MEDFORD (OREGON) MAIL TRIBUNE THREE
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11 ie Variety of Shoes Now Necessary for Wear by Average Housewife
Wednesday, October 5, 1953
War
ToM
More
ibe Planned
Needs of
:tive Life
a f
It's
when a g
and a pair i
pair of casu
the averag
woman is a
ning a hous
children, bus
ings, active
associations, C
hundred and o
Preiiy and Pr
This fall's "I
offer her the
cry frrom tne aay
of everyday shoes
best" shoes, plus a
met the needs of
woman. Today's
sy executive, run-
old, bringing up
with club meet-
Parent-Teacher
rden clubs and a
other activities.
cal
w in Shoes" will
idest variety in
pretty and pra jtical shoe fash
ions that ever have been pre
sented to the wtman who must
make the wheels Df the household
go 'round smoothly while she
keeps up(n active social life of
er own and sees that her children
participate equaLy in commu
mity activities.
For the daily chores which
must be done, even with all the
help that modern ingenuity can
devise, she must have shoes that
cfl are comfortable. But they are a
& far cry from being just the old
"comfort" shoes.
They are well-designed in a
softer slimmer look. They hold
their shape and go well with the
fresh cottons she uses when put
ting everything to rights for the
day. Thtty) may be flats or
smooth wedges. They may be of
suede, smooth leather or fabric.
But they will be well-styled (in
every price range) and they will
make much of color instead of
the basic blacks and browns.
For going to market (and she
usually prefers to go to market
rather than trust the telephone
and the busy clerk) she may
choose a glove-soft wedge which
slips on in an instant or a smart
two-eyelet tie on medium heel
(copied from the two-eyelet ties
so popular with the men). Or
she may prefer a smartly tai
lored 8w-heeled pump in smooth
or grained leather, easily pol
ished, just the thing with the
tailored tweed or flannel . skirt
and cardigan which is standard
equipment for shopping in sub
urbia today.
Thus equipped she may go on
to an informal luncheon meet
ing, to school or club activities,
or she may switch to a slightly
more formal suit dress with
shoes in keeping.
Still the medium heel, in
closed pump or sling, this time
it's in suede, smooth calf or rep
tile, slim, soft and tapered, with
just a touch of decoration to'
indicate that it is a dress shoe.
Sky Is the Limit
Come the twilight hour, with
dinner to get, children coming
home, television to watch, she
may change for ease into tapered
slacks, smart shirt and leisure
slippers that may be as gay and
provocative as she wishes. The
sky is the limit on these at-home
fashions and never have they
been offered in such profusion.
They are made of velvet, of
corduroy, of smooth leathers,
printed leathers, cotton printed,
plain or embroidered and
suedes anything goes, just so
the shoe is the exclamation point
of the after-five at-home cos
tume. Should she be going out to
dinner, lecture or card party,
the pump's the thing . New
pumps are lower cut, glove soft,
gracefully tapered in line, on
high or medium heel. They can
be closed or slightly opened up,
since this is not for full evening
wear.
Black suede is very important
in this bracket, since the "little
black dress" with a pretty hat
remains standard equipment for
this sort of activity. A buckle,
a bow, a cutout or a touch of
decoration on the vamp gives
the dressed-up look which this
type of costume demands, with
out being fussy or over-done.
For full-evening and there
are many occasions in the mod
ern young matron's life there
are the prettiest dine-and-dance
shoes that have ever been
offered for her to choose from.
Spider Web Sandals
The spider-web stripping san
dal refuses to die. In fact, it is
very popular this fall in shoes
for dining and dancing. Women
have found it most flattering
and refuse to give it up. It may
be suede, in black or purple or
GROWN-UP occasions call for shoes with dress-up styling, fea
tured in new fall footwear fashions for the young as shown above.
Most popular girl in dancing school wears a gay, Basque sandal
with bow trim, available in several leathers and colors, while
young Galahad sports wing tip calf oxfords styled like Dad s
Combinations in Fashion Leather and Fabric
New combinations of leather
and fabric will be found among
the fashionable shoes for this fall,
featuring slim lines and soft con
struction. Grey flannel started
other colors to suit the costume.
Lustre leathers continue to be
a hit, in such colors as gold or
polished brass, American
Beauty or Renaissance green.
Satin is a favorite and of course
most practical since it may be
purchased in white and dyed to
match or contrast.
More conservative are the
open toe, open' back pumps,
often in black suede with jew
elled buckle or touches of lustre
or satin in bows and bindings.
For the white or pastel cos
tume, leathers, plain or in lustre
finish come in the widest color
range from pale flower pastels
to brilliant "flash" colors to fur
nish a bit of excitement.
They're "Designed for You"
Ttese are just tastes of the
feast that is being prepared this
fall for the woman who is "shoe
hungry." Designers . are more
aware than ever before of the
way today's woman really lives.
They have literally "DESIGNED
for YOU" and best of all this
goes for every price range.
SEYMOUR TROY DESIGNS
Q
o
e f y -
ii
Sable lustre calf, steel
luming calf, queen's
lace, silver kid underlay.
o
FASHIONS FOR THE0 EVENING .
The kids go out, in gold, in silver ... the new see-thru Vinylite, too in
evening shoes designed with majesty by the incomparable Seymour Troy.
