MEDFORD MAIL TRTBTTtTE. MT5PFORD. OREO OX. THFBSDAY. APRTL1V1B37.
Kidds, Pioneer Firm, Presents Remodeled Shoe Store Here Friday
OPEN HOUSE WILL
As Kidd's Looked in Horse and Buggy Days
Attractive, New Front Greets Shoppers at Kidd's
BE F
PAGE ETGHT
Th O. M. Kldd Company ah as
atora, on of Ui ploner bualneas
firm of Medford, thl wee received
the final touchei of remodeling
program that will place It among the
moat modern and beautifully ap
pointed Inatltutlona of Ita kind In
Oregon.
A new a tore front of black Carraca
glaaa, a product of the Pittsburgh
Plate OUui company and dlatrlbuted
by W. P. Puller company of Port
land, Ore., la one of the new feattirea
of the eitenaive remodeling program.
The glaaa, black aa night, and having
an amazing luster, la one of the new
est and moat modern materlala for
atore front. The design of the entire
front la of the modernistic type, and
Hows for the display of merchan
dise In the moat complimentary man
ner. It was on a recent trip east that
Harvey J. Field, Br, manager of the
store, received hla first ldesa for the
remodeling. The extensive Journey
was made solely for the purpose of
determining the type of store front
and Interior that would be best suit
ed to the needs and convenience of
people In northern California and
southern Oregon.
While In the east, Mr. Field made
an exhaustive study of the entire
shoe Industry from the standpoint
of manufacturing methoda and pro
motion. Thla brought him Into the
factories and offices of several large
shoe manufacturing concerns. In
cluding the Nettleton shoe factory at
Syracuse, N. Y., and the Red Cross
factory In Cincinnati, O.
No expense has been spared In mak
ing the store the acme of modernity,
and Mr. Field bellevca that the
etore's many friends will ba pleased
with the new appearance and Im
proved service that can now be ren
dered. In 1035. H. J. Field and V. A. Mor
ris purohssed the major part of atore
Interest from C. M, Kldd, who had
operated the business since 1007. The
two men have a host of friends In
southern Oregon and northern Cali
fornia who wish them success In
their business.
Favors for women and children
guest will be featured at Kidd's
opening tomorrow, It vm announced.
The Grange
Upper Applegnte Orange,
Meeting was called to order by Mas
ter valorli Haskins, with all officers
present.
We had four visitors, Mr, and Mrs.
Emmett Nealon, Sams Valley Orange,
and Mr, and Mrs. Walt, Live oak
Orange,
Lecture hour and refreshments were
turned over to the man. Morris
Byrne and Omar Culy had charge
of lecture program which Included :
Solo by Mra. Emmet Nealon; re
citation by Charles (Shorty) Farrui
worthi duet by Evelyn and Olndya
Byrne; debate leader, Bert Harr, pre
sented another debate, "is It neces
sary for pleasure automobiles to
travel over 40 miles per hour?" It
was decided that It was not neces
sary. The men having charge of the re-
Congratulations
KIDD'S
SHOE STORE
We installed the
modern
WINDOW
LIGHTING
MEDFORD
ELECTRIC
V.. R. Cuffel A. J. Wolt
IMsemrnt Medford rtldg.
' rsjr.. '
1 C 0' ' -
animmsaii iimiuiiimi
Glistening black Carrara glass lends dignity and lieauty to the ultrn-modern front of klild s remodeled shoe store. This photograph shows
the finished Job a creditable addition to the Increasingly smart appenrance of MMIfnrrt't down-town .hupping ilKlrlrt.
Beauty and Convenience Mark Interior of New Store
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It was when tht street of Medford
were not paved and automobiles were
virtually unknown that history began
for Kidd's shoe store, recently remod
eled Into one of the finest and most
up-to-date stores of Its kind In the
state.
In June, 1801, A. C. Taylor, an Im
migrant from England and a star
shoe dalesman of Chicago, realized
the tremendous Business future of
Medford. He opened a shoe store and
shoe repair shop on East Seventh
street, later named Main street, In
the exact location now occupied by
Kidd's shoe atore. Taylor was knovn
as "Taylor the foot-fitter and. al
though business was exceptionally
good, England called him. Twice he
advertised on board fence that he
had returned to hla native heath,
but each time he came back to Med
ford, opened his store again, and re
captured his busmene.
