MEDFORD ll'ATL TRIBUNE, "MEDFORD, OREGON. SUNDAY. SEPTE'MBER 22. 1935.
PAGE SEVEN
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win i mil Ti
AUTO MAKERS ARE
OF BUYING PUBLIC
(United Prei Staff Corrrnpondent)
DERTOIT. Mich.. Sept. 31. (UP)
That portion of tha motor ear indus
try which hi eatred to th moder
ately wealthy hat bwn faced alnc
th depression with a "Mohammed
and the mountain" dilemma. It is
now settling that problem in charac
teristic manner.
Builders of fine motor cars, robbed
of their marfcsta by depleted Incomes
and depreaslon tastes, have urged
Mohammed to the mountain. They
have adapted their offerings to the
pocket books of thlr former patrons.
Two distinguished lines Packard
and La Salle announced drastic price
reductions and new models this year.
Public response was far healthier and
enthuslastlo than had been antici
pated. The Packard factory waa
forced to speed up production in an
almost vain effort to keep up with
ales. La Salle, product of General
Motors, appeared on the street in
ver Increasing number.
Both formerly high priced ma
chines, they were offered to the pub
11c at unbelievably low prices. Pack
ard, while retaining its expensive cus
tom models, presented a light eight
at less than $1000. La Salle came In
the $1300 division.
With the reputations of other ex
pensive predecessors behind them,
these new cara caught the -public
fancy and the orders came rolling In.
Butck's announcement yesterday
hat it had reduced the price of Its
1930 models from $40 to $385 brought
the first builder of medium priced
machines Into the lower brackets.
The move, la significant. People will
not pay the same amount of money
money for a machine In 1936 as they
did seven or eight years ago. The
market In the $1600 to $3000 range
has faded with the advent of the
Improved low price machine. These
cars offer too much value to bridge
the gap between $750 and $3000.
The Bulek Motor Car company ad
mits frankly that It is appealing
with Its 1930 line to that broad
market of wage and salary earners
who want an automobile under $1000.
The company anticipates a $0 per
cent increase In sates for the coming
year and has set. Its production gosl
at 135,000 cars.
"Fundamentally, our operations for
next year are the result of objectives
set up nearly two years ago," Harlow
H. Curtice, Buick preBrflent, aald re
cently. "The first of these objectives
.was to put our cars In the lower price
market. The second was to return
to mid-year announcement of
models."
Buick's production schedule for
September has been stepped up to
between 000 and 700 cara a day for
the remainder of this month. It will
continue In October at an accelerated
rate In view of the expectation that
the public will buy this automobile
of excellent reputation at Its new low
price.
Rumors In automotive circles dur
ing recent months have centered
around the expected announcement
by another fine car manufacturer a
builder of eight and 12-cyllnder ma
chines that he would shortly Intro
due a model In the price range of
Packard and La Salle.
While these reports have been de
nied, reliable sources report this
manufacturer's staff of research engi
neers hard at work behind the care
fully guarded dcxars of their laborato
ries and testing plants.
With Buick the only producer to
have announced It 1936 price range,
peculation has turned to other man
ufacturers and their possible offer
ings. The concensus la that changes
throughout the Industry will be lim
ited to the Ironing out of kinks In
the present models, with perhaps a
builder here and there Introducing
some radical Changs In a bid for pub
lic support. Observers feel, however,
that the new models will follow gen
erally the trend of this year'a highly
successful offerings-
Retains World Speedboat Championship
X 7
I M .....
. ill I
Little MIm Canada IVH powered with a Ford V4
marina eonvcrilon angina and drlvan by Harold
Wilson of Ingaraoll, Ontario, won tha world'a eham
plonahlp In tha 225 eublo Inchoa apaadboat elaaa at
tha Canadian National Exhibition, Toronto. Laat
yaar Wllaon won tho champlonahlp with a Ford
powered boat, Little Mils Canada III. Wllaon ran
laeond to another jp:'!:' Ford V-a eonvaralon boat
In ana of tha three heata of thla year'a raeei, win
nlng the other two Heata In convincing atyle for an
overwhelming polnta total.' In the racea wera five
boata powared with Ford V-8 engine,, and aeveral
othera powared with apeclal marina englnea. Above:
Tha trim Little Mlaa Canada IV. running at clote tc
60 mllea an hour. Inaet: Harold Wllaon and his
assistant.
GAS RATE CUT BY
T
SALEM, Ore.. Sept. 91. (AP) A
material reduction In rates charged
by the Bnywhere-for-hire freight car
riers In Oregon will become effective
October 16, the public utilities com
missioner ordered today. The new
tariff, listed more than a score of
Items.
