TWELVE MEDFORD (OREGON) MAIL TRIBUNE
Wednesday, March S. 1952
New Dresses
Styled for
Everywhere
New Decorative
Touches Shown
Dresses will go everywhere, do
everything this Spring. For
whether designed as a single
unit, jacket ensemble or two
piece frock, new lines and details
FlEMEY'S
ready the dress to stanq aione
and hold greater importance in
wardrobes than in seasons past.
Simulated effects of boleros,
redingotes and gilets appear as
cleverly manipulated trims on
dresses. Other dresses bloom
forth, from beneath their Jacket
companions, with new decora
tive touches and flattering decol
lete necklines. Even two-piece
ensembles have single unit out
looks with tiny, gently molded
Jackets, like spencers that end
Just below the bustline, and
skirts, that are lined to empha
size their femininity, used gen
erously. And over all, helping to stress
the importance of the dress, ap
pears the return of turn-of-the-century
fashions with frocks, for
every hour of the day, strongly
influenced by the lady-like de
signs of that fabulous era.
Also in evidence, and just as
femininely pleasing for Spring,
is the princess line, the elongated
torso line and the Empire feeling.
Straight and Slim
Typical of dresses inspired by
turn-of-the-century fashions, are
those that hang straight and slim
at front, and full at back, with
great emphasis placed on sleeves
just as during that period.
In some instances, sheath-slim
dresses are created with full
blown organdy sleeves which can
button in or out to meet the de
mands of the occasion. The im
portance of sleeves is also seen
in ruffled capelet types and over
size puffed designs.
Elongated Torso
Newest of the princess line
dresses are those that team with
princess line redingotes, both
slim from shoulders to hipline,
then flared out at the skirt.
Lending elegance to the slender
ness of princess silhouettes are
collarless necklines and newly
popular sleeves.
The elongated torso line ap
pears in many guises for Spring,
long moulded overblouse effects
with all-around pleated skirts to
emphasize the slim lines above.
Dress-and-Coat
Ensemble Basic
Soring Costume
Look to the dress-and-coat en
semble to serve as the basic cos
tume for Spring 1952. For it is a
versatile twosome that can go
everywhere and do everything in
fine style. And it is on hand for
selection by all ages and all sizes
in many variations of itself, in
every fabric and every price
range. v
One of the most popular of
these coat -and -dress combina
tions could be, for example, a
rayon print dress worn with a
faille or taffeta coat. The dress
might be in a soft blue and white
floral print teamed with a navy
coat featuring a shoulder scarf
of the dress print.
This use of the dress fabric for
a bright color accent on the coat
is expected to be one of the iden
tifying marks of the 1952 coat-and-dress
ensembles. Collar, cuff,
belt and lining fabrics are all
used to coordinate the two. For
instance, a red and white striped
taffeta dress is matched in the
lining of a clear blue ottoman
coat. Or a navy sheer crepe dress
and a navy faille coat are coor
dinated by bright red taffeta in
the belt of the dress and the lin
ing of the coat.
The possibilities are numerous
and the dress and coat can even
be selected individually then co
ordinated with matching belts
and scarfs.
Light Tones for
Fur Fashions
It's a blonde, brief Spring for
fur fashions. With light tones,
featured in every fur from musk
rat and rabbit to mink. And a
huge variety of small furs, on
hand, to complement the slim,
long torsos and full, full skirts of
the season, as well as the many
collarless necklines.
Sheared raccoon, in a lighter
weight, beaver, squirrel and even
fox are some of the other furs
featured in new blonde and
lighter than ever tones.
By being waist length or above
the waist is the manner in which
small furs attain even smaller
proportions for Spring. They can
be seen as boleros, tiny jackets
and capelets. One designer trans
forms a short stole into a short
bolero by wrapping the ends and
fastening them with hooks and
eyes.
The extra small designs,4to ac
cent collarless necklines, can be
had as pull-through ascots, nar
row boas, one and two-skin
scarfs or chokers and circlets.
FROM "OVER THERE"
There's a continental influence
to be seen in new Spring fash
ions. Italy offers spirit and color.
Spain offers exotic trims and
shapes. France offers a chic over
all effect that can be found in
fashions of every season and
every year.
40 ALL WOOL
Terrific selection purchased especially for Medford's Spring
Opening Event ! Every coat fashion perfect and a top value. 100
wool checks and solid color sudes in the most lovely spring shades.
All fully lined. Sizes 10 to 18. Hurry in tomorrow !
100 New Sheer Rayon
BEMBERG PRINT
SHORT COATS IN
w-OflEOC
SPRING OPENING FEATURE!
NEWEST SPRING PRINTS!
Wide Choice of Colors!
Misses, Half Sizes!
YOUNG
CHECKS
SMALL FRY COATS
All Wool and
Fully Lined!
3 to 6X 90
7 to 14 275
Young versions of the
grown-up success coat .".
cut with easy lines, done'
In soft-toned patterned
wools. Here, in handsome
and sturdy all wools with
a bit of a tweedy look, in'
fresh Spring pastel colors.
. . . KEYED TO YOU
U
DRESSES
COOL '
COLORFUL
COMFORTABLE
L-2 nwlh -SjBP
Lovely, sheer rayon Bemberg
Prints in the season's newest
styles, patterns and colors. Per
fect for any occasion - ideal
throughout spring and summer.
Priced for this special event at
2 for-7.00; You'll be amazed at
the value and attractiveness of
these dresses.
COLOR... MATCH-UP
fl
fashion
find!
Wonderful news . . . because what woman
hasn't searched for just the right gloves,
just the right bag? Soft, dull finish rayon
faille . . . and best of all, you pay no pre
mium for this high fashion idea . . they're
Penney priced! - ,
SPECIAL!
Toddlers' Dresses
AND YOUR
(I -A :
mf :. STRAW CLOTH
If?? For Spring
versatile outfit...
favorite fabric...
wonderful buy!
accessories'
dyed to
exact match Your Gloves
Your Bag
BUTCHER
RAYON
Balerc
SUITS
Downright amazing at this,
tiny price! Crisp embossed
cotton styled for the very
young set, full - skirted
and nicely, detailed. Soft
pastel colors. Siezs 1 to 3.
Two new Spring favorites team up .
butcher rayon with its nubby tex
ture, clear colors, done in the easy
wearing bolero suit . . a lot of smart
wear for little! 10-18. .
BUDGET !
TREMENDOUS SELECTION
AT PENNEY'S MILLINERY DEPT.
See the bewitching veils
. . . the softly shaped
brims. Choose yours with
gay roses, bold poppies, a
crisp taffeta bow . . you'll
find the shape to flatter
your face, the color to
complement your spring
outfit.
X
U W f;