FOUH MEDFORD (OBEGOJJ)
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March 3 1237
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Flight o' Time
Medford and Jackson County
History from the files of The
Mail tribune 10. 20, 30 and
40 years ago.
10 YEARS AGO
June S. 1947 (Thursday)
Decision of West Coast Trail
ways to construct a modern bus
depot here is announced by W.
C. Simpson, president of the
company.
From Arthur Perry's Ye
Smudge Pot column: The wheel
barrow (empty) stolen last week
from a residential area has been
returned (empty),
iff YAllS AGO
Juno 9. HI' (Saturday)
Postal receipts at Medford
post offine last month totaled
J8.2fi5.13 as compared with $7,
363.78 for May of 1956, accord
ing" to Postmaster Frank De
Sous Ar.a:e Perre. named Queen
of Rogue River valley roses to
day in Medford Garden Club
show.
$0 YEARS AGO
June I. 192' (Sunday)
Piant of the Rogue River Stu
dios, Inc., will be located a mile
and a half northeast of Medford
on th 160-acre Gore tract on
the Crater Lake highway.
C. L. Reynolds, of Caldwell,
Ida., is new manager of Hol
land hotel.
40 YEARS AGO
, June S, 191? (Tuesday)
Water in Fish lake lowered
from 22 to 12-foot level and leak
at lake dam is reported stopped
an danger of flood from the
dam's giving way is averted
Engineer William G. Carroll,
who has been assistant engineer,
is appointed supervisor of Cra
ter Lake National park, succeed
ing George Goodwin.
Wat's Yiw I.Q.?
Nln. or fen correct la sea.Hnr;
seven or eteht la excelleat; tlva ar
six li rood.
1. Did Pausanias (historian)
knowingly refer to the Ameri
can Indian when, about A D.
150. he wrote "for west of the
Ocean (Atlantic) . . . inhabitants
are red-skinned?"
2. A woman may not serve as
President of the U. S.; true or
false'
3 Bible: How many years of
history are said to be covered
in the Old Testament and the
New Testament?
4 The U.S. Secret Service is
a division of the Department of
War. Justice, or Treasury'
5. During the first World War.
who commanded the A.E.F.?
6. The velocity of the wind
is measured by a barometer,
speedometer, or anemometer?
7. Name a word that contains
all of the five vowels.
8. How many ounces are in a
gallon"
9. Is prosecute a synonym of
persecute?
O 10. "Sure men were born to
lie. and women to" do what?
Answers: 1. No. 2. False. The
U.S. Constitution makes no dis
tinction as to sex. 3. 1.500.
4. Treasury. 5. Gen. John J.
Pershing. 6. Anemometer. 7 Ab
stemious, authoritative, disad
vantageous, efficacious, encour
aging, face iious. importunate,
instantaneous. 8. 12 8. 9. No.
10. "believe them." J. Gay
Concordia College
President Resigns
Portland IP Dr. Thomas
Coates today announced his re
signation as president of Coi.
cordia college here. He had
headed the Lutheran institution
since 1P46.
Dr. Coates said he would ac
cept a chair on the religious fac
ulty of Concordia Senior College
at Fort Wayne, Ind.
I
V ASSOCIATION j
MAIL TRIBUNE
Editorial Correspondence
Paul Smiths. N Y . June 1st: As far as this section of the world
is concerned the Weather Man got mixed. He thought May was
April and put on an intensive schedule of April showers. There
was some sunshine nearly every day but there was seldom a day
without showers some of them heavy ones. As a result every
thing is green and blooming including the dog-wood, lilacs and
cherries. But old timers won't piant their corn if any here
until the 15th of June.
The fishing now is rated good but again the old-timers say
it won't last long. The reason h?re is the same as on the Rogue
there are too many fishermen not enough fish to go around. The
lakes and streams, numerous as they are, soon get "fished out",
with the population increased from 100 to 600 thousand.
All true fishermen and fisherwomen are alike in one re
spect they NEVER get discouraged. Like the pioneer prospector
they always see the pot of gold at the end of the rainbow.
There is one here at the lodge now. He leaves at sunrise and
seldom returns until after suntet, his catch to date being three
bull heads.
