P'A'GE SEYEN
-'41937 CHEVROLET
' A niAIM 111
day, but local valley fogs; colder
cast portion tonight; moderate east
to northeast wind off coast.
Performance, Beauty and Safety Mark Chevrolet's Completely New Cars
concessions, also csndy and refresh
, menta to be sold. Msny valuable
' prizes are to be given during the
The Grange
evening.
Everyone la Invited. No admission
charge
Chevrolet'! 1937 engine It com
pletely new, but adhere!
closely to time-proved Chev
rolet engineering principle!. It
is of six-cylinder valve-in-head
type, smoother, more powerful,
ght a Cold ?
(Sold Hill Orange.
Gold Hill Orange Is sponsoring a
benefit festival, Monday evonlng.
November 9, for tne purpose ol re
pairing the Grange hall roof.
There will be fun for everyone, t
fish pond, fortune telling and other
Heather
Northern Cnylgofnla: Pair and
mild tonight snd Saturday, light to
moderate northwest wind off eosst.
Onyon: Ps!r tonight and Satur
help end it sooner,
throat and chest with
VAPORua
SATURDAY EVEN!
more economical, and lighter.
MEDFORD MATL TRTBTTPTE, MEDFORD. CREGOy. FRIDAY. NOVEMBER 6. 1936.
MtfoM and vicinity will get their
first view, tomorrow, of the new
1037 Chevrolet. It will go on public
display At Rogue River Chevrolet,
Inc. at 8:00 ft. m.. Immediately otter
the breakfast which Mr. Dirnell,
Mica manager, is holding at Valen
tine' cale. In honor of his sales or
ganization. The breakfast 1 one of some 10.
00 aimilar afaira being held
.croughout the country Just before
the ew models go on view. It was
arranged In acknowledgement of the
umiBuaJ cooperation displayed by
Chevrolet dealer employes this past
year. Their emphasis on owner sat-
faction, Mr. Hurd asserted, naa
been an Important factor, not only
in the year's sales record, but in
the unparalleled bank of advance
orders received for 1937 models. An
exceptionally large bank of such
orders is on file this year, he said,
as a result of the publlc'a experience
with the 1936 Chevrolet.
Immediately after the breasfast,
tht salesroom will be thrown open,
and an open house atmosphere will
prevail all day. Cars will be delivered
to purchasers in the rotation in
which the orders are received, Mr.
Hurd said, adding that production
In the 10 Chevrolet assembly plants
lc now going on at a rate which
satires prompt delivery on all orders.
- rtme of the three Judges In the
Montgomery Wnrd Power-Kraft wood,
working contest, which extends from
October 1 to December 3, were an
nounced today by H. h. Brown, Ward
store manager, who has Just com
pleted their selection. The Judges
will be Mayor George Porter, C. D.
Bean, president of the retail trade di
vider, of the Jackson County Cham
ber of Commerce and Herb Grey, ad
vertising manager of The Mall
Tribune.
"The interest of these men In .the
eontest proves a point which we who
bt.11 woodworking tools have known
for a long time," said Mr. Brown
In commenting on their selection.
ThlH point la that, while working
with tools for personal pleasure is
primarily an interest of boys, the
"boy" In a man never really dies, and
there are large numbers of business
and professional men as well as
'. craftsmen who find an interesting
Iform of relaxation in the work of
waking things with tools."
"It is because of this." he continued
g T" .-T) roict engineering principle!. It . ..:' -
1 11 ?WVl Uof iix-cyhndervalve-mhesd Slmm-ff,? rT-$" UaZs.
