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Wednesday, December 7. 1955
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""WINNING "CORN KING?' CROWN second consecutive year,
Willard C. Kirk, Jeffersonville, 0., displays ten ears judges
voted best among 1,000 entries at Chicago's International
Livestock Exposition grain and hay show. (International)
Wisconsin Village World Yo-Yo Capital
Luck Wis. (UP) This yo-yo's at a rate 3,600 per hour.
village, not to be outdone by
Milwaukee's claim to fame as
a beer producer, calls itself the
"yo-yo" capital of the world.
A plant in the town turns out
They come in 18 different coi
ors.
And, just in case you think
this is a small business, the plant
uses 1,000,000 board feet of
lumber a year.
Writing Suitable TV Show Tough Job; Most Ideas Find Way Into Wastebaskets
By WILLIAM EWALD
New York (U.P.) "I have
an idea for a television show,"
the letter started . . .
"First you paint the floor of
the studio in large squares like
a checkerboard. Then you get
24 midgets. Twelve of the midg
ets you dress in black and 12 in
white ..."
The misguided missile, the
brainstorm of a TV addict who
seemed to have blown some
tubes, landed in the lap of NBC's
Ross Donaldson. It is Donaldson
and his weary staff of 11 who
wade through the mountainous
pile of more than 3000 program
ideas that pour into the net
work each year.
Most, sad to say, wind up in
the wastebasket.
"We'd like to assure people
that we're interested in ideas,"
says Donaldson, but almost ev
erything we receive from peo
ple outside the industry is un
usable. The principal thing
wrong with them is that they
don't give us enough informa
tion about their idea."
Donaldson pointed out that
the rejection rate of ideas from
outside the network is high
only about three to five per cent
ever reach the stage where they
are seriously considered. And
only a fraction of one per cent
are bought.
"Even when we buy an idea,"
said Donaldson "we usually only
buy it for one element, like the
title. We recently bought a title,
"The Mind's Eye," because it's
in line with some idea of our
own we have in mind."
For viewers who feel they
have a hot TV idea baking in
their ovens, Donaldson suggest
ed the following procedure . . .
First, write to the network
asking for a "policy form." The
form is protection for the net
work the signer agrees to
rely on the "good faith" of the
network in determining the am
ount of compensation.
Then, send in the signed pol
icy form along with the idea.
The presentation should be as
complete as possible it should
include the title, description of
the format, likely casting candi
dates and budget suggestions. It
also helps if you know a star
like Danny Kaye or Clark Gable
and you can guarantee him for
a lead role.
"The presentation can range
anywhere from five to 50 pages"
pointed out Donaldson. "There
is no particular blueprint for
writing it."
However, Donaldson suggest
ed that suggestion-box contribu
tors steer clear of common pit
falls. '
"When something happens
like 'The $64,000 Question,' we
get hundreds of quiz ideas," he
said. "Almost all of them sug
gest programs that give away
say, $100,000 or a million dol
lars that's not really an idea.
Neither is a variation of an old
quiz show like 'Information
Please' or 'Pot of Gold' or 'Songs
for Sale.' "
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Many of the ideas sent into
Donaldson's diggings are not us
able for other reasons. Among
the nifties he's turned down are
trans Atlantic quiz programs, a
show based on astrology and one
in which NBC would stage the
20 greatest battles of all time.
One woman, who claimed to
have "revelations," suggested a
show built around her visions.
"I can have a revelation about
anything you want. Just mention
it," she said helpfully.
There was even one lady who
offered to sell the tearful story
of her life for $3000 for a soap
opera "I have it so bad that
people cry real tears when they
hear," she pointed out.
And sfie added hopefully: "I
hope you get in touch with me
soon so I can have the money
before Christmas."
" ' ''
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