TEW MEDFOHD (OREGON) MAIL TRIBUNE Sunday, January 27. 1957
Copyright 1356, Bureau of Advertising, American Newspaper Publishers Association
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It takes the power of a giant machine to make a perfect impression on any metal.
It takes the power of a giant medium to make a permanent impression on any mar
ket. That medium is the newspaper, a giant who lives in every town.
The newspaper is a massive force in advertising because it carries the weight of
public confidence. People believe in their newspapers, eagerly look for them and shop
from them every day. More than 56,000,000 are bought daily, an all-time high.
This intense readership of the newspaper is the big plus for local retailers, whole-,
salers and distributors. In no other medium can they tie in so effectively. with the'
advertising of the companies whose products they sell. That's why all advertisers
spent $3,070,000,000 last year in newspapers.
If you want to engrave a lasting impression on the minds of the buying public, use
the newspaper. It reaches further, digs deeper, lasts longer. Step up your newspaper
advertising and you'll step up your sales.
All business is local. . . and so are all newspapers.
Wyman-Gordon's giant Air Force press, largest in the world, designed and
built by Loe&y-Hydropress, exerts 50,000-ton pressure to forge aircraft parti.
Published in the interest of more effective advertising by Medford Mail Tribune"