PAGE CTNR
Prominent Men Who Head Kidd's Store
ON DISPLAY FOR
MEDFORD MAIL TRIBUlsT:. MEDFORD. OREGON. THURSDAY. APRIL 1-V W.
KIDDS OPENING
Th Theo. Bergman n 8h Manufao
turlng Co. wu founded in 1893 by
lo. Bergmann. At that tim b tp
Ullzed in eutom-md boot and
ahoa for individuals and continued
hoes for individuals and continued
h founded nd Incorporated the
Theo. Bergm&nn Shoe Manufacturing
Co, Inc., located In a frame building
at 19th and Thurman atreeta In
Portland.
From the time of Incorporation and
the manufacturing of boota and shoes
for retail dealers as well as the con-
tlnuance of the making of custom
F boot and shoes, the business contin
ued to grow and expand until the
original frame factory was no longer
adequate. Originally established to
manufacture only lumbermen's and
miners' boots and shoes, new Unas
were added from time to time to In
clude sport shoes, outing boota and
dresa shoes.
In 1922 the original factory and Its
many additions was abandoned for a
new modern concrete and glass fac
tory at 36th and Upshur streets., lOOx
300 feet In size and containing the
la-test In equipment and machinery.
Bergmann Shoes are sold extensive
ly over all of the 11 west ernstaten
and have distribution throughout the
east and In Alaska and the Philip
pine Islands. The production of these
high-grade boots and shoes Is con
stantly growing and the output the
past year was far In excess of the
previous year. Indications now are
that the output this year will again
greatly exceed that of the past year.
' One of the most Important Items In
the Bergmann line today la ski boots.
Started four years ago as an experi
mental line, ski boots are now de
veloped to the point where Bergmann
ski boots are considered the stand
ard of quality for all ski boots, and
their style and serviceability are not
exceeded by any, Including the finest
imported boots.
Bergmann ski boota are oustom
touilt and made up to order only.
Featured In the line are The Langlle,
The Cascade, The Swtskl, The Down
bill, The Norse and The Alpine. Berg
mann's are recognized by skllers all
ever the world as the finest, most
comfortable and serviceable boots ob
tainable at any price. Bergmann su
perior quality Is due to the use of
only the finest leathers and the prtde
Veteran craftsmen take In their work.
The growth of thla Portland -owned
and managed shoe manufacturing
company is the result of such strict
standards of workmanship and ma
terials. G. M. Kldd Co. are Medford deal
ers for the famous Bergmann out
door shoes. This enterprising concern
has Just completed a remodeling pro
gram for their store. Bergmann shoes
' are one of the featvired displays In
the store this week.
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Before purchasing the present
Kldd's Shoe store from A. C. Taylor
In 1907, C. M. Kldd had been In the
shoe business In Walden. N. Y., his
birthplace.
Impressed with the hustle and
boom of Medford during the days
when each train arrival brought new
people and new capital and pear and
apple orchards were being planted
everywhere, he bought the store snd
immediately adopted the now well
known slogan, "Kldde for Shoes and
Shoes for Kldds."
During his long residence in Med
ford, Mr. Kldd has taken an active
part In business and civic affairs. He
is retiring from active management
of Kldd's Shoe store so that he may
devote more time to his many and
varied Interests In this city with
added time for his favorite game of
golf on the side.
Boys Retain Grip
On Editorial Jobs
CORVALMS, April 18. (VP) Male
students resisted ft feminine advance
on the chief editorial posts of Ore
gon State college campus publications
today with the selection of next year's
office holders.
Ed Burchell of Lexington, night
editor of the Daily Barometer, has
been moved up to the editor's chair,
and George Harrington of Oregon
City, promotion and circulation man
ager, Is the new manager.
The eBaver Yearbook staff will be
headed by Burch Davis of Stockton,
Cal. Lenn Plerson of LaQrande has
been named business manager.
Lawn mower service, call and del
Ideal Bike Shop. Tel. 898. 411 E. Main
HARVEY J. FIEI,t
Harvey J. Field, Sr., preaent man
ager of Kldd's shoe store, came to
Medford In 1910 from Hastings. Neb
where he received valuable experi
ence In the ahoe department of Wal-
back and Br.ch, and Stines, the larg
est department and shoe store In that
city. He became employed with Mr.
Kldd. the owner. In that year, and
In 1914, became a member of the firm.
Since then, he has been continu
ously associated with the store, snd
has been manager of the firm for
(Continued on Pa Ten.)
AUBREY NORRIS
Y. A. Norrls, better known as Aub
rey, aianoa io Mur in cwtuu onw
store in isss wnen rinisning nign
school. He became a member of the
firm In 1933. Ha has been active In
fraternal and club affairs, and Is
psst master of Medford lodge 103.
and Crater Lake chapter 33 R. A. M.
He is an ardent sportsman, snd en
joys An enviable reputation as a fly
fisherman.
For greater satisfaction
Buy NOLDB ft HORS1 HOSIERY
Ethelwyn B Hoffmann's
We Congratulate
KIDD'S SHOE STORE
Upon the completion of their newly
remodeled store
D. R. SMITH
CONTRACTOR
Phone Ashland 372-J-l Talent, Ore.
Phone 542 We'll haul away youi
refuse Oitj Sanitary Service. '
SUCCES
The smart new interior layout, brand new
fixtures and ultra modern front of Kidd's
Shoe Store bring out a very important factor
in the success of any concern. It pays to
handle only the best lines of merchandise.
Kidd's are Medford dealers for Berg
mann Outdoor Shoes. Naturally, we feel
that our merchandise has played an impor
tarf: part in the progress of this fine store.
Th superior material- and fine orsitamanahip
which go into Bergmann Boots and Shoes are not
to be compared with ordinary shoe manufacture.
Bergmann superior quality it known all over the
world.
HI I3J Hi fl hi mLUL
Ou&toot
THEO. BERGMANN SHOE MANUFACTURING CO.
1831 Northwest 28th Avenue Portland, Oregon
I Mr,
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IN STEP WITH PROGRESS
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KIDD'S SHOE STORE
Invites You to Attend an
'OPEN HOUSE
99
KIDD'S FEATURE...
THESE FAMOUS LINES
Men's...
NETTLET0NS
FREEMAN
NO WIELD
WOLVERINE
WEYENBERQ
BALL BAND RUBBER
FOOTWEAR
Women's...
RED CROSS
FOOT DELIGHT
META POISE
ACTIVE MAID
PIED PIPER
CARM0
VENUS SANDALS
DANIEL GREEN COMFY?
BLACK HAWK and PIED PIPER CHILDREN'S SHOES
UPON THE OCCASION OF THE COMPLETION OF OUR STORE
WIDE REMODELING PROGRAM THIS WEEK
WE TAKE considerable pride in presenting to the people of Medford and Southern Ore
gon our completely remodeled store, open for their inspection tomorrow. We have set
aside this "OPEN HOUSE" day so that you may thoroughly view this very modem
store . . . see the attractive displays of the outstanding lines of footwear we feature for
all the family for all occasions and for all pocketbooks! A cordial welcome awaits you ... our
staff of experienced, capable sales attendants w ill be at your service, yet no effort will be made
to sell merchandise during our "OPEN HOUSE." .It's YOUR day, so COME TOMORROWI
C. M. KIDD, HARVEY J. FIELD, V. A. NORRIS
FA VORS for WOMEN and CHILDREN Visitors Tomorrow! '
Children Must' Be Accompanied By Their Parents or Adults Same Favors Saturday
KIDD'S SHOE STORE 223 EAST MAIN MEDFORD