y j
Your Store Locally Owned!
Medford's Store Beautiful
We are proud to present this new modern store to you . . . Here at a
times you will find a most complete stock of cleverly designed cotton fash
ions . . . Have just the price you want to, pay . . . Mode O'Day leads in
exclusive styling . . . Pay this store a visit tomorrow . . . You will enjoy shop
ping nere . . .
1,200
Mew Fashiomi Fall Frocks
IN MED FOR
No. 1 1 So. Central, in Fluhrer's New Building.
Materials Used Generally Sell from $4.95 to $7.95
JUST IMAGINE! French Crepes
Crinkle Crepes . . . Chalk Crepes . . . At This Very
Low Price .. .
Beautiful styling ... In the dark grounds, prints . . . dots . . . that
are so popular this fall, sauve, tailored and dressy types for sfreet,
business or school . . . Every detail is featured in these outstanding
frocks . . . Remember you will find these fabrics in only much more
expensive dresses.
... BUY TWO OR MORE!
By such values you can . readily recognize why Mode O'Day shops are true leaders In their
field, such marvelous values are made possible through our tremendous buying power . . .
In all your memory you cannot recall such values as we are offering you for our opening.
MODE O' DAY
Extends a
Cordial
Welcome
to Every Resident of Med
ford, Ashland, Grants Pais,
Josephine and Jackson
Counties to come to the
opening of Mode O'Day,
. . Medford's Most Beau
tiful Storel
500 Panne
SLIPS
Worth $1,591
$
S'ries
32 to
44."
French imported lace trim or
brassiere effect, tailored, guar
anteed rip proof . . . one piece
. . . fifty inches long . . .
Reinforced top-stitch seams,
adjustable straps ... a value
that can quickly be determined.
Typical Mode O'Day value
that you will always find in
your Mode O'Day shop.
A-'f. -
ir M" r
- It ik
fa it ' s X Trn a w
I, ,1
i Extra Speciall II
iwa r r n i i
IL'X ouu vins
CJ'S DRESSES
r SIZES 7 TO 14
"fM ISWl You will ' find these adorable
- "'lffvjP dresses in sizes from 7 to 14
I 1 VJiWhTwY JV tailored in grown-up styles
I fvTvtv I ' ' now s'9ave f'ec'5
V XVwj4&J I i kerchief styles'. . . tie-backs
4V. v-fP?l 1 fares . . at neck
$1.95 Pure-Dye SOT
sizes Panne' Satin h0W(
i4 to 52 ci IDC it$isa
Lace Turned or I m!!!
L-J Tailored Po W:.WkW&
, $ns
DRESSES US JL Vf
EYERY DRESS WASHABLE VALUE UP TO $1,951 Without a doubt the greatest STYLES p
NEW STYLING JTl I FINE BROADCLOTHS ' slip value ever offered .of AS I f?
xll Panne Swan Suede in tailored pirTIIRPn I I'
NEW PATTERNS 11 COTTON SHANTUNG and lace trim styles ... non-rip PICTURED I
NEW FEATURES II PRINTS, ETC. seams, bias cut, adjustable straps, I A It
NEW FABRICS JL SfZES .4 TO 42 "tj X 11
several at this very low price. ff y
75 n
(Q)fQ) g)
Store Opens 8:30 A. M. Saturday
Shop Our Windows Tonightl Be Here Early Saturday for First
Choice . . . AVOID THE CROWDSI
Suits amd Bresses
Over thirteen hundred beautiful new fall cotton
frocks to choose from in "this group . , , stylings
that are generally found in much higher priced
dresses . . . Patterns and colorings embodying
tfie new fall spirit . . . Many styles for sport,
street, home end business. Two piece suits, tunics,
flare effects, straight lines, youthful stylings for
the larger women. You will find here at ell times
ust the siie, style, material for which you are
looking . , , An outstanding Mode O'Day value
only
OPENING
SPECIALI
No. II South Central in Fluhrer's New Bldg.