History, Scenery Of Oregon Cited As State Asset
- This it the second in se
tiM of five article prepared
by prominent Oregon news-
fiapermen giving background
niormation on the tourist in
dustry in Oregon. Some SI 10,.
000.000 wai brought into the
state last year by visitors from
other states and countries, and
this week has been designated
aj "Tourist Host week", by
Got. Douglas McKay. It has
been pointed out that all resl
dents of the state benefit from
the industry, and that citisens
who are informed regarding
the scenic beauties and history
of the state will have an ad
vantage in dealing with tour
ists. Editor's note.)
By Herb Grey
Advertising Manager, Medford
Mail Tribune
Juan Rodriguez Cabrillo, a
Portuguese explorer, started the
"On to Oregon" movement back
In 1542, followed by Sir Francis
Drake, Sebastian Viscaino and
Capt. James Cook. Lewis and
Clark were the first to cross the
Oregon country by land. Then
came members of John Jacob
Astor's Pacific Fur company and
the Hudson's Bay company,
Yankee traders, soldiers and set
tlers. Over the old Oregon trail and
Barlow trail, and the Applegate
trail further south, poured trap
pers and tradesmen in ox-drawn
wagons. Settlements were estab
lished, with their boisterous gam
bling halls, saloons and general
stores. Gold was discovered, trou
blesome Indians subdued.
"Oregon Fever" Burns
The lusty days of a century
ago are but a memory, but "Ore
gon Fever" still burns fiercely
in the hearts of this generation.
Rugged trails have become broad
paved highways, the covered
wagon has been replaced with
the motor car. More than 777,000
of them from other states trav
eled Oregon's fine roadways last
year and they keep on coming,
more and more of them every
year,
Oregon today is a vast smorgas-
"Your Office Boy".
Since 1927
Ideal Graduation
Gifts
ROYAL PORTABLES
SHEAFFER PENS
LEATHER GOODS
Across from the Rialto
Theatre
bord of matchless scenery and
exciting things to do. Here we
have the gorge of the mighty
Columbia with Mt. Hood tower
ing above, majestic forest-mantled
mountains with caps of
snow, gleaming lakes and rushing
rivers teeming with trout, the
scenic and serene Wallowas,
miles upon miles of sunny, sandy
uncrowded ocean beaches. Here,
too, we have Crater lake, with its
tranquil sapphire-blue waters in
the heart of a once-mighty vol
cano, surrounded by towering
rainbow-tinted lava cliffs.
Names Delight
Visitors to Oregon will delight
In picturesque names bestowed
by imaginative settlers Dead In
dian springs, Jump-Off Joe creek,
Eight Dollar mountain, Butcher
Knife canyon and Lookingglass
valley. They will also like the
well marked historic points and
well stocked museums to recall
the colorful days of the early
west.
Oregon has much to offer vaca
tionists aside from scenery. Many
green fairways beckon devotees
of niblick and mashie; there are
surf and deep set fishing, trout
and steelhead for the most ar
dent nimrod: sports of all kinds
boating, hiking, swimming and
riding. Countless festivals and
fairs, rodeos and pageants add
zest to the Oregon vacation.
Accommodations Better
Accommodations are better
than ever for the traveling pub
lic. Hotels and resorts are plen
tiful, and there are modern mo
tels for every purse and prefer
ence. Forest camps await the va
cationist who likes to sleep under
towering pines and firs and en
joys the crackle of the camp fire
with the odor of bacon and trout
rising from a sizzling pan.
This is the time of year that
Oregonians lay out the welcome
mat and prepare to hold "open
house" for the thousands who
have succumbed to "Oregon Fe
ver." They will be paying guests,
too. and Oregon cash registers
will ring to the tune of well over
a hundred million dollars before
the last tourist makes his de
parture. Satisfaction Important
It is a pleasant and profitable
job, handling this tourist busi
ness, and wise hosts will not for
get that satisfied customers be
come as important a part of Ore
gon's advertising as the outstand
ing promotion work of the state
highway commission's travel in
formation department.
The Oregon Advertising club's
tnnrist hnt nrnpram is a lihpral
! education in how to make the
j most of the "On to Oregon" trend
so clearly indicated by increasing
inquiries received from every
state.
Let us not forget that more
hospitality means more "no va-
nonni" ciam tVttat ireoi anrl in i
years to come.
96 Volunteers at
Camp Orientation
Session Monday
Camp White, May 23 Paul
Hatton, manager of Camp White,
addressed a meeting of volunteer
service organizations in the
Green room of the Center last
evening, explaining the purpose
and function of this Domiciliary
center. Some 98 volunteer work
ers representing 21 organizations
attended, not including hospital
staff.
Following Hatton's introduc
tory address was a talk by Dr.
William E. White, chief medical
officer, who explained in detail
the medical care provided a
member.
Miss Ina Brown, acting chief
nurse, and Miss Pat Short, chief
physical therapist, also discussed
medical features.
Ralph H. Ruff in explained
company organization, members
duties, classification and disci
pline. Ruffin is domiciliary-commissary
officer.
Tells of Program
John L. Kelly, chief of special
services, spoke on the VAVS
program in the center. Miss
Helen Webster, chief librarian,
discussed the library aids, con
tentment and rehabilitation.
