Medford mail tribune. (Medford, Or.) 1909-1989, April 22, 1955, Image 25

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    MZDFORD (OREGON) KAIL TRIBUNE THRU
Most Comprehensive Model Change in Company History Shdun in Chevrolet
Friday, April 22. 1953
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Displaying long, low silhouette, rugged frontal
beauty and extraordinary visibility, the four-door
'Two-Ten" w one of 14 models . offered by
Chevrolet for 1955. In addition to bumper-to-bamper
restyling, the company make available
choice of three engines, including a sensational
new V8. Note in the above view the lattice-work
grille and the smartly styled hooded headlanfp.
The sweep-sight windshield gives the driver a
wider view of the road ahead.
Lower Silhouette Said
Outstanding
Features of '55 Cars
Among
The "dream car" styled 1955
' Chevrolets on display at the
Auto Show represent the most
comprehensive model change in
the company's history. Every
major part of the car has been
redesigned in a broad research
. .and development nroeram
which combined a thorough re-
: engineering job and tremendous
plant exponsions. They are on
display at Courtesy Chevrolet,
Kinth and Bartlett streets.
Outstanding among the new
features are the longer and low-
t ,er silhouettes; a. 162-horsepower
V8 engine, and. more powerful,
improved sixes; stronger all-in-
one body and frame design; new
front and rear suspensions for
easier riding and handling;
' greater glass area and tubeless
. tires for added safety; more
electrical power; cowl -type
, dry- air ' ventilation and op
tional all-weather air condition
ing; easier steering; smoother
power application with a Hotch
kiss drive; an overdrive option;
, and more station wagon choices.
All Roofs Lowered
Stand-out features of the new
Chevrolet bodies are their low
silhouette " and vertical wind
shield pillars. All roofs have
been lowered along with hood
and belt line to emphasize the
low-slung appearance. Sedans
are two and a half inches lower,
station wagons as much as six.
New for 1955 among the 15
bodies of the One-Fifty, Two
Ten and Bel Air series is the
Nomad station wagon, patterned
after ' an . experimental model
shown at the General Motors
Motorama only a year ago. The
full line includes two and four
door sedans in all series, two
door station wagons in the One
Fifty and ' Two-Ten, four-Door
station wagons in Two-Ten and
Bel Air, a utility sedan in tha
One-Fifty, a club coupe in the
Two-Ten, and sport and convert
ible coupe and the Nomad in the
Bel Air series.
A wider variety of colors is
available. Of 14 solid color op
tions, .10 are new. All but one
of the. 21 two-tone combinations
are new. A special two-tone op
tion on. Bel Air convertible and
sport coupe extends the top col
or on the rear deck and quarter
panels. There are 1940 possible
color choices among the 14 mod
els.; Years -of Research
The new Turbo-Fire V8, first
offered by Chevrolet in 35
years, is the product of years of
research and hundreds of thou
sands of miles of testing. Of
valve-in-head design, it is pre
cision balanced and has the gas-
squeezing compression ratio of
8 to 1 and 265-cubic inch dis
placement. Exceedingly com
pact, it has a bore of 3.75 inches
and : a stroke of ' only three
inches. The short stroke reduces
friction and increases efficiency,
engineers say. A special 180-
horsepower V8 is optional, com
bining a four-barrel carburetor
and dual exhausts.
The re-designed six-cylinder
engine built exclusively for
Powerglide automatic transmis
sion generates 136-horsepower.
The standard six has a 123-horse-power
output. Both sixes
are more - efficient and quieter
because of changes which in
clude new water and fuel pumps
and a larger fan.
Supporting the fresh styling
trend, body and frame are tied
together in a construction which
gives greater rigidity and resist
ance to twisting.
Revamped front and rear sus
pensions assure added riding
comfort, handling and readabil
ity. At the " front is the ad
vanced version of ball-joint de
sign with a control arm geom
etry that eliminates virtually
half the "dive" that accom
panies brake stops. A new, more
durable lightweight bearing ma
terial reduces lubrication points
from 16 to 4.: For stability,' rear
springs are mounted outrigger
style along the frame after the
fashion of the Chevrolet Cor
vette sports carl . Leaf - springs
are nine inches longer and
slightly wider, than before. The
rear axle has greater capacity
and the clutch is enlarged a fifth
for greater durability.
Tubeless tires are an import
ant safety feature. Safety and
greater visibility result from the
larger glass area where there is
a 19 per cent increase in the
"Sweepsight windshield"' alone.
Glass area in the four-door se
dan totals 24' square feet, an
increase of more than 18 per
cent over 1954. Every car win:
dow is made of safety plate
glass.
LOST AND FOUND
Sacramento, Calif (U.R)
Eleven-year-old Marvin Fletcher,
Jr., lost his report card on the
way home from school. High
way patrolman finally found
Marvin, tired and still fearful,
heading south 12 miles from
town at 1 a.m. Now- Marvin
knows lost boys are more im
portant, than lost, report cards..
