TEH MEDFORB MAIL TRIBUNE Thursday. Jan. 11. 194S
TELLS
$22,000,000 In bonds the great
est record of any single industry.
All The Time in
MUD IS TERRIFIC
Yo:motKcrTlwlvesrand iweethcira ." '
doing their part in fie war j
To help "assure the victory our men are fighting for,
We pledge again in '45, for, this,.your Penney store,
The service and the value you expect of us and more!
ROTARY CLUB OF
T
DEPEND ON
El
BENNEYiS !
The average weekly attend
ance at theaters in the United
State If 83 million people, Eino
Hemmila, manager of the George
A. Hunt Theaters, told the Med
ford Rotary club Tuesday In an
address at the Hotel Medford
luncheon meeting. Hemmila told
of the scope-of the billion dollar
cinema. Industry, with its 18,000
theaters, nearly 12,000,000 seats
and staggering payrolls.
The moving picture business
actually had Its birth 87 years
ago, when Leland Stanford, Cali
fornia's famous sportsman and
railway magnate, assigned a
photographer to set up a row of
cameras to photograph a racing
horse in action. William Friese
Greene's invention of taking pic
tures on celluloid in England in
1880, and Thomas Edison's klne
toscope of 1891 have a prom
inent place in the early develop
ment of the industry.
Early Growth Told
- In reviewing the early history
of the rapid growth of the mo
tion picture business, Hemmila
recalled, the early Vltaphone
sound-on-dise method of making
sound pictures, followed by Fox
Movietone's sound-on-film meth
od, which was generally accept-1
ed by the industry in 1929.
Activities of the so-called
"major" producers comprising
' . the eight largest companies, and
the many "independent" produc
ers were outlined. Hollywood
companies alone have an in
vested capital of $128,500,000 in
studios, employ 30,000 people,
. have a payroll of 187,000,000,
and 1B43 production costs
amounting to more than a quar
ter million dollars. .
The second major phase of the
motion picture industry covers
the worldwide distribution W
the pictures turned out by pro
ducing companies. Since the
birth of the "movies" to Jan. 1,
1844, nearly 46,000 pictures and
short subjects were distributed.
The 11 distributors In the U. S.
employ 14,000 people and main
tain exchange centers in major
cities. These exchanges handle
27,000 miles of film footage
daily, enough each day to more
than encircle the eath. Oregon's
2S0 theaters are served by such
an exchange in Portland.
Pay Huge Tax
, Film exhibitors, whose gross
business annually exceeds Jl,-
500,000,000, will pay admission
taxes estimated at nearly $375,-
000,000 this year, Hemmila told
Rotarians. The average length of
feature pictures is approximate
ly 8,000 feet and consumes 88
running minutes. Sixty-five per
cent ol the nation's theaters
now double Bills.
; Problems of exhibitor In buy'
lng films and the Increasing cost
of the product of the industry
were cited by Mr. Hemmila, and
the procedure of renting films
from distributors was outlined
Restricted output of films has
complicated the task of buying
lor independent exhibitors.
The contribution of the war
activities committee of the mo
tion picture industry to the gen
eral war effort was pointed to
with pride by Mr. Memmtla.
More than 22,000 18 mm. prints
of current features and short
subjects have been distributed to
the fighting forces throughout
the world without cost.
In co-operation with the office
of war information 128 different
short subjects have been re
leased and shown throughout the
nation. The industry's record for
co-operation in metal, paper and
tin drives has been outstanding,
collections totaling more than
$23,000,000 have been taken for
worthy war activities and In
various war bond campaigns the
theaters have sold more than
Writing "that good old sticky
mud at home is like pavement
compared to this," Sgt. Gene W.
Tedrick commented in a recent
letter on battle conditions in the
European theater.
"Things are still the same
over here," he wrote. "Rain, cold
and mud. Believe me, the mud is
terrific. That good old sticky
mud at home is like pavement
compared to this. I'll sure be
glad when summer comes again,
even though it means' the Heine's
planes will be in the air again.
But on the other hand, our
planes will be there, too.