Reductions chiefly were on . trans
portation of smaller household goods
and furniture and office fixtures. All
charges for loading and unloading
were also reduced.
The commissioner also suspended
the reduced tariffs filed recently by
the Southern Pacific company and
other rail carriers which would cut
the rate qn petroleum and petroleum
products from 1 to 17 cents per hun
dred pounds from Portland to south
ern Oregon points. The suspension
will h in effect for 90 days during
new.t which time a public hearing will be
held.
Truck operators alleged the new
tariffs. If put. into effect, would re
sult In unfair competition and even
tually eliminate the trucks from this
service.
MUTTERING FIEND
OF CHICAGO BEATS
The local
and Service
Pirsstone Auto Supply ton market during the past week, and
Store is enlarging the' prices continued the upward trend
salesroom to take care of a large and
complete stock of auto accessories
which will be added soon, according
to an announcement by C. L, Hopkins,
store manager.
Wool Prices Better.
BOSTON. Sept. 21. ( AP-USDA)
Wool moved very freely In the Bos-
of the previous week, despite some
slackening In demand,
Rimsians Claim Record.
MOSCOW, Sept. 31. (AP) Two
Russian baiioonlits today claimed the
world'a distance record for balloons
of the aaoo cublo meters class, until from
now held by America.
Butte Mourns Death
Noted Police Chief
BUTTE, Mont., Sept. 31 (AP)
Funeral aervlcee for Police Chief Ofoe
J. Murphy, veteran pence officer who
died yesterday, will be eonducted
local Catholto church Tues
day morning. Butte wai In mourning
today. Plajs flew at half staff la
varleua parte of the city.
Mayor Charlea A. Hauswlrh an
nounced all offices In tne city ball
will be closed Tuesday morning la
honor of the man whose ability In
capturing notorious erlmlnala had
brought International attention to
Butte.
D
GOOQSS
1 Tr --TT. T1
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See these footprints before buying tires.
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Chsrloir. N.C
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10,264 mllM
J. B. Slnnotv
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S3, tOO mils
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Sprinla, Colo.
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KILLER FASTSTO
SPEED UP COURT
McAJjESTER, OMa., Sept. Si.
(AP) Robert Denton, convicted "tri
angle" killer, started a hunger atrlke
tonight In protest against the crim
inal court of appeals "fiddling
around while I undergo a llTIng
hell."
"I won't eat again until the court
paasea on my case," ha aald. "In
other words, It'a a race to death.
If the court acta before I have gone
too f' r, fine. If It Is too slow. 1
won't M here to get tha declelon."
Denton, 23-year old printer, de
niea he "killed" John Osby Peters.
33-year old former Oklahoma City
university athlete, Insisting he 'ex
ecuted" him Instead, "for stealing
my wife."
World News
At a Glance
(By the Associated Prees)
Ttalo-F.thlnplan Situation
ROME Italy save "no" to Geneva
peace plan but opena way fornew
offer.
ADDIS ABABA Not surprised, say
Ethiopian officials.
TENDON Britain, forces In Med
iterranean, ready to act If necessary.
PARIS More armament, cabinet
decides.
WASHINGTON Neutrality law
authority named to supervise mu
nitions. Domestic
CHICAGO Maniac feared; police
told "shoot to kill" after another
woman beaten.
WASHINGTON CHamber of Com
merce to atudy new NRA possibili
ties. ST. LOOTS American Legion opens
annual powow.
CHICAGO "Pace lifting" doctor,
attomey'a aide, get suspended sen
tence for aiding Dllllnger bunt! aac
ond doctor geta el months for par
ole violation.
WASHINGTON P. D. R.'a Inter
vention eeen aa sole hope for dead
locked coal mine wage parley.
Foreign
ST. JOHN'S Lieutenant Pellx
Waltkua. former army aviator, be-
CHICAGO. Sept. 31. (AP) A
brutal attack on a woman the
fourth attributed to a muttering
maniac spread terror anew through
the a'est side today.
Mlaa Anna Swanson, 47-year-old
employe of the Danish-American hos
pital, was found near death from a
savage beating In a vacant lot early
thla morning. During brief Interludes
of consciousness she told authorities
how a dark-complexioned man ac
costed her as aha walked to work. He
struck her a heavy blow on the Jaw,
sha said, and dragged her Into the
weeds.- .
Her general description -of the as
sailant corresponded with that of the
madman who battered and assaulted
two other women In the district and
who was frightened off aa he at
tempted to attack a third victim.
Dr. Lewis K. Eastman, who at
tended Mra. Swanson at the hospital,
expressed fear the shock might cause
her death. He disclosed aha had not
been criminally assaulted but that
her face and . body had been badly
bruised "by a sexual manlao of the
worst type who derlvea satisfaction
from aeelng women suffer Ilka this."
