JJ
0.OO0
n STOP
In low
STOP-AND-GO DRIVING fools your
speedometer while your car is going a
mile, your engine may go the equivalent
of two.
The number of extra revolutions your
engine makes depends on how many
times you stop and start how much of
your driving is in low and second gears.
You can't avoid stop-and-go driving,
but you can do something about its cost.
Shell engineers found that getting
and GO,
and second, your engine
as in high uses
II
off. ...
a mile S T R E T CH E S
makes up to 3 times as many revolutions
3 times as much gasoline
away from a traffic stop can waste enough
"undigested" gasoline to carry you one
third of a mile.
To cut this waste, they rearranged the
chemical structure of gasoline. They
make every drop of Super-Shell "motor
digestible" every drop usable in stop-and-go
driving.
There is a Shell dealer near you. Use
Super-Shell regularly, and your savings
count up.
ON STOP
U 7
AND GO
STORE HEAD SEES
110 RECESSION If
Merchants Making Psycho
logical Mistake in Cut
ting Advertising Says
Gimba! Brothers Official
LOS ANOELES. June 38. (AP
While there may be a recession In
business, -there la no "recession In
humant wants" and merchant' are
making a psychological blunder In
assuming that there Is, Kenneth Col
lins, vice-president of Gtmbel Bros.
Philadelphia, told the opening ses
sion of the Pacific Advertising Clubs
association today.
"The newspaper 1, of course, pre
eminent In the securing of tomor
row's ealea, Collins said. "And
through Its universality of distribu
tion should, in my opinion, be pre
eminent for the building of future
good-will."
Need More, Not Less
Industry, he said, should more
than turn to advertising in days
like these, not only to secure what
sales are available with diminished
buying power, but to keep the pub-
Mo conscious of certain products so
that sales will be turned In that
direction bs soon as purchasing abil
ity la available.
He called the assumption that a
business recession means less wants
the gravRst of "many grave mis
takes" made by American ouslness In
the past year, declaring:
Aa a matter of fact, people want
things more - desperately when they
are without the means M buying
them than they do when their pock
ets are lined with money."
As examples, he said, are sevenil
concerns whlci, have successfully
marketed new products during tbo
past year," when everybody was will
ing to sit down, like all the charac
ters In that childhood favorite, 'The
Sleeping Beauty" waiting patiently
for Prince Charming to plant the
Idea of prosperity on the sleeping
beauty of business.
Examples Cited
One firm in particular. Collins de
clared. Is on the way to three million
dollar gross in Its first nine months,
largely through advertising.
"Since most of you are Interested
in the selection of media," he said,
"I might add that approximately 90
per cent of the advertising effort of
the company 1 have described was
through the columns of newspapers.
The choice seems natural enough to
me, since I have always felt that
advertising should aid at two things
simultaneously: Tomorrow's sales
and reputation for the future."
. B. S. GETS
LONG TABOO LIS!
LONDON. Eng.. June 28. (API
Ailing George Bernard Shaw faced to
day what probably will be the big
gest problem in his long life. It Is
to follow these physician's orders:
Don't talk to anyone about any
thing. Don't read the controversial topics
In newspapers.
Don't answer the telephone.
Do't write articles.
The venerable playwright, who will
be 83 years old July 26, has been
suffering for the past few months
from what was called "a form of
anemia."
His latest play, "Oeneva." is to be
presented August 1 and what Is wor
rying the famed vegetarian more
than his Illness Is the probability
he will not be allowed to direct re
hearsals. '
LONDON. Eng.. June 28. f AP) A
Judicial separation for American-born
Countess Barbara Hutton Haughwltz
Rventlow and her Danish husband
was believed near completion today.
The Wool wort h h e 1 ress spen t a
busy week end still closely guarded
at Wlnfield house, her impressive Re
gent Park home discussing legal
technicalities of the probable separa.
tlon, and possible doroe, with ner
Danish and Brltsh lawyers.