We haven't heard about "bull-heads'' since the Gay Nineties
at Lauderdale Lake. Wisconsin, but this is not the only evidence
they are more plentiful than trout. On a Main Street market in
Malone, the window is marked "bull-heads, 39 cents a pound."
However is he discouraged?
Not for a minjte, he left early this morning fully equipped
for trout and is moriily terttin he will get a creel full of them.
As to the "bull head" it is closely related to the cat-fish but
smaller, and for ii weiPht more rugged. It is good eating, our
objection to it i si the old days was its insistence upon swallowing
I the hook far down its alimentary canal. To get the hook out
required more time effort and pain to fish and fishermen, than
j the "catch" was worth. Moreover in those days we were usually
after pike, pickerel or bass, and the bull head was a rude "butter-
insky." We usually threw them back after the major operation and
no matter what internal lacerations involved they always swam
off in a perfectly normal and apparently relaxed fashion. That
is where their rugged quality comes in. We have seen a bull-head
discarded on a pier for dead, left there for half an hour then
thrown back and after five minutes of static submersion, swim
away slowly but surely as if nothing unexpected, much less dis
tressing, had happened.
We have often thought there would be great advantages in
having the constitution arid temperament of a bull-head (No cracks
from the gallery please'i.
We were misinformed rbout the location of that big aluminum
plant on the St. Lawrence. It is an American firm on the American
side, not a Canadian corpr ration, on the northern bank as stated.
But it is as stated one of the largest in the country. And why did
it choose a location so far away fiom any city or any large market?
Eecause it can secure cheap electric power and cheap water
transportation. It gets its bauxite ore for example by boat at a
fraction of what the cost would be by rail. (No wonder the big
railroads fought the project!)
But that isn't all the story.
In the same area and for the same sound reasons the Reynolds
Steel company will soon build a large steel plant, as will General
Motors. The latter will manufacture its aluminum parts at a re
duced cost, and ship them by boat to Detroit at another fraction
of the rate by rail. In other words the area along the St. Lawrence
power development, on both sides of the line, is enjoying a boom
that reminds one of the Gay Ninety Klondike gold rush.
If and when Vice President Nixon is sent on a good will
mission to Canada, including a visit to the St. Lawrence develop
ment, we know one thing for SURE he won't have anything
to say about public power being "creeping socialism." R. W. R.
Healing One s Self
"Physician, heal thyself," is the ancient proverb
quoted by Jesus.
Leaping from the sublime to the ridiculous, let us
consider modern-day buness corporations and their
"public relations."
In the days of th; "robber barons" of Wall Street,
the watchword (or if not the watchword, at least
the underlying philosophy) was "The public be
damned."
This, over the years, created antagonism and re
sentment. The actions taken under this banner result
ed in government intervention and control, anti-trust
laws, the securities and exchange commission, and
so on.
AS THE reaction built up, and as stock owner
ship became more diffuse and widespread, the
robber barons became converted into corporate ex
ecutives, and as time passed and advertising and busi
ness became more competitive, they acquired an
acute sensitivity to their relationships with the public.
This is not to say that the wolf -instinct in business
became extinct. But it is to say that attempts were
increasingly made to hide it. Sheep's clothing became
the thing.
And who could better arrange the sheep's clothing
to hide the wolfish ears than the professional the
Public Relations man?
"THE PR man is skilled in the techniques of making
things appear in their best light. He went to work
on the big corporations. He worked to create the im
pression that these corporate souls were pure as the
driven snow; that they held the welfare of the entire
community in the utmost regard ; that they, in reason
and in truth, were' public servants in the best sense
of the term.
And now comes Robert Heilbroner in an article
in the current Harper's magazine ("Public Rela
tions the Invisible Sell"), who goes into some detail
as to the methods and devices used by the PR man
to drape the sheep's clothing neatly.
Heilbroner has some doubts as to the entire success
of these ef foils to sell the general public on the high
mindedness of these corporate giants.
But, he says with what might be a smirk, the PR
men have had great success in selling the corporation
executives, and as a result, have convinced them their
companies ARE high-minded and pure-hearted. With
this conviction, many of them have, in fact, become
so.
PR man, heal thv clients. E.A.
