MEDFORD MAIL TRIBUNE, MEDFORD. OREGON, THURSDAY, APRIL 9, 1942.
PAGE NINE
THRIFT POLICIES REAFFIRMED ON FORTIETH
ANNIVERSARY OF DEPARTMENT STORE CHAIN
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J. C. Penney Company, In Nation Wide Celebration,
Points Out Country'! No ed For Universal Economy.
In celebration featuring the day." He came to the conclusion
historical background o( the that he could serve people more
business, the J. C. Penney com- economically by selling only for
pany marks its fortieth mile- cash, thus eliminating credit
stone. 1609 stores all over the costs.
BE
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country are taking part in the
celebration, which extends thru
the month of April. The keynote
of the event was set by the
founder of the company, Mr. J.
C. Penney:
Mr. Penney found, too, that
haggling over prices was a gen
eral practice, and making a pur
chase or a sale became a battle
of wits between customer and
store-keeper. It was this that de-
French Cuffs on Sleeves,
Balloon Sleeves, Patch
Pockets of Wool Are Out
"We have chosen Thrift as cided Mr. Penney to maintain a
the theme of our fortieth anni-
cersary," said Mr. Penney, "be
cause it seems to us particularly
timely to stress the need for our
return to pioneer simplicity.
"Today America is at war. Now,
in wartime, because of the tre
mendous Job ahead of us, we as well.
fixed price, and as soon as his
customers found that that fixed
price was the lowest price, they
expressed their appreciation in
an impressive loyalty to that
first small store, and, through
the years, to other Penney stores
The Company has travellrd a long
road Blnee Mr. PenneT's first Utile
tore In Keinnierer. Wyoming (Right).
Now It Inrludfs such stores as the
Company's largest, in Seattle (Above),
which. In many a single day, does sev
eral times the business whlrh the
Mother store did in Its first ear of
operation. j
must learn again to work hard
and to live simlpy to put into
the preserving of America what
we once put into the building of
it to return to the old ways of
thrift and savings that were the
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t il irtsiai Hlisssssssssssssssssssssssssssssssssss1 1 SMI
Mr. Penney tells of his many
planned economies in the con
duct of his business economies,
many of them small, which ad
ded up to a successful and pro
fitable business. One such enon
omy was Mr. Penney's decision
to offer no delivery service to
his customers. In this connection
he remarked, "My customers
carried their packages from
Penney's Golden Rule store; and
they did it gladly because they
knew that my No-Deliveries pol
icy helped them to buy for less.
"I resolved that nothing should
ever be wasted in my store.
Time and energy, string and
paper, all were carefully con
served to avoid any expense
that might boost prices.
The management of the Pen
ney company, whlcn m lorry
Washington, April 9. (JP)
The war production board, turn
ing stern stylist for American!
women, decreed today that, for
the duration of the war, dresses
can be shorter and shorter, or
tigher and tighter as fashion
distates but neither longer nor
fuller than those now worn.
Or, milady's wardrobe can re
main about the same, in cut and
design, as it is at present.
Emphasizing that it has no In
tention of "freezing" present
styles, or rendering present
wardrobes obsolete, WPB -established
a complete list of specifi
cations covering future manu-
Mr. Penner behind the counter dnr-
Inr the rlnslnv liars nf the Com
pany's fortieth year. place he still years has grown from one store
loves to occupy after 40 years of store-
keeping!
general rule at the beginning of
this century,
"We feel that the Penney
company is well equipped to
make a substantial contribution
toward the Thrift and Savings
of the nation because the Pen
ney company knows from long
experience what thrift Is all
about. Thrift Is nothing new to
the Penney company it is our
stock In trade. When the Penney
business was founded, in 1902,
hard work and spartan living
were the general rule. Our first
little store in Kemmerer, Wyom
ing was dedicated to Thrift, and
all through the years, as our
business has grown, thrift has
continued to be our guiding
principle." This thrift theme ap
pears in advertising and win
dow displays in Penney stores
all over the country, together
with messages reminiscent of his
early store days by Mr. Penney.
Back in 1902, when Mr. Pen
ney founded his first store, he
found that many people who
could 111 afford it made a prac
tice of buying everything on
credit, and "paying up on pay
to 1600, still adheres to the poli
cies laid down by Mr. Penney at
the very outset. Quoting Mr,
Earl Cordcr Sams, president of
the company, and lifelong asso
ciate of Mr. Penney: "The Pen
ney company still believes In,
and practices, the thrifty meth
ods of 1902. It stands ready to
help America save at a time
when savings are essential
(I
m.
Earl C. Sams, President of the Com
pany, has been Associated with Mr.
Penney since his early days.
SHIPLOAD OF ALIENS
ARRIVES FROM CANAL
New Orleans, April 9. (P)
Arrival of a ship load of 601
alien internees here from the
Canal Zone for transfers to an
unnamed internees camp was an
nounced today by the eighth
naval district headquarters.