(The newspaper Polltkln in Copen
hagen said the countess was Investi
gating the possibilities of a German
divorce.
swim -
DANCE
Enjoy your fav
orite recreation
RICHARDSON
SPRINGS "XT
TtW Highway ooE to Chico
There h tuck a variety of rocraationaf
opportunities horo that, no matttr wNat
yoa protor, yog can't bo disappointed.
Accommodation! to Fit very budget:
Rm MV Mtt, Haul $lpfn Cattig
Mn4 attracts Hhif Cattif.
THo Famoua Mitral Vators ir F't
Dead Indian Soda Spring
Link in Pioneer History
By Mrs. Ella D. Tyrrell
DEAD INDIAN SODA SPRING,
June 28. (Spl.) Many times dur
ing the year we are asked to give
the story of the name "Dead In
dian." as applied to this section.
Because of Its value In Oregon
history and also because of Its as
sociation with names Identified with
pioneer days in the Rogue ' River
valley, we believe the story, as re
lated to the writer by a descendant
of one of the leading characters,
will prove of interest.
In 1854 the first wheat crop of
any moment was grown In the Rogue
River valley. As settlers were short
of necessary funds, the financing of
the preparation and marketing of
the crop was taken over by Henry
Ammcrman. early day financier.
Tha wheat was ground into flour
in Ashland, the mill being located
under a large oak tree near the
present entrance of Uthla Park.
Three wagons and eighteen oxen
were secured to transport the flour
to Yreka, the ' nearest market.
Harvey Oatman, father of the late
Elmer Oatman who was for many
years Jackson cbunty fruit Inspector,
was put In charge of the train and
drove the lead wagon.
The other two wagons were driven
by Dan Briton, who later lived for
many years on Wagner Creek, and a
Mr. Livingston.
29 OUT OF EVERY 1000
DIRECT RELIEF IN MAY
SALEM. June 28. (AP) Twenty
nine out of every 1.000 Oregon ians
received direct relief during May.
the state relief committee reported
today to Governor Martin.
There were 30,686 cases In all forms
of relief in May, a drop of 3.7 per
cent from April. Of then, 37 per
cent relief recipients. 57.1 per cent
old age pensioners, 4.5 per cent de
pendent children, and 1.4 per cent
blind pensioners.
The state's relief program cost
8rt24.no in May. The direct relief load
dropped 14.3 per cent from the pre
vious month, old age pensioners rose
3 5 per cent, dependent children
were up 8.6 per cent, and the num
ber of blind pensioners increased 2.1
per cent.
Malheur countw has highest per
centage of direct relief cases in the
state. 58 out of every 1.000 persons
in that county receiving this form
of aid. Sherman county is low with
seven out of 1,000.
The number of direct relief cases
per 1.000 population in other coun
ties includes Lincoln 47, Multnomah
40. Line 34. Clackamas and Baker 32.
Josephine 29. Jackson 28, Douglas
and Marlon 23, Klamath 22, and
Umatilla 19.
Of every 1.000 person over 65 years
of age In state. 213 are receiving old
age pensions. Coos county's 337 per
l.ooo is the highest while Jefferson
county's 59 per 1 .000 is low. In
Multnomah county 281 out of 1,000
are pensioners.
INSURANCE SHOWS
GROWTH IN STATE
SALEM. Ore.. June 28. (AP) Ore
gon residents paid $41,085,928 In pre
miums in all classes of Insurance
last year, a 9.18 per cent Increase
over 1936 and 9 29 per cent more
than the' average for the past ten
years, State Insurance Commissioner
Hugh Eirle reported today.
Policy holders received S21.877.023
in claims. Assets of all companies
operating in the state were about one
billion dollars more than auring the
previous year.
All companies had 31 19.983.094
Invested In the state last year, 32
per cent being In mortgage loans on
city and farm property, 22 per cent
In state, school and municipal bonds
28 per cent in railway m transporta
tion bonds, and 18 per cent in real
estate.
