FXGI FOUR
MEDFORD MAIL TRIBUNE, MEDFORD, OREGON", WEDNESDAY, DECEMBER 3l 1930
li
i 5
V-U
CHAMBER COMMERCE
IN ACTIVE YEAR FOR
GOOD OF COMMUNITY
Comprehensive Program and Emergency Work Carried
Out Under Leadership pf Swigart and Alenderfer
Four Major Projects Listed Improvement to Build
ing Pleases Many Conventions Welcomed During
Summer Active Membership Notable Factor.
During the year 1030, the Mod-a, a means of promoting '
ford Chamber of Commerce has h o m & information nntl
concerned itHelf principally with campaign.
'buy-at
similar
carrying out the program laid
down by the board of directors, nnd
approved by the memherHhip, at
the beginning of the year, and with
caring for emergencies in lho civic
and community life of Medford
that have arisen during the year,
Under the able leadership of C. A.
ftwlgort,. Jm media to past president
of the organization, who was In
office until April 1st, nnd O. O.
Alenderfe-r, present head of the
organization, the chamber has
functioned along the lines deter
mined by ItH board of directors.
Four Main l'roJci'tH,
The program of work outlined at
the beginning of the year enumer
ated four major projects for lflS'i,
Including pub licity, Agricultural
nnd Industrial service, and land
itettlement. Considerable effort
find funds have been expended by
the organization In the further
ance, of these projects, In addition
to the innumerable, smaller proj
ects -which have been acted upon
by the chamber directorate, com-
nivtteefl, and staff.
ThA land settlement camnaftrn
rarrled on In conjunction with the
Medford Itoalty iHoard, was Jnaug
tirated early In April, and the ma
Jot portion of this work was dono
In Los Angeles and Its surround
ing nren.
Settlers Toured.
. A representative of the chamber
was sent to this territory for a
period of two months, and through
personal contuct, was able, to en
courage a number of families to
move to the Rogue .ftlver valley.
Tn:n work was under the direction
of the rural development commit
tee, headed by Eric Wold, and was
discontinued only because the bud
get for this particular .work was
exhausted.
Other land settlement work has
been carried on through the regu
lar correspondence of the cham
Obtain Publicity.
Considerable publlelty hag been
re leaned through the publicity com'
mlttee In tho form of newspaper
and magazine articles, which havo'mum
the chamber, and a major part of
the detail work of the council 1
carried on through the chamber
staff.
Stage Dinner.
The Central Civic Council's first
function of the year was the stag
ing of the community Inventory
dinner last January, which was
one of the best attended and most
onthusiustic meetings held In Med
ford during several years. During
the summer, the council was rela
lively Inactive, but with the com
Ing of this fall and winter, went to
work on civic problem! with re
newed activity.
Tho council, under the leader
ship of Ivarry Wchade, hao under'
taken for thl winter the solution
of Mfd ford's most pressing prob
lem, that of securing employment
for residents of this community
who aro in need of work. To this
end, the council has caused a sur
vey to be made of the unemployed
In this city, and Is actively support
ing the construction of public proj
ects at an eld to the unemployment
situation.
Jnd ored Project.
The council supported the Indu
ing of the bonds for the new Cot
tage street bridge, nnd heartily
endorsed the new school building
program. It will continue to work
j throughout the winter on this prob
lem, lending Its assistance, wher
ever powdble, to the end that un
employment In Medford during
this winter may he kept at n mini-
been published outside of Medford.
The committee has prepared many
of these articles, some of which
have attained national circulation.
One of tho most active of the
chamber's committee during 1!I3
has been that on convention!, with
T. f. Travis as Its chairman. Med
ford has been one of tho outstand
ing convention cities In Oregon
during the past year, and the con
vention coinmltteo has assisted In
the entertainment of each of the
conventions held here. Among tho
outstanding conventions entertain
ed here have bwn the Slate Husl-
new nnd Vrofcwslonal Women's
clubs, State Hankers association.
