SIX J4EDF0RD (OREGON) MAIL . TRIBUNE
Friday, April 22, 1SSS
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STAR OF PONTIAC LINE New, modern
automobile styling and a 180-horsepower en
gine are only two of the 109 changes and im
provements made in the 1955 Pontiac models,
which are on display at Dean's Pontiac, Sixth
and Grape sts. Shown above is the popular
Catalina, featuring the new "Vogue" two
tone coloration. ,
Volkswagen Holds First Place
Amona Foreian Car Sales in U.S.
- - .
wagen leaped from sixth place
to first place among new foreign
cars sales here. By year end it
was far and away the highest
selling import nearly twice
its nearest rival, the little British
MG sports car. Sales in 1954
were 6,434, a gain of 412 per
cent in ayear when total foreign
car sales dropped 12 per cent, to
25,379. (Nash's two-seater Me
tropolitan, U.S.-designed but
made by Britain's Austin, isn't
usually ' classified as a foreign
car. Sales last year were 7,018.)
This year, while imports
clearly are doing better in a
busy auto market, Volkswagen
is staging a runaway. January
The little Genoa n-made
Volkswagen, the car which Hit
ler once promised every Ger
man family could afford, is
making a strong bid to revolu
tionize the foreign car market in
the U.S. Morris Motors. Medford
Volkswagen dealers in this area
with headquarters at 1201 North
Riverside ave., cite interesting
figures in the April 9 issue of
Business Week to substantiate
this fact.
According to Business Week,
during 1950, only 157 tough,
tiny German Volkswagen autos
were sold in this country. When
1952 foreign car registrations
reached a record 29.299, Volks
wagen added only 600 registra
tions. Then, last year between
January and-July Volks- Wolfsburg, West Germany, I at noon Saturday
Volkswagen officials speak con
fidently and conservatively
of 20,000 U.S. sales in 1955.
The German prodigy is 59
inches high, has an air-cooled
engine that snuffles noisily from
its housing in the rear, and will
get close to 40 miles per gallon
at a steady 40 mph. It's surpris
ingly roomy for four, provided
the people in front haven't long
legs. It's fun to drive. The Volks
wagen enjoys a glowing reputa
tion for stamina, simple sound
engineering, and gets along with
a minimum o maintenance.
Two-car suburbia is where
Volkswagen has made its Dig
est, inroads (surDrisineiy,
way. oauuaiy . . , i ,iD ,ero
registrations were 1,110; the best Z'TZZXT
guess for February and March ! WCSL Ui ' V
sales is 2,000 a month. From Dead ne for Sxmdmy Ou&M U
MEET
THE
VOLKSttAGEH
EVERYONE'S TALKING
ABOUT THE ,
"AMAZING VOLKSWAGEN"
AT
THE
AUTO
SHOW
Saturday
APRIL 23
SEVERAL MODELS
ON DISPLAY
Are you fond of clean-cut stream-lined cars? Are you keen on riding
in easy comfort, yet would like a modern car that isdown-right cheap
to operate? V,
If so, you'll want the Volkswagen, the leading European car in it's field.
It will be many years before a better engine of it's size can be built.
There is no other car that gives such mileage with an engine able
to give 75,000 miles, or more, without major repairs. "
t '
. Made by the World's Fourth Largest Auto Company
Has that "European Look" You Yearn For
' Powered by a Four-Cylinder, Overhead Valve, Opposed,
Air-Cooled Engine
Torsion Bar Individual Wheel Suspension
Tfc- Peppy Top Cruising Speed
Up To Forty Miles Per Gallon
it Needs Only 5 Pints of Oil For An Oil Change Every
1,500 Miles
IT'S EXACTLY THE CAR YOU'VE BEEN
LOOKING FOR!
1655 DELIVERED IN MEDFORD
-HB-0RSE RflXM
YOUR VOLKSWAGEN DEALER FOR SOUTHERN OREGON
1201 North Riverside 1 Phone 2-7254
Automobile show visitors, bent for lighter and brighter tones.
on comparing for themselves the I "Vogue" two-toning which brings
virtues of this year's crop of the color of the top of the car
American automobiles and view
ing first hand the latest motor
ing developments, will find the
Pontiac exhibit of the local show
to their liking.
