Sunday, April 21, 1957
MEDFORD (OREGON) MAIL TRIBUNE NINE
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no matter how you look at it,
the story stays the same!
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Advertisers invest more
V - -
in Newspapers than
money
in Mag
and Outdoor
azines
Radio, TV
combined!
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. The figures have changed but the story's the same. In 1956 adver
tisers spent a record $3,305,000,000 in newspapers again surpassing
their combined expenditures in TV, magazines, radio and outdoor.
The figures have changed, too, in daily newspaper circulation now
up to a new high of over 57,000,000 and growing. This growth enables
newspaper advertisers to penetrate any or every corner of the country
whenever they' wish, in any degree they want. This is one of the
reasons why advertisers big and small, national, regional and local
spend billions in newspapers.
' How do advertisers rate leading media by the money they spend ?
Here are the McCann-Erickson Printers' Ink Preliminary Estimates
of Advertising Expenditures for 1956, published on February 8, 1957:
Newspapers $3,305,000,000
Television . 1,255,000,000 - -
Magazines 782,000,000
Radio . . .-. 565,000,000
Outdoor 200,000,000
No matter how you look at it from the vantage points of circula
tion, penetration or adaptability- newspapers continue to give you
the best return for your money.
All business is local, . . and so are all newspapers.
Published in the interest of more effective advertising by T&e Medfora MU Trlbiuw
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