State Chiropractors: association,
Northwest Society of Horticultur
ists, plant Pathologists and Kntn-
mologlsts. Pacific Association of
Advertising Agencies, State Feder
ation of Ijibor, and many other.
It Is the belief of the convention!
committee that there Is no way ofj
spreading favorable publicity aho'U
a community bettor than by per
sona) contuct, and Medford Is at
taining an enviable reputation for
hospitality, as a result of the en
tertainment of these many conven
tions. Sct'k Freight Cut.
An activity Inaugurated over two
years ago, which has borne fruit
during 11.30 was the combination
of the local chamber with tho
other chambers of commerce In
western Oregon In the "Western
Oregon Truffle association, whose
function was to urge a reduction In
local freight rates In this territory.
The association placed Its case
beforo ' the lnsterstate commerce
commission, and ns a result of tho
arguments put forth, the I. C. C. i
her, end through contact with tho has ordered that intermediate rates
Los Angeles office of the state between Han Francisco and Port
chamber of commerce. Over 9,000 land ahull not exceed port-to-port
Inquiries, directed to tho Chamber j rates by more than 10 per cent.
of Commerce from practically , The present rates are In some
every state In the Union, and (udc
Ing a multitude of questions re
garding Medford and the Koguo
ltfvcr valley, have been answered,
and Information and printed mat
ter concerning this section have
been sent to all.
Ilosult Surveyed.
It Is difficult to ninko an ac
curate estimate of tho tangible re
sults of a campaign of this sort,
and offorts are being made at the
present time to ascertain, through
the members of the Iteulty Hoard.
Just how many families have been
brought to Medford and tho Hoguo
111. .a.. ipn 111. if . pomittlmr ffn.it I If n
land settlement efforts. It Is def-j
Initely known, however, that 173
families, who have Invested an ag
gregate of $686,000 In Koguo Klver
valley property, have moved Into
thU area. A large portion of these
people have either been contacted
hy representatives of the land set
tlement committee, or hnvp been
In correspondence with the local
Chamber of Commerce. .
The publicity work of the cham
her during the past year has been
tinder the direction of W. A. Gates,
and has Included the use of a num
ber of advertising media. Including
newspaper, radio, magazine, bill
board, printed matter, and other
methods of releasing publicity.
Map Shown Medford.
' ' The principal Issue of printed
matter under tho direction of the
publicity cnmmltteo was a map of
the ,itate of Oregon, having on the
reverse side, pertinent data and
llhmtfatlons depicting Medford and
tho it ok no Itlver valley. This leaf
let, wus distributed to all of the
principal travel bureaus on the
Pacific coast, and to th chambers
of commerce and automobile clubs
In tho principal cities. An edition
of 10.000 was published, and It
will probably be necessary to re
issue this publication next year.
Tho publicity committee has
continued to use the highway but-,
letins. one north and one south of!
Medford, to advertise this city. The
summer bulletin has Included a
picture of Cater lake, with the
slogan. "Follow tho Paved Heads
to Crater Lake via Medford." The
winter bulletin Is lielng used to
advertise Medford h a city of
homes, and tho chopping center
of southern Oregon. These bul
letins are 13 by 60 feet, and are
ntrniahed by Foster A Klelser.
I tad Ui Spread Fume.
A radio campaign, Inaugurated
three years ago, through radio sta
tion KOI! of Council muffs, Iowa,
has been carried nut throughout
ho year, with a h.ilf-hour pro
gram being released etch week
through that povetftil station. It
l.i estimated that several millions
ff people In the middle west have
beard thci nessage broadcast about
Medfoid And the Itogue Itlver val
ley. Additional radio progrnO
l-Vnadcaet each wc-k from the locnl
radio atatlon, KMQ'U), under 'he
("lanrorshlp of the chamber. Tluvi j
program ore dlrned to lnfom!