The glamorous array of 1955
Pontiacs, with powerful 180
horsepower Stratc-Streak V-8
engines and dazzling new pano
ramic bodies, is enough for an
auto show by itself. These new
Pontiacs incorporate more en
gineering innovations than any
models since Pontiac was first
produced in 1926. The car has
109 outstanding new features. It
is on display at Dean's Pontiac,
Sixth and Grape sts., Medford.
The sleek new bodies have a
low, streamlined silhouette. The
powerful looking front-end, ac
centuated by the massive dual
impact bars and grille bar has
the modern appearance of a jet
plane air scoop. The headlamps
display a bold new treatment
with futuristic air crescents
above them. Twin silver streaks,
a popular feature of Pontiac's
"dream cars," sweep back from
the radiator grille of the 1955
Pontiacs, terminating at the
cowl-wide passenger compart
ment air intake.
The silver streak motif is con
tinued with chrome streaks that
run along the crown of each rear
fender fin and terminate at the
massive tail lamps. Dual bumper
impact bars combined with the
graceful wing-and-circle emblem
on the trunk lid give new beauty
and distinction to the back of
the 1955 Pontiac.
down to the middle of the car
body, accentuates the streamlin
ing of the new Pontiacs.
Body interiors, luxuriously
color-keyed to the new exterior
paints, reach new heights . of
comfort, roominess and - safety.
The graceful instrument panel
mounts aircraft-type instruments
at 90 degrees to the driver's
vision with control knobs re
cessed for added safety. Pontiac's
exclusive "Safety-Arc" speedom
eter indicates speed with a con
tinuous red curve.
The 1955 Pontiacs. are -available
in two new series, the Star
Chief Series, having a 124-incbl
wheelbase and the . Chieftain
Series with a wheelbase of 122
inches. Dimensionally, sedan and
coupe models are 23A inches low
er in overall height. A two-door
station wagon has been added to
the line of Pontiac body styles
this year. Station wagons are as
much as six inches lower. All
models have lower hood lines
exposing both front fenders to
the driver's vision. Hip and
shoulder room have been sub
stantially increased my redesign
ing the car interior.
The new bodies -with pano
ramic windshield, and increased
glass at side and back have 26
per cent more '.'see through"
area. Station wagons have wrap
around rear windows.
In all, 12 body styles are of
fered this year by Pontiac. In the
Star Chief Series are the Con
vertible, Custom Catalina and
Deluxe and Custom four-door
Pontiac colors for 1955 show sedans. The Chieftain Series is
the influence of the public's taste comprised of two and four-door
sedans in the 860 models; two
and four door sedans in the 870
model; two and four-door station
wagons ijrthe 860 model; an 870
four-door station wagon and the
870 Catalina.
The new Strato-Streak V-8 en
gine represents Pontiac's answer
to the automobile industry's
goal of developing an engine
.with durability and low-cost de
pendability and with the power
and quick response that modern
drivers demand.
The . engine " develops 18 0
horsepower, reaching maximum
torque at low engine speed. An
optional kit is available which
increases the horsepower to 200.
Iceless Windshields
Made for Airplanes
Chicago (U.R) ' Ice free
windshields that will never shat
ter .have been perfected by the
Armour Research Foundation of
Illinois Institute of Technology.
The four - and - one-half-year
project was sponsored by the
Wright Air Development Center
and was aimed at creating failure-proof
winc'shieds that would
do no more than crack under
the worst military and climatic
conditions.
To test the toughness of the
new windshield, research engin
eers simulated flight conditions
at extremely low temperatures,
subjected it to thermal shocks
such as might be encountered in
flying into a super-cooled cloud
and generally put it through
every imaginable endurance
test. -
Automotive Excise Tax
Stand Reiterated by AAA
The American Automobile As
sociation has reiterated to Con
gress its opposition to Federal
automotive excise taxes.
In a letter to Senator Harry F.
Byrd, Chairman of the Senate
Finance Committee, AAA Presi
dent Sordoni wrote!
