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TWO MEDFORD (OREGON) MAIL TRIBUNE
Wednesday. Oetober S, 19SS
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PROVOCATIVE shell pump trimmed vith lustre leaves against
oft suede vamp, with a heel that has been whittled into stiletto
hap. Perfect for transition apparel this fall
THE NEW LOOK of the pump
this fall, cut way down at the
sides and out at the toes; so soft
you can fold it.3
Smart Footwear Buyers
Take Salesman's Advice
While the customer is the final
Judge in the selection of shoes,
smart footwear buyers respect
the advice of the reputable shoe
salesman. His sincere aim is to
makQgyou a satisfied customer
because he wants you to come
back and trade with him again.
Fitting shoes correctly is an
expert's job. That is what the
shoe salesman is trained to do.
Shoe fashions also are his job.
Being informed, he can give
good fashion advice.
Fashion is Heel
In Shoes for Fall
Yes, fashion is a heel this fall
especially in dress and eve
ning shoes. With vamps de
murely slim and simple, the heel
strikes the high spot of fashion.
Jewelled heels we've had, and
they are still important in
dance slippers. The Cinderella
heel pf glass-like Vinylite also is
famiiar and popular.
But there are plenty of exotic
new heel treatments that merit
more than a backward glance.
Metal is the new favorite in
heels with gleaming gold or sil
ver treatments, slender shafts
that lend both elegance and chic
to the classic severely simple
pump. Bands of metal, plain or
filigreed, are another device to
make the heel a highlight.
Contrasting leathers, plain or
in Persian, or Paisley printed
patterns, add a new note when
used for both sole and heel, the
heel covering extending high at
the back, and the whole effect
slenderizing the foot to a remark
able degree.
Baroque heels, making use of
peacock feathers or tiny ceramic
blossoms and leaves give a Dres
den shepherdess effect to a danc
ing slipper for wear with pale
tints and pastels.
Slings, Halters
In Daytime Wear
Throughout Season
Tor comfort and looks, many
women like the open shoe, and
slings and halters are in the pic
ture for daytime wear in early
fall and late day wear through
out the season.
There's a trend to a more
closed up look. It's particularly
good in suit shoes, and also
smarter for crisp autumn days
than the wide open shoes of
mid-summer.- The closed - toe,
open back desiga is a fashion
feature, keeping the lightness
which appeals to so many
women, plus the sleek slender
pump lines which are the high
lights of the coming season.
New side treatments are a
feature of the more closed-up
look, particularly good for the
woman who likes to wear an
open shoe but wants a little
more support and fit than the
wide open shoe affords.
For afternoon and cocktail
wear, black suede is the star. It
may be trimmed with satin,
with grosgrain, with lustre
leather or ribbon binding. Buck
les and bows are in the picture,
especially with , open-toe de
signs, but they're more discreet,
never interfering with the lines
which are the real fashion fea
ture of these slim sandalized
shoes.
Suit slings and halters go in
for the more tailored air with
polished leathers, reptiles and
combinations of leather and
suede.
For evening wear, the open
naked sandal or sling is still the
thing, on high heels with grace
ful lines to flatter the foot. Open
sandals, backless shoes, cling
slings are featured . in suede,
printed leathers, lustres, new
textured silks and satins. Exotic
heel treatments and ornaments
that are jeweler's pieces are fea
tures' of these shoes designed to
highlight your best dining and
dancing costume.
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HERE, the new low back line Is
shown in a featherweight classic
weighing just four ounces. It is
called the Zephyr.
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THIS NEW PUMP is called Dev
inette, and is made of laminated
imported French glove kid, with
soft and flexible sole.
Miracle Fibres
Found in Today's
Shoe Features
Just about any of the so-called
miracle fibers you've heard
about can be found .in today's
shoes. For example, Dacron and
Orion are used as sewing threads
in shoes because of their special
features of wear resistance, in
creased strength, etc.
Nylon finds various uses, not
only as a sewing thread but for
the mesh treatments in stylish
footwear. Rayon is another syn
thetic fiber that's used as
backing material in some foot
wear.
But many of the "old" fibers
still perform miracles in foot
wear. Leather is composed of
fibers and it is known as the
oldest of the "miracle" fibers.
Many of the design treatments
seen on women's shoe vamps are
made with silk thread. Coton is
another common shoe fiber
used as a thread, or for shoe
linings. Linen is used widely for
women's shoe uppers in summer
foot wear. The hemp fibers may
make a rope sole or lining for
part of an upper.
Wool also plays a role, such as
flannel uppers in dressy shoes
for women. A wide variety of
plastic materials composed of
synthetic fibers have many uses
in shoes: in shoe uppers, outer-
soles, insoles, trimmings, lining,
etc. . , m
. The shoe industry is constantly
on the alert for new develop
ments in fibers or materials,
whether it be a new synthetic
fiber or a new development of
an "old" fiber. Its aim is simple
and basic: an endless search for
new developments that can
make still better shoes.
j
PLUM 7 Y XT
i Q BROWN ' Y i '
H 18.95 II l
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BLACK
LEATHER
JY
BRONZE OR
PEARLIZED
GREY
Cultured
Pearls
. . tn fabulous collection of
unusually btautiful shoes In
pearliied calf . . . the luxury leather
thafs put this fall's fashions
In a radiant glow.