Medford rol.l?r.:s ns to the v . 1
oils civic ai ;tU"; which are Nr
Ing carried on, and are used a Wo
cases as high as 300 per cent of
tho port-to-port rates, and when
the new schedule Is put Into effect,
a material saving to shippers and
receivers of local freight will ac
crue. A. S. V. Carpenter Is the
chamber's representative In the
Western Oregon Traffic nssoc'ja
tton. Work for Tariff.
Rorly in tho year, tho chamber
appointed a committee, composed
of w, II. Ooro, Alex Sparrow and
Oua Newbury, whose work was
directed toward assisting in the
securing of nn adequate tariff on
lumber, This committee was In
constant contact with the Oregon
congressional delegation, and en
listed the support of many other
chambers of commerce and trade
organizations, and while the re
quested tariff was not granted
nevertheless, this committee's work
was partially effective In securing
the protection granted hy congress.
The retail trade division of the
chamber, which supplanted the old
Merchants' association, has func
tioned during the past year, tak
ing care of all of tho merchants'
activities of the community. It. H.
Strang U president of the retail
trade division, nnd Its activities
have embraced many branches of
trade promotion, Including trade
caravans, speclul openings, etc.
Sponsor 0HMilng.
Four special trade events In the
form of formal openings were
sponsored by the division. Includ
ing the spring opening and style
show, straw hat day, full opening,
and Christinas opening. All of
thee events were well attended
hy residents of Medford and the
surrounding country, and the co
operation of the Medford mer-;
chants In all of them was prnc-l
tieally liiO per cent.
Trade excursions were conducted.
twice during the year, the first be
ing to Hams Valley, where the mer
chants attended a meeting of the
Jackson County Pomona Orange,
nnd the second to Yreka, Oil., on
the occasion of the Siskiyou coun
ty fair. Hoth of these events were
well nt tended hy Medford mer
chant, and will undoubtedly be
enlarged upon during the coming
year.
Men 'tin li is Hear Ijoctun.
The retail trade division also co
operated with the comnuice de
partment of Oregon State college
In staging n merchants' Institute In
Medford. which was well received
by the Ineal merchants. Instruct
ors from the college gave tutks anil
lectures nn various benches of re
tail me rc h a n d 1st n g to t h ose w h o
attended the Institute,
The Central Civic Council, a
sepumto organization from the
chamber, which coordinates, the
civic ef furts of the chain tier, the
city council nnd planning commis
sion, the Itutat), Klwunis and Lions
clubs, nnd the American Legion,
should be mentioned In this re
port nn one of the outstanding
civic progress media In the com
munity, Although not entirely within the
Chamber of Commerce. It has the
full support and endorsement of
It was. through the influence of
the Central Civic Council, work
Ing with tho planning commission,
thut tile city planning survey of
Medford was made last mi in mer,
and members of tho council were
of the opinion that this wan a great
step forward In -the history of this
city, as H definitely map the prog
ress of the community toward a
better and more livable city.
The executive committee of com
merce and agriculture, organized
three years ago to combine the ef
forts of the chamber with those of
the Traffic association and the
Fruitgrowers league In those ac
tivities of benefit to the fruit In
dustry, has continued Its work dur
ing the pa at year under the direc
tion of A. S. V. Carpenter. This
group has concerned Itself with
problems arising within the fruit
Industry, such as freight and re
frigeration rates and service, a
drainage survey of the Rogue Itiver
valley, and tho acquisition of an
experl men ta I fa rm for d ra kiage
work. Mr. Carpenter and his com
mittee have reported sustained
progress oong all of the lines of
activity undertaken.
Ilullding Improved.
The chambers building commit
tee, headed by H. S. Deuel, haa
supervised the much-needed altera
tions nnd Improvements to the
Chamber of Commerce building, to
the end that the homo of the or
ganization now presents a much
more pleasing appearance than be
fore. The entire building has been
renovnted, repaired and repainted,
wtlhln and without. Attractive dis
play windows have been Installed
and lighted, a heating plant Install
ed, and. In generul the Chamber
of Commerce building Is one In
which the community can have
pr.'do, rather than being an eye
sore to tho community, as It has
been for the past few yeaiv.