Archi'ect Examiner Appointed by Holmes
saiem ip waiter Uordon,
Portland architect and vice-president
of the Oregon chapter of
American Institute of Architects,
was appointed to the State
Board of Architect Examiners
today by Gev. Robert D. Holmes.
Gordon succeeds Walter E.
Church, Portland, on the five-
Wedneiday, June 5, 1957
member board. Church's five
year term expired May 31.
The board of examiners, with
offices in Portland, sets the qual
ifications of persons engaged in
practice of architecture and con
ducts examination of qualified
applicants for license.
se tiiLi:ei-,g.e. .
'Boss WAMTS
Neuberger Cites N.Y.
Power Plan as Idea
Oregon Could Follow
By A. ROBERT SMITH
Mail Tribune Correspondent
Washington Oregon should
follow the example of New York
state in its successful method of
ax attracting
2 ;n.i.t
firms with of
fers of cheap
hydro- elec
tric power, in
of Sen. Rich
ard L. Neu
berger. T h r o u g h
the New York
A- Robt. Smith S t a te Power
Authority, which is a state agen
cy, blocks of cheap power from
the generators of the St. Lawr
ence Seaway project are being
allocated directly to industrial
customers. New payrolls are be
ing developed as a consequence.
To follow this example. Ore
gon would have to approve at
the polls the proposal of the re
cent state legislature to create
an Oregon state power agency.
This agency would be a prefer
ence customer under the Bon
neville act which stipulates that
power from federal dams must
go to public bodies that have
this preference.
"As a preference customer, a
state agency would put Oregon
on equal terms with public agen
cies in other states (notably the
many PUDs in Washington
state) so far as access to federally-generated
low-cost power
from BPA is concerned." Neu
berger told the Senate this week.
More Needed
But more than this would bo
needed, claimed Neuberger, be
cause of the present power pol
icy of the Eisenhower admini
stration, which he said would
hamstring a state power agency
in Oregon from doing what New
York is doing to get new in
dustry. As that policy is being
administered, an Oregon power
agency could not use its prefer
ence statur to claim a large
block of kilowatts from Bonne
ville Power Administration in
order to pass it on to a new light
metals plant or other heavy pow
er consuming industry, argued
Neuberger.
The reason is that the Eisen
hower administration reversed
in 1953 the previous practice
of BPA of offering blocks of
power to new industry directly.
And it restricted preference
agencies from obtaining new
large industrial loads by stipu
lating that BPA would not hon
or such power requests until the
demands of all other customers,
including private power compa
nies, had been met.
Neuberger this week introduc
ed an amendment to the prefer
ence clause of the Bonneville
act to make it mandatory for
BPA to honor requests of public
agencies for power for industri
al uses. This was his answer to
the problem the state faces in
the competition for low-cost Col
umbia river power with Wash
ington state.
To Attract Industry
Neuberger's thesis is that Ore
gon, suffering an economic
slump today which points up its
heavy dependence upon lumber
and agriculture, should use what
low-cost power it can get from
the region's river system to at
tract industry. If it comes to a
choice between using the low
est cost energy for housenoia
use or for industrial use, then
divert it to plants that produce
payrolls and let the householder
pav for higher cost power.
"Unquestionably we shall have
to decide whether we want more
kilowatts to roast our turkeys
and light our TV sets: or wheth
er we want to use the low-cost
power which is the unique re
source of our region to create
new, year-round industrial pay
rolls and their subsidiary bene
fits, with which to buy the tur
keys and the TV sets," said the
senator.
The substance of Neuberger's
idea is that Oregon should cre
ate a state power agency, use its
YOU!'
preference status to establish
eauality with Washington state
in making power demands upon
BPA, then have the state agency
give highest priority to new in
dustrial loads light metals,
chemicals, plastics in dispos
ing of this cheap power. Domes
tic and rural consumers, wheth
er served by public or private
power agencies, would get low
cost power as long as there was
enough to go around. When
higher cost power is needed to
satisfy all demands, then they
and not the industrial plants
would pay the bill.