Commercial airlines in the
United States make about 2,155
scheduled flights a day, which
is one every 40 seconds.
" . . .
T. H. Keating, general manager of Chevrolet, (left) presents to
Harlow H. Curtice, head of General Motors, keys to the corpora-
tinn'x 50 millionth automobile a Chevrolet sport coupe. Bright;
'metal parts of the car were especially gold-plated and the vehicle
later became the center of civic celebration in Flint, Mich. Mean
time, the production milestone was observed by open houses in
moat General Motors plant. A toy i pMf fl fflf the historic car.:
PERENNIAL
Storrs, Conn 0J.R5 The agri
cultural editor for the Universi
ty of Connecticut is Hardy Berry.
Cars Using 38 Per Cent
Of Radio Makers' Output
Among radio manufacturers
and radio station program direct
ors, there's a growing apprecia
tion of that old song; Highways
Are Happy Ways.
More and more cars are roll
ing down the road to the strains
of the latest , hit- tunes, inter
spersed with sports features,
news bulletins and an increasing
number of programs designed
expressly for the motorist.
- Two out of three cars on the
highway today are equipped with
radio, compared with only one
out of three in 1941. As late as
1947, sale . of 3.5 million auto
radios accounted for just 17.3
per cent of the total set -market.
Last year, car-radio sales zoomed
to 5-million-plus and ; 38.7 per
cent of total radio production.
. .Most car radios, of course, are
installed in new passenger cars.
A few go into trucks and other
commercial vehicles and a sub-!
stantial number into older ears,
many of there as replacements.
It is still interesting to note the
close connection between last
year's sales of 5,182,934 auto
radios and domestic registration
of 5,738,989 new cars.
Radio stations know that, at
certain hours of the morning and
evening, drivers and passengers
represent a large percentage of
their listening audiences. A
growing number of programs at
these times are aimed directly
at "all you out there on the high
way." Up-to-the-minute weather bul
letins, driving tips and soothing
music vie for attention with ad
vertisements of auto supplies and
accessories..
As stations all over the coun
try are pointing out: ; ,
. "Wherever you go, there's
radio."
Chevrolet's ever-popular - Iijrht nickiiD trucks
promise to win even greater favor this year. A
long list of improvements that range from added
driver convenience to beauty of design has been
incorporated in the 1955 line. Two pickups -are
offered in the light-doiy series, one featortaff
78-inch length box, the other a 90-ineh length, -Pickups
arc among 75 models oa 15 wheelbaaea,
BANANA WEIGHT
Portland, Me. (U.R Rober
R. Collard, 17, of Biddeford.
tried for two months to enlist in
the U. S. Navy but was always a
pound or two ; under , the 105
ounds minimum weight. He
ept eating bananas to increase
lis weight and finally made the
grade. "I figure I ate 31 pounds
of bananas," said Collard. "I
used to like them."
Ireland, Denmark and Canada
are the main exporter, of liva
cattle, shipping 480,000, 329,000
and 228,000 head,: respectively
of world ' exports of 1,900,000
head in 1951. - (
MEDFORB tflfc Show
Pear Blossom Festival If THd HOUVfi Sfifttl
AUTO If If '
SATURDAY OP O
' ? "TWexc? - ...
Introducing the exciting new NOMAD
.,. It's the greatest show on wheels and
,'. the center-ring attraction is Chevro
. let's exhibit of progress. For the array
. of Motoramic Chevrolet passenger
cars, the breath-taking new Nomad
station wagon and the new Chevrolet
Task-Force trucks, is a whole Auto
.Show in itself.
It's true but youH find it hard to
believe that so much progress could
. be packed into one year. In Chevrolet
- passenger cars, you'll see styling that's
; stealing the thunder from the high-
priced cars! Long, luxurious bodies
that are new from frame to .Sweep
Sight windshield. Glide -Ride front
suspension that turns rural roads into
ribbons of satin. The 162-horsepower
"Turbo-Fire V8" engine . . '. dynamite
sheathed in steel. Ball-Race steering,
12-volt electrical system, Anti-Dive
braking control, outrigger rear springsj
High-Level ventilation, two new
"Blue-Flame" 6's that are quieter
and smoother than ever and three
great drives.
In new Task-Force trucks, you'll
see fresh, functional styling that goes .
to work for you two distinctively dif
ferent design treatments plus new
high compression valve-in-head 'en
gines, new Task-Force features and
advances never before available. New
from the drawing board, out they're
today's modern trucks! , : '.
You'll find; Chevrolet, people on
hand to explain everything you want
to know ... so come on down to
see the greatest show" on wheels,'
Tha Bel Air Sport Coup
Ninth
and
Bartlett
Streets
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Phoiic
2-6115
Hcdford