Wednesday. May IS. 1957
MEDFORD (OREGON) MAIL TRIBUNE SEVEN
Advertising Agency Jobs Offer Little Security for Personnel
Editor'! note: This ii the third In a
ries of live articles on men and
women In the advertising business.
By JACK V. FOX
United Press Correspondent
New York iffl Walter A.
Lowen has placed 100,000 men
and women in advertising jobs
since 1920 at salaries ranging
from $25 a week to $125,000
a year.
He runs a placement agency
with a fee of 5 per cent of the
first year's salary. Right now he
has an order from a big corpora
tion for an account executive,
between 30 arfd 35, with a sal
ary inducement of $17,500 to
$20,000 annually.
tion of the "Madison Avenue
type" as a slogan-parroting ex
trovert, leading existence of
brain-storming sessions in desk
less suites, three-hour drinking
lunches and a schizophrenic life
in exurbia far beyond his means.
He doesn't think there is much
truth in it.
Valuable Tool
"You can find on Madison
Avenue, Wall Street, any phase
of human life-medicine, the min
istry, law anything you are
looking for," he says. "There
are quack doctors and shyster
lawyers and, in advertising,
there are hucksters.
"On the other hand you can
Lowen has the background to 1 find men with professional at-
take a good look at the concep- titude toward advertising, real
izing that it. is a tool of selling
and distribution, a most valuable
tool.
"These people are in a highly
competitive business and the top
ones are men and women of un
usual intelligence and drive, but
the great majority lead very nor
mal lives, work long hours, parti
cipate in civic affairs, get their
recreation in the usual way."
Lowen agrees that the mone
tary rewards in advertising are
greater than in most other byv
nesses, but the top jobs go; only
to those of proven talent, the
comparative few who are really
top notch.
Adequate Pay
"The mass of the field is mod
erately but adequately paid," he
said.
Studies by the trade journals
indicate that the "average com
petent agency man" of some
executive standing makes
around $12,000 a year. It goes
up to $25,000 for account ex
cutives in competitive fields like
tobacco and soaps, up to S250,
000 for the heads of big agen
cies. But many advertising peo
ple make far less than $12,000.
Lowen thinks too much em
phasis is placed on social drink
ing and night clubbing by ad
men.
"Any man who finds his
drinking is endangering his
health or his well being will
get into trouble, just as he will
in any field," he said. "And
there are clients who are play
boys. They come in from out of
town and must be entertained,
but that is a small part of ad
vertising work."
Lowen does think there is a
more marked degree of con
formity on Madison Avenue in
dress, educational and social
backgrounds, their speech and
manners. But he finds nothing
necessarily wrong in that.
Changes Come Fast
The greatest bugaboo of the
ad man is his insecurity. Fab
ulous jobs jump up one day,
the rug is pulled out just as
swiftly. By its very nature, the
agency business is one of rapid
change and inponderables.
When an agency lands a big
new account it may have io hire
80 persons. If the client suddenly
decides to switch to another
firm, the 80 are in obvious
trouble. It leads to attitudes
something less than carefree and
more cynical. What the man has
to sell is a reservoir of exper
ience. Cmdr. Edward Whitehead of
Schweepes says he hasn't found
the Madison Avenue people to
be the wild exurbanite type. '
"They undoubtedly exist," he
says, "but I seldom run into
them. I like the people in the
business. They are imaginative,
volatile, alive."
Whiteband has even a sneak
ing admiration for the trade
jargon. , With tongue in cheek, I
he recently concluded a letter About one-fomrth of the total
to his London boss with a new
idea. .
"But, as they say here," he
added, "Let's follow it and aee
what it eats."
Tomorrow. How an ad agency
gets results.
Dead line Sunday CI a fled la at
at noon Saturday
w
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