"Well maybe someday this
mess will be over and there will
be happiness on this old world
of ours again. I've seen enough
death and bloodshed to last me
three lifetimes. Its a pretty sad
mess, if you ask me.
'One doesn't realize what its
all about until you see dead men
lying all over the ground and
smell the smell of a battlefield.
If some of the people who are
holding up production and strik
ing could smell this stencn oi
death for one hour and go back
to work, we would have enough
material to end this war very
shortly. I've been smelling and
seeing it for six months now and
a lot of Joes have for a lot long
er. They would not slow down
production or ask for more pay,
if they were home."
Sgt. Tedrick closed by writ
ing that "it finally dawns on me
what a beautiful country we
have and what a perfect setup
for a government. I hope some
day to be able to come back to
it all." Sgt. Tedrick, recently
promoted to technical sergeant,
is the son of Mr. and Mrs. C. C.
Tedrick of route 4.
A news release from the Eur
opean theater of operations re
ceived today states that Sgt.
Tedrick has been awarded the
Combat . Infantryman's badge
for exemplary conduct in ac
tion against the enemy."
YMCA Camera Club
Slates Meeting To
Discuss Activities
A meeting of the Y. M. C. A
Camera club will be held at the
"Y," located upstairs in the Ma.
sonic building, Friday night be
ginning at 7:30 o'clock. Main ac
tivity of the club is construction
of a darkroom which will In
dude facilities for developing
printing and enlarging various
types ol mm.
Monthly contests are planned
with prize-winning prints to be
displayed at the Y. M. C. A.
The club's darkroom Is now
being equipped with basic equip
ment where members will be
able to learn the fundamentals
of photographic work.
If sufficient film can be se
cured in face of the shortage a
small studio will be set up for
use in indoor photography.
New members who are inter
ested in photography are urged
to attend Friday's meeting.
P.-T. A. Activities
Roosevelt P.T. A,
Roosevelt Parent-Teacher as
sociation will , meet Friday of
this week In room 11 of the
school at 2:30 p. m. Speaker for
the afternoon will be Ben
Schmidt, secretary of the Med
ford Y, M. C. A.
ClMlni Urn, for ClmtRlfled AU B
. m Too Lata to Claulty 12:30
d m
Friday and Saturday Special
DANISH HONEY BRAID
COFFEE CAKE
25c ea.
n
For Enriched Bread and Cake
REDUCED
Soft Woolen:
WINTER COATS
Two Price Group
$15 $20
Every coat reduced for this Jan
uary Coat tlearawayi
Free-s winging Chesterfields,
classic boy coats and slimly fit
ted designs that will be a con
stant tov over suits or dresses
from now through Spring. Softly
detailed with rounded lapels,
hand-picked edges, black velve--teen
trimming.
Penney's Second Floor
Bright
New
PAJAMAS 2.49
Just unpacked women's two-
piece cotton print pajamas. Clev
er butcher boy styles. Size 34
to 40. '
Penney's Main Floor
Rayon Pajamas 3.98
Arrived too late for Christmas
Beautiful rayon print pajamas!
Smartly styled. Sizes 34 to 40.
Penney's Main Floor
Rayon Vests 49c
Women's bullt-UD shoulder style
rayon knit vests now in all sizes
34 to 30 Outslzes B8CI
Penney's Main Floor
Long Sleeve
SLACK SUITS
REDUCED) -
11.77
Smartly tailored two-piece slack
suits in rich rayon gabardines
and cavalry twills a real buy
on our best slack suits. Sizes 12
to 20. Penney's Second Floor
Crib Blankets 49c
Pink and blue receiving baby blan
kets in soft downy nap cottons, full
size 30 by 40 inches.
Penney's Second Floor ..
Boys' Shorts 39c
Boys' cotton broadcloth shorts in
sizes from 6 to 16. Cotton knit ath
letic undershirts 35c! N
Penney's Main Floor
WOMEN'S LEATHER
JACKETS 9.90
The' real sportswomen's jacket
Soft, pliable Capeskin leather
Large roomy pocKets, Deitea style.
