edford Beauty Features
M
r
"Beauty is not a need, but
an testacy." . . . Kahlil
Cibran (The Prophet)
"Beauty is eternity easing
at itself in a mirror" . . .
Kahlil Gibran (The Prophet)
Published for Lanolin Plus, Ine.
and other distributors of beauty aids
VOL. 1 NO. 3
MEDFORD, OREGON, JUNE 16, 1957
VOL. 1 NO. 3
anolin Plus Does Wonders For Your Skin
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Your- Hands
Will Look Lovlier
. . . Feel Softer
with Lanol:n Plus
Hand Lotion
You can't imagine what beauty
you have in the palms of your kjn AU you have to
hand! until you use LANOLIN ; .. .
cniQ wavn tot-tow Fo, do is soften the skin and pre-
Lanolin Plus, containing the mature wrinkles become less ap
right imour.) of lanolin with ill ' parent Try this wonderfully re
Taluable esters and sterols is freshing faciai with LANOLIN
otharyour-iPLUS LIQUID at night before
hands need to make them feel !yon go to bed. Your face will
and look smooth as silk. feel relaxed and refreshed and
Its no wonder that Lanolin .jj eel a glowing kind of
Plus is so effective. Years agor ... , ., ... . ,,,, -vin
on the plains of Australia, dur- j youthful vitality in your skin,
ing sheep-slit-anna season, the And when your skin feels tnis
hands of the men were dry and good, you just know it looks
calloused. But almost immedi-, radja'nt and exquisitely smooth:
Bie.y an amazinK pni-.imntrnoii i . ,h(.in,h to Vour
Your Skin Wakes Up
to New Beauty and Exquisite
Softness with Lanolin Plus LIQUID
One of the most serious beauty problems women face is pre
mature wrinkles, due to excessive dryness or climatic conditions.
The longer this dry condition exists, the deeper and more perma
nent the premature wrinkles become. Now with LANOLIN PLUS
LIQUID, you can help replenish oils that are so essential to a
smoother, more youthful-looking complexion.
If your skin tends to be dry,
ordinary harsh cleansing re
moves the skin t natural lubri
cants esters and sterols and
in many case3, may further dry
Make Your Skin
Softer, Smoother
"All Over" . . with
Lanolin Plus
Body Lotion
From the time of the early
Egyptians, women who have
an
r.fmm.A Thai. hrB hamf a
mnf .. ,.,i,, t"., Fnr,tt tar anH nerk for about a min-
Lanolin, the closest duplication j ute to open pores. Notice how. longed for loveliness have tried
of tne natural oils of our human ; refreshed and relaxed your face to
sum is louna in me iais ana ons
sheared the sheep, lanolin was Warm the bottle of LANOLIN
absorbed into their skin. j PLUS LIQUID under hot water
And gradually their hands be- tap. Briskly massage into face
came softer and smoother. To-i and neck until skin begins to
Jday the Lanolin Plus chemists tingle,
(experts, specialists, w h o s e After a few minutes, wipe
specialty is lanolin) blend : your face petal-fresh.
hntZ VnZnVu. Hand 'E? Rlnse Our face neck with
on i? k. Aolnh,; cold water. Then gently mas-
iton at the same time avoiding f d LANOLIN
objectionable greas.ness pus LIQUID into your skin
Lanolin Plus Hand Lotion is , , -fr-.-
exceptionally easy to use. You before retiring. Its gentle,
get a handy dispenser free with thorough action will work while
each bottle. The dispenser gives lvo" sIeeP . and you 11 awake
you a just right amount of Lano-!ne"t morning to find new radi
lin Plus Hand Lotion at the I an beauty in your skin. There s
touch of a button. Keep yoUr : no need to let premature wrink
hands petal-soft this simple wav. I lcs make 'ou ?.r , j6
Lanolin Plus Hand Lotion with ! LANOLIN PLUS LIQUID faith
free pump dispenser is only I fully every day. You'll find it at
$1.00 plus tax at all cosmetic ' all cosmetic counters for only
counters. lone dollar, plus tax.
