MEDFOED MAIL TRIBUNE. MEDFOKD, OREGON. SUNDAY. NOVEMBER 17, 1935.
PAGE SETEK
sLlie&aE
DE SOTO OFFERS
TWONEW'STYLE'
Plans Memorial
Boasting refinements In design and
appointment and new engine features
for Increased performance, the 1B36
DeSoto custom built alratream models
are on display at the Mead Motor Co.
The 1936 DeSoto line includes a new
Airstream and the Airflow III. ac
cording to N. H. Mead.
The Airstream will be presented in
de luxe and custom models on 117
Inch wheelbase. The following body
models will be available In both se
ries: Touring sedan, touring broug
ham and coupe. The custom line, in
addition, will offer a convertible se
dan and a convertible coupe.
The Airflow will be manufactured
in two body types: Sedan and coupe.
From the massive die-cast radiator
of chromium to the speed-Hne tall
lights, the new Airstream achieves
the "custom -styled" note claimed by
its manufacturer.
The Airstream, incorporating many
of the new Airflow feature, will be
priced Jut above the lowest-priced
cars. The Airflow will be offered In
about the same medium low price
field as last year. With the two lines
DeSoto now embraces the low-meai-um
and low-price fields.
In announcing the new cars. N. H.
Mead pointed out that the great suc
cess of the Airstream in its first year,
and the established popularity of the
Airflow, made it wise for DeSoto to
offer again cars that covered a wide
price range.
"The sales of the DeSoto Airstream
since ita introduction have proven
that there is a great market In Amer
ica, for an automobile that offers more
than Just bare transportation." he
tald. "People again are asserting
their pride of ownership in their cars
and are seeking beauty and comfort
In them, in addition to satisfactory
tra nsport-ation
The 1938 DeSotos. both Airflow and
Airstream, have the following fea
tures: High compression engine with
full-length water Jackets: synchro
ilent transmission: hypoid rear axles
(custom Airstream and Airflow) : a
new "gas saver" overdrive; new amola
teel aeml - elliptic tapered leaf
springs: self - equalizing hydraulic
brakes: floating power engine mount
ings: anodic pistons: rust-proofed
bodies; safety-steel body.
As In the past. DeSoto engineers
have put great emphasis on safety. '
with safety - steelbodies, hydraulic !
brakes and safety glass. This year's
models add another important -tea- i
ture to this list with "safe vision"'
lighting.
New "Safe Vision" Ugh tint
These new lights reduce headlight
glare on the highways and provide
more petetrating rays for driving In
rain or fog. The new DeSoto lights
hare two beams. As in the past, there
Is an tipper beam for clear road driv
ing and a lower beam for meeting
other cars. The non-glare feature Is
incorporated In the lower beam which
deflects not only down, but to the
tight, as well. Thus the new control
takes the blinding glare out of the
other driver's eyes and puts it where
It will really serve a purpose along
the right edge of the highway.
The new Airstream is longer and
lower than Its precessor, having a
wheel base of 117 inches. The tap
measure shows 196 Inches from
bumper to bumper.
The interiors, too. are longer and
wider. Through Ingenious rearrange
ment and construction refinements,
the line from the windshield to the
rear window is now four and one
half Inches longer than In previous
models and seats are wider for In
creased elbow and shoulder room.
The frame of the Alratream has
been made 50 per cent more rigid
than on previous models, by reform
ing Its members and using a new
type of steel construction. The body
nd frame assembly has been rein
forced by mounting the body down
over the frame so that it Is bolted
from the sides as well as the top.
This new construction has permitted
the lowering of the body and the
eliminating of body sills.
By Incorporating a new "box" type
construction "A" post in the body,
the car has become sturdier and
tronger than ever.
The Airflow body has been styled
for a new smartness without in any
way affecting the true aerodynamic'
design of the car. All wind traps, such
as the "valleys" between the fenders
and the hood, have been eliminated
The engine Is mounted over the front
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Burt K. Snyder of Lakeview, newly
elected president of the Shasta-Cas
cade Wonderland association, recent
ly announced plans to erect a memo
rial at- the Oregon-California line in
honor of Bill Hanley, pioneer stock
man, statesman and philosopher. Mr.
