumber industry in pro
motion of all kinds.
For several months, this sub
ject of product promotion has
been a popular topic among lum
bermen. Producers and whole
salers associations, such as West
Coast Lumbermen's Assn. and
the Western Pine Assn., have
relief until after 1960.
As a result of the above con
ditions, there is constant de
mand lor labor-saving machin
ery of all kinds. This especially
applies to all forms of office la
bor-saving devices. We hear
much talk about automation,
that is the running of a factory
or office automatically with
very few employees; but this
is for some time in the future.
Changing to automation is both
a slow and an explosive process
and requires considerable capi
tal investment.
The most practical means of
bridging the next five years is
to take greater care in the selec
tion of employees and to treat
them well. There seems to be a
natural average wage for given
work in a given community.
There is no use attempting to
buck this wage during the next
five years and little point in ar
guing as to the efficiency of the
worker. Wages, however, are
not all. Workers have pride and
self-respect. They like reason
able hours, good clothes, and a
comfortable place to work. Fur
thermore. the location of the
plant or office often demands
the expense of an automobile.
Just now the new graduates
are "sitting in the driver's seat.
It will be fairly easy for most of
this year's graduates to get po
sitions. Moreover, many or
them will be paid more than
they are worth. This is no rea
son for them to be careless or to
think that their job is secure,
They will be watched most care
fully. With the idea of a big
weeding out after 1960.
Every reader should remem
ber that the labor cycle is con
stantly revolving the same as
the stock market cycle, the
money rate cycle, and the hous
ing cycle. Many June graduates
who now find it easy to get ods
will be out of jobs or be "sitting
on the tailboard of the cart" in
about five years. Therefore
parents, as well as June gradu
ates, should realize that the pres
ent labor situation will not con
tinue unless their "darling"
makes good. The present "hon
eymoon will coniinue ior a
few years more. But it win
surely be followed by a period
when employers will "clean
house," trim down their person
nel, and keep only the most ef
ficient. This applies to both
men and women.
Half Way Beetween Medford and Central Point
10 P.M. INCLUDING SUNDAYS
WEEK END SPECIALS
Your. Favorite
Ice Cold
Beverages
things?" he asked.
Khrushchev also said Russia
seeks a "broad front" of aU
socialist Communist countries,
including Yugoslavia.
One important result of the
Kremlin shake-up apparenUy
was to raise Marshal Georgi K.
Zhukov, defense minister and
No. 1 soldier of Russia, to status
equal with Khrushchev's in So
viet leadership. Zhukov threw
his support and that of the
army to Khrushchev against
the "anti-party" men.
made some tentative steps to
ward a beefed-up promotion pro
gram. At least one trade maga
zine, the venerable and some
times testy Crow's Digest, for
several months has cajoled and
needled industry readers into a
greater awareness that the battle
must be joined with the pro
ducers of "substitutes." Fight
them, or sit back complacently
and watch the business go to the
manufacturers of metal studs and
window frames. That is the
choice given the lumber indus
try.
Advertising, intelligently and
consistently used, can create a
public appetite for a product. It
is a necessary part of any battle
for the building and mainten
ance dollar. There is another im
portant flank, however, on which
the lumber industry also is vul
nerable. To appeal to today's market
in competition with other in
dustries will require more than
pretty pictures and modern pro
motion. It also will require a
modern product. Too much lum
ber these days is still being made
and sold as pieces not compon
ent parts but just pieces of half
finished raw material only a step
better than the "jap squares"
of the old days. The plywood
industry has made some begin
nings toward producing .mer
chantable parts: sheathing pan
els, box beams, and embossed
panels are examples of products
which come on the building site
ready for placement without ad
ditional manufacturing. Studs
vhich have been pre-cut to
standard lengths and the efforts
at prefabrication made by some
individual mills are other ex
amples of the first primitive at
tempts to meet the competition.
But the industry has a long
way to go. To hold its own
certainly if it is to gain on the
producers of substitutes lum
ber is going to have to overcome
the resistance of buyers to such
situations as these:
You want to build window
screens for your house. If you
make cost comparisons, you'll
find lumber is less expensive
than aluminum for the" frames.
But. if you use wood, you'll find
yourself handling eight, possibly
nine, separate pieces; counting
both frames and molding, you
will have to carefully cut and
fit eight corners: then you must
stretch the screen straight and
taut; you'll have to nail cautious
ly to avoid splitting; and you
must paint the 16 surfaces at
least twice to protect the wood.
"Or, you can cut and bend one
piece of aluminum channel, fit
the screen and press it into the
channel by using two previously-formed
clips. You may paint
it, or simply hang the Drigni,
weather-proof screen without
finish.
The conclusion for most pur
chasers is obvious, whether they
are making one screen or enough
for a development of 100 homes:
take the easy, time-saving way.
At stake in this contest be
tween building-materials pro
ducers is a multi-billion dollar
business. On one side are a few
large manufacturers who learned
long ago the advantages of offer
ing a brightly-packaged product
which requires little, additional
work and which is preceded on
the market by thousands of dol
lars of advertising. i
On the other side is our lum
ber industry made up of hun
dreds of businessmen. Many are
too busy to see the threat. Too
manv think that grandpa's pro
ducts and grandpa's methods of
merchandising still are adequate.
Lumber today has the edge
over other products. It's tradi
tional. It feels and looks and
smells good. It's versatile enough
to meet the challenge provid
ed the hundreds of individual
ists in the industry will rally
behind a few far-sighted indus
try leaders. Eugene Register
Guard.
PICNIC
SUPPLIES
ET
A