Repriced from our top quality
leather coats.
Penney's Second Floor ... ...
White Cotton Sheet
r
BLANKETS
1.19
These will provide an
extra layer of warmth
next to you in deep
winter weather.
Stitched edges resist
strain. 70 by 95 inches.
Penney's Balcony
PART WOOL BATTS
1.79
Large , fluffy - 3-pound,
M-wool batts quilted
arid ready for that com
forter. Full size 72x90
inches. . ', ; .
Penney's Balcony
Fluffy
BED PILLOWS
1.98
Stuffed to the brim
with soft, clean,
sanitary feathers,
a grand household
value! Size 21 by
27 inches. '
Penney's Balcony
sF
4 OZ. KNITTING YAM 69c
100 wool worsted yarn in a large 4-ounce skein. All
colors, brand new shipment. Penney's Balcony
MEN'S I WOOL UNIONS 3.98
Men's warm winter union suits, long legs and sleeves.
Size 38 to 46. Penney's Main Floor
MEN'S WORK SUITS 3.69
Men's brown and blue striped Palmer suiting one-piece
overall work suits. Size 35. to 46. i
Penney's Main Floor -
36 in. OUTING FLANNEL 25c
36-inch soft downy nap outing flannel that you have
been waiting for white only! Penney's Balcony
. . yy
' NON-RATIONED SHOES
Save NijsO slS
Shoe ' ' .
HUNDREDS of NEW SKIRTS
Rayons, Woolens, Solid Colon, Bright Plaids
BOX PLEATED SKIRTS 3.98
Wonl and warm mixtures. A practical base for
your blouse or sweater outfits. Pleated or gored
for action! . 1 .
PASTEL WOOLEN SKIRTS 4.98
Kick-pleats, 32-gored skirts in a wide vari
ety of colors, and styles. Soft Pacific wool
ens. Select yours today.
Bright Plaids 6.90
Rich Scottish plaids In 100 wool fabrics,
smart styles. Add some color to your ward
robe with one of these top notch styled
skirts. Penney's Second Floor
PENNEY'S
FOR DRESS FOR PLAY
2.98
Imagine having a whole wardrobe of gay casuals that
you can work in, play in, without spending a single
precious shoe coupon! Play shoes galore, including
bow pumps, ghillie ties and leisure-loving sandals. All
cool-as-a-breeze with sturdy fabric uppers and lam
inated soles! In daringly bright colors!
LEATHER HOUSE SLIPPERS
2.19
Stamp
Women's soft black leather house slippers with medium and
low heels, leather soles Boudoir styled, size 3 to 8. No
shoe stamp required!
Penney's Main Floor
HEW ;'-,;-v--N?iqk
45 ; - ' Vfj
GAUGE Duration fj
S6C
Practical, pretty all 'round hose will' give you trim-and-long
service! Full-fashioned for shapely, smooth f it . . .
reinforced for extra long wearl .
SHEER, FULL-FASHIONED RAYONS
EXTRA LONG HOSIERY 86c
A brand new shipment of sheer, full fashioned rayon
hose for the women who like and need extra long hose.
Rich colors size SVa to 10VS.
42 GAUGE SLEEK RAYONS 75c
For service, for appearance You Just can't beat these
trim neat fitting, full fashioned rayon hose new com
plete stock of sizes and colors,
Penney's Main Floor
mmm
Crisp
New
Cotton
HOUSE FROCKS
About the, house easy to
put on button -down -the-fronts.
Pretty!
Down In the dumps any
one of these bright little
frocks! Try theml In. sizes
12 to 20, and 34 to 40.
mi
MEN'S SPORT COATS 12.75
New Herringbone tweed sport coats and solid color in
tan and blue new arrivals. Size 36 to 42. ,
Penney's Main Floor
MEN'S SPORT
SHIRTS
2.98
Deeptone fabrics and
lighter shades with a
thought toward
spring! Shirred back
for ease In the golf
swing! Buttons in
matching colors
Smart!.