V I '.Jfl ii SjixA ype, smoother, more powerful, JnT 1 1 ' SP!' 4fi SSSoSSSS-X
'7tTn' ' jilL ujji i in in " representative model from Chevro-
JT tllft ts T T.', lit - ' r "ii i in l let'l new line, typifying its beauty and
f '4?;iM!i V5 A -iTV grace-the Master Do Luxe Sport
m t&VtgM M ' -Ir, Sedan with trunk. Note the distinc-
Jf i t "v V- VAtt&r I H '?KWilwS tive "speed line" extending back
ft s r!- -a. Jl-1 ' 11 (4i ' iV i. JxV from ide of " hood-
t ir&'i Tttfa&2iY& ' 'XTyTl. iv 5i - IMUn UnUteel nstin the
" V 11 Cal vr-kjl r-lr How. wl assembly, panels, and
liU'l. it 11 CTX l ;liaV?! L 11 Turret Top of Chevrolet', all-
f Lkf IfcsLsfSNP'l' fi I Vtl iilwt. all-steel body, to form one
1 mm .... MmfSStTSWl.-.. -Mil rH.uv'J JSlrjStaM. hW,'mmtmi rA integral structure, welded in all
I aLf ii'-li)' jl XtJ J n'"t: frm f"t'andrCtnfrCtlandbrfCK'
rlJLkl l$J ik and utility K ' 1J-ZL2 " M
w'utyi I'm ' iJ&.i.lM4..,JWHlUi.ni n" ii
ELt4&dgexMlittabatfiiidUlfftlwi&
lUtlA'ai
mam
Bswujwwiuwja
LLA CAKE!
A new and finer Prune Cake
with a delicious tasting frosting
and
55'
Home Style
Pumpkin Pies
25c
Special - Butterhorns
6 for 25c
OPEL. BAKERY
203 West
Main St.
Luggage capacity in Chevrolet's
new trunk models has been
greatly increased, as has interior
luggage space in other models.
New power, economy, durability, safety and comfort, coupled
with striking new beauty, characterize Chevrolet's new models
for 1937. They are offered in two series, Master and Master
De Luxe, virtually identical in appearance.
Chevrolet's fully-enclosed Knee-Action is furnished at no extra
cost on the Master De Luxe models; and new Syncro-Mesh
transmission, and safety plate glass all around at no extra cost,
feature all models of both seriea.
"that w have clecidpd this year to
open the competition U men as well
as boys, establishing a class for con
testant 17 years of age and oWer.
This Interest In woodworking has. by
the way. the endorsement of physic
ians and psychologists as an excep
tionally aattsfactory hobby. Women
and girls, too, have not been excluded
this year as we find that a number
of them enjoy competing with men
along these lines."
Prizes for the contest are: Clasa
A, SIS merchandise order; Class B.
10 merchandise order. The only re
quirements are that contestant e
cure an entry blank at the Ward
atore, 117 So. Central, that the work
be done exclusively by the contestant
and during the period of the contest.
Any type of article may be made wit),
my type of woodworking tools. Win
ning exhibits will be ahown In Wnrd
store windows at the end of the con
test. Silk Is Essential
In Milling Flour
Of Finest Texture
A baby's akin and the petal of a
flower are often described as "smooth
aa atlk." We have never henrd flour
described Jn that way but It wouldn't
be Inconsistent, Flours of good qual
ity not only are aa smooth as silk
but also owe their smoothness to
silk.
811k boltlns cloth haa been India
penaable in milling' flour for many,
many years. During the 19th cen
tury, Switzerland hnd a virtual mon
opoly on silk weaving and the weav
ers reached a perfection which was
and still la remarkable.
Children start weaving the coarser
screens and aa they advance In age
their work becomes finer and finer.
So closely are the weavers associated
with their profession that they al
most lose their identities: John
Smith becomes "10XX" Smith to In
dicate hla skill.
The silk used In sifting Fisher
Blend flour runs from one to two
hundred mesh to the inch. (Think
of this many pencil dots on an Inch
long line). The resulting fine granu
lation helps to make this flour aa
tfood for cakes and pastry as for
bread.
Open Scenic Road.
NORTH BEND, Nov. 6. (F) The
scenic, half-mile stretch of highway
beneath the Coos Bay bridge at the
south approach has been opened to
rail So
ONLY A FEW
DAYS LEFT!
mm
0QG9QE
S
$69-95
3 machines for the price of 1!
WASHER
ALONE
$59.95
A COMPLETE LAUNDRY UNIT
At the Price of a Washer Alone!
Come in and find out how you may have
this beautiful set of Laundry Trays to match
your Washer at NO EXTRA COST!
PEOPLE'S ELECTRIC STORE
214 West Main St.
Phone 252
traffic. The road winds through
Simpson park, deeded to the state
highway commi&slon.
