MEDFORD MAIL TRTBUXE, MEDFORD, OREGON, FRIDAY, OCTOBER 23, 1931.
PAGE THIRTEEN
Saturday Will Be Big Day Many Surprises Planned for Guests
RETAILED ANGLE
Articles Prepared to Aid
Buyer Best Interest of
Consumer Depends on
Success of Merchant
"The Med ford Mail .Tribune ty
ing In with local merchants, pre
sents the first of a series of arti
cles of special Interest to housewife-shoppers
on "Satisfying Mrs.
Bftopper." It Is presented thru
the chamber of commerce and
the United States Chamber of
Commerce.)
Every American housewife, charg
ed with the responsibility of wisely
spending the family budget has a
vital Interest In the retail stores of
her community. Through a better
understanding of the retailers ef
forts to serve her, the housewife can
assist in maintaining favorable prices
and yet receive the high type of ser
vice now offered by merchants.
It Is over the retail counter that
the largest business In the United
States Is conducted the business In
which more than six million men
and women are engaged directly,
earning $5,000,000,000 while selling
more than 950,000,000,000 worth of
goods annually. It is a business on
which the products turned out by
several million additional American
wage earners depend for ultimate
consumption.
There Is an average yearly pur
chaseby each citizen of tbe land
of 4407 in recall stores. Of course
some are too young to make pur
chases. Allowing for them, the aver
age expenditure per year In retail
stores for wage earners is 91,024. .We
might say the average family spends
that much In stores.
Consider who depends for a living
on the consumer's dollars being
spent in stores. There is the factory
hand working at his machine; the
farmer planting his crop; the direc
tor of many corporations handling
the stockholders' money; the scien
tist in his laboratory; the newspaper
reporter and advertising solicitor; the
school teacher who Is paid with tax
payers' money, and so ultimately all
of us.
Despite this Inter-relationship of
every unit of society and business
with retailing, there Is a battle-front
of apparently conflicting Interests
between merchants who bring to
gether the goods to supply the con
sumer, and the consumer, collectively
and Individually, whose best Interests
hinge on the continued success of
Saturday School Attraction
The beautiful new creation, the Hotpotnt , 'Hostess" model electric
range, which Is being; especially features at the Mail Tribune cooking
school. The new "Hostess" will be displayed In the lobby ot the Holly
theatre throughout the cooking school.
RE!'
WW
7
A
Vitalizing
Breakfast
for less than
Meet TODAY MOM YOUi GPOCII
.llllllllllllllllllllllllllllllllllllllllllllh,
Ethel M. Hall
PREFERS THE
Hotpoint Range
at the MAIL TRIBUNE'S Free
School of Home Economic.
Come In and see this Ideal range
at the
Medford Electric
Construction Co.
H. M. Rrsn. Owner
Phone 90 Medford Bldg.
the efficient merchant. The retailer
exerts every effort to assemble a
stock of merchandise gathered from
all parts of the world to please the
consumer his customer and to
present his wares n an attractive
manner and one to easiest facilitate
their purchase by the consumer. And
the merchant feels that he has a
most reasonable claim to be paid for
his labors and the use of his capital.
We know that If his operations are
efficient he best Interests of the
consumer are served for he gets a
satisfactory profit which in turn en
ables him to continue to serve. Bank
ruptcies are costly. The wholesaler,
landlord and consumer all help pay
the loss directly or Indirectly.
"Service" Is the cornerstone on
which every progressive store Is built
and the pride which the merchant
takes In his establishment becomes
evident on personal acquaintance. He
finds a genuine pleasure In perform
ing his task well In addition to the
money to be made In the business
in the satisfaction of doing things
that will be helpful to his organiza
tion of employes and to those for
Whom the store exists to please and
serve. Progressive retailers are keenly
Interested in their work, constantly
giving thought to new methods in
the hope of better serving their com
FOR LADIES OF TRAIL
Lad lee of the Trail community
met with Mrs. Mack, home demon
stration agent, at the home of Mrs.
W. H. Merrlman October 20, to or
ganize an extension unit
The day was spent in outlining the
work by Mrs. Mack, choosing the
different courses of study the unit
would be Interested In and com
pleting the organization.