Less Offensive
Neuberger said he is confi
dent his proposal will be less
offensive to members of Con
gress from Washington state
than would be any allocation of
power from new dams specific
ally from Oregon. He feels that
Washington's senators would
not agree to any power reserva
tion earmarked for Oregon, as
has been proposed by officials
of Portland General Electric Co.
as a method of assuring Oregon
a fair share of the region's kilo
watts. He said by outlawing the pres
ent BPA policy against industri
al loads, the entire region would
stand to benefit. BPA, under his
plan, could approve power con
tracts for new industry' in either
state but would be charged with
responsibility for establishing
"priorities for industrial uses
which will best promote the di
versified economic development
of the several states of the ba
sin." Neuberger's meaning for this
wording in his bill is that BPA
would give a higher priority to
a new plant in an underdevelop
ed area than it would for a new
plant, other things being equal,
in a highly developed industrial
area.
If Congress will only put up
the funds to continue the feder
al dam building program by
which low-cost energy can be
generated, this is Neuberger's
long range cure for Oregon's
economic woes.
Communications
Letteri to the Editor must bear
the name and address of the writer
although under certain circum
stances the use ot a pen name or
initial for publication is permis
sible The Mail Tribune reserves
the right to edit all letters with
an eye to clarification and conden
sation. Letters submitted for pub
lication must not exceed 400 words
'Nihilist's' Thanks
To the Eduor: Our association,
which often is called the Thanos
Club, wishes to publicly thank
the following people for aiding
the achievement of our goals,
intentionally or otherwise:
Mr. Libby, of the AEC, for
putting so many hearts at ease;
AEC scientists and technicians
who faithfully do their jobs;
President Eisenhower, for his
supporting national defense rath
er than stopping H-bomb tests;
the manufacturers and distribu
tors of tranquilizer drugs; the
doctors and technicians who ad
vocate frequent diagnostic X
rays; and, though they aren't
very well known, those who de
votedly work to increase our
supply of nerve gas.
Optimistically, as usual, we
are confident that the above
mentioned people will succeed in
their chosen efforts, and that no
attention will be paid to the
protests of Japan, the scientists
of Germany, and Dr. Albert
Schweitzer, until it is too late
for the silly humanitarians to
win.
Root Underman, Presi
dent and Secretary, Ni
hilist Society of Eugene,
Straub Hall, University of
Oregon, Eugene, Oregon
For Park, Not Store
To the Editor: I would like
to go on record as objecting to
the acquisition of the site on
East Jackson st. opposite Haw
thorne Park, by Sears Roebuck.
Britain's Trade Decision May
Lead to Red China Recognition
Bv-CHARLES M. McCANM
United Press Correspondent
Great Britain's decision to re
lax trade restrictions against
Communist China is clearly a
development of
world import
ance. Reaction to
the decision in
r'Uv-V Jfc the United
VZ-v :'M States and
&JI other Western
cates that the
Ife jife Hf ffi Red govern
rnaries McCann ment is being
given a chance to work for gen
eral diplomatic recognition.
The relaxation, and the re
action to it, seem likely to bring
closer the day when the Peiping
government is admitted to the
United Nations.
Whether, as some experts be
lieve, the ties between Commu
nist China and Soviet Russia will
be loosened remains to be seen.
At present Red China must de
pend on Russia for most of the
goods it needs.
Nobody disputes the fact that
the British decision is a big vic
tory for the Peiping government.
Britain's lead already is being
followed by other European
countries which joined the
United Nations embargo against
trade with the Chinese Reds after
they entered the Korean War.
Relaxation Was Certain
The relaxation was sure to
come sooner or later. To Britain
and other countries including
Japan which desperately need
foreign trade. Red China with its
600 million people is a potential
ly unlimited market. Not right
now, of course. China's buying
capacity is limited. Britain itself
calculates that its present trade
with Red China, amounting to
about 28 million dollars a year,
will increase only to 56 million
dollars.
The big development is the
reassessment of diplomatic rela
tions or lack of them between
the Peiping government and
other countries that the trade
decision is certain to bring.
Just how far, and how soon,
the trade relaxation develops
into a relaxation of the diplo
matic boycott of the Peiping
government depends on the Red
Chinese leaders themselves.
Editorial Comment
A KILLER ON THE LOOSE
A "crash program," with a
half-billion dollars in federal
funds pledged for medical re
search against cancer, has been
urged by Senator Richard L.
Neuberger of Oregon so that the
skills and facilities of the na
tion's laboratories can be amass
ed in assault on the medical mys
tery which imperils 40 million
Americans now alive.