Aboard the ship were the fol
lowing by nationalities: Men,
They're Making
LIBERTY BELLS
Out of
DOOR BELLS
'.'ft.
V t .- -
t3
ORDER BLANK FOR DEFENSE SAVINGS STAMPS
GIVE THIS ORDER TO
iAII, TRIBUNE NEWSPAPER BOY.
1 wouM like to bare , 10-cent Defense Strings lump each week until further notice.
Name
Ci'y
Btata .
Route No. .
: .!!. d Mail Trib'jne
Branch ,
176 Germans, 184 Japanese, IS
Italians and 34 miscellaneous:
women, 24 Germans, 29 miscel
laneous and 34 Japanese: chtl
dren, 50 Japanese, 8 Germans
and 47 miscellaneous.
Abduction, Attack
Confessed by Pair
Cincinnati. April 9. (JP)
George Shimchuk, 25, and Jo
seph Delatore Hepburn, 22, both
of Chicago, pleaded guilty today
before a U. S. commissioner on
Lindbergh law" charges In the
abduction and rape of Mrs. Mary
Jacobson, 33, of Calumet City,
111., March 30.
Raymond C. Suran, special
agent in charge of the FBI of
fice here said the pair confessed
forcing Mrs. Jacobson to accom
pany them 300 miles to this city
robbing her and leaving her
bound and gagged in a suburban
park after one attacked her.
Salem, April 9. (IP) Dr.
J. Panton, state penitentiary
physician for more than two
years, resigned yesterday be
cause of ill health.
facture of women's clothes and
ordered such frills as French
cuffs or sleeves, balloon sleeves
and patch pockets of wool elim
inated entirely.
Effective Todty
After August 17, retailers may
not sell suits and coat ensembles
of more than two pieces at one
unit price.
The restrictions become effec
tive for wool clothing today in
time to affect production of most
of the garments to be sold next
fall and winter; restrictions on
cotton, rayon and other materi
als do not become effective un
til June 19 after most of this
summer's clothes are finished.
Principal effect of the order
will be to fix maximum length
and sweep of coats and skirts
and simplify non-functional feat
ures. Voluminous sleeves will
be eliminated, for example, but
long sleeves are permitted; all-
over pleating Is barred, although
pleating is permitted as decora
tion. WPB said the measurements
prescribed as maximums repre
sented averages In women's
clothing, basd on a survey In 25
of the nation's larger cities.
There are six Phlladelphlas
in the United States.
Da Mall Tribune want ad.
Salem, April 9 OP) Unem
ployment compensation paid
during the first three months of
this year in Oregon totaled
$1,141,830, a decrease of $28,
982 from the first quarter of last
NOW
SHE SHOPS
"CASH AND CARRY''
Without Painful Bckcha
qui-kly. oacm they dirovr thai U rJ
mum of their troupU may ba tired kidnt-va.
TtM kidney ar Natura l ehml way ol iak
fat lb atoaaa acida and waata out of ihm
blood. They help moel paopi paaa about 3
pint a day.
When diaorder of kldny function nanniia
( poiaoooua matter to remain in your blood, it
may rauea nauittc backache, rheumatic paina,
lC paitva, leaa ol pep and anercy, gmiaf up
night, wellini. pulline uiuW th e e.
headache and disiinaaa. Fmqupot or Branty
paeftagea with martm and burning aorrw
timea ahowa there it) aomauuna; wrong with
your kidneya or bladder.
Doa't waitl Aak your druggist for Doati
FUla. used suceeaafully by millions for over
40 yeara. They give happv raliel and will help
the 1 mile of kidney tube flush out poieon
u wast Iron your blood. Get Doaa a Cilia.
year, tha state unemployment
compensation commission Mid
today.
New claims during tha period
totaled 33,766, a gain of 261
from the first quarter of 1941.
Tha average weekly payment
was $12.77, compared with
$11.66.
The unemployment trust fund
totals $ 1 7,65 1 ,01 8, compared
with $10,700,400 a year ago. It
will appr,Ach $20,000,000 this
month.
- - r"T foiiiin M
a5S44ri"
Tour tystftn needt fuel to knep up
Ita temperature of nearly 1(X) dearest.
You glv It a chanrs to burn up tht
waste and poison i in tha tiasue.
Many tli ui that long -funding
palna, acnea and aweMlng. hava toft
them after a da or two of taking
VlUmalt in pla. of food. It la cer
tainly worth trying for a day and If
you feel as much Improved aa moat
do. you my continue up to five
daya. Eat two days and repeat U you
want to.
You will probably lose up to two
Dounrlo a day. If ynu are already thin
take Vi t a ma it with the rttht number
of ealaiies of food daily to build up
again.