"We have consistently taken
the position that this area of tax
ation should be left entirely to
the State and . this policy posi
tion was reiterated at our last
annual meeting on October 21,
1954."
- Mr. Sordoni's letter was in ref
erence to H. R. 4259, a bill now
pending before the Finance Com
mittee which provides for a con
tinuation of the taxes. '
Basic Rules Listed
For Good Driving
Detroit (U.R Here are five
basic rules for good driving com-!
piled ,, by , professional- truck
drivers which will help a motor
is avoid accidents: '
1. Whatever the driving con
ditions, ease off the gas sooner.
Try for that easy "pro" touch
with a minimum use of your
brakes.
2. Approach intersections, traf
fic lights, and dangerous stops
w'th your foot off the throttle
and on the brake. Be ready to
hit the brake at once if neces
sary. 3. Increase the distance in
which you follow cars.
4. Yield the right of way to all
other vehicles and all pedes
trians. .. .
5. Plan your passing. Stay far
enough behind to see approach
ing traffic, without nosing into
the oncoming line. Pick up speed
before passing.
Coyole Said Hard
To Beat for Pet :
Independence, Mo. (U.PJ
Joe Choplin thinks it's hard
beat a coyote for a pet. He oughc
to know, since he drives 160
miles daily with his coyote.
Myrtle, as his only companion.
Seated side by side in Chop
lin's milk truck, the man and the
coyote go from farm to farm
picking up milk which they
transport to Kansas City proces
sors. -
Some farmers agree without
argument that Mrytle, with her
pointed ears, -sharp nose, huge
mouth, and light, fast walk is
the genuine coyote article. Those
who don't are Convinced after
they hear Myrtle let loose the
high-pitched scream that comes
oaly from a coyote.
While Myrtle's - scream is
straight from the wilds, her per
sonality, for the most part, is
strictly domestic. She's gentle
as a kitten with his seven-month
old daughter, Choplin said.
Strangers become friends in a
few minutes, particularly if
they'll give Myrtle a pat or two
hands.
Her domestication, however,
hasn't extended to chickens and
dogs, Choplin said. Myrtle has
resisted all efforts to convince
h?r that live chickens aren't
her rightful food, and only a
c'ose watch restrains ner ani
mosity for dogs.
Choplin said he found his pet
in the woods two years ago,
when she was a tiny pup.
It takes 400 electric motors,
generators and other rotating
electrical machines to operate
the various power systems on
one heavy bomber in the U. S.
Air Force.
See it at the show...
r.
THRU ORBAT LINIS
ALL WITH STRATOSTRBAK V- POWIRI
THE FABULOUS rSTAR CHIEF
SERIES Luxury-car beauty, size, power
at lowest cost! 124' wheelbase , r
THE . SPECTACULAR 870 SERIES
Leader of its low-price range in length,
luxury, performance! 122' wheelbase
THE BEAUTIFUL 860 SERIES High
style and 'high power at a price near the
lowest! 122' wheelbase .
There's no better place than the auto
show to learn how distinctively differ
ent Pontiac styling really is . . . how
Pontiac luxury compares with cars
costing hundreds of dollars more . . .
how it matches in size and roominess
America's finest cars.
But beauty and size are only part
of the wonderful Pontiac story for
1955. You get the big thrill when you
come in- for a demonstration drive.
Once you're behind the wheel you
experience an entirely new kind of .
performance Strato-Streak V-8 per
formance so responsive, so effortless
it almost seems to anticipate your
demands. This great new 1955 Pontiac
handles so easily and rides so comfort
ably you suddenly realize that here is
the totally modern driving you've
been waiting for.
And there's another very pleasant
surprise awaiting you when ypu ask
about price for you can buy a Pon
tiac for only a few dollars more than
the lowest-priced cars. Come in to
morrowlet your own eyes, your own ,
hands on the wheel prove to your
complete satisfaction that this is your
kind of car, at your kind of price.
55
6th and Grape Streets : 0
WITH Tfff SENSATIONAL STRATO-STREAK V-8
Phone 2-5241
allies