"Cancer threatens to strike
two out of every three American
families," Neuberger said. "Yet
our entire research expenditure
against cancer, including all Fed
eral, state and voluntary con
tributions, was only S45 million
last year the approximate cost
of one atomic submarine."
Neuberger made his appeal be
fore a Senate Appropriations
subcommittee on 1 a b o r-health,
education and welfare in support
of his proposal to appropriate
$500 million to the National Can
cer institute, with the provision
that the sum remain available
until totally expended.
Neuberger argued that if the
government can spend $44 bil
lion on armaments, why not
dedicate half a billion dollars to
try to solve the "most terrible
threat to every person on the
face of this globe!"
Neuberger further declared:
"Approximately 40 million
people now alive in the U.S. will
have some form of cancer during
their lifetime, and 26 million of
those now alive will die from
cancer unless new preventive
measures are found.
"I was shocked when I found
the record-breaking budget of
the national administration, de
spite its $72 billion size, actually
would reduce by three per cent
the federal funds appropriated
for cancer research during the
coming fiscal year."
Neuberger pointed out that
only a generation ago the three
leading causes of death in this
country were pneumonia and in
fluenza, tuberculosis; and di
arrhea and enteritis all disease
of a communicable nature.
"These three disease groups
then accounted for one-third of
all deaths in this country- Yet
in 1956, these three groups to
gether accounted for only one
twentieth of all deaths in the
U.S-
"Medical research had pro
vided much of the answer anti
biotics, specific drugs effective
The rrection of a large retail
shopping center there will create
a very bad traffic situation. The
children who use the Municipal
swimming pool can now ride
their bicycles down Jackson st.
in comparative safety. This will
not be the case if a large shop
ping center is built o p p osite
Hawthorne Park.
I would like to see the city
of Medford acquire this site,
for the future e x p a nsion of
Hawthorne Park.
Elizabeth J. Collins
2224 East Main St.
Medford, Ore.
If Mao Tse-Tung and Chou En
Lai, the two big leaders of Com
munist China, play their cards
smartly it seems certain that they
can capitalize on their present
victory.
First, and most important, they
will have to convince the United
States especially that they have
no aggressive aims.
Must Show Evidence
This means that they will have
to give evidence that they will
not foment a new war in Korea
and that they will not encourage
any aggression by Communist
North Viet Nam against American-supported
South Viet Nam.
They will have to renounce any
ambition to attack the Chinese
Nationalist stronghold of Formosa.
G.M.-DuPont Success
May Ease GOP's Big
Business Reputation
By LYLE C. WILSON
United Press Correspondent
Washington IIP The charge
that the Eisenhower administra
tion is by and for big business
may sag some
what under
weight of Jus
tice depart
ment activity
in the anti
trust field.
This week's
Supreme court
b 1 o c k b uster
held that Du
Pont owner-
Lyl C. Wilson
ship of 23 per cent of General
Motors stock was in violation
of the anti-trust laws.
Newspaper readers who skim
the big headlines en route to
the sports and comic pages eas
ily could be convinced thereby
that the Eisenhower department
of justice had moved in hard on
the two great corporations com
monly most closely identified
with the administration.
Far down in the Du Pont
General Motors story, if at all,
was the information that the
fuss on this blockbuster was
against tuberculosis and higher
levels of public health care. If
we developed a cure for cancer,
who could measure its value in
terms of all mankind? As the
span of human life is extended
to the underprivileged parts of
the world, cancer rises in its
incidence. It shows an upward
swing in all parts of the world.
What price, then a cure against
a universal killer?"
Neuberger thinks development
of a half-billion dollar research
program against cancer will re
quire launching of a large train
ing program for research work
ers. In answer tp the question,
"Where will we get the men?,"
Neuberger said "we get the men
by telling the medical schools
and other medical institutions in
this country that we are in busi
ness for keeps in this field, and
we will help them train these
men."
Neuberger explained that Con
gress provided funds two years
ago for a pilot program in the
detection of cancer of the cer
vix. "Uterine cancer cell examina
tion was applied for the first
time to more than 100.000 wo
men in Memphis, Tenn. Of these,
800 were found to have cancer.