Those present were' Mesdames
W. Hutchinson, Howard Ash, Lillian
Trusty. William Burke, Eva Seges
man, J. W, Ragsdale, Florence Mea
ger. Ed Pence. L. M. Linden. Cora
Keys, Boyd Tucker. Blanche Zim
merlee, W. D. Coburn. E. E. Ash, O.
W. Cushman, H F. Swingle. Mable
C. Mack and the hostess, Mrs. W. j
H Merrlman.
Next meeting will be held at the
SERVICE OFFERED
BY G. E. EXPERTS
According to A. B. Cunningham, of
the People's Electric store, local Gen
eral Electric Refrigerator distributors
the General Electric refrigeration de
partment offers a complete kitchen
planning service to architects and
builders.
"They have made a study of mod
ern kitchen arrangement end stand
ready to furnish kitchen floor plans
to anyone contemplating building a
home or apartment," he said.
"Kitchen efficiency Is an impor
tant factor and too much thought
cannot be given to Its arrangement
and the. location of the appliances
that get the most use. For instance,
the electric refrigerator, range and
kitchen cabinets should be grouped
to save steps and to facilitate the
preparation of meals.
"Owing to limited kitchen space
this is apt to prove difficult and It Is
the belief of the General Electric
company that busy architects and
builders will welcome this service.
Upon receipt of the kitchen floor
plan we will forward it to the main
office. The architects will give the
problem the study necessary and
make their recommendations. This
service is absolutely free of charge
and is offered by the General Elec
tric refrigeration department In the
Interest of developing more beautiful
and better equipped homes and
apartments."
G.E.
PLACED IN MANY
HOIS THIS YEAR
That ao many people can affcj to
buy electric refrigeration unit la one
of the best' Illustrations of the
soundnesa of business conditions In
Medllord, according to A. B. Cun
ningham of the People's Electric
store, distributors ot Oeneral Electric
Refrigerators.
"We have had a very successful
season." said Mr. Cunningham, "and
while the surface of the electric re
frigeration field .ha only been
scratched, the mass of people are
taking over the machines almost as
rapidly as delivery can be made.
"The reception accorded the Gen
eral Electric Refrigerator In Medford
has been greatly appreciated by all
of our officials. We are furnishing
all the Information possible to the
; buyers ot machines and the conclu
sion we ronch, after talking to hun
dreds of men and women, la that
nearly all home owners want electric
refrigeration the year round.
"We .have been Impressed, too. by
the tact that comfort and conveni
ence comes first with many families
and our salea In all parts of the city
ABSENCE OF DIRT -
IMPORTANT PHASEi WMMmWIlffiR
ELECTRIC KITCHEN j IwMiilWiM
Hundreds of interested women
have been attending the demonstra
tions being conducted by Mrs. Hall,
well known economist at the Mall
Tribune Bcftool of Home Economics.
One of the outstanding advantages
of electric cookery, according to Mrs.
Hall, Is the absolute lack of smoke,
soot and greasy steam to cause hours
of scrubbing and scouring to keep
utensils, range and kitchen walls,
woodwork and drapes clean.
"Heat as clean as sunlight" Is the
slogan of the campaign being con
ducted this month by local dealers.
The new range which Is called the
Hotpoint "Hostess" Is attracting no
little nttentton on account of its J
beauty of design and the many novel
features.
4
The best wearing all silk hose, fuU
fashioned at 9100 ana IU5.
ETHELWYN B HOFFMANN'S.
4
Phone 642. We'll haul away your
refuse. City Sanitary Service,
Indicate that business is on a sound
basis here."
MMtrMmi.jjL.JM-rtf11 jaMiii 'ihmiii
Let us demonstrate a new electric
Singer Sewing Machine before buying
as we will meet any demonstration or
price of any other make and give
more value for the dollar. Singer Sew
ing Mnchlne Co. Is not connected with
any other company selling sewing
machines In the United States. O. J.
Logan, 220 E. Cth St.
4
Spiritual Medium
Private advice by appolntm ml.
Phone 072. By mall, address 118 N.