There was $691,125,455 In life In
substance In force In the state. 944 -095.477
more than In 1936. Premium
Income was (20.9)2.651. 4.07 per cent
more than In 1936. while life insur
ance claims totaled S12.456.233.
rrrrk-1 . . . K-i . i
.. IX .1X1.1 -i.
jS "1
NEW STYLE -OLD CHARM
Today's panorama from Nob Hill tweepa the great Bay Bridge and the rising
World's Fair Treasure Island". Today'a luxury diatinguishea the Fairmont
pacioua rooms... chic Circua Lounge and exquisite Venetian Dining Room.
The smartest, friendliest place in town to stop or itw...wiih all its historic
charm intact! Shops and theater four minutes iwir. garage in the building.
Rates from $4 per day.
VWRU V. SMI I M. f III
ULURUi p.
The exact course taken over the
Siskiyou a is not known, but It is
thought to have been nearly the
same route as that followed by what
was afterward known as the "Dollar
hide Toll Road."
Somewhere near the summit of
the mountains they were a tucked by
a party of renegade Indians.
Mr. Oatman escaped and went on
to Yreka where he sold his load of
flour. .
The other two wagons were taken
by the Indians. Mr. Livingston was
killed, but Mr. Briton escaped and
was later picked up by Mr. Oatman
upon his return to the valley.
The Indians confiscated the oxen,
destroyed the wagons and emptied
the flour upon the ground, retaining
the sacks which seemed to excite
their Interest. Upon the return ot
Oatman and Briton a posse was
organized to track down the ma
rauding Indians.
On the headwaters of what Is now
known as Dead Indian creek they
found the bodies of the attacking
Indians who had been slain In a
battle with other redskins.
The place where the bodies were
found was called "Dead Indian
Prairie." Later the name "Dead In
dian" was . applied to the creek
which drains this area and still
later to the soda spring which la
located on the creek.
ACKLEY SELLS CAFE
TO BECOME RANCHER
Mr. "and Mrs. Lee Ackley announced
today the sale of the Brownie Marie
restaurant, 10 North Fir street, to
Mrs. May Stewart of Medford. The
new owner will take possession July
1. Amount of money involved in
the transaction was not revealed.
At the same time, Mr. and Mrs.
Ackley announced they had sold
their property at 602 West Fourth
street to Ernest Chrlstenson, Mrs.
Ackley 's father, and had purchused
a 130-acre ranch on the south fork
of Williams creek two miles above
the Williams postoffice. Mr. Ackley
said he bought the land June 1.
Mr. and Mrs. Ackley have owned
and operated the local restaurant
for the past 10 years, assisted by
their son, James, and daughter, Faye.
The,y wish to thank all who have ac- .
corded them such excellent patron
age during the decade. Under the
new ownership of Mrs. Stewart, the
establishment win be conducted on
the same pleasing policy.
Mr. Ackley, who has hid conslder
erable creamery and dairy experience
in Partland and Tillamook,
said he planned to devote most of
his ranch to dairying, and that he
expected to develop a herd of 40 to
60 fine milk cows. Included on the
-30 acres are a modern house, barn
and outbuildings. Mrs. Ackley and
the children will move to the ranch
July l.
Pair Bound Over
In Uklah Robbery
PENDLETON, June 28. (AP)
Phillip Blessing and William Ball,
Uklah CCC enrollees, charged jointly
with robbery of Jewels and cash from
the Avars Mercantile company at
Uklah two weeks ago, were bound
over to the grand Jury in Justice
court here today.
Frank Barton. Squaw Creek CCO
camp enrollee, accused of receiving
stolen property in connection with
the case, demanded a hearing, which
will be held later this week.
Five other CCC enrollees. held for
Investigation In the robbery, were
released Saturday.
MERRICK'S
POOL
WI
IN
DRINKING WATER
Dally l:uu p. tn.. to l(l:i)u p. ru
unilars W:no a.m. to I0:no p.ro
SMITH,
a