There's New Softness
for Dry Skin with Lanolin Plus
Cleansing Cream
Time was when there wasn't
much that women knew about
retarding a dry skin condition
that promoted premature wrin
kles. But now that Lanolin Plus
has come into the beauty pic
ture, you can keep your skin
softer and lovelier than ynu
ever imagined! For LANOLIN
PLUS CLEANSING. CREAM
FOR DRY SKIN is compounded
plenish oils that deter the dry
ness which promotes premature
wTinkles.
You'll love the feel of this
velvety cream while it works
its wonders on your skin. And
you'll love the fresh, clean feel
your skin has after you've
tissued away the dirt of the day.
If your skin is dry, don't wait
another day to give it the won
drous help of Lanolin Plus.
to soften your skin as it cleanses You'll find softness and beauty
it Lanolin Plus Cleansing ; you never knew were there.
Cream containing a super i LANOLIN PLUS CLEANSING
abundance of Lanolin Plus ! CREAM FOR DRY SKIN is so
Liquid with its rich base of economical, too. Only a dollar
esters and sterols, helps to re-1 plus tax at all cosmetic counters.
keep their skin soft and
smooth with various fragrant
oils. Now for your everyday en
joyment, there is a heavenly,
non-greasy body lotion, enriched
with lanolin to keep every Inch
of you "petal-soft." No matter
what the weather, this creamy
smooth absorbable liquid
smooths and protects your skin
from the drying effects of sun,
wind and dry air.
Never before was ihere such
a luxuriant lotion so delicately
scented, so gently effective, ar
LANOLIN PLUS All Over
BODY LOTION. You'll love the
way it helps replenish oils, dried
out from frequent bathing. A
superb blend of protecting,
softening oils and lanolin, this
new body lotion makes you feel
refreshingly relaxed, lovely all
overl
It takes so little . . . spreads
so easily . . . and is so economi
cal that you'll want to use it
faithfully. Don't let a day go by
without using your LANOLIN
PLUS All Over BODY LOTION.
You'll find the generous twelve
ounce obttle only SI. 50 plus tax,
at all cosmetic counters.
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Tou owe It to yourself to discover the wondrous things Lanolin Plus beauty aids can do for
you. When you use them faithfully, you'll have the key that brings forth skin and hair
beauty you may never have realized you had!
New Kind of Liquid Make-up Gives
You Complete "Complexion Control'
An amazing new liquid make
up has now been perfected by
the Lanolin Plus chemists.
Women who have used it say
you will feel as if you have sud
denly grown a new, younger,
flawless complexion. Called
"COMPLEXION CON TROL"
LIQUID MAKE-UP by LANO
LIN PLUS, it completely covers
every flaw, every line, and those
unwanted dark shadows under
the eyes.
It is the only liquid make-up
that gives you complete control
of your complexion all day
long! At the same time, this flat
tering new "COMPLEXION
CONTROL" LIQUID MAKEUP
combats skin dryness every hour
you wear it . . . beauty-treats
your skin all day. all evening.
This is because it contains a
super abundance of the exclu
sive LANOLIN PLUS LIQUID,
closest duplication of your skin's
natural oils. Now . . . you can
have complete control of your
complexion, cover every line
and flaw, avoid make-up "fade-
out." Choose from six beauti
fully flattering shades. "COM
PLEXION CONTROL" LIQUID
MAKE-UP by LANOLIN PLUS
is available now at all cosmetic
counters. Only one dollar plus
tax.
RevealYour Hair's Natural
Loveliness with Lanolin Plus
Hard Water Shampoo
Perhaps you are one of the
many women who are at a loss
to know how to keep their hair
and scalp scrupulously clean,
yet preserve the natural oils
that are essential to soft, glisten
ing hair.
Now. LANOLIN PLUS HARD
WATER SHAMPOO answers
this problem for you. For this
is the shampoo that contains a
superabundance of lanolin, the
nearest duplication of nature's
own skin oils. It not only helps
lubricate scalp and soften hair,
but at the same time it lathers
beautifully in the hardest water.
