PSGE EIGHT
MEOFOHB MAIL TRIBUNE, MKDFOItl). OREGON. MONDAY. JUNE 12, 1933.
We
claim
STANDARD GASOLINE
unsun
Oassed
in
qualities
w. B. r-Aittcuito
Standard Oil Building
San Francisco. Cal.
April 10. 1833,
Captain 8. V. Riokanbaokei',
Chairman, Contest Board,
Amerioan Automobile Assoolation,
Pennsylvania Avenue at 17th Street,
Washington, D. C.
Dear Captain Hlolcanbaoker i
Gasoline performance is not a natter of opinion.
It is a demonstrable faotj and it is also the
American Automobile Association's purpose to represent the
ootoring publics' s interest in automotiTe matters.
Beoause of the eminent qualifications of your
organisation, may we ask for your findings on the relative
merits of Standard Gasoline and other leading motor fuels
In aotual performanoe?
While there are numerous "not so good" gasolines,
we believe there are also, besides Standard, several gasolines
with at least one or more qualities of good performanoe.
We believe and claim Standard Gasoline is unsurpassed
In all qualities starting, aooeleration, mileage and antl
knoolc performanoe. While this belief is supported by every
laboratory and road test, we also believe that disinterested
and independent Judgment is in the publio interest.
May we ask, therefore, that your Contest Board be
authorized to conduct the neoessary testa to verify or dis
prove our olaimst It is understood that the report of your
findings shall be made publio.
Very truly yours.
STAHDABD OIL COMPANY OP CALIFORNIA
the american automobile
association Contest board
will decide-
If Standard GasdtnBfis unsurpassed in all qualities as we claim it Is it
should be demonstrable in fact.
Recorded on this page is our invitation and its acceptance by the American
Automobile Association Contest Board to make a complete investigation on
the basis of actual periarmance.
Watch for the results. You may be sure that the independent road tests con
ducted by the AAA Contest Board will be thoroughly scientific and impartial.
STANDARD OIL COMPANY OF CALIFORNIA
THOS. P. HCNRV
President; A A.A,
CSTABUSHtD IdOS
ERNEST N.SMITH
Executive Vict-Pit:AAA.
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AMERIC AN AUTOMOBILE ASSOCIATION
PENNSYLVANIA AVENVE AT SEVENTEENTH STREET
Wn5MWCTCiA),D.C.
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April 21, 1933.
fevi fcms,
THOB. J. LlTLI, J
k. J. MLC.
Duma 0. tool,
LOO It SCHWITIIS,
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V. W. KlIISBlTM, UTM BfS
Standard Oil Company of California
225 Buih Street
8an Francisco California -
Gentlement .
this is to acknowledge your reqnert of
April 10, in effect t -
That Standard Gasoline shall be submitted
to competitive road-performanoe tests under the
soientifio observation of llembers of our Contest
Board
VTe neloome this4 opportunity to cooperate
in suoh a test
It is understood that any suoh test made
in the publio interest Bust be wade in accordance
with the rules and regulations governing suoh
investigations Also, that they shall be made from
fuels in sealed 4&d .unlabeled containers, purohased
in the open marks to eliminate possible favoritism
in any form
Yours'very truly,
.fL-rfV rb" iS u I t -
S 1:, V
1 f;: h .
-uj4.j-U!... .3.... .1111 I li.lnl.ini ii H) ilium .i i.i.fi i,nl. i.li t,i.i..y. ...... . .
r
Chairman, Contest Board
AMERICAN AUTOMOBILE ASSOCIATION
Ncw!-Suridays, 8 to 9 p.m. N. B.C. -"STANDARD ON PARADE"
A tparkling, one-hour radio show jammed with comedy, melody, surpruea, and thrills. It' new different
exciting -"don't miM it! And on Thursdays hear the Standard Oil Symphony Hour under the direction of
Alfred Hertz. 8 to 9 O.m. N.B.C. Stations.
Prosperity En Route
Business is better, and there are indications of greater improvement. But the re
covery will be slow, the return to prosperity greatly deferred, if there is a continuation
of the insane competition, and particularly price-cutting, which during the last few
years has contributed so much to the demoralizing of American business. For its
contribution to spreading recovery, this Company has adopted a sales policy which
includes not selling gasoline to price-cutters, building no new outlets and refrain
ing from capturing outlets of competitors.
!
1'