Finally, in 1007, he sold his butt
ness to C. M. Kldd and retired to a
farm between Ceneral Point and
Medford. Ke rewmed the property.
however, and In 1909, built the pres
ent building. 'During tb? construc
tion Mr. Kldd moved his business
into the block east of the present
store.
Mr. Kldd operated the business
without a breafc. until 1935, when he
sold most of his Interest to Harvey
J. Field, Sr. and V. A. Norrls, present
proprietors. The above photo vaa
taken In 1914.
Blip tnai Pit by
K1CKERNICK
1.9& Pinna. Osepa. Satin ISM
Ethel wyn B Hoffmann
Ose Mall Tribune want ad a.
We Congratulate
C. M. Kidd & Co.
Upon the opening of their remodeled tor
M. A. BLISS, PAINTER
313 South Grape. Ptone 646-W
A partial view of the Interior of Kidd's remodeled shoe store showing the iip-tn-the-mlntite facilities fnr displaying fnotwenr and wiring the
piihltr. The Intent flttures and fully remodeled Interior mnkea Ktdd's one of Miiitliprn Oregon's fine hHmlnc rfnhlt.hmrntn.
freshments tried to prove they could
cook aa good as the women. The
Indies were rosily surprised when they
passed along the tables to find sev
eral kinds fo anlnds, delicious baked
beans, sandwiches of every kind,
cakes, from devil's food to angel foods,
lemon and apple pies, pickles and
coffee. The ladles wish the men
would oook mora often.
A donation was given the city of
Jacksonville towards saving the old
est Protestant church west of the
nockles. Thla church will be bought
and reconditioned and ba made a
historical landmark of old Jackson
ville.
large cities this week was termed by
W. M. Quintan of the American
Bankers' association today "a natural
nnd long overdue renctlon" to rising
production and distribution costs.
Dread prices were increased In New
York, St, Paul and Cleveland. A
member of the bakers' club board of
governors predicted a rlae In Chicago
prices.
WAftHINOTON. April 18 fAP The
CHICAOO. April 15. (AP) Inerea.v
tn hrenrl price recorded In nevrml
We Congratulate
C. M. Kidd & Co.
on the opening of their modernized
store, finished with
Sherwin-Williams
PAINTS and VARNISHES
HUBBARD BROS., Inc.
consumers division of the agricultu
ral adjustment administration said
today the national average bread price
had advanced one-tenth of a cent in
recent weeks.
The national average cost, It re
ported, now is 8 3 cents for a pound
loaf of white hrend. bssed on retail
prices In fll representative cltjea.
Government economists aald this
average price compared with a low of
4.5 oents early In 1933 and a peak of
9 cents during the 1929 boom. They
estimated 10.000,000.000 loaves are
consumed annually In the United
Stste
-9
Congratulations
KIDD'S SHOE STORE
upon the occasion of the public presentation of your at
tractive, new Medford store . . . Southern Oregon people
may well be proud of this splendid addition to the shops
and stores of "A Great Country" . . . when you inspect
Kidd's new store tomorrow be sure to see the feature dis
play of the famous
ACTIVE MAID and . . .
BLACK HAWK SHOES
For Children in the Fine Medford Store
WASHINGTON
SHOE CO.
SEATTLE, WASH.
Painting of
Display Windows
in the Remodeled
G. M. KIDD
SHOE STORE
Was Done by
F. J. RUNTZ
101 Cottage Phone 16S8
TILE
WORK
ED TOBIN
326 Alice Street
OUR-
TO-
Congratulations
KIDD'S
SHOE STORE
On Their Beautiful
New Store Front The
CARRARA
GLASS and PLATE Glass
Furnished By
Trowbridge Cabinet Works
Installation By
W. P. Fuller Co.
of Portland
SINCERE
CONGRATULATIONS
TO KIDD'S SHOE STORE
Upon the completion of their extensive remodeling pro
gram, which makes this pioneer Medford shoe store one
of the finest in Oregon ! C. M. Kidd, Harvey J. Field and
V. A. Norris are deserving of congraUilations upon
their enterprise I
WE ARE PROUD
of the fact thai we had a part in the remodeling of Kidd's
Shoe Store, a job that reflects the newest trend in modern-times
mercantile establishments and the craftsman
ship of those who participated.
TAC0MA MILLW0RK SUPPLY CO.
MANUFACTURERS OF
HIGH GRADE DETAIL MILLW0RK
In Hard and Soft Woods
TACOMA, WASH.