Hollywood's Fashion Dictators Decree
Brightest of Flowers For Spring Wear
Nothing Too Bright And Colorful This Season Is The Verdict From Designers At Principal Film
Studios; They Agree On Co'or Blue And Nothing More
By Donna Risher
WITH all Hollywood aflame with natural blos
soms at this Easter time, women of the
screen, clad in the elaborate raiment so character
istic of their calling form their own impromptu
Easter parade a parade unlike
any other in the world.
Along the Boulevard, in the
cafes, along the bridle paths and
to and from the Easter services
in the churches the great and
near-great of the cinema wend
their way, fully conscious of
their new gowns', their bright
spring hats, their advanced styles
and the due impression they are
bound to make upon the popu
lace. " Nothing, the picture sirens say, "
is too bright or too colorful to
wear this season and for that reason Orry-Kelly
at Warner Brothers, Adrian at M-G-M, Vera West
at Universal and Travis Banton at Paramount,
who seldom agree on anything pertaining to
clothes, have all decreed this year that their screen'
favorites must decorate themselves in bright
flowers. . .
These stylists agree, too, that blue in all its
shades is a good color for spring and then they
disagree from there on.
Nevertheless, the girls have vied for individu
ality in their garments and' from impressions
Donna Risher
gained from advance style shows in Hollywood, it
looks as if the designers have met the demand.
This Easter, as in previous seasons, Vera West,
the clever designer at Universal, who plans frocks
and hats for Margaret Sulla van, Sally Eilers, Diana
Gibson and other luminaries, staunchly maintained
that all clothes should remain practical and not
too elaborate for women to copy and wear outside
the profession.
Miss West goes upon the theory that dresses are
made to wear, not to photograph, and practically '
all of the gowns turned out of her shop can be
worn not only by the women who strut before
cameras but by women the world over as well.
One of Miss West's smartest creations is a model
in navy and hyacinth blue, which she designed '
for Sally Eilers. The dress is a skirt and jacket '
effect with a high lapel neckline, caught with a
spring boquct, featuring the jacket. A bunch of
the same posies trim the back of Miss Eiler's
garden type hat. Navy accessories include suede
. and alligator pumps.
PARAMOUNT'S T. Banton, on the other hand,
has placed Kitty Carlisle in a straight-line
fashion trend. Into the brim of her navy milan hat,
Kitty tucks a bunch of silk flowers and into the
belt of her one-piece street frock, she tucks a
matching cluster. '
June Lang, a youthful actress just getting her
WLii
frt Xffl 4 ALONG JjHE BOULEVARD
mj&& KM ' ' ff 0 : :
lis t
Easter and spring In
Hollywood! Left to right,
Sally Eilers chooses a
navy and hyacinth blue
outfit; Diana Gibson, a
navy crepe with unusua
back treatment; Kitty Car
lisle accents accessories;
Carole Lombard wears a
checkerboard tie-silk
serne. with white pique
cape; Maureen O'Sullivan's
ensemble is a two-piece
white crepe, the Jacket
edged tn red, white and
b ue. matching her scarf.
start at the Fox studios, is perhaps emphasizing
"distinction" more than most screen players this
season,
' . June selected a blouse of petal pink shade and
.in place of a necktie she pins a deeper colored
velvet rose at her throat. A black hat with a veil
bearing a scroll design,' black suede pumps and a
bag are important accessories that harmonize
with her black bengaline skirt.
. Resort wear is always emphasized at this time
of the year by the stars who journey to the desert
each week-end for off-the-set relaxation.
' Jane Wyatt, an attractive Universal featured
player, leads the group with a white sharkskin.
The model is strictly tailored with the buttons and
buckle of white, red and blue braided cellophane.
A nifty little winged effect decorates the above-the-clbow
sleeves.
Gloria Holden,
On The Set With Gail GdrducT
Hollywood.
DEAR FOLKS:
If you read the gossip columns you undoubt
edly see names that shino by "indirect illumina
tion." That is, names that have never appeared
on movie programs, but are household words,
nevertheless, because they have some connection
with actual screen celebrities.
Among those most familiar to picture fans are
Jim Timony, the Countess do Frasso, Virginia
Jack Oakla plays for hit mother, Mrs. Evelyn Offleld.
Tine, Mack "The Killer" Grey, the two "Cracker"
Hendersons, Ev Crosby and Dr. Joel Pressman.
Timony is called in Hollywood "Mae West's
manager." He accompanies her everywhere. He
can be found on her set, in her dressing room, in
her automobile and practically wherever Mae
ran be found. There isn't a Mae West fun in the
country who hasn't read of Jim Timony, and while
the reading public has seen his face in the news
papers, he has never appeared on the screen.
