Tuesday, April 30. 1957,
MEDFORD (OREGON) MAIL TRIBUNE SEVEN
Richtfield IMow Brings You
;
Once in a very great while there occurs a discovery that thrusts aside the limita
tions of the past and reveals unexpected new horizons.
Such an advancement has come to the petroleum field. Scientists have found
how to make the high-energy, basic chemical element Boron extremely valuable
in motor fuel. And this discovery has resulted in a completely new gasoline
Richfield Boron Gasoline.
A years-ahead
motor fuel discovery
We at Richfield watched with keen interest
the scientific research that finally produced
Boron Gasoline. We observed the sensa
tional rise of Boron high-energy fuels for
military use. We saw the tremendous
acceptance of Boron Gasoline by motor
ists, like yourself, who road-tested this
completely new fuel over millions of miles.
Meanwhile, we matched these laboratory
and field tests with our own.
Only at Richfield Stations
When Boron had finally proved itself as a
near "miracle element" in gasoline, we at
Richfield determined to bring this great
new product first and exclusively to West
ern motorists. Richfield Boron Gasoline is
here now available only at Richfield
stations.
Immediate Benefits
The most remarkable fact about Richfield
Boron Gasoline is that you notice its bene
fits in your engine immediately. You notice
a new smoothness... a new quietness...
and a feeling of greatly increased power.
Richfield Boron Gasoline accomplishes
this by hot only controlling, but actually
altering the combustion of burning gaso
line in your engine. For the first time,
Richfield Boron Gasoline substantially,
eliminates those spontaneous, "wild,"
wasteful explosions that cause knocking,
roughness of the motor, and loss of power.
Proudly Richfield brings you this new
motor fuel finest in Western petroleum
history!
HIGHEST OCTANE
POWER IN HISTORY!
Richfield Boron meets the highest octane
power rating of any gasoline ever offered to
Western motorists!
Users of Richfield Boron Gasoline report
immediate improvement in power from the very
first tankful!
Many remark on the unusual smoothness in
acceleration and power pickup!
r
And the great majority of users say they experi
ence stepped-up performance no matter what
make or model car they drive.
You will purchase gasoline during the next
few days. When you do, purchase a tankful
of Richfield Boron Gasoline for a new
experience in engine performance!
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