FIRE CREWS REDUCED
IN COQUILLE REGION
COGUILLE, Nov. . P With the
fire danger virtually over in south
western Oregon, three companies of
CCC youths departed for their homo
camps. Two hundred and nine men
are attll stationed on the fire front
In Coos and Curry counties.
4
SACRAMENTO, Nov. 6. (AP)
Churning cream but tor fat: first
Krsde aft'ic; second crade 3Bc.
UNBELIEVABLE
Women find It hard to believe
that our Fur experts can creitti
new, inart Furs, from older style
garments. Watt till we nhow what
ran he clone by Ilenuxlellng jour
mit-mudnl Furs!
ARISTA
"Furs of Distinction"
Dollar Day Special Glazing .$1.00
228 W. 6th. Holly Theatre Bldg.
Phone 684
Phe (amplte
,VROLEf w37
Gift.- CWpleteEij TUur
ON DISPLAY TOMORROW
NEW ALl-SIUNl,
AU-STEEL BODIES
CWltti UNISTETX Turrit 7t Cmmwtkm)
Wider, roomier, more luxurious, and the
fint all-steel borlie. combining silence
with safety.
NEW DIAMOND CROWN
SPEEDLINE STYLING
Making this new 1937 Chevrolet the
smartest and most di.linctire.of all low
priced car.
IMPROVED GUDINO
KNEE-ACTION RIDE
(st no Mtia mm)
Proved bj morn thsn two million Knee
Aetion users to be the world's ssfeet,
smoothest ride.
NEW HIGH-COMPRESSION
VALVE-IN-HEAD ENGINE
Muh more powerful, much more spirited,
and the thrift king of its price class.
At - ' 4 Fh - i X l2S?rJ
. -'iM v
If V f I
It's the newest of all low-priced cars . . . new
in every feature, fitting and fabric... also the
most thoroughly safe, the most thoroughly
proved, the most thoroughly dependable.
TOJionnow, Chevrolet will present the brilliant iiecor to
the only complete low-pr'uxd car Chevrolet for 1937, the
complete carcomilplrly nctv. You'll want to see it, for it reveals
an even greater measure of superiority over ita field than the
fine car which in 1936 set a new all-time high in Chevrolet sales,
Chevrolet for 1937 is nnv allfhroufji . . . new in the unequalcd
beauty of its Diamond Crown Spredlina Styling , new in the
unmatched comfort and safely of its All-Silent, All-Sleel Body
, , . and most excitingly new in the greatly increased power and
acceleration of its Higli-Comprcusion Valve-in-llead Engine. Then,
too, this thrilling motor car is promt all through. It embodies all the
extra-value features which have made Chevrolet dependable and
complete beyond any other car in its price range.
See and drive the complete car completely nctv. Let your own
good judgment tell you that it's the outstanding value of 19371
CI1EVROLET MOTOR COMPANY. DETROIT, MICHIGAN
All THESE FEATURES AT CHEVROLET'S 10W PRICES
'Knrt-Anirm and Shnrttpmf Sirrrinm Mnttn f tmr mcleli only. Gcncrtl
Malm Snttaltmmt Plan monthly paymmu to suit your purse.
SAFETY PLATE CLASS .
ALL AROUND
(st no srtrssnO
The" finest quality, olearest-vlston safety
plate glass, included as standard equipment,
GENUINE FISHER
NO DRAFT VENTILATION
Eliminating drafts, smoke, windshield
clouding promoting health, comfort
safety.
SUPER-SAFE SHOCKPROOF
STEERING
(it no ixl ra eett)
Steering so true and vuVationleas that
driving Is almost effortless.
PERFECTED HYDRAULIC
BRAKES
(With DnjUsntnlstso Inks Am Unkaso)
Recognized everywhere as the safest,
smoothest, most dependable brake, ere
built.
ret tcOttONICU TSNr0RT.T10H
4 tutitu miosi un
ROGUE RIVER CHEVROLET, Inc.
Office and Salesroom
Sparta Bldg.
CHEVROLET SALES AND SERVICE
Phone 188
Shop and Service Dept.
32 N. Riverside