PA"GE TWO
MTCDFORD M ATT, TTITBUTCK MEnFOTtn. OREGON, THURSDAY. 'AUGUST 4, 1938.
T
FORI
GIVEN BY GERMANY
Mammy Singer Questions
Auto King's Americanism
Jewish Women Warned
Raoe Not Safe in America
NEW YORK, Aug. 4. (UP) Eddie
Cantor, Jewish comedian, denounced
Henry Ford today for accepting
modal from the Qerman government.
presented to blm on hie 7th birth
day Saturday.
"Whose aide la Mr. Ford on?" Can
tor demanded In a ipeech before
the National Board of Hectu .,, wo
men's Zlonlet organisation. "1 quei
tton Mr. Ford's Americanism and
hie Christianity."
Cantor said newspapers In Ger
many had aald that "All of America
la behind Ford and America has ac
oepted naatam."
The nasi government, the come
dian asserted, "has reached people
In the highest places In this coun
try."
"Don't think we are safe here.
ho said, "because we are not. This
country la so free that It will per
mit people to come In and spend
millions of dollars In entl-SemttIc
propaganda. The day has come when
your husbands should give up their
businesses to fight this.
"We have gotten a lot of help from
non-Jews. We have nothing to fear
from non-Jews if they are good
Christians. But I doubt the Chris
tianity and Americanism of those
HELP
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NetvNo. 1 Heaven Opened;
'Peace Ain 't You Glad?'
NEW YORK, Aug. 4. (UP) Har
lem broke out with a new 40-room
heaven last night modernistic "super-plumbing"
in the bathrooms,
hot and cold running water in every
room, and rubber floors and every
body was bo happy they coined a
now slogan ("peace ain't you
glad?") for Father Divine, the real
dent "god."
The new heaven will be known
as "No, I heaven, New Tork, official
residence of Father Divine," and as
the "town heaven" It takes prece
dence even over ''Heaven-on-the-Hudson,"
the new "summer heaven"
across the river from President
Roosevelt's Byda Park home, which
Father Divine's flock recently acquired.
The official bull from heavenly
headquarters explained that Father
Divine discovered the new heaven
almost by accident. He was check
Ing over his real estate when he
found a $26,000 home listed, which
ha hadn't heard of before.
"He went right out and looked It
over," explained John Lamb, one of
the dusky dlety's numerous aeore
tarles, who made the official an'
nouncement, "His very Ilrnt words
were, 'Peace ain't you glad?' "
This was regarded aa auch a happy
omen that all the unguis and angel
cssea In Father Divine's flock are
now greeting each other this way
Instead of ssylng, "Peace, It's won-
derfull"
people who are spreading antl-Seml-
tlim In America."
Cantor aald he found "places bar
red to me now, and U I had trouble
you will, too."
At Dearborn, Mich., a Ford com
pany spokesman was Informed of
Cantor's denunciation of the motor
magnate. "There la nothing to be
aald." the spokesman asserted.
CORNEA FOR SALE BY
PORTLAND TOOLMAKER
ysara. Tnay givt happy rallef and will Mp ths
10 .iiiat 01 aiansy tuons nusn out noi
wasU from your blood. Oct Push's PiUa,
PORTLAND, Ore., Aug. 4. (UP)
An anonymous Portland tool maker.
having read of the operation on
the Rev. U. B. Harding of Portland
today offered to sell the cornea of
bla left eye to some person who
may need It for sight restoration.
He aald he la blind In hla leit eye,
but has been assured the transparent
lens Is not damaged. "I feel that
perhaps I may be able to help some
one see, he said.
The artisan said a piece of steel
caused total blindness a few years
ago ana ne .earnea ine tragedy 01
sightless eyes" until his right eye
was restored to power.
4
Inspects Dam
PORTLAND. Aug. 4. (AP) Brigadier-General
John J. Kingman, as
sistant chief of staff for the United
States army engineers, Inspected Bon
neville dam today and reviewed other
operations of the 29th engineers.
Weather.
Northern California: Pair tonight
and Friday, fogs on coast, cooler In
Delta region; moderate northwest
wind off the coast.
Oregon: Fair tonight and Friday,
but fog on the coast. Little change
in temperature. Moderate northwest
wind off the coast.
