PSflE SEVEN
The Spirit of Pro
OTEDFORD MXDj TRIBUNE, MEDFORD', OKF.fiOX, THURSDAY. .TTTLY 10,
gress
Guides Montgomery Ward & Co.
The Spirit of Progress
is a .famous statue on the
original Montgomery Ward
& Cp. Building, Michigan
Boulevard, Chicago. For
generations it has been a
symbol of leadership and
inspiration for this great
. world-wide organization.
Starting as the original mail order house and now
operating the world's largest , general merchan
dise chain, we continue to strive to realize the
ideals of leadership which our symbol represents
18,000,000 people will
sec this announcement
in more than 650 of the
nation's leading news
papers this morning."
You are personally
interested in this im
portant message and
will be well repaid for
the time you take to
read every word.
Leadership demands action. A great deal has been said'and
.written about unemployment and poor business. You read
much about the reduced purchasing power of the average
citizen but what about his paying power?
Despite the unemployment, the present average weekly
. payroll of America is estimated at $840,000,000. In addition,
the registered savings accounts total over twenty-seven
billion dollars and are steadily increasing. Yes, there is ample
paying power. But we believe that general business will
improve only when the buying public are satisfied that
prices to them (and that means to you) reflect the new
low commodity levels; ; ; ' : ' ! ' "
In our judgment, commodity prices are scraping bot
tom today. We do not say that there will not be some fur
ther declines, but broadly speaking, current prices are the
lowest in years, in some cases the lowest in 15 to 20 years.
Leadership Demands Action
Montgomery Ward 6? Co. is placing orders for millions of
dollars worth of merchandise at these new low commod
ity levels. There are 120,000,000 American people to be
fed,' clothed, sheltered and entertained; and regardless of
unemployment, poor export business, low agricultural
prices, etc., the requirements of the American nation total
a huge sum.
New Fall Prices Now
For many years it has been the custom of Montgomery
Ward 6? Co. to make Fall prices effective when our Fall
and Winter Catalogue is distributed, about September 1st.
Months ago we cut prices. During the past 60 days
there have been further declines in the cost prices of many
items of merchandise-Randall these low prices we are mak
ing effective at once so that as far as Montgomery Ward
6? Co. customers are concerned; they need not' wait for
lower prices. Wards prices are down NOW to the new
commodity levels. '
How Do You Judge a Low Price?
Only by the dependable quality you receive.
There is nothing cheap about Montgomery Ward 6?
Co. merchandise. We have never sacrificed quality to
make low prices, and despite the surprising savings that
are possible on thousands of different articles which we
sell through our catalogues and Retail' Stores, you can
buy from us with complete confidence.
There is a good deal in the papers now about the Byrd
Antarctic Expedition. They used more than 7,000 articles
selected from our regular stocks and they used them under
conditions where quality and dependability meant life
itself. Their verdict was radioed to us in March from
Dunedin, New Zealand, "Satisfactory in all'
res
Our method of doing business can be stated in one phrase
"You Must Be Satisfied"
The goods you buy from us must be "satisfactory in all -respects."
Leadership demands action. In making pur Fall "
' prices effective now, we are doing something definite to -establish
public confidence in new price levels and we are
making this constructive step to stimulate the use of your
buying power. ; ' . -
For years we have recognized the conveniences and
advantage of the Time Payment method. We are selling
annually many millions of dollars of goods on Easy Pay1'
ments. Basically the American Public is honest, meet its
just obligations. On that belief we have never hesitated to
sell on time. Over a period of many years, our experience
has been thoroughly satisfactory and our bad debt losses
negligible.
Now, for the first time in the history of American merchandising,
a national ' institution offers this Time Payment opportunity
Beginning today and continuing until September 15, Montgomery Ward & Co. will sell you any merchandise shown in
its catalogues or Retail Stores excepting groceries) on the Easy Payment Plan, provided your order totals $25 or more
We have begun the mailing of 10,000,000 announcements to
our customer list, giving full details. Visit the Ward Store
in your neighborhood for complete information. We know
this offer will bring us additional business. It will make
us new friends. It will acquaint great numbers of people
with the dependable quality and the tow prices that are
the foundation of our business. .
We consider it a constructive move (one of the very few
that have been made thus far) to stimulate consumer buy
ing. Even a small upturn in demand will start orders to fac
tories, wheels turning, unemployment lessening and a result-;
ant upward trend to our general business structure and
prosperity. .
Many will praise us for this move, some will criticise '
us. I hope that other institutions, large and small, will fol
low with their constructive plans to. 'persuade the pub
lic to use its paying power. In his first daily newspaper
article of July 1st, Calvin Coolidge said,
"My Kountrymen, it is time to stop criticizing and 1
quarreling. and begin sympathizing and helping"
Prices based on the new low commodity levels, quality
goods of absolute dependability, our policy of "You must
be Satisfied" and now this great 60-day Easy Payment
opportunity. Surely these combine to bring you economy,
convenience and satisfaction in your buying. . ;
Yours sincerely,
5
President.
Montgomery Ward & Co.