Snyder said the Oregon State Motor
association had suggested a small
museum In which would be kept
historical records of the early Oregon
cattle country.
rear springs are of this design, while
the Airstream modela have Individual
(coll type) springs in front and ta
pered leaf springs in the rear.
ew Engine tooling
The engines, which in all DeSoto
models have unusually high compres
sion ratios to increase power, per
formance and economy, have been
made more efficient this year by the
addition of full length cooling of the
cylinder walls. Engineers found that
by adding water jackets that extend
the full length of the cylinders, oil
temperatures were materlajly reduced.
thereby cutting down oil consump
tion.
The new engines also provide a new
automatic spark control utilising the
vacuum of the intake manifold. This
device has eliminated the spark
knock which has been an objection
able feature of high compulsion
heretofore.
axle. This chance of weight slows
down the movement of the springs
and permits the seats to be moved
forward. Airflow passengers ride in
the cradled area between the front
and rear axles. They are completely
surrounded by an armor of steel
formed by the single unit body frame
of welded truss steel girders, the steel
body panels and the steel floor.
Floating Ride
The "floating ride" which caused
such a sensation when the Airflow
was introduced has been incorporat
ed in both cars. The "ride" Is not
the result of one feature, but many,
engineers' claim. They cite as the
contributing factors redistributed
weight, improved springing, shocktess
steering and a ride stabilizer.
Weight redistribution plus a new
leaf spring has given the term "float
ing ride" a new meaning this year.
These springs made from the recently
perfected Amola steel are thinned out
at the ends so that more area of
each leaf comes in contact with the
adjoining leaves.
In the Airflow both the front and
NORTHWEST FARM
RECEIPTS HIGHER
WASHINGTON, Nov. 16. (AP)
An Increase of $39,032,000 in the re
ceipts from sales of principal farm
crops of Oregon and Washington for
the first nine months of each year
from 1932 to 1936 was shown today
in report of the bureau of agri
cultural economics.
In both states the upturn was con
tinuous from 1932, the report showed,
the greatest Jump being from 1933 to
1934 when the value in Washington
climbed from $51,873,000 tao 468.244,
000 and in Oregon from t30.589.000 to
137.649.000. The bureau used the
receipts from January to August In
each year for comparative purposes
and then Included separate figures
for the month of September for each
year.
PUBLIC RESPONSE
CHEVROLET NOTED
Capacity production of the re
cently announced new 1938 Chevro
let throughout th'e rest of the year
la forecast by reports from dealers
all over the country, to the effect
that sales on announcement day.
November 2. broke all records in
Chevrolet history.
The same enthusiastic public re
sponse was evident at the. New York
automobile show, according to word
received in Detroit from W, E- Holler,
vlos-president' snd general sales man
ager of the Chevrolet Motor Co..
who with other executives of the
company is attending the annual
exhibit there. Chevrolet is displaying
Its new product, both In Grand
Central Palace, and at a special
General Motors showing in the
Waldorf-Astoria.
"Output will be maintained around
100.000 units a month to keep pace
with the demand that Is evident,
said Mr. Holler. "We had more than
60.000 cars in the hands of our 10.
000 dealers on announcement day.
but orders taken so far have greatly
exceeded the supply. We shall be
able to make prompt deliveries, how
ever, for we were In full produc
tion before the cars were announced,
and they are rolling off the assembly
lines at a faster rate than ever be
fore at this season."
In the master deluxe line, the
restyling of the body with iU new
streamlined front end treatment,
and the perfected hydraulic brakes,
seem to have created the liveliest
enthusiasm among dealers and pub
lic alike, Mr. Holler reported. In the
standard series, a completely re
styled Fisher body with solid ateel
turret top srems to have captured
the public fancy more completely
than any other single thing. The
fact that a full line of body styles
is now available In this lowest price
range is also making a hit.
