MED FORD MAIL TRIBUNE, MEDFORD. OREGON, TUESDAY, MARCH 6. 1034.
PAGE TTTREK
STREWL ON TRIAL IN KIDNAPING
NEGLECTING USE
OF
B.r C. W. Al'STIN
City Milk Inspector.
Since t.he stone age. the lot of man
and cattle has United closely. They
have crossed plalna, mountalna. dea
erts and seas, and old "Bo&sy" hae
ever done her share In serving man
and the raising of his children.
Perhapa this la the logical place
to take the precaution of the good
parson in announcing hla subject, to
aid. not only the dairy Industry aa a
whole, but the entire community of
Jackson county.
Emphasis was given the Idea of
how to produce and distribute dsiry
products better, instead of producing
more. Applying this especially to
market milk, it was shown that great
progress had been made in spite of
little or no profit. Economic condi
tions have made dairying attractive,
compared to other lines of farming,
because it spelled cash. Beef has been
low, and this has caused many dairy
men to keep heifers, allowing them to
freshen at a very early age, thua add
ing to surplur;s. He Is thinking in
terms of more. Instead of better.
Unemployment has entered the
situation, as In all lines, lessening
buying power, and together with the
consumer, they have both become in
oculated with the thought of getting
more, in place of getting better.
The milk distributor has played nls
part in this surplus picture. He goes
out Imbued with the idea of getting
more customers any old way. Instead
of better ones, spending little or no
time In Instructively inducing uses
of more milk by good paying custom
ers. Both he and the producer are
often blinded by this Imaginary
thought of getting more In place of
better, and they sell milk and cream,
and buy ao-called substitutes, thus
stealing their own grain from their
own cows, and then bawling louder
than the herd bull.
The middle man. apeculatora and
atore-keepers stepped into this sur
plus painting: they glimpse the hand
writing on the wall, which spells fur
ther surpluses in dairy products, and
thev naturally delay buying, expect
ing further drop, when they, too. may
get more for less.
The consumer can't be omitted and
still have a. finished surplus picture.
In his thought of getting more for
less, he loses sight of many facts
for lack of knowledge, and frequent
remlndera.
It's not alone what we pay. but it's
what we gat for what we pay, that
determines value.
One can purchase a quart of milk
and a loaf of bread (Hello. Heinle and
the two Bills) and have a quite aus
tainlng meal.
So many illustrations point the
difficulties, but like the man In Jail,
after he Is there, the main thought
is to get out.
Another point stressed at the short
course, was that the dairy industry
had seemed to think their product
would always be considered a staple
and needed no special advertialng.
They seem to think they can't afford
It, even right In the face of phe
nomenal successes showing exactly
the reverse in thousands of news
papers and by original methods.
Proper advertising is not an expense
it's an Investment, and can be so:
proven right here In Medford. 1
Here is an old adage "He who hoi- j
lera down the well about the goods'
he has to sell, will never reach the
shining dollars, like he who climbs
a tree and hollers." i
The human stomach's capacity Is;
limited all sorts of foods and drinks. ;
Some camouflaged and propagandaed
are Insistently hollering from treetops.
newspapers, 'adlos, etc.. for recogni
tion, while milk, which la -unsurpassed."
alta sleepily by. gurgling Its
combined superiority over all down
the sewer of surplus to oblivion.
DISBARMENT DROPPED
WHEN LAWYER QUITS
SALEM. March 6. W J. N. Hel- j
per.vm of Portland today realgned aa i
an attorney at bar, the atat supreme
court announced. j
Helcrnon was former district at
torney of Polk county and assistant
United States district attorney. He
had recently been "named defendant
In disbarment proceedings started by
the state and Multnomah county bar
associations on charges of misappro
priation of clients funds.
Because of his resignation proceed
ings will be dropped.
Nelly Don Promotion Week.
Hundreds of New Nelly Dona to
Choose from.
Adrlenne'a.
iHJBr
Manney Strewl (right), ex-eonvlct, Is shown In in Albany, N. Y
court when he went on trial charged with the kidnaping of John J.
O'Connell, member of a politically powerful Albany famil. Ransom
of $40,000 was paid for the release of O'Connell last July. At left is
District Attorney John T. Oelaney and In the center ie Dan Pryor. at
torney for the defenae. (Associated Press Photo
OLDEST PIONEER
L BE
QUEEN
PLEASES OREGON
SALEM, March 6. (API gratifi
cation over the decision of the Un
ited States supreme court In sustain
ing the price fixing provision of the
New York milk control act was ex
pressed here today by John D. Mickle
chief of the foods and dairies bureau
of the state department of agricul
ture, in which is vested administra
tion of the recently enacted Oregon
milk control act.