Its rich, lanolized suds thor
oughly whisk away dirt and
grime so that the hair is left
soft and silken and gleaming, as
it should be. Just as the sham
poo cleanses, its rich lanolin
pampers the hair.
It's economical, too, because
it's fast-acting, and ordinarily
only one application is needed
each time you wash your hair.
All cosmetic counters can sup
ply vou with LANOLIN PLUS
HARD WATER SHAMPOO for
only a dollar. You'll never know
how really clean, soft and man
ageable your hair can be until
you use this lotion shampoo con
taining such a generous supply
of lanolin.
Or if you prefer a clear
liquid type shampoo, there is a
wonderful golden LANOLIN
PLUS LIQUID SHAMPOO, also
rich in lanolin. Generous size for
only one dollar.
Lanolin Plus Agrees with Your Skin
. . . Makes It Feel Better . . . Look
Softer, More Youthful
The lovely, smooth skin of a baby is naturally soft and supple
because Nature's inner lubricants keep it that wav. But as time
goes by, these natural oils become less plentiful and. in addition,
are removed by sun. wind, dry indoor air and ordinary harsh
cleansing. Years ago it was found that the wool of sheep contains
a substance known as lanolin, which?, because of its rich base of
beneficial esters and sterols, is most similar to the natural oils of
our human skin
The chemists who created
LANOLIN PLUS beauty aids
planned their formulas to in
clude highly refined lanolin and
other skin beautifying ingredi
ents. Because of its thorough ac
tion, it helps to maintain the
proper lubricating balance, both
for complexions that are too dry
or too oily. It also supplies nor
mal skin with the priceless sof
tening influence it needs to stay
soft and silken-textured.
With vour verv first touch of
LANOLIN PLUS LIQUID,
you'll see for yourself how ex
quisitely soft and fresh your
skin can feel. Words can't de
scribe that feeling, but once you
know it, vou'll never want to
lose it. If vou use LANOLIN
PLUS LIQUID faithfully and
regularly, you'll find that harsh
dryness will disappear . . . pre
mature wrinkles due to exces
sive dryness or climatic condi
tions become less noticeable.
Use LANOLIN PLUS LIQUID
to pamper your skin overnight
while you sleep. It will make
your complexion feel softer,
smoother and look years
younger! And you'll find it does
wonders by helping to lubricate
your skin after natural oils have
been removed by sun, wind and
harsh cleansing. If your heels,
insteps or toes are calloused or
rough, a relaxing foot bath, fol
lowed by a LANOLIN PLUS
LIQUID massage will soften and
soothe the dried out areas.
The most feminine desire In
the world is to stay lovely and
youthful looking. Now with
the softening qualities of LANO
LIN PLUS LIQUID all women
can help to achieve this desire.
For this almost - miraculous
Liquid replenishes the oils that
help to deter dry skin with its
devastating effects.
Take a long, objective look at
your complexion. Is it every
thing you want it to be? Or
would it welcome a chance to
absorb some of Nature's own
kind of lubricants? Lanolin is
the closest duplication of these
natural skin oils.
So don't wait mother day to
discover the wonders of LANO
LIN PLUS LIQUID. On dolltr
is such a tiny price to pty tor
the glorious feeling of having;
skin that now is soft an. ciree
able, and more youthful-laelinjt
than you ever imajined!
plun tsx
Your Hair Will Be Lovelier,
More Manageable, If It's In
Good Condition
AU the new "hair-do's," rinses,
permanents and bleaches in the
world can't make your hair look
prettier if it isn't in good condi
tion. Simple basic care of your
hair is your first step toward
hair beauty. And "FOR THE
HAIR," Hair Dressing and Con
ditioner by LANOLIN PLUS,
should be your first thought.
