PAGE SIX
JfEDFORD MATL TRIBUNE. MEDFORD, OREGON. SUNDAY. FEBRUARY 17. 1935.
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STATES TO OPEN
DRIVE FOR ROAO
NEW FORD V-8 CAR ON DISPLAY HERE
WASHINGTON, D. C, Feb. 16.
Many states will launch comprehen
sive highway beauMncauon program,
Including new enabling leglblation.
on the biwls of the recent decision
Of the supreme court of Masfiachu-
ett. which upheld the right or that
state to '.egulale outdoor advertising
within "public view." even on pri
vate property, according to reports
to the American Automobile associa
tion. "The decision," baig Thoa. P. Henry
Of Detroit, Mlrh., president of the
national motoring body, "la a land
mark In a controversy which has
been conducted on many fronts and
In many states for more than a dec
ade." He contlniK-d:
"If the Massachusetts decision Is
sustained by the supreme court of
the United States to which It Is now
headed. It cannot fall to have far
reaching effects on tho future of
American highways. I' will certainly
lead to new efforts to solve what
Jias been an urgent problem for a
Jong time, that Is, tho reconciliation
of the Interests of commerce on tho
one hand, and of safety, beauty, -and
pleasurable travel on the other.
The court decision, the AAA
pointed out, was handed down as a
result of fifteen suits In equity at
tacking the validity of regulations
drawn by the Miuwincusetle depart
ment of public works under legisla
tion drafted In conformity with a
constitutional amendment which de
clared that, "Advertising on public
ways and on prlvato property within
public view mny be regulated, and
restricted by law."
Traffic safety, the preservation of
acenlc grandeur, pleasurable travel,
maintenance of property values in
residential areas, and tho securing of
maximum benefits from public parks,
were among the grounds on which
the court upheld the regulatory pow
rs of the state.
Many contentions were advanced
Sn the equity suits by the outdoor
advertising companies, but the prin
cipal challengo pertained to whether
or not the state can, with constitu
tional warrant, prescribe the uses to
which a man may put his own land.
On this point the Bay state tribunal
asld:
"The rlRht to own land and to uc
t according to the owner's concep
tion of prorit Is In the main a part
Of the liberty secured to the indi
vidual under the constitution; but
that right Is subject to legislative
(regulation in the public interest
It held that in utilizing the high
iraya for advertising, the companies
Iwere not exercising a "natural right,"
pICTURKD above Is the now Ford
do hixn Fordor sedan for 1935
which has Just been announced. The
now Ford V-8 cars have new, mod
ern body linos and a combination
of engineering improvements giving
greater ease of control and In
creased riding comfort. These In
elude relocation of the front spring
and engine farther forward, and
seating of the passengers between
tho wheels and closer to the center
of the car to provide Improved
car weight balance and passenger
weight distribution. Crankcase ven
tilation has been added to the Ford
V-8 engine, of which more than
1,300,000 are now on the road.
but were "seizing for private bene
fit an opportunity created for quite
a different purpose by the expendi
ture of public money In the con
struction of public ways."
In the decision, there was advanc
ed ft sharp distinction as between
outdoor and other forms of advertis
ing as shown In the ; toll owing ex
cerpts: ,
"In the case of newspapers and
magazines, there muAt be some seek
ing by the one who Is to see and
read the advertisement. The radio
can be turned off but not so the
billboard." . . .
"It is Illusory to suggest that a
traveler upon the highway may close
hts eyes and mind to the advertising
matter thus displayed. This Is prac
tically Impossible to the normsl per
son. One cannot well travel upon the
highway with any enjoyment or, with
safety to himself or others with his
eyes shut."
MILLARD PURCHASES
SHADY COVE RANCH
SHADY COVE, Feb. 18. (Spl.)
D. K. Millard of Medford has pur
chased the W. P. Morgan ranch ond
Is repairing and fixing up the build
ings preparatory to moving on the
place. Mr. and Mrs. Morgan have
moved to Central Point,
From Shims Valley Professor and
Mrs, Empty of Sams Volley were at
tending to business In Med ford yesterday.
In speaking Friday night at the
Church of the Nazarene (Central
Ave. at Jackson) evangelist Elmer
Dandy said among other things, "I
wouldn't give three whoops In a hol
low tree that did not make of you
a new creature. You will have to use
your head for something more than
a hat rack if you get out of the
devil's snare. I am not Interested in
seeing any one play possum with
God. Unless you mean business and
come clean your profession will be
meaningless."
To date there have been soventy
flve professions of faith, counting
the seekers as they come. The series
will continue nightly throughout the
week.
Today the speaker will be heard
at the Sunday school hour 0:45,
11.00. 8:30 and 7:30.
Last night the house was full to
hear the speaker and see him make
three beautiful pictures.
From Wl Minim Crrek Mr. and
Mrs. Lester Sparlln of Williams Croek
were In Medford yesterday on busl-
OF
ALIPORE, India, Feb. 18. (AP)
India's "germ murder" case the
strangest In the country's legal his
tory ended today as two of the foui
defendants were sentenced to death.
The two convicted were the step
brother of the dead man and one o;
three doctors charged with conspir
ing to murder him through the In
jection of plague germs. The other
two doctors were acquitted.
