MEDFOHD (OREGON) MAIL TRIBUNE NINt
Copyright 1956, Bureau of Advertising of tb American Newspaper Publishers Association, Inc.
Sunday. January 20, 1S57
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Cian' Boeing 707, a 600-mile-an-hour jet transport, will soon be mailable for commercial aviation.
In the world of flying it takes a giant to move masses of people fast. In
the world of selling, too, it takes a giant to move the people. '..a giant
who lives in every town, the daily newspaper.
This giant not only lives in every town but in practically every home
every day. And in the home the newspaper remains to be read, put
down, picked up and read again, so that it's no trouble at all for an adver
tiser to make a local call when he's advertising in the daily newspaper.
Daily newspaper circulation is at a new high over 56,000,000.
Likely as not, some of the ads in the paper will end up in a purse or pocket
because people habitually use the newspaper as a shopping guide. That's why
advertisers local, regional and national spend more money in daily news
papers than they do in radio, television, magazines and outdoor combined.
To move a multitude of goods, you must move multitudes of people to
action. Use "action" advertising. Use the daily newspaper.
All business is local.. .and so are all newspapers.
Poblishcd in the interest of more effective advertising by the Mcdfurd Mail Tribune