The chamber building is now In
use practically every nlnht of tho
week for committee meetings and
the like, nnd houses. In nddltion
to the Chamber of Commerce, the
local office of the Oregon State
Motor, asoclatlon and tho Northern
California-Southern Oregon Devel
opment association.
Many Activities.
Tho Medford Chamber of Com
merce has undertaken a great many
mnro activities during the past
year, including an intensive high
way program, whose work hns been
along the lines of promoting the
construction of additional high
ways Into Medford; cooperation
with tho U. H, census bureau in
obtaining accurate data regarding
Med ford's population; endorsement
and financial support to the Hoguo
Itiver fish bill; full
Pipe, chairman; B. E, Harder, T.
Q. Travis.
Membership and Finance J. C.
Thompson, chairman; Clyde Eaxln,
Colo Holmes, A. E. Orr, Fred
He Ah. Sr.
Forum W. S. Bolgor, chairman:
D. G. Tyree, W. W. Allen, K. B.
Strang, Alex Bennett, C. B. Porter.
Publicity W. A. pates, 11. I,.
Bromley, I,, A. Banks, S. S. Smith,
K. C. fladdls. C. h. MacDonald.
Civic Central Council O. O.
Alenderfer, chairman; Ou New
bury, A. C. Hubbard.
Civic Affairs -Cus Newbury, A.
C. Hubbard, It. Ii. Hammond, E.
F:. Wilson, Larry Schadc.
Airport S. V. Hall, chairman;
If. A. Thlerolf, Floyd Hart, W. H.
Fluhrer, F. C. Dlllard.
Building H. 8. Deuel, chair
man; Fred Scheffel, Dr. B. L.
Lageson.
Industrial Dr. L. D. Inskeep.
chairman: Glen Fabrick, A. W.
Pipes, J. C. Carle, T. O, Bradley.
Itoadrt and Highways 3. W.
Wakefield, chairman; Bert Ander
son, secretary; O. Arnspiger, T. O.
Travis. A. L. Hill.
Rural Development Krle Wold,
chairman; Fd White, IS. C. Corn.
Agriculture P. A. Scherer,
chairman; It. O. Fowler, vlce
ehulrmun; Bill Lydiard, W. J. War
ner, Howard Orover, John Ander
son, K. W. Mikscho.
Community Cheat (elective)
Hamilton Patton, president: J.
C. Mann. Mrs. J. D. Wlllson, John
Orth, Mrs. It. C. Mujholland, D.
O. Tyree, W. W. Allen. Mrs. J. C.
S. W'eiils, c. C. Lemmon.
Retail Trudo (elective) R. B.
Strang, president; Roland Hub
bard, vice-pref.ident; W. F. Isaacs,
C. A. Meeker, H. IS. Marsh.
Tariff , W. H. (lore, chairman;
Alex Sparrow, tlua Newbury.
Budget nnd Program W. A.
fin tea, chairman; O. O. Alenderger.
C. C. Lemmon, B. IS. Harder, C. S.
Hutterfield.
Kxecutive Committee, Commerce
nnd Agriculture O. O. Alender
fer, chnlrman; P. A. Scherer, B. IS
Harder. Legislative C. C. lemmon, A.
W. Pipes. J. C. Mann.
Conservation M. N. Hogun, T.
K. Daniels, A. .1. Klocker, Gus New
bury. F. IS. Walil.
Conventions T. O. Trnvi. J.
C. Thompson, A. S. Rosenbaum,
T. O. Lumsden, IS. II. Hedrick.
Flections and Referenda A. IT.
Miller, vV. F. West, H. J. Field.
Holly Theater Success Since Opening In September
V -
. --r' "JhrS P' Wits - Ksz't & RfiS k
ml fip-- MSI lwtllpfelM r
The Holly theatre- completed a successful sou son In I9:t0. presenting scum of tlio liiirsGst nuiter-productlons of flip year. Including;
"Dawn Patrol," "Hell's Angels," 'liiiiiuiu," "Whfiopee." "(iold Diggers or Broadway." "Amos n Andy,' and other big product loiu.