The summer cabin of Everett Bray,
ton on Rogue river, near Elk creek,
was robbed sometlmo last week, the
sheriff's office said today. The burg
lary was discovered when Brayton
wont to the place during the week
end. It Is. one of a aeries of cabin
robborles which have occurred the
pnst six weeks. As In the other
cates, the loot taken consisted or
beds, bedding and household ef
fects.
Because the robberies are not dis
covered until from three days to
week later, neither the sheriff's
offlco nor the state police have any
clues. No effort has been made to
sell any of the loot In valley second
hand stores, causing the officers to
advance the theory It Is the work
of transients selecting goods to set
up housekeeping. Blankets seem to
be the favorite article.
Cabins owned by Attorney Charles
W. Reames and Oeorge Lewis, on
Rogue river, ware among those re
cently pilfered.
THEATER MAN SUES TO
DECIDE LOTTERY LAW
PORTLAND, Ore., Aug. 4. (UP)
Manager Carl McFadden of the Lau
relhurst theater today named Dis
trict Attorney James R. Bain and
Sheriff Martin T. Pratt In a friendly
suit for Interpretation of Oregon's
1930 lottery lew.
The plaintiff said he conducts a
weekly number drawing but contend
ed It Is legal because ticket stubs
are distributed on the street and a
person can participate without buy
ing admission to the theater.
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25 qt. Retort $14.20
No. 2J Tin Cans, per 100 $4.00
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6TH and BARTLETT PHONE 35
FOR HOI TODAY
BOSTON, Aug. . (UP) Shirley
Temple w made admiral of the
wan boat flotilla at the public gar
den by Mayor Maurice J. Toblo Wed
nesday.
Over 10,000 peraoni, mostly chil
dren, applauded the nine-year old
movie star aa the stepped from the
Rltz-Carlton hotel for the flrat time
Ince being stricken with a mild form
of grippe last Saturday.
Though visibly fully recovered.
Shirley waa carried Tom the hotel
entrance to the lagoon. 400 feet away
by her father, Oeorge P. Temple and
Boston policeman It took 12
mounted policemen, five sergeants
and 00 patrolmen to cut a path
through the milting throng
Shirley Is scheduled to leave by
train for Hollywood today. Upon ad
vice of her personal physician, Dr.
Leo J. Madson, who felt her Illness
was caused In part by the strain of
travel, her scheduled trip to Canada
waa cancelled.
4
presence of strike picket around the
establishment.
rielshharker Attached
BAN rttANCISCO, Aug. 4, (UP)
The United State marshal today
waa ordered by federal court to at
tach the property of Herbert Flelsh- Olrl Drowns
backer, prominent California banker, PORTLAND, Aug. 4. (API A girl
and hla co-defendants, Victor Kllnker identified as Kathleen Vanando, 13.
and Harry Thompson. The attach- drowned last night near Viking park
ment arose from a Judgment for while swimming or wading In the
738,485 awarded Luclan Blum of Sandy river. A deputy sheriff said
Paris in a recent suit decided here the drowning was the fifth of the
In federal court. 'season on that section of the itream.
Deputy Assessor Dies
PORTLAND, Aug. 4 (AP) Charlaa
S. Illff, el, deputy Multnomah coun
ty assessor, died of heart dlaeas
yesterday.
Phone 843. We'll haul away your
refuse. City Sanitary Service,
TIEUP IS AVERTED
OAKLAND, Cal., Aug. 4. (UP)
Dave Beck, powerful leader of west
coast teamsters, Intervened at almost
the last minute last, night to avert
a general tleup of Oakland and Berk
eley department stores In a Kaput"
started by the American Federation
of Labor Retail CJeries union.
Acting on Instructions from Beck,
the Oakland local of the teamster
announced It would resume trucking
to and from the Whltthorne and
Swan department store despite the
yXaSs
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The Story of OD and AD
and theTO
OD and AD owned neighboring farms.
Both decided to grow tomatoes. But when
their tomatoes were ripe, OD and AD had
different ideas as to how they should sell
them. This is the story of what happened.
How
OD and AD
Sold Their
Tomatoes
-.VlV.-riVv;:c:-
OD filled baskets with his tomatoes and
put them in a wagon and drove to town. He
went up and down the streets looking for
people who wanted to buy tomatoes. Some
days he sold all. Some days he sold only a
few. When the season was over, he found he
had made just enough to live on.