Tho Countess do JYasso first came into the
PAGE FOUR t
cinema limelight through her friendship with Gary
Cooper prior to his marriage. After being intro
duced to screen society, she gave many parties to
entertain Hollywood's foremost. The Countess is
still entertaining them although Cooper has been
married several years.
EQUALLY well known through his association
with Raft is Mack "The Killer" Grey, the
actor's constant companion, bodyguard and man-about-the-studio.
When Grey had his nose re
modelled, it became national news merely because
0f his friendship for Raft. Grey has appeared in
one or two pictures in bit roles but there is hardly
a Raft fan in a thousand who would recognize
Grey if he met him on the street.
The two Hendersons won renown because Eu
gene, "Cracker" Henderson started out as Man
Friday for Jack Oakie and then transferred his
affections to Gary Cooper, while Lowe, "Cracker
II" Henderson took his place with the comic.
Their names are bywords with fans, although
their screen careers have been limited to extra
parts. Eugene and Mae West's stand-in had a nation-wide
break in the news a short time ago when
they were married merely through their remote
connections with two luminaries.
Dr. Joel PressiniHii, While possessor of an excel
lent reputation as a nose and throat specialist in
Hollywood, was practically unknown through the
nation until he married Claudctte Colbert. As the
result of his marriage to the star, he's had his
name and pictures in newspapers the world over.
Ev Crosby is nationally famous for the sagacity
'with which he manages the business affairs of
his brother, Bing. Many magazine and newspaper
stories have been written about him, but if he had
not been Bing's brother, it is quite likely his name
would not have appeared in print.
On. the other hand the fan who doesn't know
ft, A
I
r
'1 :
Wallace Beery and his daughter, Carol Ann.
Mra. Evelyn Offleld is a rarity indeed. As the
mother of the irrepressible Jack Oakie, she has
achieved nation-wide publicity.
Wallace Beery's little daughter, Carol Ann, is arc
other who shines indirectly. Beery's studio sends
out publicity on Carol Ann as faithfully as if she
were a contract player.
Madeleine Fields, secretary to Carole Lombard,
is another personality known to Hollywood fans
and yet she has never appeared in one foot of film.
The names are endless, which only goes to show,
she said smilingly, how devious the aths are to
fame.
Cordiallv vours.
gail:
WHEN the girls come out to Hollywood from
the East the first thing they do is to take up
horseback riding. Gloria Holden is no exception.
But Gloria's pastime has led to carrots and its the
carrots, not the rides, that are driving her daffy.
The carrots started when Gloria treated her
horse, King, to a good breakfast which she bought
at a nearby market, or as nearby as two miles is
away from the riding academy.
KING liked the vegetables so wejl he told his
friends in the adjoining stalls. Now when
Gloria appears on the scene the entire lot of them
whinny and nudge her with their noses. The result
being that the original dime's
worth has now mounted to 75
cents' worth.
The other day the market man
asked Gloria how she managed to
eat so many carrots. Gloria. ex
plained about the horses. There
upon, the market man disap
peared, only to reurn with a
bushel sack full. "But " began
Gloria.
"Oh, that's all right lady," the
market man returned. "I like
horses, too."
Now Gloria lugs the bushel
every morning she rides.
JOE E. BROWN is quite pleased with his picture
prospects for the next few weeks. He will have
two of Hollywood's prettiest new discoveries as his
leading women in "Earthworm
Tractors." They are June Travis
and Carol Hughes. As a hustling
rural go-getter, his ingenious
methods of selling farm tractors,
involve him with both of the girls
in many amusing situations.
MISCELLANY: Fred Stone
proudly surveying his new
ly purchased five acres of land
out in San Fernando Valley,
whore he plans to build a spa
cious Spanish home in the sum
mer. Katharine Henburn drivine
a shiny new station wagon with more seats in it
than her old one had. Maxirie Jennings planning a
trip to her home town, Portland. Ore. Michael
Whalen dining with Marie Gam
barclli, premiere danseuse of the
Metropolitan Opera company,
while Arthur Treacher looks over
the puppies with Miss Virginia
Taylor at the Pasadena dog show.
lnat tnermos bottle which
1 , sJ' 1 Fredric March carries to work
if HrY I with him every morning contains
W VI Jl I Vint nnnnntilmf i.A..Ul UtU
....... ww..v-4,v, ouu VCgL-LttUJC UIUIU
with which he refreshes himself
throughout the dav.
Tune Travis
I
Fred Stone
"THERE was a time when mothers cried over
I "Baby Marie" and her cute and sometimes pa
thetic antics on the flickering screen.
A lot of water has run under the bridge for
Baby Marie since that time. Today she is married
and has been standing-in for Ginger Rogers, hop
ing to get a chance to start over again in pictures.
This week she got the break hoped for. She was
assigned to a lead role in a picture.