Control your we!.jht by eon trolling
your alori. Take Vitamelt to nour
Uh your glanda and nerve. It It
taken In conjunction with nature
alMum compound.
Young Drug More. 1?4 C Mala St.
Mrdfura.
Sport Stylet
e Dreiiy Types
Glen-Row All Occasion
DRESSES
2-98
Sprltely spring styles In ray
on crepe, alpaca and novelty
weaves. Dressy, casual and
sport styles in gay prints and
smart spring colors, and navy.
Sizes 9 to IS, 12 to 20, 38 to 44
COATS and SUITS
Box, reefer or I A 04)
wrap - around IMiWW
coats! Long torso suits.
Spring colors.
For Miss or Matronl
SPRING HATS
The best tor m AO
springl Dressy, I
casual and sport
styles . . . with feather and
flower trimming!
Smart Simulated Leather!
SPRING HANDBAGS
The right ac
cessory for
spring! Fash
ioned In dressy or sport
styles! Simulated patent or
calf!
98
For Every Spring Occasion
WOMEN'S SHOES
Smart, foot- 0 AO
slimming t '
pumps, for
spectator sports and dress!
Of soft leathers!
Boys' Sturdy
JIMMIES
69c
Easy-to-wash Sanfor
ized blusurf twill! Bib
front. Handy pock
ets. 2-8.
All-Purpose shirts 2Sc
Tailored pJL
Cotton Stylesl f iiT
f&Sfn
mm
Old-Fathloned Values l
In Fin Percale! ftm
ROND PRINTS l
km
Big splashy florals, cunning little
prints, all so lovely you'll be eager to
start sewing the minute you see theml
36".
FRESH SHEER COTTONS
crisp lawns, fine dimities! 1Q(
exquisite new prints! 36 '. y
Sorority Print
Rayons
69' Td.
Bold splashy
prints, quaint
floral! . . they'll
Inspire you to
create lovelier
frocks for less
money! 36".
Prints or Solids!
Broadcloth
22c
Our famous Hometown
. . , fine-woven, wash
able, sturdyl Lovely pas
tels, deep tones! 36".
SAVE on NOTIONS
Mercerized thread, J,
nap fasteners,
Fancy buttons, org
andy iriiang! Fine
bias tape!
8c
3
PAJAMAS
Smart butcher sa A A
boy oi tailored I
jacket styles! I
Fresh, washable cotton
gaily printed in bright col
ors. 33-40.
Perfect for Summer Frocks!
Grand for Children's Dresses!
Thick V Thin PLAIN RAYONS
Pastels so lovely they take
vour breath awayl Good
aualitv that tailors beauti
fully, won't slip at the seams! 30".
49
Flake Type
Gay. New Designs!
Durable Rayon-ana-Co1
Cotton
Prints
You clothes-creatore will
love this sporty flaked fab
ric . . . half sDun rayon.
half cotton! Smart prints . . white-
on-cool-colorst 39 Inches.
335
SPORT
mm
HP
Girls' Sunny Tucker
DRESSES
98c
Nautical, bolero and'
peasant styles in
prints and sheers.
Sizes 3-14.
Girls' smart shoes J.4I
Stripes and Checks!
Smart Woven Patternsl
COTTONS
Stripes and checks that aft
are rainbows of colors! Mmj
Sturdy woven-ln designs, sj J yd
yarn-dyed to wash and wear well! Per
fect for dresses, beach-wear!
lip!''.
"-Mjm
Matching Army Cloth
Shirt & Pants Set
Neat uniforms for
work! Of sturdy
khaki-colored drill
U. S. Army approved
Sanforized for perma
nent fit! Dress-type
:ollar and cuffs. Extra
full cut sizes.
All
(villi
1 THE
14-58
RIO MAC WORK SHIBTS
Banfanno ,
WORK MNTS of SsnfarlMd danlm.lJS
SHOP CAPS Pt Darl BsnforUd!..Ue
CANVAS CLOVES Sturdr..l era. Sc
WORK SOCKS Pins Cotton! t prs. ISe
CHOREM ASTER """ , '
Santorlstd means fabric shrtnkacs not sxcesd I
f I
Make Your Furniture Like Newl
Slipcover Fabrics
JASPE In several effective I Q
shades! Sturdy! Value! 36"
t
yd.
50" JASPE with tiny woven- gJ
In colered dots. Fine aualitv WW'
u
FRIEZE Crisp and heavy EQtf
enough for upholster'g! 36" yd.
Values for Women
Everywhere!
Terry Towels
31-
Great big splashy checks
on thick, quick-drying
terry! Vibrant colors to
wake-up your bathroom!
21"X43
Fluffy Terry Towels
Snowy white, striped 1C
borders! 1 9
10c
Wash Cloth to
match 13 "xl3
PENNEY WAY IS THI THRIFTY WAY
THE THRIFTY WAY IS THI AMERICAN WAY a
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