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UGHT MEDFORD (OREGON) MAIL TRIBUNE
: Sunday. February 19, 1956
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Bafft ani operated by V. S. Bureau of Reclamation, Montana's new Hungry Horse Dam generates over 280,000 kilowatts through Us enormous power plant,
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It takes a giant to develop the massive amounts of power, today's record- ' ' are bought daily by people who want the complete who, what, when, where and
breaking production requires. ' . .......... : ... .. . .,
But it takes no less a giant to generate the sales power your advertising
requires. When it comes to sales power, the newspaper stands like a solitary,
giant a giant who lives in every town. -
Last year, advertisers spent $2,695,000,000 in newspapers morexthan they
spent in radio, TV, magazines and outdoor combined! .
Newspaper circulation is at' an all-time high. Over 55,000,000 newspapers
how of local and world events. This thorough news coverage appeals to readers
in all walks of life : '" ',rT ' : ' : '
Whether you sell asparagus or zwieback, automobiles or zippers, anchovies
or zithers you'll sell more of them faster with newspapers.
In today's competitive market,, every selling job is a giant selling job. Use a .
giant to do that job. Use the newspaper!
All business is local... and so are all newspapers.
-Published in the interest of all newspapers by the jy
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