AD thought there must be a better way to
sell his tomatoes. He knew he must tell peo
ple about them, but he decided he could
never sell very many tomatoes if he talked
to people one at a time. So he used one of the
simplest forms of Advertising. He built a
stand by the side of the road where many
people passed. He put up a sign that said:
"AD's big, red, ripe, juicy tomatoes.1 Be
cause so many people saw the sign, enough
people stopped to buy so that he sold all his
ripe tomatoes every day. Many who bought,
remembering his name on the sign, came back
again and again. When the season was over,
he had money in the bank.
One day AD heard that tomato juice was
healthful and good to drink. He thought it
would also be convenient to handle, to sell,
and to serve in the home. He told OD about
it. The next year both decided to make and
sell tomato juice.
How
OD and AD
Sold Their
Tomato Juice
r fir'tNv ri
-
OD's wife squeezed tomatoes all day and
put the juice in bottles. OD took it to town
and went from door to door, looking jor
people who wanted to buy tomato juice. In a
whole day he could call at only about 50
homes. As most people had never heard of
tomato juice and did not know how good it
was, he sold only a few bottles each day.
rTnT i -I'm- -Ma ?Ga S
nv i t-" lflsaus-vSr
it n a
-trjToaoh Juki
AD felt sure there was a better way to
make and sell his tomato juice. He took
some money from the bank and bought a
shiny new press that squeezed out juice eas
ily and quickly. He put the juice in bottles
that could be tightly sealed. He had labels
printed for the bottles, reading:
AD's Pure Tomato Juice.
He went to the grocery stores in town,
where many people came every day, and
asked the grocers to put a few of his bottles
on their counters. Then he put an adver
tisement in newspapers read by thousands
of people. The advertisement said:
"Enjoy the refreshing taste of AD'S Pl'Rl
Tomato JuICB, pressed from big, red, vine
ripened Tomatoes. Good to drink and good for
you. At your favorite grocery store."
Because so many people read about it, enough
people asked for it to exhaust the supply
quickly. And remembering AD's name on
the label they came back and asked for it
again. So AD bought tomatoes from his
neighbors and made more tomato juice to
tupply the demand.
What
OD and AD
Did The
Next Year
OD and his wife decided that if they were
going to make any money, they would have
to work harder. So she got up earlier in the
morning and picked tomatoes and squeezed
and bottled juice all day. OD spent a longer
day in town trying to see more people in or
der to sell more bottles. But, even though
OD and his wife worked long and hard, they
could not make any money.
E-( f WS Cl
mm?
AD now saw how true it was that the
more people he told about his tomato juice,
the more he sold. So he advertised in other
cities, telling women how good tomato juice
was for their families to drink. He also lent
salesmen to call on grocers- He got so many
orders that he arranged to buy tomatoes
from hundreds of other farmers, built a big
ger building, bought more equipment, more
bottles and labels, and employed more
pie. AD knew that, because his name teas on
etery bottle, he must always maintain the
high quality of his product. And, because
he did this, women soon insisted on AD's
Pure Tomato Juice.
AD already had found that the mor he
advertised and the more- bottles he sold, the
less it cost him to put up each bottle. There
fore, as his advertising was extended all
over the country and his sales increased, he
reduced the price. Thus more and more peo
ple could afford to enjoy tomato juice, and,
although his profit per bottle was now very
mall indeed, he sold so many bottles that
he had a very fine business. So both AD and
his customers were benefited.
AD tells OD how an Idea Became an Industry-through ADVERTISING
seve:t-.,
One DAV, years late,, OD called on his old neighbor
AD. He said, "It's remarkable how your business has
grown since you got that idea about selling tomato juice."
"Yes," said AD, "bt-t even more important have been
the benefits to other people. We are now only one out
of many producers of tomato juice. Vet we take all the
tomatoes grown by more than a thousand farmers who
have here an assured market for their crops. We give
steady employment the year round to several hundred
people and employ hundreds more on part-time. We pay
more than half a million dollars a year to manufacturers
of cans, bottles, labels, supplies, and equipment.
"The entire industry now sells more than twenty mil
lion dollars worth of tomato juice a year and the public
enjoys its healthful benefits-at the lowest price at which
it ever has been sold. Yes, tomato juice was a great idea,
but that idea would have benefited verv few-without
Advertising to tell the storv."
MEDFORD MAIL TRIBUNE