A big program Ik being pluniicit for IHltl and nmvio fans aro promised the best llm moving picture world (an 'offer.
Other pictures shown since the , ductions included tho Royal Ttus-
A Hiring big attractions coming
theatre was opened last Scptem- sian choir, a high school play, j q lhc PeiHon!il appearance of to
her included "Holiday," "Top I ' Two Feet High," the Messiah and j r, . . . .
.niOP.,n ..t , I ., ....... , i , ,t . . ! C ommander Richard Byrd, explor- sen
"Disraeli,"
The Holly theatre was the first
Introduce the use of the big
Byrd, explor- ; screen to southern Oregon and Is
Gods," "Bad Man," "Bride of the'ditlon to the appearance of danc- er- and such bi8 Pictures as "Ab- equipped with the latest furnish-
Regiment," and a number of other ing classes from the ISve Benson raham Lincoln," "Kismet
I outstanding succesHes. Stage pro-land the Ruth Luy studios,
"Sin Takes a Holiday."
and j ings and apparatus in the moving
! picture industry.
COUNTY CLERK
RECORDS SHOW
Campbell Adds New Buildings As Business Increases
CUPID RESTING
Fewer Marriages Than PreT
ceding "Year More Di
vorces 1 Granted CalU
fornians Wed Here
Marrlagea in 3 flan failed to keep
pace with the mark set In 1S29,
figures at tho county clerk's office
reveal. Howevur, there were- mora
divorces last year than the year
before. In 1930, there wero 110
decrees returned, compared to 112
In 1929. Marriage licenses Issued
in 1A29 were 6U3, compared to
COR last year.
Medford continues to bo a popu
lar destination for lovelorn Cali
fornia couples anxious to jump
Into the mntrlmonlal sea who come
hero from as far south ns San
Diego. Klamath county contribut
ed Its Bhnro to the total and there
were a number of couples from
Josephine county.
No explanation has been nd-
GOOD YEAR FOR
vnnced for tho slump in tho mar-
cooneratlon r'ge business and increase In the
with tho American I-cgion In thej numoer ot uivorces.
dedication of Medford's airport;
aHsLstance In the cnnduntlng of the
community client campaign; ent
rance In the health contest of the
National Chamber of Commerce,
nnd numerous others, upon which
lack of upace prohibits further
elaboration. Suffice It to say that
the Medford Chamber of Commerce
has heen. during 1930, one of tho
most active organizations In tho
community, and that It has made
many worthwhile contributions to
the progress of Medford.
I rogm in Fi na need.
One of the most Important of the
chamber's committees which has
not been mentioned Is tho com
mittee on finance, headed by J. C,
Thompson.
This committee had charge of the
campaign staged last spring, which
has been sufficient to finance prac
tically nil of the chamber's pro
gram of work. Tho Income of the
organization, based on the mem
bership, will be sufficient to carry
out that program by April 1, 1931,
the end of the current fiscal year,
it Is estimated.
Those who hove had an Import
ant port In the chamber's work pi-pss have failed of fruition nnd
for the past yea aro the members the general public has become
Tho Campbell Dairy Is ImiH'd northeast i.-f Medrord and In owned mid operated by .Fumes Campbell, ulio established the husinosa
Inst yenr. lie has over 100 cows and n long list or customers. Tins dairy tin lhc latest equipment and Is housed In newly constructed
buildings. ,
Our business abroad Is snowing ;
nn Increase in sales over -a year
ago, both in Great Britain and j
Germany. j
Our policy of expansion as out-
lined above shows that we arc j
fully confident that 1931 will be
a good year for retail business.
expends only a smai; part of iti
potential energy.
In 24 hours, their measure
ments show a normal kidney d.oe
only 700 gram -calories of work.