"In Its provisions, especially those
relative to fixing minimum prices,
the Oregon- act follows those of the
New York act closely." said Mickle.
"and such a decision by thf federal
supreme court goes a long way to
ward clearing up difficulties we have
met fn administering the act here,
paving the way to its successful op
eration." Mickle said Oregon authorities had
anticipated that the legal questions
of the right of the state to fix mini
mum prices and to exercise control
over milk shipped in from other
states in interstate traffic would be
raised before this, but that the de
cision of the federal court had dis
posed of the more important ques
tion. He explained that control over
Interstate shipments Is of lesser Im
portance here, because of reciprocal
agreements worked with the state of
Washington.
OF
Efforts are being continued to de
termine the oldest pioneer woman
in Oregon w.ho will reign over Ore
gon's Diamond Jubilee celebration
in Medford. next June 3 to 9, cele
brating Oregon's seventy-fifth birth
day. The selection of the pioneer
will be carried on In co-operation
with civic, county, and state organi
sations to render assurance that
honors will be bestowed on the right
person.
A number of names have been sub
mitted and will be given considera
tion, along with numerous others ex
pected from different sections of the
state. The pioneer selected will be
queen mother of Oregon during the
celebration, ruling a court composed
of princesses representing each of the
36 counties In the state. The prin
cesses all are to be selected inde
pendently by each county, Invited by
the Jubilee committee to actively
participate In the week's festivities.
There is a possibility that the prin
cesses will either be young women or
the oldest able-bodied pioneer in
each county.
Other features of the jubilee are
showing consistent progress, prom
ising a week of the most extensive
entertainment ever presented to Ore
gon residents. Preparations of the
historical ' pageant, "Oyer-Un-Gon,"
(land of plenty.) Is nearlng comple
tion and will be a faithful review of
the establishment of statehood and
following progress. A long list of
additional features will be an
nounced from time to time.
"In This Changing World" this ad-'
vertlslng is appearing In main news)
sections or on automobile pages of
325 newspapers In nine western
states. British Columbia and Ha
waii. These newspapers. In 160 cities
and towns, -have combined circula
tion of more than four million.
Each group of drawings will Illus
trate, In interesting fashion, new de
velopments and astonishing facts In
connection with gasoline -propel led
vehicles and explain the modern
methods by which Super Shell gaso
line Is made. They will Include pre
dictions of changes which may be ex
pected in future transportation and
comparisons of modern equipment
with oitmoderi mflRim nf trnvnt
Tests have demonstrated the effect- j
iveness of this type of newspaper j
feature.
In addition to the newspaper cam
paign, posters will be utilized and
the Shell Show, weekly radio revue.
featuring big names from Broadway
and Hollywood, will continue to tell'
the company's sales story. J
Since the introduction of Super '
Shell last July, the company .has con-:
tlnuously -advertised this product ;
j and its "t hernial tawd" winter fuel.
The spring advertising proRiam, be-!
ginning without intermission, is to 1
be on a substantially wider scale!
than that of the last few months. 1
Statistics on Shell sates this win-
ter, compared with last, indicate,
"every 44 minutes another motor-!
1st .has switched to Super Shell," ac
cording to company officials. Thlsi
widespread acceptance of the gaso-1
line has led to the decision to ex- ,
tend and expand advertising and :
merchandising efforts, as a sound i
, means of participating In national
i recovers.
PORTLAND, Ore.. .March 6. (P)
Contending that tne Portland Elec
tric Power company Is in danger of
insolvency, as evidenced by default of
$480,000 In interest due March 1' on
; $16,000,000 in outstanding debentures
Percy H. Clark of Philadelphia today j
j successiuiiy petitioned tor appoint
ment of Prank T. Griffith, president
j of the company, as Its receiver. .
Griffith said "the purpose of the
receiver, subject to approval of the
court, will be to proceed with the re
! organization of the debenture now
j under way, and to maintain the pro
I pertles as going concerns so as to
i protect the interests of the creditors
! and stockholders."