If your hair is dull, dry and
unmanageable, it will surely
welcome the refreshing, soften
ing influence of this lanolin-rich
hair dressing. For lanolin is the
closest duplication of Nature's
own skin lubricants. Too often
the gleaming hlghlifXj and
lovely softness that Nature
meant for your hair, are taken
away by various kinds of hareh
hair treatments, water, and lha
drying effects that come from
exposure to sun or wind. When
that happens and even hpfore
it happens look to 'TOR THE
HAIR," the hair dressing by
LANOLIN PLUS, to supple
ment precious natural oils ind
bring out sparkling hifhlighk.
Give your hair a chine to
look its best. Get "FOR THE
HAIR" by LANOLIN PLUS
soon. At all cosmetic counters,
only a dollar plus tax.
Handy Dispenser Comes with
Each Bottle of Hand Lotion
A few drops of LANOLIN PLUS
HAND LOTION applied several times
during the day will do much to keep
your hands lovely to watch lovely
to touch.
The handy pump dispenser, which
comes with each bottle of LANOLIN
PLUS HAND LOTION, makes regu
lar application a simple task. LANO
LIN PLUS HAND LOTION with
PUMP . . . $1.00 plus tax. At all
cosmetic counters.
"1
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NEW... Electronic Waving for All HAIR
TEXTURES! One Lotion ...10-minute waving
Ends all guesswork. Easier, simpler a
true custom permanent, hair by hair
Your hair, like your finger prints, is different
from all others!
No two heads are alike. No one head of
hair is uniform throughout. There are
differences even in each hair!
Thanks to the'new miracle of electronics in
chemistry, Chemtronic Life handles all these
variables automatically. Ends all guesswork in.
selection of lotion, texture and waving-time.
This one lotion, with patented Oil
Creme base, waves all hair-textures in
10 minutest
It's easier, simpler gives a true custom per
manent, hair by hair.
For your easiest, fastest, surest waves, get
Chemtronic Life permanent. As automatic
as today's no-shift car transmission!
CHEMTRONIC
PERMANENT
PRODUCT BY
PICK-UP
PERMANENT
135
FULL HEAD
eRMANENT 225
C M SCAUTC VL'CS CO".
SUNTAN CREAM
POSITIVELY
SUNBURN
(or your money back)
UNBREAKABLE PLASTIC
2-oz. Tube 69
4-ox. Bottle $1.10
famous
AYER DRY
CREAM DEODORANT
AND ANTI-PERSPIRANT
and new
AYER STICK
DEODORANT
Smsrt pple will buy both.
Aynr Dry gives ill-day protec
tion, contains Eitrolan. is Irs
pnL Ayer Stick has bscteris
destroying hesichloropben.
content, conrenient posh-up
container. Both are non
irritating to normal skin, non
injnrioaa to fabric
$1.35 LANOLIN PLUS
HAIR SPRAY SET
Triple Purpose
Holds Any Hair-Do
Sets Pinculs To Last
Beauty Conditions Hair
CONTAINS NO LACQUER
(USSY SUMMER BATH SPECIALS!
(AND SUCH GOOD GIFT IDEAS, TOO)
NOW ONLY 1.25 REGULAR 2 SIZES
These arc tins summer's le8t lmys
Toa just can't afford to miss 'em!
And they're jost the gift for the spe
cial women in yoor life yoor mother
or Jane graduate. In four inviting
iragrances Contraband, Oration,
Safari, and the new and exciting
Mngaet Royale!
A. BUBNJ BATH-Regularly $2. Now
$1.25. .
B. COIOGNE-Regularly $2. Now
$1.25.
C DUSTING POWDEC- Regularly $2.
Now $1.25.
Now srre 75-
AFTER BATH LOTION-refreshes atd
cools skin. Regularly $1.75. Now $1.
Pries pha tiff
1.00
Add Federal Excise Tax en Taxable Merchandise;
Free Delivery in Medtord
i
for a limited l'ff g," -iga
N0 U rirj ;cT"CJS'SY
prescriptionV
w SPECIALISTS
To be as lovely
as you can be . . .
mfdford's original price cumR)
CENTRAL!
, dial J