This means that In 24 hours n
kidney produces only enough beat
to raise ahout one-haii pniied of
water one degree in temperature.
by the ACantle and Nort pus cn-j Yearly 2,500.000 cubic yards of
dangers navigation to such an ex-, sand must be dredged to avoid ob
tent that the upkeep of thp harbor structlon and there apparently Is
in difficult. ' ; no end to the expense.
its.
RETAIL TRAOE
IS SEENAHEAD
Woolworth Head Says Com
pany Planning Expansion
in Coming Year Peak
Never Reached.
IlLftUl!
liNACE
iff D WAR HARBOR
A Happy Prosperous
New Year
to Everyone
PASADKNA, Calif. P A big'
safety-first margin of energy i!
the kidney is found by niathe-'
matlcal means by Dr. Henry Dor-,
soofc and 11. M. Winegarilen of '
tho California Institute of Tech-j
nology. i i
They find that a normal liidneyi
DKl'SSKLR (A) Tho harlmr of
Zeebrusge, made famous during
tho world war when the r.rit h
launched their attack against the
German submarine base., may be
definitely doomed.
Despite almost constant dredir
intr. Njind driven intrt the bnvbo'
Hy T. T, r arson
(President, F. W. Woolworth Co.)
NKW YORK Many of tho
prophecies and outlooks that have
been conscientiously given to tho
of the directorate and the commit
tees of the organlxatton, which are
tinted following:
Of fleer 11W0.
O. O. Alenderfer. president: It. K.
Harder, vlw-prvsldem; W. V.
Allen, vice-president; It. K. Sween
ey, treasurer.
Directors O, O. Alenderfer. W.
W. A I len. J oh n A nd orson, V. S.
Molger, Chas. Hutterfield, J. C.
Carle, H. . iVuel, H. W. Hamlin.
P. K, Harder, C. C. lemmon. A. W.
Pipes. J. ( Mann, J. C. Thompson,
T. O. Travis.
Commit lee 1930.
8tate Chamber of Commerce
C. K, Gates, J. C. Iloyle, V. A. Lev
eret te.
Htate Chamber Councillor C. K.
Gates.
National Councillor W. R Pol
ger. N. C.-S. O. Development Assn.
Dr. U. W. Clancy, director.
Annual MeetJn V. S. Holger,
chalmnnn; IF. W. Hamlin. Jihn
Anderson, J. C. Carle. C. 4. Putter
field. J. t. Thompson.
Tourist Heglstratton A. V.
skeptical ef mere words. I be
lieve that action and results from
executed plans aro the potent
(actors to convince every one that
we have started on tho successful
road for better business.
As to 1931 wo aro planning to
expand, as usual, wherever nnd
whenever we can find satisfactory
locations for extending our busl-
location In a largo city or a loca
tion In n town that ban grown up
to trading proportions. We nl
ready have 15 stores under leaO
for opening fn l!3t nnd v! add
to this number ns the ontmrtun-
tty presents Itself,
We aro In a strong flnanclnl
position nnd are well equipped
with trained men to extend our
business. As long ns tho Vhitod
States continues to expand In pop
ulation and trading centers, our
business will continue to expand.
There Is no such thing as having
reached the peak In this great
country where our resources ef
material, money and men seem to
be unlimited.
site
1 L mfo
w N
near ucl V.
Our New Year's
Proclamation
We wish you happy and protpcrous New Year!
And what't more, we're going to help you get it!
We are going to terve you in a bigger way than
ever before.
BECK'S BAKERY
What Kind
of a Picture
Will
1931 PAINT?
Your future is in your own hands . . . just what
1931 will bring depends upon you. Everything;
points to gradual upturn in business. Business
o ventures will prove sound, inftstmonts will
tnrn out profitable, if you select wisely. And
tc tkeose wisely is to obtain good counsel . . .
O consult us before yoa make the initial step3
. . . our record in the communitjOis a sufficient
guarantee of our business acumen and judg
ment. 0
The First National Bank
"A DEPARTMENTIZED BANK"