"The statement that we are de
lighted at the outlook requires no
qualification." said Mr. Holler.
"Viewed from any angle, the situa
tion Is highly promising. Ws intro
duced these new cars in the con
viction that they were the finest
we had ever offered. Now we have
the satisfaction of learning that the
public takes the same view."
Parole Denied To
Aged Husband Killer
SAN QUZNTTN, Calif., NOT. 16.
(AP) Mrs. Emma Ledoux, 68, who
killed her husband In 1910 at Stock
ton. Calif., and placed his body in
a trunk, was denied a parole from
the women's prison at Tehachapl by
the board of prison terms and pa
roles today.
Mrs. Ledoux was liberated several
years ago, but was later taken Into
custody for violation of parole and
returned' to prison in 1931.
Iielay Capitol CoimnKMon
SALEM. Ore.. Nov. 16. (AP) The
three state officials who will name
the new cspltol commission have de
layed their choice until the middle
of next week In order to hold another
conference probably Tuesday.
ALBANY IN HELD
FOR ASSAULT IN
1GT
Ose Mall Tribune want ads.
ALBANY. Ore.. Nov. 16. (API
James J. Cronln waa arrested today
on a charge of assault with intent
to kill his hunting companion. Claud
Hultz, who was blinded by a wound
and left exposed in the anow for
nearly three days.
Officers arrested Crontn as he
emerged from the talnn county Jaii
after serving a 12-day sentence for
hunting without a license.
The complaint charged that Cronln
shot Hultz in the head, putting out
hta one good eye. Hulu, in a Le
i ban on hospital for treatment to the
I injury, and for frostbite, said he
could not remember exactly what
happened.
Hultz said he was not tost, and
he didn't believe his eye was bllndd
by underbrush, as first reported.
Cronln. suffering frostbite, re
turned to a farmhouse and reported
he and his blinded companion lot
their way on Blaine mountain.
Searchers found Hults near death.
Turkey Demand At
Portland Increases
PORTLAND. Ore.. Not. 16. (API
Turkey demand Increased further here
today, dealers reported.
Prices held firm with as high aa
24 3 cents paid for small birds at
interior points despite the talk bare
of a top o( 25 cents. In spots 26
cents was paid fro select birds.
Karito Hero Honored
SALEM. Ore.. Nov. 16. (AP) Nary
department officials Informed Repre
sentative James Mott that a letter of
commendation for the heroism of
Ernest Dai ley, radio operator aboard
the Ill-fated dirigible Macon, had
been sent to Dalley'a widow In Chi
cago. Dalley formerly resided la
North Bend, Ore.
Use Mall Tribune want ads.
:
SONS Rehearing
Comedy "Candida
ASHLAND. Nov. 16. (BpD Im
mediately following the last showing
of "Seven Keys to Baldpate," Dl -rector
Angus L. Bowmer of the
Southern Oregon Normal school cast
and started rehearsals on George
Bernard Shaw's comedy. "Candida."
The first show will be presented on
December 5 at the Llthia Springs
Hotel ballroom In a typical "first
night" atmosphere.
Normal school students In the cast
are:
Prosperplne, Roberta Nourse. Ash
land; Morell. Wayne Smith. Bleber,
Calif.; Lexy, Ivan Nye. Prospect:
Burgess, John Hftrr. Ashland: Can
dida, Marjorie McNalr, Beverly Hilla.
Calif.. Helen Edmlston. Med ford:
Marchbanks, Ford Hunnell, Bend.
Be correctly corseted in
an Artist Model oy
Etheiwvn B Hoffmann.
l-MINUTE SAFETYJALKS
By Don Heroic!
THE FOOL AROUND THE CORNER
Not to long ago, t prominent person 1
whose name ia known to million, and
four others in a car met a fool driver on
a curve.
She was coming around the curve
on the wrong sido of ths road and ihe
waa coming fast.
Today, four of the persons in that
car are dead, fust one escaped death,
although severely injured.
A fool driver, yes. There't one
around every corner.