1 Alfred A. Hampson, attorney for
! Clark, advised the court that Griffith
had agreed to serve as receiver with
out compensation, and that the peti
tioner was eager to have Griffith ap
pointed because of his 40 years of ex
perience in the business, and of hla
efforts to protect the stockholders
and creditors.
Clark's petition asked the federal
court to order a receivership until
such time as the bankruptcy act
amendment pending In congress la
passed. It la designed to aid corpor
ations unable to reorganize finances.
2fR
ARE YOU BUILDING S
In keeping with the times Drujs
and Tolletrlea at Cut Prices at JAR
MIN'S DRUO STORE.
Dance at Rogue Elk Saturday,
March 17.
K SEC ft
Lei Us Help Too
We stand ready to assist
you with a complete
lawn building service.
Here's where we shine.
VraSS j-resh gtocks of high
Seed quality lawn-grass seed
either in mixtures or
separately with competent recom
mendations on grasses best suited
to your own soil needs.
WATCH i j
V JEWELRY III
gm? j
OS
Vigoro
The super plant
lawn (new or old). Vigoro is 100
food, no filler costs less to use
no weeds. Use it on your lawn,
flowers, roses or shrubbery. Try it.
Rollers
Spreaders
Rent one of our
rollers for that
lawn work, and in
case you don't know it if you buy 100 lbs. of Vigoro
or more we will loan yon a spreader FREE spreads
fertilizer evenly and quickly.
NEWSPAPER USE
Using more than double the num
ber of newspapers In which Its win
ter advertising campaign appeared.
Shell Oil company has launched Its
spring sales drive, featuring black
and white cartoons of the "believe
it or not" variety. Under the title
GRANTS PASS PRINTER
STRUCK BY S. P. TRAIN
GRANTS PASS. Ore.. March 6. ,;pi
Unconscious from injuries received
when he drove his car in front of a
northbound train on a Southern Pa
cific crossing here Monday. P. P.
Proctor. 50. printer and prominent In
civic affairs, was in Josephine Gen
eral hospital here today.
Oregon Weather.
Pair east and cloudy west portion
tonight and Wednesday; frost east
portion tonight; gentle to moderate
changeable wind offshore.
WINDOW GlAsJ We sell window
glass and will replace your broken
windows reasonably. Trowbridge Cao
tnet Works.
Suits cleaned and pressed. 85c
uresses 75c up I'el 835-J Economy
Cleaner. 1728 No Riverside.
A resolution, upholding Max Gehl
har, director of agriculture in his
dairy program to protect the pro
ducer, and charging that distributors
and manufacturers of dairy products
are bringing pressure to bear upon
Gchlhar to Increase the differential of
dairy products to the consumer, was
passed by the Phoenix grange at Its
last meeting and will be brought be
fore the Pomona grange of Jackson
county this coming Saturday.
The grange members maintain In
the resolution that one cent per
pound spread for the manufacturers
Is adequate and that one cent per
pound spread to the retailers, instead
of 3 cents, Is also Just and equitable.
The resolution, bearing the Grange
seal, la addressed to Mr. Gehlhar.
and reads :
"Whereas, the dairy industry is
one of the leading Industries of the
state of Oregon and constituting one
fifth of the income of the state of
Oregon;
"Whereas. Mr. Gehlhar. the direc
tor of agriculture of the state of
Oregon, la doing all that Is In his
power to put dairy products, pro
duced in Oregon, to the consumers
at a reasonable differential to the
distributors and manufacturers of
dairy products;
"Whereas, the distributors and
manufacturers of dairy products are
bringing pressure to bear upon Mr.
GehLhar to Increase the differential
of dairy products to the consumers,
taking It away from the producers
of dairy products to the amount of
a quarter of a million dollars;
"We. the Phoenix Grange, a sub
ordinate of the Oregon State Grange,
do resolve to stand back of Mr. Gehl
har. the director of agriculture of
the state of Oregon, and do give him
our hearty support and back him to
the limit in what he is trying to do
for the dairy producers of Oregon;
be it further
"Resolved, that the Phoenix Grange
does hereby express Itself in this res
olution stating that we agree with
the directors' marketing order of
January 18, 1034, and further agree
that 1 cent per pound spread for the
manufacturers Instead of 3 cents
and that 1 cent per pound spread to
the retailers Instead of 3 cents per
pound is Just and equitable."
T
SHOULD BETESTED
Fruitgrowers using orchard heating
equipment for the protection of their
fruit crops should at this time con
sider the condition of thetr orchard
thermometers and frost alarms, states
County Agent L. P. Wilcox.