Half of these cancers were in
extremely early stages with near
ly all of them completely un
suspected. In this one small proj
ect, does anyone know how
many lives we have saved and
how much tragedy we have
averted?"
Neuberger added that the U.S.
has the scientific potential to
wipe cancer from the face of the
earth and needs only the de
termination to do it.
Just how well his program is
faring is not known- But it is
probable, with an economy-minded
Congress, that his plan will
get little more than casual
glance-
A killer that rivals the atomic
bomb in bringing death and
agony to millions deserves more
than just "a casual glance."
Pendleton East Oregonian.
The Better Service
For over 22 years, we
have served this commu
nity 24 hours out of every
day. Our door has never
been locked during this
time (WE NEVER CLOSE!).
C. M. Litwiller
This service has meant much to our maey patrons. Our
charges are consistently much lower than those charged
elsewhere . . . and we are 100 locally owned.
LITWILLER
Funeral
Home
Mountain View Chapel
Hwy. 66 at Normal
Office 83 N. Main
ASHLAND
We Never Close
The Chinese Reds also can
help themselves by showing theiY
political independence of Soviet
Russia. Actually, they have
shown this fairly plainly. They
supported Poland in its success
ful revolt against Russian domin
ation. Fragments ofo a speech
which Mao Tse-Tung made in
Peiping in February, in which
he criticized Russian policies un
sparingly, are still leaking into
Western newspapers.
As for the immediate situation,
Japan is certain to follow Brit
ain in relaxing trade with its
Red Chinese neighbor. It is like
ly that Japanese Premier No
busuke Kishi will start thinking
about recognizing the Red Chi
nese government diplomatically.
Sooner or later the United
States will start thinking, too.
lighted way back in 1949 by the
Truman administration depart
ment of justice. The attorney
general at that time was Tom
C. Clark, now an associate jus
tice of the Supreme court.
Clark's earlier connection with
the case explains why he did not
participate in the high court's
judgment of it.
Conclusion by Brownell
Eisenhower's justice depart
ment did, of course, share in the
prosecution of the Du Pont
General Motors case. Whether
Attorney General Herbert
Brownell Jr. would have begun
the suit can be no more now
than a matter of speculation.
The hard fact is that he brought
it to successful conclusion.
The charge that the Eisenhow
er administration is by and for
big business is a Democratic in
dictment and decidedly in the
field of political controversy be
tween the left and right wings
of American political thinking.
A somewhat different com
plaint heard sometimes among
Republicans is that the Eisen
hower justice department under
Brownell has been over busy in
hailing big business before the
bar of justice. Partly in anger
but with overtones of wry hu
mor. Republicans have been
heard to say that Brownell con
fines his anti-trust actions to the
administration's best friends.
That feeling among some Re
publicans is part of the expla
nation of the current disenchant
ment of many big businessmen
with the Eisenhower administra
tion. Actions Include Big Ones
Brownell has filed sorna big
suits. He hauled the American
Newspaper Publishers associa
tion into court on charges of
price fixing in the field at ad
vertising. Brownell got a con
sent decree which the depart
ment considers to have been a
victory. That action sometimes
is cited by persons who would
defend the Eisenluiwer adminis
tration against the assertion that
it fosters the devotion in the
United States of a one-party
press.
The Truman administration
was counted no friend cf big
business. During President Tru
man's last four White House
years, his justice department
filed 109 civil and 73 cWmlnal
anti-trust suits for a total of 182.
During the first four Eisen
hower years, the justice depart
ment filed 94 civil and 69 crimi
nal anti-trust cases for a total
of 163. Brownell, the Eisenhow
er attorney general, has gone
after big game about as big as
any stalked in the courts by the
Truman administration prosecu
tors. Mrs. Denessen Pleads
Guilty To Assault
Portland HP Mrs. Dorothy
Denessen, 31, pleaded guilty
Tuesday in Circuit Court to a
misdemeanor charge of simple
assault against her daughter
Janet, 13. and received a one
year probationary sentence.
Glen Dennessen, 35, her hus
band, last week was convicted
on an assault charge. Pre-sentence
investigation was ordered.
JSF" rT
Mrs. Litwiller
"It is better to know us and not need us,
than to need us and not know us."