OPEN TONIGHT UNTIL 9:00 P.M.
Burelson's Shoe Salon
The House of Finer Shoes
MAIN AND BARRETT STREETS - PHONE 2-6428
Slippers Play
Major Part in
Average Wardrobe
At home slippers now play an
important part in the average
woman's shoe wardrobe. After
a busy day she's only too happy
to slip into dinner slacks and
pretty shoes for informal din
ing, television viewing or - a
neighborly game of cards.
Because of - the growing de
mand for this sort of costume,
there's a wide variety of at
home shoes to choose from this
season. Shoes that are as easy
on the foot as they are on the
eye.
Scuffs and backless shoes are
popular. And softee pumps on
flat or little heels reflect the
Italian influence in slim lines,
continental design. '
Materias offer a wide choice.
Velveteen is a favorite. It comes
in a wide range of lovely fall
colors. It's sturdy and comfort
able on the foot. It makes some
of the smartest at-home shoes
of the fall and winter season.
For less formal wear, cordu
roy, both plain and printed,
often with contrasting leather
trim, makes a practical house
shoe.
The' soft kidskins can be both
feminine and tailored. They
come in a host of flower pastels,
in quilted scuffs or flower
trimmed, slippers that copy little
girls' party shoes. Gold and sil
ver kidskin in tailored slippers
have the happy If acuity of going
with any at-home costume, j
Clear Vinylite, like Cinder
ella's glass slipper, is glamorous,
especially with touches of gold or
siver trim. And on the formal
side are mules or slip-ons of vel
vet, combined with gold or sil
ver kid, and brocades in polka
dots or small flower patterns.
For solid comfort with a flan
nel bath robe, there's nothing
like the soft fur-lined, fur-
edged moccasin that's warm,
snug and easy. - Just the thing
for curling up in front of the
fire when the strenuous day is
over. Not new, but a basic favo
rite with the woman who's on
her feet all day. "
In addition to black and red,
the two favorites, they're offered
this year in a wide array of fash
ionable colors, and are a basic in
the everyday slipper wardrobe.
Favorite Low-Line
Shoe in Fall Styles
The low-line shoe, introduced
as a Spring and Summer fash
ion, made such a hit that it is
going right on into Fall. How
ever, for general wear, there's
news in the new mid-low line
which keeps the light look, but
offers a little more shoe for
Autumn and Winter wear.
Important in this field is the
new three-eyelet, an innovation
which followed on the popular
ity of the one and two-eyelet
styles. Typical example, smart
for men of all 'ages, the three
eyelet mid-low in shrunken
grain which is being featured
in both wing-tip and moccasin
styles.
In black, this is a shoe for
campus or business wear, with
lightness, comfort and eye-ap
peal. In the same category, the
new straight-tip mid-lows which
combine up-to-the-minute styling
with a slightly more conserva
tive air.
Shoes Jake Most
Of Clothing Abuse
No other article of clothing
takes as much abuse as shoes. On
an average active day, each of
your feet will bear several hun
dred tons of weight which the
shoe must carry.
Shoes are subjected to heat,
pressure, perspiration, from the
body; to dirt, grit, oil, acids and
other grime from walking sur
faces; to ram, snow, humidity
and cold. And in addition they
must resist abrasion and fric
tion.
THE HALTER STYLE as shown
here for wear with smart clothes,
has a dressy touch in bow and
bands at the toes.
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MADE for added lightness and
flexibility with medium heel,
this Waldorf pattern has the
the new in
Shoes
forfait '55
Shop TIL 9:00 Tonight
In our new Fall collection you'll find
what it takes to make your feet hap
py .. . fashionably! Our famous nam
brands are unmatched for fitl For
Value!
8
Fashion pet by GAMBITS in the popu-.
lar "little heel." See it. ig black or
grey suede 5.98
Fashion-smart open pump by
TWEEDIES in popular black and char
coal two-tone combination . . 15.98
Dress pump by TWEEDIES In kitten
soft suede. Smart-city, country or any
where. In black or aero blue 15.98
Bare-look pump by TWEEDIES with
that deft dress-detail touch. Perfect
companion for everything in your
wardrobe. Purple only . , . . . 15.9S
Something new ... smart applique
atop your toes! And so dainty, slim
ming to the foot. Black suede or
brown and black calf 15.98
Snug and smug little pump by JAC
QUELINE in polished calf. See it in
all the new fall colors 9.98
Two shoe fashions by MADEMOI
SELLE; Upper right . .' . Black sued
dress pump with exotic bow . 16.98;
Lower right ... Rich reptile pump
with little heel in brown . . . 22.98
Celebrating Our 45th Year in Medfor5
SAVE YOUR CASH REGISTER RECEIPTS
Earn Anniversary Dividends
13
Venus throatline and vamp that
is moccasin stitched.