' Extraordinary precautlona nave t
been taken by police of the Austin I
district.
"Shoot to kill," Captain Malonc
told them. I
W. W. Allen, manager of the Pierce
Allen Motor Co., left on the Shasta
laat evening for San Francisco, where
he will be Joined by L. C. Taylor,
sales manager, to attend a dealera'
meeting and preview of the new 1936
Dodge automobile Monday. They plan
to return .to Medford Tuesday.
. Accidents. In 1934- cost the United
States 3.5O0.O0O.OO0, according to th
National Safety Council.
Walter W. Abbey. Inc., received two
carloada of new 103S LaPayettes and
a carload of new International (rucks
lost week, according to Mr. Abbey.
. Trafflo accidenta In 1034 killed ad..
000 persons, permanently disabled
100.000 and injured a million per
sons. Charles tSockwel), well-known auto
.salesman and aervlco man, la now In
charge of specialized lubrication at
the Plerce-Allen Motor Co.
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SM II CI.
for Ford t,
Chevrolet!, Overlandt
WITH LIBERAL
TRADE-IN ALLOWANCE
Has all Goodyear
quality features
oenter traotion
blowout protection
in every ply. -
SPEEDWAY
$370
WITH LIBERAL
TRADE-IN ALLOWANCE
Tha lowest-priced
quality ttrai. All flew
rubber. Goodyear
built ao'd .jua Han-teed.
'41
For Fords,
Chsvrolett, Onrlandi
40-11 4.5021 1 J4-I9
$5 $6 6
All prttti tnhjtet to change without notice
Ware
.is.l
.05
MEDFORD SERVICE STATION
Comer Main and Pae. Illghiray "Your Tire Php" C. C. Eiirnns. Prop. Phone 14
DOUBLE GUARANTEE
oo Goodycarg against road in
juries and defects in writing
as llttU at
We will be pleased to hava a rep
resentative call at your home or
office and explain the details of
our Budget Plan. Telephone 14
and ask for Mr, Furnas.
51'
a waak
Wet, Slippery Weather
Will Soon Be Here
000DYEAES grip trie road and
stop quicker, Now i the time to
put on new Goodyeara for safe all
winter driving.
IS
L
MADISON. Wl., Sept. 31. (AP)
A "purge" of radical "Individual
and societies" from tha University 01
Wisconsin waa urged today by five ,
atate aenatora flnlahlng an official In-
veetlg&llon. i
Tha senators, making their. report. ,
declared that communists ware al-1
lowed, to preach their beliefs on the 1
campus, with "tha permission and
connivance of the university admin-.
latratlon. It officers and regents."
Tha "great maaa of Instructors." j
however, said Stat Senator B F. Bru-,
nette. (D.), Oreen Bay. In the report,
"carried on In eplta of un-American i
Innuencea," adding that this was
true of tha majority of students a
well.
Mill Worker Hurt
SHERTDAM. Ore., Sept. 31. (AP)
n-n iimninn. SO nf Sheridan wsa
lleved sighted over Newfoundland on ltl.in n)ur6d wnn , pic, 0
Dm Mall Tribune want ads.
trans-Atlantic night from New York
to Lithuania.
MOSCOW Senator J. Hamilton
Lewis of Illinois 111 of bronchial
pneumonia.
Dam Drill Arrives
VAL. Ore., Sept. 31 (API A dia
mond drill outfit haa arrived hare on
lt way to start drilling on tha alt
of tha new 1900,000 Reed dam at
Unity.
4
Pilchard Fishing Grows.
PORTLAND, Ore., Sept. 31. (AP)
Pilchard fishing In tha Coos Bay
district will continue thla fall with
a number of purse seine boata from
Puget Sound sweeping the ocean
watera for the smelt-like fish.
timber thrown by a saw crashed Into
his bead at the Klrkwood sawmill
hens yesterday.
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. Adv.
NOW ON DISPLAY at
C. E. Gates Auto Company
The New 6 Passenger Runabout Boat Equipped
With 90 H. P. FORD V-8 MARINE MOTOR
18' long, 62-inch beam mahogany, oak and cedar
solid brass trimmings genuine leather upholstering
forward and reverse gears automatic bilge pump
speed 35 to 40 miles.
BUILT BY JOE MARSHALL, JACK MARSHALL AND JOE MEYERS ,
FOR WALTER H. LEVERETTE
Completely Built, Assembled and Equipped in
Medford
YOU ARE INVITED TO INSPECT IT!
Get ready this winter for next season's boating
ANYTHING IN OAT BUILDING AND MOTORS '
Meyer Marine Supply Co,
Phone 1094-J
1 124 West 10th Street, Medford, Oregon