Riverside St . Medford, Ore.
Hurrah I Harvest Home Chicken
Dinner, Phoenix Presbyterian church,
Frltiny. Oct. 23. 8:30 p. m. 50o and
25c. All come.
The First M E Ladies' Aid will
uold a Rummage Sale In the Pan
torlum Bldg on Nov. 6 and 7. Any
one havtnn donations call Phone 1060
home of Mrs. 8. W. Hutqhtnaon No
vember 12. The study subject will
be clothing renovation. A demon
stration of dry cleaning will be
given.
MM
NEW BOOK oto
SALAD DRESSINGS
TO SUIT THE SALADS
"'J'HERE Is a right kind of salad for each oc
casion, and a right kind of dressing for each
different kind of salad."
That is nothing new I It is simply that some
things go together and some do not. It is as old
as flowers in spring, overcoats in winter, going to
bed at night and getting up in the morning.
So mix a dressing appropriate to the salad. For
the right dressing, mixed to suit the particular
flavors of the salad, really decides the success of
the salad.
Each different kind of salad has a different
flavor. That is why we like them. Then why
smother all their flavors under , a blanket of thick'
dressing like mayonnaise? Mix a dressing appro
priate to the salad.
In my little booklet I suggest a few salads ap
propriate for each occasion and the dressings that
go best with them. I feel sure you will enjoy it
because I have written it just for you. I hope it
will help you make all your dinners and parties
the charming successful occasions you want them
to be. I will send you the booklet with my com
pliments if you will write me in care of the Wes
son Oil People, 210 Baronne St., New Orleans, La.
Mary B. Murray.
COTT1 For 30
Days Only
A $22.50 SUNBEAM MIXMASTER that mixes, mashes,
whips and stirs, will be given FREE with each range sold
to a new range user
Our Easy Holiday Budget Plan
Enables You to Buy a Fine
'N
Electric Range
FOR ONLY
12 Down
(Balance $10 Monthly)
One of tbe most out
standing values in radio
today 1 Eight-tube Im
proved Supcr-Hctero
dyne chassis using the
Pen tods power t u be.
Attractive console cabi
net In beautiful light
walnut fiulsh. Tone Se
lector. Autnmatio Vol
ume Control. Specially
matched speaker. An
excellent Instrument,
Prlr intituling tuhn t StanJarJ
MM I.1V.50 to (Juirnni.
limit AfortWi 95 M $.1SO. Smalt
down paywimtt cwiivnirnf ttrm.
I 11
See and Hear It
at the
Mail Tribune's Free
School of Economics
Holly Theatre
-Thru Courtesy Of
Chamberlain - Webber
Ino,
0. M. Radios
33 N. Grape
Frigidalre
Phons 733
V':"'1'' .7 .
Come In! See the New Marion
Beauty, efficiency and convenience are built right
into every MARION electric range . . . The Cooking
Surface is all of porcelain enamel and sufficiently
large to accommodate large utensils. Ovens and cook
ing surface are at most convenient heights . . . units
are controlled by 3-heat reciprocating snap switches
... the surface elements are fast and economical , . ,
in fact, every feature of this fine range recommends
itself to the housewife who ENJOYS COOKING.
flM
co.n
EDFORD FURNITURE & HOWE.
i ism
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lygllliHWalulwaMaala" IHW j iMiai ni "V . fc. .. Jl ', I ',-. f?t
I In 4;-" " ' ' '"' K
j Don't Forget I 1 ' J
. . The . . I ' 1
MIXMASTER J " )
f IS FREE J
I With Each New T ' j
I H Range For 30 Days Only .1 f A
Ethel Hall
will me a
G. E.
ELECTRIC
Refrigerator
at the
Mail Tribune's FREE
School of
Home Economics
I.Ike most housewife. Mrs, Hall prefer! O. B.
refrigerator for her Interesting rooking school
lecture and demonstration fie sure to attend
tbe Tribune school and see how Mrs. HaU make
tasty salads and frireen dessert, with O. CI
Peoples Electric Store
0. 0. Alenderfer A. B. Cunningham
212-214 W. Main Phone 13
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