An unreliable thermometer or alarm
may cause either a wasteful burning
of smudge oil or a frost damaged
crop of fruit. By a simple test t'.ie
error of the thermometer Is estAj-
Ushed and the grower thus informed
may read accurate temperature there
from. Testing of thermometers and alarms
Is a free service offered to all inter
ested parties by the county agents
office and the U. S. fruit frost service.
Thermometer testing should be
done each season, therefore growers
are asked to check over their sup
plies, discard all broken instruments
and bring the others Into the agent's
office to be tested.
with District Attorney Geo. A. Cod
ding. The Banks appeal Is among 44 ap
peals scheduled to be considered by
the high court before May 31 next.
If you have not already made an
inventory of your ouslneM and will
soon, remember the Commercial
Printing Department of the Mall
Tribune. 28-30 No. Grape, carry In
ventory blanks. Phone 75 and we will
deliver the blanks to your place of
business.
In keeping with the times Drugs
and Toiletries at Cut Prices at JAii
MIN'S DRUO STORE.
REPLY 10 BANKS
HIS PRINTING
The reply of the state of Oregon
in the appeal to the state supreme
court of L. A. Banks, local agitator,
now serving life In state prison for
second degree murder. Is now In the
hands of the state printer. March
10 la the final date for the filing of
the reply. The defense brief was
filed a month ago.
Attorney I. A. LUJeqvlst, named by
the state attorney general to act be
cause of the Illness of Assistant At
torney General Ralph E. Moody, was
here Saturday checking over the brief
TfledkatecLf
Ingredients of Vicka
VapoRub In Convenient Candy Form
VICK5 COUGH DROP
It's so convenient to keep a pack,
ate of Kellogg's All-Bran in ths
kitchen. Servo it ae a cereal. Use
it alio as a healthful ingredient in
your cookinit. For muffins, breads,
omeletf, waffles, etc.
All-Bran brings your family
the "bulk" that is so helpful in cor
recting common conttipation.
Two tablespoonfuls dally ara
mually sufficient. In severe eases,
with each meal. How much better
than risking patent medicines I
Laboratory tests show Kellogg's
All-Bran anpplies "bulk" and
vitamin B to aid regular habits.
This "bulk" is similar to that in
leafy vegetables. All-Bran is also
ricii in iron for the blood.
Special prorestes of cooking and
flavoring make Kellogg's All-Bran
finer, softer, mora palatable than
ordinary raw bran.
And because It Is all bran
with only flavoring added it
brings yon more "bulk" than part,
bran products.
Get the red-snd-green package)
at your grocer's. Made by Kellogg
in Battle Creek.
m im changing -world'
IREADY.IN THIS
GASOLINE AGE, MAIL IS
8EING FLOWN ACROSS
THE OCEAN ON REGULAR
SCHEDULE. GERMAN PLANES
NOW MAKE FORTNIGHTLY
TRIPS EACH WAY
BETWEEN
STUTTGART AND
NATAL, BRAZIL.
IT'S A "GOOD" MOLECULE, CALLED
2-3 -DIM ETHYL BUTANE, GASOLINE IS
MADE OF THOUSANDS OF MOLECULAR
COMBINATIONS OF HYDROGEN (H)
AND CAR B ON (C). SHELL KEEPS
THE "GOOD" AND ELIMINATES "BAD"
OR "LAZY" MOLECULES. RESULT:
SUPER SHELL IS ALL POWER..
II
w.H'VH.. :
l I I I a n
mm
costs W AJoue
. . . ' n f-U D-ri , i m II
1 Sg?lus
0
N 3 GALLONS OF SUPER. SHELL, YOU Gbi
THE "HEART FRACTIONS" OF 6 GALLONS OF
GASOLINE MADE- BY OLDER METHODS.
BY REMOVING- THE "LAZY GALLON OF
WASTEFUL 'GASSY AND SLUGG-I S H EN OS,
CSTILL CONSIDERED SUITABLE FOR SOME
GASOLINES) SHELL PRODUCES CON CE NTRATEDj
SUPER. SHELL GASOLINE WITH GRE ATE P.
POWER. BETTER MILEAfrE.
bob gaag coouiagi 8
,i. , i
Monarch Seed & Feed Co.
"SERVING IK SFED3 FOR 24 YEARS"