Spiritual and religious pro
visioas by the VA were explain
ed by Chaplain Henry W. Ander
son. Protestant chaplain. Fred
Sears, recreation director, ex
plained volunteer aid in recrea
tion. Arts and crafts, purpose and
volunteer assistance was the
theme of Harry "Ty" Teorey
arts and crafts director. Teorey 's
department is one of the most
popular at Camp White.
Many questions were asked
Hatton after he had summarized
the entire program. Refresh
ments and a social hour followed
and final adjournment was not
reached until close to 11 p.m.
WEATHER
By United Press
Northern California: Fair to
day, tonight and Wednesday ex
cept coastal high fog. Cooler in
interior today; variable wind 8
15 m.p.h. this morning becoming
generally northwest to north 15
30 m.p.h.
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CALiroHNiA-PAoirte
UTILITY W SERVICE
Utilities Company
MEDFORD, ORE. PHONE 2-5284
Plans Told (or
Pool Operation;
Dedication Soon
Details of the June 4 dedica
tion of Medford's new Hawthorne
park and swimming pool were
discussed and worked out yester
day at a meeting of the park ad
visory committee and city offici
als at the Colonial inn.
The program will include a
parade, a dedication talk at the
park by Frank Van Dyke, style
show and water demonstrations.
Youth groups almost entirely
will make up the 1:30 p.m. par
ade. Assembly at the park for
dedication formalities and Van
Dyke's talk will be at 2 p.m.
Jack McElroy of the "Welcome
to Hollywood" radio show will
be master of ceremonies.
Sponsored by Medford mer
chants, the style show will feat
ure bathing and swimming ap
parel. Exhibitions Planned
Exhibition swimming by Judy
Cornell, Portland, national 220-
yard breast stroke champion,
will highlight the water show.
Jack Hensel, Portland, Multno
mah Athletic club swimming in
structor, also may bring along a
girl diver, committeemen report
ed. James Stanley. University of
Oregon high dive artist, is also
scheduled to perform.
In an aouatic safety demons
tration operation of the safety
program for the pool will be
shown. Pool Supervisor Norm
Worthley and Dick Camden and
Joan Dean will form the life
guard staff.
Plans for pool operation were
outlined also at the session. It is
intended to have the pool open
seven days a week. A continuous
filtering system in which water
is completely circulated every
eight hours keeps the water
T Members to Open
'50 Membership Drive
YMCA members will gather at
the "Y" building at 6:30 p.m.
today for a kick-off dinner far
the year's membership drive.
The dinner, a pot-luck, will be
served picnic style in the social
hall.
Among the speakers who will
explain the membership cam
paign, and its importance to the
organization, will be Tony Man
no, president; Bob Jones, gen
eral secretary, and Dr. Lee Mel
lish, membership chairman.
The dinner will be followed
Tuesday. May 23. 1IS8
clean and makes the week-long
program possible.
Open For Adults
The pool will be open for
adults as well as youngsters ex
cept on special occasions. Mon
day morning swimming instruc
tion, which will be free except
for regular admission price to the
pool, is slated for youngsters.
Concerning the swimming
charges of 20 cents for young
sters and 40 cents for adults, city
officials have pointed out that
the charges are the average of
municipal pools elsewhere and
were arrived at after studying
advice and operation from other
city pool managements in the
state. The price includes amuse
ment tax.
Nine On Staff
Nine persons form the park re
creational personnel and must be
paid, it was brought out. City
officials stress that the pool is
not being operated for a profit.
The city may be able to reduce
the charges after a time.
Park advisory committeemen
and city officials said that it is
desired to administer the pool in
a way that the public wishes.
It was learned this morning
that McElroy would like to tran
scribe a program here for his
radio show.
MEDFORD (OREGON) MAIL TRIBUNE FIVX
Jacksonville Sets
'Visitation Day'
Jacksonville, May 23 Jack
sonville school will hold "visita
tion day" Wednesday, May 23,
for children who will enter
school next fall for the first time,
it was announced today. Chil
dren who are six years old, or
who will be six before November
15, are asked to visit the school
between 9 a.m. and 11:15 a.m.
The visitation day is planned
to help the children adjust them
selves to school routine, it is
stated. Town children may come
with a friend or parent and rural
children will be brought on the
school buses, according to the
plans. The children will be taken
home in tlij same manner, with
a special bus running at 11:15
a.m. for the rural children.
Because an effort will be made
to show the visiting children a
regular school day, and because
of lack of space in the rooms, par
ents are asked not to remain at
school with the children.
Orange juice and other re
freshments will be served the
children during the morning.
CAN'T STOP HIM
Athol, Mass. (U.R) When Ed
ward T. Donnelly forgot his fish
ing pole, he didn t hesitate a min
ute. He removed the radio aerial
from his automobile, attached his
line and reel and took the legal
limit of 12 trout from his favorite
brook.
by movies and stunts for smaller
children, and family square
dancing for older members. Boys
and girls who are individual
members of the "Y" have been
urged to bring their parents to
the dinner program. Those at
tending are asked to bring a
covered dish and their own service.
Deed line Sunaay cuxuried to ell Deed Una Bnacuj ClanUMd to at
Naon Saturday., "Noon Saturdays.
Thanks A Million!
I wish to express my thanks to the
people of Jackson County who
extended to me their fine sup
port during the recent election.
L. G. "Lew" Graves
(Pd. Adv.)
V
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