MED FORD MAIL TRD3UXE, MEDFOHD, OREGON. THURSDAY. DECEMBER 5, 1035.
PAGE THREE
PUT FEET ON DESK ADVERTISING BEST
TO FIGHT POLITICS
1ST
Bruce Barton Sees Business
and Politics in War .for
Leadership of American
People Story Untold
' Penney's AMAZING yNffiT
. ADVICEOFSCIENGE
Experiments Show Mind
Works Faster When Blood
Has Chance to Flow
Big Lunch Slows Thought
By HOWARD W. BLAKESLEE
Associated Press Science Editor
HAMILTON, N. T.. DC. . (AP)
Justification for the man who like
to work with his feet on hLs dMk
was suggested today In experiments
at Colgate university showing that
feet higher than the head posture
speeds mental work.
He may be taking an easy way to
get more blood to hla bratn.
A few months ago Dr. Donald A.
Laird, Colgate's professor of psychol
ogy, found that office workers slowed
down mentally after a heavy lunch
more than after a light one. He sus
pected the explanation might be that
the digestive process was drawing
blood from the brain.
Try Thinking on Cot
To test this, he had six young men
annlgned to mental arithmetic while
lying on cots, alternately tilted so
that their heads were a foot lower
than their feet and a foot higher.
They made 100 successive mental
additions In each position. With
heads low they were 7.1 per cent fast
er and 14.1 per cent more accurate
The erect position of human be
ings." said Dr. Laird, "apparently gives
them a moderate perpetual handicap
of cerebral anemia, a handicap which
many probably accentuate by unwise
eating while mental work Is to be
done."
Statue Cited
Dr. Laird suggested Rodin's statue
f the thinker, with bowed head,
, might be a natural gesture of escape
from this handicap.
"Some of the implications," he ex
plained, "are profound. The superior
size and structure of the human brain
may be an evolutionary over-corn pen-
satlon to make up for this slowing
and the Inaccuracy the upright po
sition brought In Its wake.
"Sleep itself may be more Impor
tant for man than for the higher
animals because the horizontal posi
tion permits an Increased blood flow
. through the brain."
MRS. VANDERBILT
TO APPEAL CASE
JTEW TOBK, Dec. . p) Th blt
. tea legal battle of Mrs. Olorla Morgan
Vanderbllt to regain custody of her
32-yw-old daughter Gloria, heiress
"to a $4.000 .000 fortune, appeared
headed today for the highest court
In the land.
Mrs. Vanderbllt's attorneys an
nounced her decision to appeal to
the United States supreme court last
' night after the state's highest court
refused to hear her appeal from a
lower court ruling which denied her
guardtanahip of the child.
For about a year, little Olorla has
been In the custody of her aunt, Mrs.
Gertrude Vanderbllt Whitney, under
an order of a lower court which heard
Mrs. Whitney's witnesses accuse Mrs.
Vanderbllt of improprieties wid of
being unfit to care for the child.
Later, the appellate division exon
erated Mrs. Vanderbllt of misconduct,
but ruled ahe was guilty of "persist
ent Indifference' 'toward the child
NEW YORK, Dec. 6. (AP) Pictur
ing business and politics as rivals for
the leadership of the American peo
ple Bruce Barton, nationally known
sales consultant, urged Industry to
day to choose advertising as Us
weapon for the conflict.
In an address prepared for deliv
ery before the Congress of American
Industry, In conjunction with a con
vention of the National Association
of Manufacturers, Barton said:
"Fundamentally, the people of the
United States think they should havv
a better life, more comfort, more se
curity, more opportunity, more hope
May Choose Method
'What they are likely to do Is to
make a choice between Industry a no
politics as to the easiest method of
achieving all these benefits.
"Industry and politics, at the mo
ment, are competitors for the confi
dence and favor of the same patron
the public."
Pointing to the accomplishment...
of the automobile, farm Implements,
electrical and steel Industries as ex
amples of the benefits of bushier
leadership. Barton salid: "We have n
story to tell, but we do not tell It.
"We have great benefits to confer
upon the people if they will give m
the opportunity, but we must per
suade them that we are more reliable
than the politicians; that we wil!
work for them more cheaply and with
more satisfaction."
Should Tell Story
Barton then asserted: "This story
should be told with all the Imagina
tion and art of which modern adver
tising Is capable."
Politics, he said, "has no such con
vincing and persuasive story as this,
the telling of it genuinely, consist
ently, continuously, Is your surest
path to victory In the competition."
He warned, however, that "mere
opposition and criticism are not much
good. Attacks on the motives of our
political competitors will not avail."
He advised Industry for 1036 to
"spend half as much time with our
lawyers trying to circumvent the pol
iticians, and twice as much time with
our sales managers and advertising
agents seeking to make ourselves
popular with the boss of the politi
cians the public."
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Body Found
FLORENCE, Ore., Dec. JS (AP) The
body of BoyiU Putman. 4, missing
two days, was found In a cabin near
hla shingle mill here. His wrists and
throat were slashed.
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