The murder, termed by the presid
ing Judge "one of the most cold
blooded he hod ever come across," oc
curred last year. Amarendra Nath
Pandey. wealthy land owner, was
walking along a street on his way
home. Suddenly he felt the sharp
stab of the Injection.
The man's step-brother, Benayen
dra Nath Pandey, took him under his
care. Septic pneumonia developed,
and he died.
WORD FOR COUNTY
RACE BILL
SALEM, Feb. 18. ( AP ) Harness
racing was Included In the activities
of the state racing commission by a
vote of 46 to 10 with four absent In
the house of representatives today.
The bill. It was explained by Rep
resentative Harry Prazer. Clackamas,
has the approval of the state asso
ciation of county falra. Pacific In
ternational Livestock association,
state fair and the racing commis
sion and affects 31 counties. It per
mits the county fairs to add harness
races to other attractions under the
rules of the state racing commission
Racing feea were also reduced from
600 to (100 a day.
Opposition was voiced by Repre
sentative Hannah Martin, Marlon, on
the grounds that no one ever heard
of approval voiced by the Parent
Teachers, American Association of
Unlveralty Women, the churches or
mothers and wives whose supporters
gamble sway their Incomes on rac
ing. She urged that If the state want
ed to let "down the bars." to do It
right and establish a Tia Juana In
eastern or central Oregon.
Representative Moore Hamilton;
Jackson, said the bill had nothing
to do with repeal or retention of
present racing regulations, but Im
proves the existing law and Includes
harness events.
Stennelt III A. P. Steamett. fore
man of the Mall Tribune mechanic
al department, has been 111 at his
home since Friday.
t
nusinew Caller, Mr. and Mrs. Wm.
Pentnger of Central Point were at
tending to business In Medford Saturday.
COLUMBIA 'U' IS
'IT
PORTLAND. Ore., Feb. 1$. (AP
University of Portland Is the new
name for a long -established Institu
tion of higher education Columbia
university, situated in Portland near
the mighty Columbia river.
The change was made to avoid con
fusion with Columbia university of
New York and to closer identify the
school with Portland. Father Joseph
J. Boyle, C. S. C, Ph. D., president,
announced tonight.
Articles of re-Incorporation, con
taining the new name, will be filed
In Salem Monday. Father Boyle said.
"Archbishop Christie, the great pio
neer educator who founded the uni
versity, chose the name, Columbia, In
honor of the river that figures so
prominently in the life and history
of Oregon." explained Father Boyle.
"while the school was only a col
lege preparatory, the name was emi
nently appropriate. But when tha
school became a university, an awk
ward situation was created because of
the existence of Columbia university
of New York."
The desire to choose for the school
a name which "would forever link
It with the beautiful city of roses,"
predisposed the board of trustees to
select the University of Portland over
three other suggested Dames, the for
mal statement said.
Motorcycle Skids,
Rider9 s Legs Hurt
Jimmy Orr, of Grants Pass, was
treated at the Jacksonville Sanitari
um Friday night for minor leg cuts
received when the motorcycle he was
riding skidded off the road and Into
a creek on the Jacksonvllle-Ruch
highway south of the summit of
Jacksonville hill. He was taken to the
sanitarium by CCO boys who hap
pened by shortly after the accident.
The motorcycle was not damaged
badly, according to hospital attend
111 at Marred Heart Mrs. O. C.
Pratt, and Lt. Thllo D. Smith, are
both patients at the Sacred Heart
hospital, after undergoing major op
erations there recently. Kenneth
Meadows and Miss Delphlne Hlnck
underwent minor operations Friday.
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ALL TIRES MOUNTED FREE ASK ABOUT WARDS CONVENIENT TERMS
Watch the Fords Go By
rive Thousand More
Since Yesterday"
Every working day, more than five
thousand New Ford V-8's roll off
the assembly line and into the service of
Ford owners.
It has been a long time since people have
taken to a new car the way they have taken
to the New Ford V-8.
Ford production in January was up
wards of 100,000 units. For February it
is set at 130,000. There haven't been fig
ures like that since 1930.
That means jobs and wages for increas
ing thousands of automobile workers. Ford
employment in the United States is more
than 114,000 over 74,000 at Dearborn
and 40,000 in Ford plants throughout the
country.
This activity reaches out to many hun
dreds of thousands of men in allied in
dustries. They are busy when Ford is busy.
The story of the Ford V- 8 is one of prog
ress. Before it came along the V-8 cylinder
engine was always associated with high
price. It was beyond the reach of the
average motorist
The Ford Motor Company believed thU
was "the coming car for the majority of
drivers." It set to work to build it at low
cost. When you give the people some
thing better there's never any question
about sales.
It is interesting to note that more than
1,400,000 Ford V-8 cars and trucks have
been built in the last three years. Each year
has seen a sharp increase the V-8 pro
duction in 1934 being approximately 103'
ahead of 1933.
More important than sales, however, U
service to owners. What the car does on
the road is what counts. Actual use is the
true test of an automobile. It has proved
that the Ford V-8 engine has distinct ad
vantages in performance and that it is
economical too. Fact is, the Ford V-8 costs
less per mile than any other Ford ever built.
Cost records of owners show that to be so.
Ford Motor Company
See the New 1 935 Ford V-8 at
C. E. GATES AUTO CO.
117 SOUTH CENTRAL
YOUR FORD DEALER
Phone 141
TELEPHONE 280
Sixth and Riverside