The driver of the car in which four
were killed was crowded off on to the
soft shoulders of'the road, ana hit car
rolled down a steep embankment.
If he had been going a little more
lowly himself, he might have' given
the fool driver time to pull over to hei
side where he belonged, and four men
would not have been.killed.
Here'a a point in regard to driving:
you have to expect a moron coming at
you around every corner.
In short, you nave to drive carefully
enough for two people yourself and
some idiot who isn't. And remember,
if you think most fool driven are
women, that brass-tack accident statis
tics gathered by The Travelers Insur
ance Company show that the fatal
accident record of men drivers is H
per cent worse than (or women driven.
It's A Sensation!
THE NEW 1936
CHRYSLER
with the famous
CHRYSLER AUTOMATIC SILENT OVERDRIVE
Now On Display - See It! Ride In It!
LANGE MOTOR CO.
Aon Dmpoirtain.ft Stfoteinmeinift
by Wdfteo- P. ChirysIeE
In which he Explains the Plan
and Purpose Behind the New Lower
Priced De Soto for 1936 . . Companion.
Car to the New De Soto Airflow 111
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THE NEW CUSTOM AJRSTREAM DB SOTO IOUK1NO SEDAN. WITH BUILT-IN TRUNK. SEVEN OTHER BODY MODELS.
Today we are introducino the new De Soto
for 1936. 1 believe you will be interested ia
the engineering thinking that went into this car
the planning behind it and how we visualized
its market.
As you know, times arc getting better. Today
people are again thinking of automobiles in
terms of style and beauty and excellence of ap
pointmentsnot only transportation.
As buying power improves and people get
more money ... it is logical that they will want
more style, additional room and greater beauty
than the very lowest-priced cars have offered.
What we could plainly see for De Soto this
year was a market of thousands of buyers who
were eager to own a stvlk car . . . and could
afford it, due to this upturn in business.
So we created for them a brand new De Soto
that is actually a custom-built car to sell for
only a few dollars more than the very lowest
price5 automobiles made today.
In the last five years, we have learned bow to
build cars better . . . and we found ways to bring
the luxury and appointments of two and three-thousand-dollar
automobiles into this medium
price bracket.
I can say to you sincerely that this new
Dc Soto has as many custom features as any
car built in the finest custom-body shop.
The new de soto interiors arc most beautiful.
The outside styling, you can sec for yourself, is
distinctive and pleasing. People who have seen
this new De Soto have gone out of their way to
tell me that they believe it will be lit best-looking,
most distinctiv car o 1936.
In addition, it is a marvelous performing
automobile. I can tell you, from hundreds of
miles of personal experience, that it is a real
pleasure to drive. It steers and handles easily,
stops quickly, and the engine is one of the most
powerful in its price class.
Furthermore, tests have shown that the new
Gas-Saver Transmission Is capable of giving th
remarkable economy of 2) miles per galloo.
I want you to sec this new car. It will be dis
1 played this week at Automobile Shows all over
America, and it is also being demonstrated by
De Soto dealers throughout the country.
AJter you have seen it, urit m your frank
opinion oj the car. The Chrysler Corporation if
very proud to present this new De Soto, and I
feel sure you will agree with me that it is des
tined to be an outstanding success.
NEW 6 TIMI PAYMENT PLAN
' Aik for the new Official Chrysler Moiora Commercial
Credit Com pan; 6 Time Payment Plan. You can fig
ure it out for yourself:
1 Start with your unpaid balance.
2 Then add insuraoc coat ... at conference ratei,
3 Then multiply by 6 for a 12-month plan. One
half of one per cent per month for period more of
leu than 12 months.
la iom, iuiui imill ll docuaunurr fee U f Mailed.
NO OTHER CHARGES.
1936 DESOTO $69S
in at raor Dmorr
SfiaUIQUlPMCNTOTU
A PRODUCT OF THE CHRYSLER CORPORATION
MEAD MOTOR CO.
38 NORTH RIVERSIDE
IB 80UTH FIR ST.
SEE THE NEW 1936 DE SOTO
NOW ON DISPLAY AT