Big talk? Come see, you'll agree. There's nobody like him therefore,
e nothing like Troylings.
xo)diiicfs
STYLED BY
Silver Kid 101 TH05E ACcuST0MD to paying moki
$1595
OPEN TONIGHT
UNTIL 9 P.M.
o
the trend, but now there a
tweeds, corduroy and novelty
weaves in smart patterns that fit
well into the autumn casual and
country picture.
Slip-ons and ties are favorite
models in this category. Their
polished leathers contrast hand
somely with th new weaves
Dark colored shoes of this type
also are favorites for shopping
and walking.
Hand-Sewn Moccasin
Latest Innovation
The hand-sewn shoe, the hap
py-go lucky moccasin type, used
to be a campus, weekend, all-
casion shoe whose principal
functions were comfort, rugged
construction, long wear.
Now the hand-sewn moccasin
type has gone along' with the
whole trend toward softer,
smarter, more Continental styl
ing. Latest innovation, the hand
sewn that's so flexible it can be
folded, packed in suitcase or duf
fle bag and come out ready for
active service when you arrive,
Glove - like, cashmere - soft
grains contribute to this new
flexibility. Other features are
the low top-line,, the elimination
of linings and the substitution of
of a toplift for a conventional
heel. .
These packable shoes appear
in- regulation moccasin types and
the popular two-eyelet patterns.
Soft as they are, they maintain
their reputation for solid wear
ing qualities. A boon to the
sportsman or globe-trotter who
wants to travel light.
Good looks are important, too,
And the new hand-sewns go in
for longer, slimmer vamps, finer
stitching and a more sophisti
cated air than their rugged pro-
I totypes.
Casual Shoes Found
Amazingly Supple
Plenty of mileage plenty of
wear in casual shoes which are
a necessity in' the wardrobe of
the woman who drives, walks,
shops, spends plenty of time out-
of-doors.
They look rugged, but thanks
to new - tannages and construc
tion they are amazingly soft and
supple on the foot.
They borrow their styling
from the men the slip-on
which has become a major mas
culine shoe fashion, the two eye
let which is neat, trim and com
fortable. The two-eyelet ties boast a
bouncy foam rubber sole, making
working, walking or driving a
pleasure. Leathers are supple
elk or calf in the new soft tan
nages which are a delight to the
foot. Colors may be conventional
or you may choose bright
shades to go with all your play
or work clothes.
Shoes that don't have the foam
rubber soles" go in for flexible
lightweight treatments which
stand up well under hard usage.
U.S. HOE LEATHER
The shoe industry of the
United States will produce 550
million pairs of shoes this year,
for a new record. This is more
than any other nation in the
WHY FEET PERSPIRE
Ever wonder why your feet
perspire freely? The sole of the
foot contains 3,500 sweat ducts
or pores to the square inch
more than in almost any other
part of the body.
FEET CHANGE SIZE1
Believe it or hot, but the fact is
your foot changes sizes. It is
larger at the end of the day than
in the. morning, for obvious rea
sons. Shoes must fit at both
times.
THE CORNER SHOE STORE
Central at Main Medford
91
FIT THE FAMILY WITH THESE...
j '
mil;
Essential foot-notes to
complete your fall-and-wlnter
fashion
story. Big selection.
Many Styles Featuring the Hew Illusion Heel
by Johnsonettes, Riviera Debs, Studio Styles ,
Sure there's'
1 "I
! a difference!!
4
in comfort . . .
they fit the
foot in action
95 -5795
to M
Leather & Suede
SANDALS
BROWN AVOCADO
BLACK NAVY
CHARCOAL
Good Selection of Sizes!
in looks . . .
styled with
the finest
in value . . .
$8
95
TO
10
V . v,
Johnsonian
OUIDK-STHPS
Leather & Suede
PUMPS-
BROWN
BLACK .
PINK
RED
BLUE
SMOKE
BARK
Both Shoes Shown $7.95
Come in and see these won
derful E-Jay shoes for boys
and girls. They fit good,
look good and are good for
growing feet.
Hrt'i a the that h won
derful for school er for hard
play. Mac tea oxford with
naolita tola. Sizaa tVi to 3.
$4.98
A smart looking shoo, bur
gundy color, plain too,
heavy crape sole and heel.
Sizes to 3.
$4.98
Shop and Save At Your Friendly
SHOE
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OPEN EVERY DAY - 8:00 A.M. to 9:00 P.M.
Always a Place to Park!
LOW-HEEL WALKING
SHOES-EXTRA SOFT!
Penney's pampers your feet in
tne lightest, most xiexioie
shoes, ever! They're budget
priced low-heel walking shoes
of unlined calfskin or exciting,
new, extra soft corkette calf.
Sizes 5 to 9tt. AAA-AA-A-B.
Sanitized.
(o)90
(O)
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b90
SLEEK LEATHER PUMP
-PRETTILY TRIMMED
Perfectly poised on a' slim
high heel Penney's glamour
cut opera pump in smooth
leather. . . . modestly priced,
of course. Fashion shades, braid
trimmed. Cushion cork insoles.
Sanitized. " Sizes 5 to
kIBU
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LUSTROUS
BLACK!
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THE NEW IN SHOES.:.
PENNEY'S LOW-LINERS
p Lustrous top quality leathers, A A
, expertly crafted with Goodyear i 2
f welt construction and leather If
soles. Sanitized for cleaner, j
i' longer wear! Widths B-C-D. Sizes 6 to 12
SEYMOUR TROY DESIGimo